Even the older ones amongst us have probably made a smiley-face emoji (technically, emoticon) by combining the: - and ) keys, to form (or as modern software automatically converts it,?). You might not recognize the term, but emoji have been a part of our lives since the late 1990s, and emoticons even longer.
Although emoji are often seen as symbolizing the differences between the generations, most people from Baby Boomers to Generation Alpha have used them at some time, even if they have restricted themselves to that simple smiley-face, and its cousin, or☹, the sad face.
但是，它们有一个真正的目的，而不仅仅是用小图片打破页面。它们通常被用作情感的替代品，并帮助解决人类经常与不面对面的沟通遇到的问题。
作为一个有趣的实验，我们包括了一个实时表情符号跟踪器，该追踪器跟踪实时在Twitter上使用的所有最受欢迎的表情符号
什么是表情符号，最受欢迎的表情符号及其如何帮助促进社会的表情符号：
Early Emoticons
Those early emoji were really emoticons. Emoticons are pictorial icons made up from a combination of punctuation marks, letters, and numbers – i.e., made up of existing text characters. The term “emoticon” is a combination of the words “emotional icon.”
来源：freepik.com
Back in the 90s, you only had keyboard characters you could use to show emotion in a text world. It didn’t take long in the early days of texting (or SMSing if that is what people call it in your country), for people to discover how hard it is to express emotion in text. It can be extremely easy to misunderstand the intent of a text or written message without any emotional cues.
表情符号进一步回去。1982年，卡内基·梅隆大学（Carnegie Mellon University）笑了一个关于假汞溢出的笑话。它在大学留言板上引起了极大的困惑，人们不知道这些消息在开玩笑。
As a result, Dr. Scott E. Fahlman suggested that jokes be marked by two sets of characters: the smiley face and the frowning face :-(. These emoticons quickly became popular on the internet, where most communication was still text-based.
Before long, additional emoticons became popular, such as the winking face and the look of surprise :-O
当然，由于传统键盘的局限性，您必须侧身看大多数表情符号才能理解它们的含义。但是，偶尔有表情符号，例如，您应该阅读右路，例如，有人发明了表情符号来代表已故的甲壳虫‑0 \\
表情符号的到来
像表情符号一样表情符号是Portmanteau - 两个单词的组合，在这种情况下，“图片”（e）和“角色”（Moji）的日语单词（Moji）。表情符号实际上是英语的“图片人物”。它们是由日本艺术家Shigetaka Kurita于1999年发明的，该公司最初旨在日本用户。
尽管表情符号是由普通键盘角色制成的，但表情符号是象形文字 - 角色大小的图片和图纸。清楚地，?looks much better than on modern screens that have graphical capabilities.
Kurita想要设计一个可以以图形方式传达信息的界面，而不是必须使用单词。他的原始套件包括176个表情符号，主要是符号提供信息，例如，他包括太阳表情符号，云，雨伞和雪人，以表明天气。例如，他确实添加了一些表达情感的角色，例如，他在第一个表情符号集中添加了心脏符号。有趣的是，这套场景没有任何面孔，微笑或其他任何面孔，因为它们不适合Kurita创建表情符号的目的。
Emoji rapidly became popular in Japan, and competing mobile companies started creating their own sets.
The early emoji were simple and inspired by manga art and kanji characters. They have become much more sophisticated over the last 20 years.
表情符号遍布世界
Most of our main computing/telephone/software systems now include their manufacturer’s version of popular emoji. Apple even included a (hidden) emoji keyboard in its first iPhone in 2007.
Google还认识到表情符号在2007年的受欢迎程度。他们的国际化团队请求使表情符号被Unicode财团认可。这是确保所有计算机和设备中文本标准化的组织。Unicode给您可以在电子设备上输入的每个字符/符号给出一个数字。显然，它包括您用英语使用的所有字母和数字。随着时间的流逝，它添加了您在其他语言中看到的变体，包括亚洲和阿拉伯语中使用的所有字符。它还包括您可以在文本中包含的所有特殊字符和符号（例如，您可以将所有这些符号插入文档中，包括翅膀，网上的字符等）。
幸运的是，尽管每个主要制造商都有自己的表情符号套装，但所有现代平台都可以从其他设备中转换表情符号，这要归功于它们遵循Unicode标准。188滚球地址Unicode的最新版本包含近50,000个字符，具有包括任何表情符号变体的灵活性。
如果您的设备不遵循Unicode的标准，则很难读取在其他类型的设备上创建的文档。由于微软，Google，Apple，Samsung和其他所有科技公司都认可Unicode，因此他们都可以阅读从反对派设备发送的角色和表情符号。
Unicode索引表情符号
最终，Unicode创建了一个标准（Unicode®技术标准＃51) which formally defines the structure of Unicode emoji characters and sequences. It provides all the necessary data to support that structure, such as which characters are official emoji, which emoji should be displayed by default with a text style versus an emoji style, and which can be displayed with a variety of skin tones. They continually update the standard, which is currently on Revision 12. Unicode 13.0 is scheduled for release in March 2020.
The Most Popular Emoji
We have recently built a tool that shows you the most popular emoji in social media now. The tool tracks emoji use across social media in real time.
表情符号显然会随着时间的流逝而改变，但是写作时最受欢迎的表情符号是：
- 面对喜悦的眼泪？（统一ID -1F602，速记 - ：joy ：）
- 重黑心❤️（统一ID -2764，速记 - ：心：）
- 黑色通用回收符号♻️（统一ID - 267B，速记 - ：回收：）
- Smiling Face with Heart-shaped Eyes ? (Unified ID – 1F60D, Shorthand - :heart_eyes: )
- 黑色心脏西装♥️（统一ID - 2665，速记 - ：Hearts ：）
- 大声哭泣的脸？（统一ID - 1F62D，速记 - ：SOBS ：）
- 微笑的眼睛微笑的脸？（统一ID - 1F60A，速记 - ：腮红：）
- Unamused Face ? (Unified ID – 1F612, Shorthand - :unamused: )
- 两个心？
- 脸上吻？（统一ID - 1F618，速记 - ：kissing_heart :)
值得注意的是，大多数顶级插槽都属于面孔和心脏。确切的领导者可能会随着时间的流逝而改变，但最受欢迎的情绪似乎并没有改变太大。有些人的名字中有“黑色”但有色的原因是因为他们的名字早于颜色表情符号。
July 17 is World Emoji Day
每年7月17日每年都会庆祝World Emoji Day. Indeed, it is the only day to have its own emoji (apart from obvious holidays, such as Christmas).
World Emoji Day was created byEmojipedia创始人杰里米·伯奇（Jeremy Burge）于2014年。您几乎可以在表情符号上找到几乎每个表情符号。
来源：freepik.com
World Emoji Day aims to promote the use of emojis and spread the enjoyment that they bring. Some people hold parties and events to celebrate the day, others like to get creative with emoji art online.
各种公司都选择了世界表情符号日，每年都会推出与表情符号相关的促销活动。苹果选择了2018年将其新表情符号介绍给世界的一天。2017年，帝国大厦被点燃了“表情符号黄色”。
Using Emoji on Social
Emoji provide a valuable purpose on social media because they make it easier to express emotion in your posts. People process visual information 60,000 times faster than plain text, making emoji a way you can instantly communicate your intended emotions with just a glance.
Facebook意识到几年前，当他们更改了类似按钮时，您可以选择六个其他表情符号，以确保您表现出真正的情感。上一个类似按钮不适合某些消息，例如，在单击宣布有人死亡的帖子时。
The use of emoji increases engagement on social posts. Larry Kim found that using emoji in a tweet增加参与度25.4％compared to an identical post without the emoji.
人们用表情符号犯的最大错误是在这种情况下选择错误的表情符号。至关重要的是，您必须在使用之前知道表情符号的含义。表情符号可以帮助您解决这个问题。使用表情符号时，上下文至关重要。消息越正式，您应该使用表情符号的可能性就越小。
You should also think about the demographics of your audience before using emoji. They’re far more suitable for use in posts to Millennials than they are on messages you may send to Baby Boomers.
There is no reason why businesses can’t use emoji in their posts – it shows customers your human face. However, you shouldn’t use too many emoji that your customers mightn’t understand. As with all communication, you want your social media messages to be clear to potential customers.
来源：adweek.com
Some brands have created custom emoji keyboards, to represent the company’s image better. For instance, IKEA has created relevant houseware emoji where they don’t exist elsewhere. WWF created a custom emoji set of濒危动物.
You will want to look at the types of people following you first,但是表情符号通常在社交媒体上很有价值，以帮助您的听众更好地理解您的文字背后的含义.
