Creating a winning online course landing page is no simple feat. It takes planning, customer insight, design skills, powerful and persuasive copy, and believable testimonials. While this is not an exhaustive list of all you'll need, it's a great starting point. In this blog post, we’re taking a look at 12 of the best online course landing pages we found on the web. As you'll see, each comes with a unique design and a collection of other smart elements. Together, these elements form effective landing pages. If you are looking for ideas to help you create your winning online course landing page, keep reading.
12个最佳在线课程着陆页：
我们的着陆页集合包括关注关注的关键组成部分。我们将研究设计，颜色，有说服力的副本，客户见解，心理触发器，视频等的力量。通过我们对元素的分析，您将更好地查看创建获胜登陆页面的最有效的组件。让我们开始吧！
1。Instagram统治与铸造厂
Foundr Is an entrepreneurship magazine and has been around since 2012. While wildly successful today, when the brand launched, like all new endeavors, it took a while to grow. And that's one of two reasons why this online course landing page is so unique. Instagram Domination is a product of founder Nathan Chan's experience. The course is packed with actual steps to follow for any brand looking to grow on Instagram.
其次，由于有效使用颜色，推荐和社会证明，我们喜欢这个着陆页。一旦您访问页面，您就会受到一个大型白色横幅的欢迎，并带有功能强大的副本，吸引了您。颜色非常重要，因为设计元素非常重要，而Foundr则在使用对比度中使其登陆页面中最重要的元素流行起来非常重要。从背景到“对操作”按钮的通话，读者可以快速识别页面上重要的所有元素，从而更容易知道下一步要做什么。
2。与帕特·弗林（Pat Flynn）的电力播客
Pat Flynn is one of the most recognized online entrepreneurs in the world today. He started his business back in the 2008 recession, after being let go from his architectural job. Since then, he's been launching amazing products, like this one. Power-Up Podcasting is a clear example of what sets him apart from other online entrepreneurs. Flynn understands the power of video. And as you load his online course landing page, it's the first thing you’re greeted by.
弗林的视频长五分钟42秒。在其中，他解释了为什么播客是经营在线品牌带来的好处的关键部分。该视频还涉及该课程的更新，以使其更有价值，并且它也帮助成千上万的企业家推出了成功的播客。如果这还不够，它还包括强大的视频推荐。
3。习惯学院与詹姆斯·凯尔（James Clear）
习惯学院由詹姆斯·克莱尔（James Clear）创立。Clear以研究习惯的研究和发展合适的习惯的研究而闻名，以推动您迈向成功。习惯学院在线课程着陆页包含一条强大的信息，可让读者进入旅程。Clear要求读者想象未来五年的两个版本。然后，他开始画一张充满积极和有效习惯的生活的照片。接下来，他将光明的未来并列，而没有良好的习惯。这就是创造强大的文案的原因。在不到一分钟的时间里，读者立即体验到行动的呼吁，成为最好的自我。Clear以积极的方式使用强大的心理触发因素，呼吁虚荣心和强烈的自我实现渴望。
4。用Joanna Wiebe编写六封数字电子邮件
乔安娜·威比（Joanna Wiebe）是一位著名的撰稿人和文案教练。在她的登陆页面上，她出售一个简单但又大的想法：掌握电子邮件文案写作和学习如何在收入中衡量结果。这对于任何正在寻找方法来增长其底线的企业主来说都很重要。Wiebe巧妙地确定了在电子邮件营销相遇中最挣扎的主要驱动因素之一。通过将电子邮件营销不清楚或难以做到的想法归零，她已经翻了个事物，使自己可以将自己视为将单词变成美元的主电子邮件撰稿人。
5。使用代码学院学习网络开发
代码学院是一个受欢迎的在线编码学习平台。其Web开发计划的在线课程着陆页非常出色地确定潜在学生最重要的要素。例如，将左边的大白色盒子拿出来，这是您获得的摘要。它详细介绍了您将要学到的编码语言，查看您入门所需的经验，课程中要做什么以及您对完成证书的奖励。此着陆页还通过在标题下方的位置良好的图形和微型镜头的组合来吸引眼球。这些立即引起人们的注意，并加强学习者将从中受益的最重要方面。
6。与Caleb Wojcik一起学习最终剪切Pro X
Videography is a booming industry, one with lower barriers to entry than ever before. But just because anyone can pick up the camera and start recording, that doesn't mean they're product will be polished or perfect. Caleb Wojcik knows this and created an online course to help videographers turn their raw video into works of art. This message shines through in the header of his online course landing page. He sells the major benefit that his course will help you spend less time editing and more time growing your videography business.
7.带有更好刻字课程的主字母
Hand-lettering,尽管这听起来是很复杂的,is actually within reach. Better Lettering Course's landing page quickly makes you believe that you can, for as little as $20, begin your path to becoming a hand-lettering success. What makes this landing page powerful is the simple design coupled with messaging that’s empowering and strategically placed just above the buy button. This course is designed to help you develop your own unique style of hand-lettering.
而且，如果您以某种方式设法超越了第一节，而无需参加课程，则此着陆页将对课程的数量和您在每个课程中学到的知识进行分解。您还可以查看购买的内容的摘要，但这还不是全部。您会在学生画廊中找到学生制作的作品集。最好的部分？该画廊充当前景的动机工具，想知道一门课程完成了什么样的成功。
8.谋生，用fizzle.co做自己喜欢的事情
Fizzle是一个在线会员平台，有关如何开始和发展在线业务的有价值的课程。他们的着陆页体现了一些最有力的元素，证明了该品牌的成功。Fizzle不仅有效地使用了颜色和对比度，并钉上了听众的正确语气和声音，而且他们的副本具有鼓舞人心和有抱负的态度。它吸引了一种自我实现的感觉，并且它通过其着陆页一直延伸到他们的购买按钮，这些按钮使用了推动前景加入的自定义文本。你看到了吗？他们的按钮文字附带一个独特的优惠，可以以一美元的价格尝试他们的平台，并且可以随时取消。
Another critical component of this course landing page is the educational element. Fizzle knows its audience well enough to understand that entrepreneurs have tons of questions about starting a business and want to sap up as much information as they can. To help, they created an entire section called, "So what makes building a business such a challenge?" In it, the brand answers the question by introducing traits that all successful businesses and entrepreneurs embody. The section speaks about tenacity, ideas, the importance of execution, and why support and access to the right people, tools and knowledge is essential.
9。通过刘易斯·豪斯（Lewis Howes）的内心圈子发展业务
创建一个更重要的元素的之一effective landing page is including social proof. Lewis Howes has been smart about the ways he has leveraged social proof. Howes showcases appearances on various shows from Ellen, Good Morning America, and The Today Show, to featuring and prestigious publications like Forbes, the New York Times, and Time Magazine. When it comes to using these important symbols of authority, Howes has strategically placed them just below the header of his course sales page. Seeing these immediately elevates the value of the course, showing that ideas in the course and it’s creator are viewed as credible by authorities, making you instantly appreciate that you're getting value for money.
10.征服凯贾比与梅格伯爵
kajabi是当今可用的最知名和成功的在线课程平台之一。188滚球地址它充满了许多功能和功能，可帮助您建立和销售最成功的在线课程。但是有一个渔获物，在卡哈比（Kajabi）的平台上建造一门课程可能有些复杂。MEG Burrage确定了这个问题，并为所有通过该平台的28天训练营的Kajabi客户创建了在线课程，但仍然不知所措。将成功的想法卖给那些真正觉得自己有些失败的人并不是一件容易的事。但是，伯爵将她的信息提炼出来，并有效地传达信息。
She empathizes with her audience, gives them options they can choose from, none of which are very unfavorable, or they can take her course and build the course of their dreams.
11。通过21/20医疗保健挑战来提升您的健康职业
大多数在线课程旨在解决一个非常具体的问题，这已经不是什么秘密了。这个问题通常是一个痛点，可以阻止人们取得一定程度的成功。对于卫生专业人员而言，策划他们的下一个职业举动正是格雷格·托德（Greg Todd）想要帮助的。除了使用杀手标题，视频和强有力的行动呼吁外，托德（Todd）做了一些帮助潜在客户资格的事情。在标题为“如果您不确定21/20挑战的挑战”的部分中，读者可以通过提出导致“是”的关键问题来检查自己。在这些重要问题的下面是一个较大的动画按钮，其自定义文本构成动作。
托德（Todd）的在线课程着陆页还包括偷看该程序所带来的内容。他提供了一个庞大而清晰的图像，当然是符合详细信息和奖金（以及他们的美元价值）的符号点。
12。带走一个漏斗挑战
Building an online marketing and sales funnel isn’t easy, but it is doable. The challenge most people face when taking on the task is not knowing where to start, how each piece of the puzzle fits together, and what to do when they reach a roadblock. The One Funnel Away Challenge does away with the complexities, fear, uncertainty, and doubt. Unlike most videos we've seen on online course pages, this one is different. In the video, Stephen Larson immediately starts talking to you as if you're in the same room. His message flows as he explains that he will be your guide on a daily basis. He shares that he has helped 7500 students to date, and that he co-created the course. But because we know building an online marketing funnel is no simple feat, Larson also identifies the common pitfalls students experience. And that's gold. Offering that much transparency clearly shows viewers that the value they receive in the course far exceeds what they may have initially expected.
透明度建立了，拉尔森随后谈到了启动第一个或下一个漏斗的一些关键要素。他提到了运送给您的资源，188金宝慱网站并介绍了将为您提供帮助的其他专家。就在您认为自己可以获得更多风度的时候，拉尔森（Larson）同情并分享了他关于17场失败的个人故事，然后他才能成功开设一个成功的渠道。观看此视频足以说服任何人认真考虑创建漏斗以采取行动的人。
到你了
创建获胜的在线课程着陆页是朝着实现个人目标的方向迈出的重要一步。虽然这一切都是为了让您的个人品牌获得并产生收入，但您必须做对。花时间检查这些登陆页面以及您遇到的任何其他人所持有或提供特别的东西。请注意设计，着陆页副本和消息传递，以及一切如何作为有效的销售工具起作用。
