如何使用GIF和GIPHY进行营销[Giphy Money Carculator]

临时营销人员可能不一定考虑如何使用GIF来加强社交媒体帖子。除非您是普通的社交用户，否则您甚至可能根本不会考虑GIF。确实，您甚至可能都不知道GIF是什么。或者Giphy可以为简短的动画图像做事，YouTube对视频的作用。

GIF是一种动画图像。从技术上讲，它只是图像文件类型，就像JPEG和JPG文件一样。GIF和其他类型之间的区别在于，GIF文件可以包含多个图像，这意味着它们看起来像一个简短的动画。

但是，GIF不是真实的视频。它们是旧翻盖的现代版本 - 您可以快速地显示一系列略微改变的图像。他们没有考虑动画的设计，但是一旦人们看到了他们的潜力，这就是动画师和营销人员开始使用它们的方式。

One of the reasons that GIFs are so popular is that you can use them to convey emotions and ideas. This has made them an integral part of social messaging. And sites like Giphy have made this process extremely simple. All this is great for marketing, helped by the way search engines work.

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Use GIFs and Giphy to Power Up Your Social Media Posts:

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与您的社交受众分享GIF

You might wonder what the relevance of GIFs is to social media marketing. But just like emojis, videos, images, and anything other than plain text, GIFS help add variety to social posts, and they can often tell a message with a single (animated) picture.

它们可以使您的社交媒体营销更加令人兴奋和娱乐。但是，最重要的是，您的GIF可以出现在Google又可以拾取并在其更受欢迎的搜索引擎中使用的专业搜索引擎中。

Although we generally use the terms GIF generically here, there are actually two similar items you can use in your social posts. Both feature a series of images that, when played in quick succession, look like animation. Technically, GIFS have solid backgrounds. You can also use the very similar things called Stickers in your posts. Stickers have transparent backgrounds. Although almost interchangeable with GIFs from the user's point of view, the coding is sufficiently different for Giphy to have separate APIs for each type. Unless otherwise stated, we mean both solid background GIFs and transparent background Stickers, when referring to GIFs in this article.

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使用Giphy来创建和组织你的gif

Giphy is an incredibly popular source of GIFs. Five hundred million people use 7 billion GIFs obtained from Giphy every day. Giphy has built an API that makes their GIFs available on virtually every social media and messaging app, meaning that many people use Giphy GIFs automatically, without thinking about it.

Indeed, Giphy has an even wider spread than that. They have indexed virtually every GIF created by anybody anywhere in their search engine.

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我们的Giphy赢得了媒体价值计算器[Giphy Money Carculator]

有影响力金博宝188备用网址的营销中心现在拥有一个Giphy Money计算器工具，将向您展示earned media value您的GIPHY帐户上的GIF。随着时间的流逝，您会注意到您最受欢迎的GIF（您的常绿内容）的价值上升。

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Giphy如何改善你的社交Media Marketing?

Remember the sheer size of Giphy we referred to above. This means that any GIF you create will appear in their search engine. Thanks to the extensive usage of Giphy's API, your GIFs will also be easily shared and used by people on their social media accounts.

Don't forget that a GIF includes a series of images that combine to look animated. This means that you can easily add your logo or URL or some other marketing item into your GIFs.

As we mentioned above, GIFs and Stickers are technically different. They have separate Giphy APIs. Facebook, Twitter, Instagram, and WhatsApp use Giphy's GIF API so that users can easily include GIFS on those platforms. TikTok and Snapchat have included Giphy's Sticker API instead, so you use Stickers on those platforms. Although you use GIFs on traditional Instagram, you can also use Stickers on Instagram Stories. According to Giphy's help files, "a Sticker is a GIF file with transparency around the edges. In order to register as a sticker, at least 20% of pixels must be transparent in the first frame."

无论您是使用GIF还是贴纸，重要的是分享会吸引和感兴趣的社交受众的人。只需确保您包括徽标和URL即可。

在许多方面，GIF营销是游击营销。您不是为广告牌，电视广告或实际上的任何广告付费。您根本没有真正宣传您的产品。您需要做的就是创建GIF，然后您可以将其留给人们为您分发您的微妙迷你AD。您甚至不必试图说服消费者为您分发营销材料 - 他们自己选择并使用GIF。

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Don't Underestimate the Power of Search

许多企业投入大量资源来改善其SEO（搜索引擎优化），以提高其在Googl188金宝慱网站e和其他搜索引擎中的排名。

In the old days, your focus was entirely on trying to get your webpages and blog posts to rank for key terms that you consider important. Then Google started featuring images, and firms expanded their SEO to include pictures and other image types.

Google has continued to add sections to their search results and complicated the world of SEO. They even started to rank items more at home in social media, including tweets and videos.

In most cases, big companies with powerful websites dominate the search. A few smaller sites can lead search terms in niche fields, but it can be challenging for a smaller business to generate search results anywhere on the front page of Google for popular search terms.

几家公司已经建立了GIF搜索引擎。这些包括男高音和GFYCAT，尤其是Giphy。Giphy及其竞争对手根据其内容索引GIF，使得很容易找到合适的GIF来讲述特定信息。这为品牌提供了许多机会创建消费者喜欢的GIF。

However, it is much easier for small firms to dominate the Giphy search rankings, and this has a flow-through effect on Google too.

You can do this if you create GIFs that match the terms for which your target audience search, particularly as you don't yet have much competition for GIFs on most topics. Most of the significant sites that dominate many of the other Google categories haven't turned their attention to GIFs yet, and you will find it far more competitive.

For this to be of value to you, you do need to ensure that your GIFs clearly identify you, preferably using both your logo and URL. At the very least, you can set up some judicious product placement in your GIFs. But don't make them appear salesy or anything resembling a traditional ad for your product. Consumers select GIFs to tell a story or send a message. They don't think of them as an ad.

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创建Giphy品牌频道

尽管我们在本文中专注于Giphy，但您可以轻松地使用其他GIF搜索引擎之一，例如男高音或GFYCAT。像Giphy一样，男高音都使用了所有领先的社交应用程序使用的API。我们在这里与GIPHY有关的所有建议也可以适用于男高音或GFYCAT。

如果您认真考虑使用Giphy进行营销，那么您将需要在那里设置一个品牌频道，就像在YouTube这样的方式上一样。您首先在Giphy上设置帐户。您现在可以开始上传GIF（或贴纸）。至少上传至少五个GIF是至关重要的，因为您至少需要很多人才能验证GIPHY频道。如果您是一家公司，唱片艺术家，演员或公众人物，可以使用您创建或拥有的内容。但是，这里只是对代理商的注释。Giphy指出，如果您为客户上传内容，则该内容将需要在他们的渠道上托管，而不是您自己的渠道。

Once Giphy has accepted your application and granted you the verified Giphy brand channel status, you can make your GIFs available across all the social and messaging apps that use either the Giphy GIF or Stickers API.

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计划您的GIF营销时间表

As with any other type of SEO, you want to rank for search terms that your target audience is likely to use. Unlike other types of searches, however, it is still much easier to rank for popular GIF searches.

This means that you need to consider what terms are likely to be favorites for your target audience. On what topics are they likely to do searches for GIFs? What do you believe will be their most important key terms? What are your potential customers talking about? We have looked at more detail on how to target the right keywords inHow to Use GIF Marketing to Boost Brand Awareness.

GIF的搜索量将比文本，视频或更多一般图像要低。另外，除非您为自己赢得了巨大声誉，否则人们不太可能在寻找您的业务名称。因此，您需要更多地关注它们可能共享GIF的情况的类型。然后，您需要在这些主题上创建一些GIF，并确保在每个GIF中包含徽标和URL。

Like all your marketing, you will want to monitor the success of your GIFs and regularly upload new content to your branded channel. Giphy provides analytics to help you discover how your GIFS have performed. Our Giphy Money Calculator will also give you valuable information about the success of your GIFs.