前21位GIPHY艺术家现在创作出色的内容

Giphy艺术家擅长为静态图像献出生命，使它们更具吸引力和娱乐性。在本文中，我们将在网络上重点介绍我们最喜欢的21位GIPHY艺术家。

What Is a GIF?

GIF（根据创建它们的人的说法，发音为“ Jiff”）只是一个图像文件。就像JPEG或PNG文件格式一样，GIF格式可用于静态图像。不过，使GIF成为特别特殊的图像格式的原因是，它也可以用于创建动画图像。

You may be wondering why they’re called “animated images” and not just “videos.”

It’s because GIFs aren’t actually videos. They really are just a series of static images put together to look like a video.

They weren’t even created to create animated images; that was just a happy accident.

GIF文件持有multiple images at the same time. Then people discovered that the pictures could load sequentially.

The GIF was first published in 1987 and last updated a couple of years later in 1989.

Yeah, you read that right.

GIF甚至在互联网之前也没有进行更新，尽管它们很快成为了早期创建的每个网站的首选视觉效果。

Can you even imagine a world without GIFs? We can’t either.

为什么人们使用gif ?

GIFs are another tool in yourvisual content工具包。静态图像打破了文本和视频的单调，可以帮助营销人员以易于消化的方式向大众传达复杂的消息，但是GIF…GIF是……艺术，快速反应，咬合大小的娱乐。

Does Your Business Need a GIPHY Marketing Strategy?

Probably. Here’s why...

People love GIFs. According to a Harris Poll from 2017, 70%+ people living in the United States use emojis, GIFs, or stickers in their daily communications.

GIFs are a quick way to convey emotion and build a connection. And, since GIFs are animated images, they grab readers’ attention and get them to engage.

Billions of GIFs are posted to social media every day. So, how do you find the best GIPHY artists?Easy! You check out this list of the 21 best GIPHY artists we’re loving right now.

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前21名GIPHY艺术家现在创作出色的内容：

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1.Megan Motown

• GIF Uploads:924
• GIF Views:33.6b

Megan Motown is a Los Angeles-based illustrator and “gifluencer” with clients like Snap, GIPHY, Stitch Fix, Netflix, and more. She does custom animations and animated GIPHY packs for a fee and was named GIPHY Artist of the Year in 2019.

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2.Chris Timmons

• GIF Uploads:328
• GIF Views:28.9B

克里斯·蒂蒙斯（Chris Timmons）是纽约市的导演，设计师和艾美奖获奖动画师，喜欢制作GIF。克里斯（Chris）在尼克（Nickelodeon）开始，然后继续为迪士尼频道，卡通网络，NBC体育等工作。他从事自由工作，为社交媒体制作动画的GIF和贴纸，并为照片制作动画照片。

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3.Nora Fikse

• GIF Uploads:686
• GIF Views:37.6B

Nora Fikseis a designer and GIF artist based in Norway. She makes illustrations, animations, and typography. She’s worked with clients like Amazon, MTV, Kylie Cosmetics, Clif Bar, Proper Whiskey, and more.

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4.Peter Draw

• GIF Uploads:893
• GIF Views:16.1B

Ai was created by Peter Draw and inspired by Hanyu Pinyin. The name Ai represents the ideas of sorrow (哀) to love (愛). Peter created Ai after his grandfather passed away suddenly in 2000. He used the sweet character to provide love and encouragement for disaster survivors who lost loved ones in Costa Rica, Indonesia, Taiwan, China, and more.

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5.Sarah Palmer

• GIF Uploads:464
• GIF Views:15.9b

Sarah Palmer is a photographer and designer based in Santa Fe, NM. She has worked with clients like Giphy, Instagram, Google, Hulu, Skillshare, Warby Parker, Mercedes-Benz, Clinique, The Academy Awards, Burger King, and more.

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6.吉利安·阿德里亚娜（Jillian Adriana）

• GIF Uploads:934
• GIF Views:10。2B

Jillian Adriana是来自加拿大安大略省基奇纳的平面设计师。她没有太多的网络形象，但是除了图形设计外，您还会发现她教别人如何创建。

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7.Mert Keskin

• GIF Uploads:1.9K
• GIF Views:12.9B

MERT KESKIN（又名Haydiroket）是伊斯坦布尔的创作者。他主要与GIF，视频和拼贴画合作，并与MTV，Converse和Tumblr合作。他的作品还在史密森尼国家空气和太空博物馆，动态图像的博物馆等展出。

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8.非常可以

• GIF Uploads:355
• GIF Views:9.5B

Machables的Romy是荷兰的插画家，居住在奥克兰。她为儿童书籍提供社论插图，产品设计，壁画，表面图案和插图。

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9.特雷弗·福尔摩斯

• GIF Uploads:332
• GIF Views:10。3B

特雷弗·福尔摩斯is a freelance video creator, illustrator, and animator based in Los Angeles. He’s worked with clients like Wistia, Mozilla, Later, Arcadia Power, and more.

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10。Mia Page

• GIF Uploads:134
• GIF Views:2.1B

Mia Page is an artist born and raised in Southern California. She loves all forms of art but has recently been working on comics and illustration. In addition to illustrations, comics, and animations, she also produces paper mache and ceramic pieces.

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11.Hilbrand Bos Illustrator

• GIF Uploads:122
• GIF Views:1.3B

Hilbrand Bos is a professional fashion illustrator and designer based in Amsterdam. His clients include Universal Studios, National Geographic, Monster, and more.

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12.Patakk

• GIF Uploads:253
• GIF Views:118.5M

Patakk is an artist and programmer from Zagreb, Croatia. His work is mostly generative art, but he’s also done motion graphics with clients like Stella McCartney, Panda Bear, and others.

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13.Carl Burton

• GIF Uploads:79
• GIF Views:25.4M

Carl Burton is an animator, 3D artist, and illustrator. He finds inspiration from the world and current events around him.

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14.Mr. Div

• GIF Uploads:69
• GIF Views:6.2M

Matthew T. DiVito (a.k.a. Mr. Div) is a freelance motion graphics designer based in Boston, MA. He focuses on geometric shapes with interesting plays on light to great effect.

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15.辛迪·苏恩（Cindy Suen）

• GIF Uploads:459
• GIF Views:5.3 b

辛迪·苏恩（Cindy Suen）is an illustrator, animator, and GIF artist from Hong Kong, currently residing in New York. Her clients include Tumblr, Google, Disney, Cartoon Network, Nickelodeon, Sydney Opera House VIVID, Subway, General Electric, Nordstrom, Skippy Peanut Butter, KitKat, and more.

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16.拉斐尔·瓦罗纳（Rafael Varona）

• GIF Uploads:23
• GIF Views:499m

拉斐尔·瓦罗纳（Rafael Varona）是位于柏林和阿姆斯特丹的插画家，动画师和艺术总监。他的客户包括百事可乐，Google，英特尔，Adobe，Yelp，Snapchat，Bacardi，华盛顿邮报，世界卫生组织等。

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17.Max Litvinov

• GIF Uploads:117
• GIF Views:125.5M

Max Litvinov is a Russian game designer who transforms color pencils drawings into animations. Animator and illustrator Simon Buijs calls Max’s style “playful weirdness,” which is a pretty accurate assessment. He’s worked on a short loop compilation (Aperitifs）和一部短片（L’hydre d’Or).

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18.Zack Dougherty

• GIF Uploads:595
• GIF Views:247.4M

Zack Dougherty是位于波特兰的多学科艺术家，负责博客Hateplow。他与摄影，项目和数字媒体合作。他为无生命的建筑物，绘画和雕塑带来了生命。他开始从自己的照片中创建GIF，做定格和3D风格的工作之类的事情。

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19.Christina Lu

• GIF Uploads:148
• GIF Views:212M

克里斯蒂娜·卢是一个设计师和动画师出生和raised in NYC. She works in motion, video, and identity. She has a background in graphic design and is currently a motion designer for Genius. Her clients include Beyoncé, Casper, Coca-Cola, Instacart, MTV, Playstation, Nike, and more.

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20。朱利安·格兰德（Julian Glander）

• GIF Uploads:164
• GIF Views:818m

朱利安·格兰德（Julian Glander）is a Brooklyn-based visual artist working in animated GIFs, comics, video games, interactive toys, short films, and illustrations. His clients include New Yorker, [adult swim], Disney, NYT Thanksgiving, VICE, and just a ton more.

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21。罗宾·戴维（Robin Davey）

• GIF Uploads:135
• GIF Views:733m

罗宾·戴维（Robin Davey）is a British illustrator, animator, and director based in Berlin, Germany. He works across print, digital, and broadcast media for a long list of clients including Apple, Google, Wired, Nickelodeon, TIME, Wall Street Journal, The Atlantic, and more.

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How to Use GIFs for Marketing

Now that you’ve gotten a taste of the top GIPHY artists available, are you ready to add GIFs to everything?

If you’re still not sure how you would use GIFs in your marketing efforts, here are a few ideas:

1. Use GIFs in Your Email Marketing

How do you capture and keep the attention of your email list? This is one of the most challenging aspects ofemail marketing.

If you’re an email marketer, you need to understand your audience and know what’s going to draw attention and get more sales.

We’re here to tell you that GIFs can help.

GIFs add a little something (animation!) to an otherwise static message. They grab your readers’ attention and hang on to it.

Here’s an example of how Converse used a GIF in an email marketing campaign to show off their new product line:

Talk about setting yourself apart from your competitors!

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2. Use GIFs to Show Off Your Products

As with email marketing, you can use GIFs for product marketing. In fact, many brands already do

GIF不仅非常适合引起人们的注意，而且非常适合将观众的注意力集中在您要确保看到的内容上。

Take a look at this GIF for an example of GIF product marketing:

This brand shows off its product line, complete with side and rear views, in a single image file.

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3. Use GIFs as Quick Explainer Videos

Instead of written instructions, many brands rely on GIFs to show users how to do less complicated processes using their equipment and tools.

Think about the last time you got a new smartphone. How did you know what the plug looked like and where you should plug it into your phone to start charging your battery?

You probably didn’t read anything. But you did see an image on the phone’s screen that probably looked a lot like the GIF here:

While static images would be helpful, a GIF gives you the unique opportunity to show the process smoothly, with the user needing to shuffle through paperwork.

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4. Use GIFs as a Call to Action

Subscribe! Click Here! Sign Up! But make it disco:

As a business owner, you know that you have to drive customers to do what you want them to do. If you don’t, you’re going to lose them.

When your site’s visitors aren’t given the next step, they’re going to leave your site.

这就是为什么采取行动至关重要的原因。

But, how do you make sure they see it?

迪斯科，就像我们之前说的。

A GIF can turn your missable call to action into a click.

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5.在社交媒体上使用GIF

GIF和社交媒体像花生酱和果冻一样融合在一起。品牌可以加入乐趣。

Posting GIFs to your feed makes your brand feel more human and personable. Since people like to buy from brands that make them feel good, using GIFs could be an easy way to boost sales.

Just make sure your GIFs are entertaining和相关，就像Digiorno在此推文中使用的一个：

Hungry? Here’s my GIF to you.pic.twitter.com/Jebpub14R1

— DiGiorno (@DiGiorno)May 6, 2015

看看我们social media marketinghub to learn more using social media for marketing.

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Wrapping Up

People love GIFs. We love them so much that we’ve drawn a line in the sand between GIF-lovers who say “jiff” and those you say “it’s not Jraphic Interchange Format!”

It’s no wonder brands began adopting them in their marketing campaigns.It’s not too late for you to join in the fun! Any one of the GIPHY artists on this list could build you custom GIFs to make your brand pop.