You may have noticed how much more common those square barcodes, QR Codes, are nowadays. You seem to see them everywhere. If you’re not up to date with your gadgets and technology, you might not realize what they’re for, and just how valuable QR codes can be to your marketing efforts.
营销活动中使用的QR码的10个天才示例:
- 1. Directing Customers to a Landing Page or Website
- 2.下载应用程序的快速方法
- 3. An Easy Way to Pass on Your Business Details
- 4. Use a QR Code as an Easy Way to Find an Address
- 5.现代贺卡 /播放列表
- 6.在应用程序中访问相关的增强现实信息
- 7.发送消息或电子邮件
- 8. Use a QR Code to Deliver Deals and Offers Instantly
- 9. Convert One-time Customers into Repeat Buyers
- 10.鼓励您的客户使用QR码留下审核
什么是QR码？
QR码（快速响应代码的简短）是那些看起来像超大型条形码的有趣的正方形打印框。他们存储并传输数据，您可以通过手机扫描它们来使用它们。
他们已经存在了惊人的时间。QR码首先是由Toyota子公司Denso Wave于1994年发明的，以帮助制造过程，跟踪车辆和零件。
这是公司仍在适应条形码的时候。他们发现条形码易于使用和快速扫描。结果，扩展条形码用途的努力，包括增加条形码数字和修改布局。但是，较大的条形码存在问题，这有助于导致2-D QR码的开发。
谁使用QR码？
如今，QR码有很多用途，包括运输票务，商业跟踪，娱乐，产品标签和营销。简而言之，您几乎可以在任何情况下使用QR码将人们发送到特定网站。
现在，人们在店内看产品时使用QR码越来越普遍。他们经常在店内看物理产品，然后使用智能手机比较价格。根据零售商的技术程度，他们可以扫描QR码以找到有关其感兴趣的产品的其他信息。
使用的QR码的实际示例
1. Directing Customers to a Landing Page or Website
到目前为止，QR码最常见的用途是将潜在客户引向特定的着陆页或网站。感兴趣的人只是在手机或其他设备上的相关QR码中扫描，它将他们进入选择的网页。
Of course, you need to ensure you set this up correctly. You want a unique QR code to take you to a dedicated webpage.
A common beginner’s marketing mistake is to direct potential customers to the Home Page of your website. However, this is not particularly smart if you want high conversion. Your Home Page is too generic. It’s okay for people stumbling across your site or choosing to go there directly. But it will not help you meet any dedicated goals. Your Home Page speaks to your overall brand and corporate values. It contains multiple links to take visitors away – with no specific purpose.
但是，登陆页面的重点是一个单个目标，该目标与您的广告或其他位置的意图相匹配。它们具有类似激光的焦点，将浏览器引导到您希望它们的位置。
QR码充当该着陆页的快速门户网站，使人们免于输入长URL地址或必须在浏览器中单击链接。
2.下载应用程序的快速方法
一些软件开发人员已开始在其应用程序中使用QR码。他们选择使用QR码，而不是广告商店的传统链接。
Angry Birds did this to encourage people to download the game to their phones. The ad used a colored QR code center-stage, which took you directly to the relevant app download page in both the IOS and Google Play Stores.
这可能最适合已经众所周知的应用程序，并且不必将广告的大部分分配给解释性广告副本或广泛的游戏图像。
3. An Easy Way to Pass on Your Business Details
Some firms use QR codes like an electronic business card. This can be particularly useful for somewhere like an expo or trade show. You can embed your business address and contact details into a QR code on your stand. People only need to scan it to collect your details.
另外，您可能会在您的名片中包含QR码，人们可以扫描您的详细信息中的CRM或其他电子联系人。您甚至可以设置QR码在扫描代码时自动从电话中拨号。
4. Use a QR Code as an Easy Way to Find an Address
Most of us use Google Maps or some other form of online mappings service nowadays to help us find our way around. It can be challenging, particularly on a small phone screen, to type in a business address, however.
简单地在QR码中扫描以将您的在线地图引导到正确的位置要容易得多。
5.现代贺卡 /播放列表
这是一个高度创造力的愚蠢使用QR码在英国,一个集体的年轻创意。他们combined QR Codes with greeting cards to make the equivalent of the old “mixer tape” you used to send to your significant other.
贺卡在其设计中使用巨型QR码。当收件人扫描QR码时，它们将被带到Spotify上的定制播放列表。您可以修改播放列表以适合您要向的人的品味。
6.在应用程序中访问相关的增强现实信息
您可以将QR码与其他现代技术的其他示例一起使用，以充分利用您的设备。一些博物馆和其他旅游地点开始发现这一点。
博物馆随着时代的流动。有些人发现，通过门吸引年轻人，不得不尝试使展示更具吸引力的新方法，这是一项挑战。
Sukiennice Museum in Poland gained much success by successfully augmenting their paintings with additional information. Each picture has a QR code that links to a customized app. Visitors can use their phones when they visit the museum to discover additional information/entertainment about the paintings.
Whenever a visitor wants to know more about a painting, they scan the relevant QR code with their phone. They then look at the picture “through” their phone. However, the app adds additional information to what they can see. This is more than just words, however. Often, they are looking at “filmed” interactions on the picture, i.e., the museum team has brought their paintings to life and showcased their stories, using actors superimposed over the real paintings in the app.
7.发送消息或电子邮件
您可以使用QR码通过文本或电子邮件发送消息。用户扫描QR码后，只有用户才会看到实际消息。对于缺乏可用字符，通常很难创建的SMS消息特别方便。
It also takes the message out of the recipient’s inbox – meaning that they will still have access to it, no matter what device they are on (assuming they have internet access).
8. Use a QR Code to Deliver Deals and Offers Instantly
您可以使用QR码向客户（或潜在客户）提供优惠券。这使得可能会忘记将更多传统优惠券带到商店的人们变得容易得多。
您可以将QR码添加到海报，传单，小册子或您的新闻通讯中。这将被编码为包括优惠券代码或在线商店的URL，并在结帐时已应用的代码。您甚至可以将其用于在Facebook和Google上在线重新定位客户。
9. Convert One-time Customers into Repeat Buyers
将QR码添加到购买后包装中，使您的客户可以从在线商店扫描，重新填充或重新订购产品可以帮助您的客户保留率。当您与QR码同时使用地理位置时，这特别好。相同的代码可以根据客户的位置显示不同的信息。
This means that if somebody scans the QR Code in the store, it may give product information, encouraging them to buy the product. The same QR code may provide different information once the person gets the product home, perhaps offering a discount on their next purchase.
10.鼓励您的客户使用QR码留下审核
Some firms are using QR Codes to encourage customers to leave reviews. They may attach a tag with a QR code to the item purchased (or add it to a product’s paperwork or packaging). It would include both a QR code and a message saying something like, “Scan code to rate us on Yelp.” When the customer scans the QR code on their phone, they’re taken to the relevant review page for that product.
