如果您过去几年一直关注影响者的营销，那么您可能已经金博宝188备用网址知道highly effectivefor promoting brands and products. Businesses can work with influencers to drive product awareness, boost engagements, and increase sales.
Check out these eight influencer marketing case studies to learn how influencers have delivered impressive results for leading brands;
8影金博宝188备用网址响者营销案例研究，结果令人难以置信：
1. Nike Air Vapormax
耐克是全球制造和供应运动服装和运动器材的领导者。仅在2017年，他们生成了more than $34 billion globally. But they’re not just one of the leading brands in the world; they’re also among the top users of influencer marketing. The brand has worked with both celebrities and social influencers for several campaigns to promote their products.
当品牌想推广他们的新空气Vapormax系列时，他们决定team up withthe popular YouTube channel “What’s Inside?” The channel is run by a father-son duo, and is famous for cutting up everyday objects to showcase what’s inside. The duo has been able to garner almost 6 million subscriptions for their two channels.
For their campaign, the YouTubers create a series of七个视频in which they integrated the brand’s messaging into the individual themes of both of their channels. They used their “WHAT’S INSIDE? FAMILY” channel to create vlogs and Q&As. And for their original “What’s Inside?” channel, they created a video in which they cut up a Nike Air Vapormax to show their viewers what’s inside.
仅此视频就被观看了超过360万次，并获得了32,000个赞。耐克旅行视频播放列表已有50,000多次观看。这项运动帮助耐克的新产品系列引起了轰动。
2.斯巴鲁
Subaru has been experiencing significant growth over the past few years. And influencer marketing has played an important role in this growth. In fact, theirsales increasedby 10% during 2016 alone. One of their most successful influencer marketing campaigns was the, “Meet an Owner” campaign. The goal was to raise brand awareness, and improve their brand sentiment.
For this campaign, Subaru worked with 20 influencers across various categories ranging from fitness to art. Each influencer created unique pieces of content centered around a Subaru car, and infused their authentic voice into the content.
扎克·金例如，创建了一个视频，他试图用斯巴鲁汽车打动约会。迄今为止，仅此视频就有超过800万次观看次数。
大会业主活动的总参与率为9％，为58个赞助职位产生了数千条评论和数百万个赞。该品牌报道了由于竞选活动而提高了品牌知名度。
3. Youfoodz
Youfoodz is an Australian fresh meal company that wants to make healthy eating easier for everyone. When they wanted to promote the launch of their new winter menu, they decided to work with Instagram influencers who specialize in health and fitness as well as in food.
They partnered with a total of 81 influencers to highlight their healthy and convenient menu options. These influencers created 167 pieces of content for the campaign. In addition to this, they also shared more than 162 Instagram stories during the campaign.
这是影响者创建的一篇文章的示例布列塔尼黛西，拥有10,000多名Instagram关注者。
这些内容generated almost70,000个直接订婚，并有超过500,000个印象。该活动能够在Facebook和Instagram中吸引近150万人。在...的帮助下Instagram故事，影响者还能够创建与目标受众相关的真实和“矩”内容。
4.陶器谷仓
陶器谷仓希望宣传他们与室内设计师肯·富克（Ken Fulk）合作创建的新装饰系列。他们决定与一个有影响力的人一起工作，后者着眼于室内设计，以高度吸引人的方式展示自己的作品。
The brand chose Holly Becker, who runs the blogDecor8的运动。块来使用的影响m the collection to showcase different ways in which her readers could incorporate them in their own homes.
她还举办了赠品，读者有机会赢得500美元的礼品卡。为了提高比赛的参与，她要求读者为晚宴的完美伴侣命名。
Source:decor8blog.com
Through one influencer alone, the生成的活动500名读者评论，超过一千多次参与。该活动的社会影响力接近400万，帮助品牌成功推广了新的肯·富克（Ken Fulk）系列。
5. Gerber Lil’ Beanies
When Gerber wanted to launch their Lil’ Beanies product, their goal was to raise awareness and drive sales in their key target markets. They wanted to reach customers at Walmart, Kroger, Publix, and Target.
So with the help ofLinqia和弹射器，该品牌发起了一个有影响力的营销活动，有影响力的人创建了真实的内金博宝188备用网址容，将其产品定位为幼儿营养和美味的零食。
在这项运动中，Gerber与324个有影响力的人合作，专门研究不同的壁ni，从旅行，积极的生活到食物和育儿。所有这些影响者的共同点是，他们都有两岁以下的孩子。
这些影响者中的每一个都创建了原始的博客文章和社交媒体帖子，其中讲述了一个有趣的故事，讲述了他们的孩子享受Lil'Beanies产品。他们还鼓励听众访问官方的小豆豆着陆页，以下载数字优惠券。
Here’s a blog post created by Amber, who runs忙着创造回忆。
Source:busycreatingmemories.com
The 300+ influencers created a total of 9,400 pieces of content, which resulted in 9.2 million potential impressions. The content also inspired almost 260,000 clicks, likes, comments, social shares, and retweets. While the campaign was active, the campaign resulted in a national sales lift of almost 5% for Gerber’s Lil’ Beanies products.
6. Maybelline Falsies Push Up Drama
美宝莲想驾驶意识和销售their new Falsies Push Up Drama mascara, which was launched at Walmart. To accomplish this goal, they decided to work with beauty influencers who helped create content related to beauty tips and tricks as well as beauty hauls.
这些影响者致力于推动店内流量并促进店内展示以突出产品。
这是由Instagram帖子创建的Kimberly Pavao。
The content created by theseinfluencers garnered73,700 views and 35.7 million total impressions. There were 10,900 engagements to the influencers’ blog page. And the brand’s total media value increased 1.3 times.
7. Society6
Society6是一家电子商务商店和在线社区，允许艺术家通过各种产品出售其艺术品，并希望提高对品牌的认识。由于它们的产品提供了非常广泛的产品，因此他们的目标人群也同样广泛。
So they decided it would be best to focus on a single demographic profile, and work with influential millennial women who are fashion conscious and in college.
These influencers created videos that highlighted the unique products available at Society6, which college-going women can use to decorate their dorm rooms. They wanted to build the idea that these products can help in personalizing their living space.
Here’s one of the videos created by YouTuber凯瑟特，拥有超过100,000个订户。
在21个影响者的帮助下，该活动产生了24件内容。广告系列视频have been viewedmore than a million times, and have an engagement rate of 5.68%.
8.好食品
对于Goodfoods来说，他们想与影响者合作的原因是提高品牌知名度，因为他们的天然鳄梨调味酱和下降，并最终推动销售。该品牌想建立一个计划，其中影响者为受众提供有关健康零食，派对计划等有用的技巧。
They decided to work with 60 influencers with an expertise in food, parenting, lifestyle, and home verticals. These influencers were tasked to create original recipes and stories that feature products from GOODFOODS.
这是米歇尔（Michele）的食谱之一West via Midwest。她创建了一个白豆玉米饼比萨饼的食谱，该披萨从Goodfoods中实现了矮胖的鳄梨调味酱。
Source:westviamidwest.com
60influencers created超过2,000件内容，从博客文章和食谱到照片和视频。该运动有3400万个潜在的印象和71,000次参与。它还返回的转化率为34.2％。
The content created by influencers was also republished throughNativo, a native advertising platform. It managed to return a much higher conversion rate than the original campaign, delivering a conversion rate of 44.5%.
结论
These are some highly impressive influencer marketing case studies that show just how much influencers can boost business. As you can see, these brands had varying goals and expectations out of their influencer marketing campaigns. While some wanted to raise brand awareness, others wanted to promote new products. And each time, influencers were able to deliver incredible results for the campaign.
Which of these campaigns did you find the most intriguing? Or do you know any other campaigns that you found particularly memorable? Let us know in the comments below.
