根据您的行业，由于冠状病毒，您可能已经注意到您的销售和收入趋势下降。一些部门几乎完全停止了活动，不得不创新才能生存。
对于许多企业而言，这使营销比以往任何时候都更为重要。这些营销的大部分都需要在线上，对于目前许多公司的传统广告（尤其是电视）的费用，尤其是电视。当然，现在还有另一个很好的理由将您的营销重点推向了现在。人们在家中花费更多的时间（无论是愿意还是由于对运动的限制），并且更频繁地进入互联网。
您可以在冠状病毒的这个时候考虑以下一些营销想法。
冠状病毒危机期间的10个营销技巧|冠状病毒营销思想:
1. Don’t Make Knee Jerk Reactions Out of Panic
Yes, times are tight at the moment. Trade may have plummeted for your business. You may even not be trading at all for reasons beyond your control. But things will get better. China has shown that coronavirus cases reach a peak and then start to fall. They have lifted lockouts, and workers have returned to work. They have even begun to export and import again, although international travel will be slow until the Coronavirus vaccine is developed and made widely available. There is light at the end of the tunnel.
That isn’t to say you should underestimate the terrible effects of Coronavirus. They are real. Many people worldwide are catching the virus, with numbers increasing at an exponential rate, and some of them dying. And you may have to cease trading for a while. You may need some assistance, and this will differ from country to country. But you shouldn’t make knee jerk decisions out of panic. Most businesses will survive the chaos, just as they have through wartime, recessions, depressions, and pandemics in the past. You don't want to find that while you shut up shop through panic, your competition rode the waves and was ready for the revival.
即使您的收入枯竭并且您需要在您所在国家或地区提供任何政府援助，您也应该继续进行一些数字营销。它将使您的业务名称可见，并在人们决定返回时的脑海中。
2.在社交媒体上与客户保持联系
来源：www.ryze.ro
People use their social media accounts more than ever during hard times. This is particularly the case if they are scared or uncertain about what is going on around them. If you live somewhere in lockdown, then social media will be one of the most significant forms of communication.
Internet usage has increased dramatically over the last month. While part of this is people turning to Netflix and the other streaming networks when locked-down, much it is for communication purposes. And social media is now a preferred form of communication for most people.
Sure, people may not be thinking about being close to their hairdresser or taking their car in for a service. They may not be allowed to order a takeaway or go to a bar. But they will still be interested in you. They will take particular notice of useful, engaging content you may share, and are likely to remember your name, even if they have never used your services previously.
3.抓住任何机会来帮助危机中的人们
最好的营销形式始终是您创建善意。人们记得您的业务所做的好事。
If you can help people get through this time, do so. For example, in New Zealand, several breweries and distilleries have改变了一些生产线to making hand sanitizers. "We had our whiskey and gin program going for a while, and we thought the world needs hand sanitizer more than it needs gin and whiskey right at the moment," said co-founder of Good George brewery, Brian Watson.
此外，乳制品巨头恒天然和燃料公司，海鸥服务站都捐赠了高质量的乙醇，以帮助消毒器短缺。
这些公司（或其他在全球做出类似决定的公司）的脑海中，营销可能并不是最重要的。尽管如此，人们将在将来再次开始花钱时，还会记住自己的行动。
4.改善您的在线形象
More people are online than ever now. They are also becoming warier of personal interactions. But that doesn't mean that they have lost interest in the businesses around them. In some cases, enforced time alone has given people more opportunities to make Google searches and research potential items to buy.
许多公司将其营销预算的一部分投入到贸易展览，展览和活动上。然而，其中许多现在被取消了，对面对面的会议感兴趣的人更少。B2B公司尤其如此。数据情报公司PredicTHQ发布的数据表明，2月份的取消和重大事件的推迟有500％的速度。
来源：Twitter.com
您可能需要更改网站以更好地反映当前需求。例如，如果您经营股票类别的广泛销售组合，则可能需要强调食物和家庭必需品产品，而不是更多的奢侈品。在某些情况下，如果政府限制限制了您允许出售的内容，则可能需要更改网站才能暂时删除任何违禁物品。
但是，请记住，与大多数其他类型的营销相比，数字营销具有重要的好处。它不需要任何面对面的互动。它也是更可衡量的营销类型之一，可以轻松设定明确的ROI目标。
5.改善网站的SEO
有了改进的数字形象，这一切都很好，但是如果人们找不到进入您的网站的方式，那几乎是值得的。如果不想最终在比赛中迷失方面，则任何具有网站的业务都需要运行良好的搜索引擎优化（SEO）原则。
Google和其他搜索公司不断更改其搜索引擎算法，因此您需要确保您的网站经常更改以跟上趋势。好的撰稿人和内容营销人员知道如何用SEO编写内容。同样，您的开发人员应该能够确保您的网站以这种方式运行，以使搜索引擎变得容易。
适当的SEO的目的是，当您的潜在客户搜索对您行业至关重要的关键字术语时，您的网站帖子和页面就会在搜索结果的顶部附近，最好在前几个职位上。这些插槽有很多竞争，这意味着您的目标是比您的行业中的其他人拥有更好的SEO。
目前，您的竞争对手可能太忙于试图生存，而不是考虑其网站的质量。出色的SEO为您提供了一个绝佳的机会，当事情恢复时，首先要获得差异。
This applies even to those firms in industries most affected by the Coronavirus. As long as you have internet access, you can easilywork on your SEO from home。And even if your business has to go into hiatus, good SEO will make it much simpler for you to rebuild.
6.使用PPC广告
这可能取决于您的行业，但现在可能是增加点击付费（PPC）广告的最佳时机。互联网上的人比以往任何时候都多，给您的广告带来更大的机会。这可以为您带来巨大的竞争优势。
Of course, you will want to balance this against the possibility that few of your customers may be in a position to use your services. There is little point travel agents using their cash flow for paid PPC advertising at the moment – there are few if any people likely to click on their ads with a genuine aim of buying international travel.
但是，对于希望在特定部门中脱颖而出的公司来说，这是一个绝佳的时机。例如，随着这么多人在家中孤立，对家庭办事处有用的软件的销售将飙升。而且，如果公司能够以数字方式交付这些产品，那么就不会担心它们会陷入分销持有量。一些产品迅速跳到了畅销书列表。根据水星新闻, products to gain prominence in March 2020 include obvious ones like toilet paper and face masks, infrared digital thermometers, cloth diapers, exercise clothes, and laptop desks.
7.将您的报价适应情况
您是否注意到最近的所有电视广告似乎与当前情况无关？电视网络甚至仍在为旅行社开设广告，这表明您现在应该抽出时间去环球旅行。您还将看到许多广告恳请您进行消费者的支出狂欢，享受春假并节省厕纸品牌，这很早就卖光给了恐慌的买家。
据推测，这些广告更多地表明了电视广告行业的漫长交货时期，而不是那些公司广告的任何真正信念，即观众目前会突然购买他们的产品（尤其是这样，如果您在一个经历的国家 /地区封锁）。
成功的营销人员迅速发展并适应这种情况。如果消费者目前无法或不愿意购买通常的产品，那么毫无意义的营销就没有意义。
8.保持灵活并调整以满足客户需求
这与上几点相关。您需要敏捷并适应客户需求。
福特目前正在提供一个例子。目前，对新车的需求可能大大减少。在某些国家和地区，销售额为零。因此，福特已经意识到他们可以将一些3D打印机重新利用为打印急需的呼吸器。福特已经与3M和GE Healthcare联手，迅速扩大了迫切需要的医疗设备和供应卫生保健工人的生产。他们计划每周组装100,000多个面罩。
中小企业可能需要修改他们的操作ions for the situation. If you run a fast food store in an area not yet locked down, you might have to consider temporarily closing down your in-store dining facilities and ramping up your takeaways. If you are a gym that has to close its doors for a while, you might want to make some videos of exercise routines your clients can do at home, uploading them every day to YouTube.
9.掌握营销指标
密切关注您的营销数据比以往任何时候都重要。注意有效的方法，并做更多的事情。如果以前成功的营销目前缺乏影响，那就变得无关紧要。减少或停止这种类型的营销。
This should, of course, be your everyday philosophy. Examine the data; see trends; make changes as required.
确定数字营销活动的投资回报率相对简单。您只需要确定每个广告系列的特定营销目标，并决定要测量的相关指标。
10.如果被迫锁定计划，您的未来营销
如果您正在锁定，那么您手上的时间可能比以前更多。仅仅因为您可能会觉得被困在家里，并不意味着一旦冠状病毒危机结束，就无法计划事情。
许多营销人员抱怨说，他们总是很忙，没有时间去分析其网站性能并检查其SEO。好吧，如果您正在锁定，现在有足够的时间。
现在是计划未来营销以及如何恢复运营收益的理想时机。根据您的情况，您可能必须按照预算的预算计划营销重生，但数字营销并不一定要过于昂贵。这是您仍然需要保持网站最新并继续更新社交页面的原因之一。如果它们仍然存在，当世界再次重生时，您就不必花时间从头开始重建它们。
除了花时间检查网站的当前表现和现有营销，并根据需要进行适当的更改，您还可以开始计划恢复内容。勾勒出您未来的广告系列，创建内容，为视频编写脚本，以及您可以自己做的任何其他事情，而无需进入完整的工作环境。
