您可能已经知道搜索引擎优化（SEO）。但是，如果您准备好本文，您可能有兴趣将营销启动，以不同类型的SEO：GIF引擎优化。
In this article, you’ll learn all about GIF engine optimization, what it is, and how to use it so you can start dominating results on popular GIF search engines like GIPHY and Tenor.
GIPHY, owned by Facebook, is the largest GIF search engine by far, getting about 10% (200 billion) as many searches as Google each day. Tenor, owned by Google, gets around 0.6% (12 billion) as many searches as Google.Just like Google, these GIF search engines have their own algorithms that determine which GIFs rank highest in search results.
The good news is that this means you can optimize your GIFs to rank higher for keywords that are relevant to your brand, increasing the odds of your content being found first for those keywords and getting your GIFs shared and seen across social media platforms and messaging apps.So, how do you actually optimize your GIFs for search engines? And does it really matter?
我们将要参与其中，所以请继续阅读！不过，在我们走得太远之前，让我们快速对GIF的定义进行快速定义。
Giphy SEO：什么是GIF引擎优化以及如何使用它:
什么是GIF？
A GIF is an animated image format. It’s just like PNG or JPG images, but GIFs can hold multiple images in a single file and deliver those images sequentially. This is what creates the animation that GIFs are so loved for.
人们如何使用GIF？
Giphy和男高音每个都有自己的网站和应用程序。甚至可以将它们作为智能手机上的附加键盘添加，因此您的GIF只需单击即可。
用户在一个GIF网站上搜索GIF，或使用社交媒体平台或其自己的智能手机提供的GIF搜索。188滚球地址一旦找到了自己喜欢的一个，该GIF就可以在任何地方共享。
人们为什么使用GIF？
People use GIFs to quickly and easily share how they’re feeling without needing to use words. Since GIFs are animated, they can convey emotion in a way that static images, emojis, and caps lock just can’t.
More and more, marketers are using GIFs to keep their content engaging and to stay up to date with the kind of content that resonates with younger users.
什么是GIF引擎优化（GEO）？
GIF引擎优化（GEO）是创建和优化GIF以在GIF搜索引擎上排名更高的GIF的过程。
就像任何其他搜索引擎一样，GIF搜索引擎希望快速为用户提供最佳的搜索解决方案。如果您创建并优化GIF以匹配搜索意图，则GIF将排名更高。
GEO uses many of the same tactics that传统SEO用途；
- 关键字研究:Finding the keywords that are relevant to your brand and have high search volumes and low competition
- 计划和创建：Create GIFs to rank for specific keywords that are relevant to your brand
- Implementation:Add relevant keywords to your GIF
If you already have a strong SEO strategy, you’re ahead of the game when it comes to GEO. The branded keywords that you already use for your SEO strategy will probably be the same that you’ll want to use in your GEO strategy.
除了品牌关键字之外，您还需要选择与您的产品有关的关键字以及希望人们与您的品牌相关的情感。
一旦有了目标关键字列表，您将进行关键字研究，以找出这些关键字的排名将是多么困难。幸运的是，您的关键字在GIPHY和GENOR上都可能同样具有竞争力，因此您可以使用Men的Insights工具来检查搜索量。
具有较高搜索量的关键字将很难排名。我们建议坚持使用具有中级搜索量和较少总GIF的关键字。
就像传统的SEO一样，您可以专注于Longtail关键字，以吸引较小的高意见受众。
找到正确的目标关键字后，您将获得创建GIF的乐趣。您可以使用许多工具来创建GIF，从Photoshop到Giphy自己的平台。
当您准备上传GIF时，您将直接将其执行到GIF搜索引擎。不要忘记添加您的关键字！
虽然您可以根据需要添加尽可能少的关键字标签，但似乎10个标签是Geo的最佳选择。
上传GIF后，GIF搜索引擎将在有机搜索结果中测试您的GIF，以检查其性能。GIF搜索引擎查找人们看着您的GIF的次数以及共享的频率。这使GIF搜索引擎知道您的GIF是否实际上与您给出的关键字相关。
Based on this testing, the GIF search engine will either promote your GIF by placing it higher in the results or drop it down in the results.
How to Optimize Your GIFs for GIPHY SEO
Before you start creating and uploading tons of GIFs to GIPHY, you need to create a brand channel.
Don’t skip this step! It’s required before your GIFs will be available via search. You must have averified品牌频道。不用担心，这是免费的。
Create a Brand Channel
Here’s what you need to do:
- 为您的品牌创建帐户。
- 上传至少5个GIF。
- Fill out the application在这里。
而已。只有三个步骤。
If you’re wondering what you need to have before GIPHY will approve your application, here’s a list:
- An email address with a company domain
- A username that reflects your business name
- Your full name (pseudonyms are acceptable for Artist channels)
- A display name
- 您的业务网站
- Your social profiles (if you have a verified account somewhere, use that)
- A 250x250px avatar
- Your parent company (if applicable)
- 你的地点
GIPHY basically wants to make sure that you’re a real business with a professional website and some measure of social media following.
完成申请后，可能需要2-14天才能进行验证。
关键字研究
Once you’ve filled out your application, you’re ready to start creating GIFs in earnest.
As with any search engine work, this starts with keyword research.
您想使用描述性和相关性的关键字。请记住，Giphy使用您的标签来了解您的GIF上下文（就像Google依靠Alt-Text来了解您的图像的内容一样）。
GIPHY recommends uses your brand name, primary nouns, and descriptions of the action that’s happening in the image.
压缩图像
GIFs are enormous files. They’re bigger even than video files of the same length. One of the very best ways to optimize GIFs is simply compressing them to make the files smaller.
有两种常用的压缩方法：
Lossy Compression
Lossy compression will remove some data from the original file, reducing the image’s file size. This means that every time you save the file after it’s been compressed, the quality will degrade, resulting in blurry or pixelated GIFs over time.
Lossless Compression
Lossless compression keeps all data from the original file. This means that the compressed file could be uncompressed to get to the original file. This method of compression has a larger file size, but the image quality doesn’t degrade.
So, which should you use?
Lossy is a fine choice since the human eye doesn’t actually do a great job at registering subtle color changes. This means that you can use lossy compression without much perceptible image deterioration.
Converting GIFs to HTML5 Videos
If you’re adding GIFs to your own website, you may want to consider converting them to HTML5 videos.
使用足够的标签
在传统SEO中，您可以使用元数据将有关您的网站的信息提供给Google。这种类型的数据可以帮助Google确定您的网站是否匹配搜索意图，以便对其进行相应的排名。
Optimizing for GIPHY is similar. And, just like traditional SEO, you have limited space to show off your relevance.
Giphy建议为每个GIF使用至少10个关键字标签。当然，您需要确保您选择的关键字标签是相关且高质量的 - 如果将每个关键字包括在太阳下，则不会帮助您的GIF排名，无论它与GIF是否相关。
实际上，这可能会导致您的GIF进入GIF搜索引擎排名。
为了获得最佳效果，目标是与您的品牌和GIF中的动作相关的10-20个标签。
Check Out Your Competitors
如果您对关键字标签的想法感到不知所措，则应该看看竞争对手的工作。然后，在您自己的相关GIF上使用这些标签。
You can also use our标签生成器工具or ourtiktok标签生成器for more keyword tag ideas for your GIFs.
Use Your Branded Keywords
What are your most popular branded keywords? You can use those keywords as tags on GIPHY to identify GIFs that are relevant to your business.
Don’t limit yourself to just your brand name, either.
品牌关键字可以包括标语，广告活动，内部笑话，对您的品牌和社交媒体关注者之间的共同利益的任何内容，等等。
Of course, it’s also a great opportunity to include keywords that mention your products and your brand directly.
Get Creative
GIFs are supposed to be fun and they’re the perfect way to show off your brand’s personality in a way that attracts and engages your target audience.
所以，发挥创意！
与SEO一样，创建在GIF搜索引擎上表现良好的GIF意味着了解您的目标受众希望从您那里看到什么。
So, what do users want from GIFs?
More often than not, GIF users are looking for a reaction GIF for a specific situation, a particular “feel” or vibe, or even just a laugh. You can create fun, engaging GIFs and optimize them using tags that are relevant to what your target audience is looking for.
gif可以传达multiple emotions. A #slowclap can show your genuine awe and support or it can be really sarcastic.
Wrapping Up
GIFs are a valuable marketing channel, so if you’re wondering if you should take the time to develop a GIF engine optimization strategy, the answer is yes.
People send more than 10 billion GIFs every day. This gives your brand a vast platform to show off GIFs that promote your brand and increase brand awareness without interrupting the user experience like other ads and marketing channels. GIFs are typically a welcome addition to user conversations.
While GIFs have been around for about 30 years,GIF marketing仍然是新的。鉴于GIF的普及，可以肯定地假设GIF使用只会继续增长。
