Social media platforms are flooded with content. There are over5亿tweets sent each day and more than100 million视频和照片每天上传在Instagram上。
在这种情况下，品牌和营销人员很难吸引其内容，更不用说脱颖而出了。这就是为什么您需要使用主题标签来扩大内容的覆盖范围和可见度。In this post, we will discuss ways in which you can use hashtags to boost your social media marketing.
标签营销策略以促进您的社交媒体营销：
让我们仔细研究一下您可以使用的不同类型的主题标签以及您可以利用它们来利用它们的方式：
1.基于位置的主题标签
这是鲜为人知的主题标签营销策略，可以为您带来优势并帮助您赢得更相关的受众。这对于当地企业或任何想吸引特定地区人民注意力的人特别有用。
Using location hashtags helps you reach your local audience as only the people from an area will follow that area’s hashtags.
例如，如果您使用#newyorkrestaurant然后，您可以放心，对纽约餐馆感兴趣的人将遵循它。这将帮助您吸引那些可能不会关注您但可能对您的品牌感兴趣的人。
2. Branded Hashtags
While there are numerous marketing tactics that involve existing hashtags, none are as impactful as using your own branded hashtags. Create your own hashtags and use them consistently across platforms and types of social media content.
Branded hashtags help you distinguish your content and let people know that it is your brand’s content. It makes it easier for your followers to stay updated on the latest updates from you. And, they help you keep track of all your content using that hashtag from a single page.
品牌标签可以包括您的品牌名称，标语，产品/服务名称，广告系列名称等。您可以使用其中一个或多个来推广您的品牌，产品，服务，活动，优惠等。
One of the most effective types of branded hashtags is a campaign-specific hashtag. This is used to promote a marketing campaign and is very useful in promoting the campaign and keeping track of its progress.
Lay's的#DousaFlavor活动是使用特定于广告系列标签的经典示例。该品牌使用此标签要求人们为New Lay的口味提出想法。然后，他们选择三个最佳想法并推出新的风味，然后再次使用主题标签来促进这些新口味。
3.在探索选项卡主题中为您提供的主题标签
一些social media platforms像Instagram一样，有一个探索选项卡，人们可以在其中发现有关他们感兴趣的主题的新内容。例如，在Instagram的探索选项卡上，您可以按主题或类别找到内容。其中包括食物，旅行，风格，美容，装饰，DIY等。
所显示的顶级类别因用户而异，并且基于他们的在线行为和偏好。
如果您想获得这些内容，则应使用与这些类别相关的主题标签。社交媒体平台使用主题标签作188滚球地址为对内容进行分类的一种方式。因此，如果您想在特定类别中分类，则需要使用该类别中流行的主题标签。
To find out what hashtags to use, simply browse through the top content of your desired category and see which hashtags come up most frequently. Start using these hashtags consistently to increase your chances of getting your content featured there.
4. Hashtags to Get User-Generated Content
This is a type of branded hashtag that deserved a special mention in our list of hashtag marketing tactics. Some brands create hashtags that they encourage their audience to use when creating content related to their brand.
This helps these brands get tons of free user-generated content that they can repost or utilize in different ways. The content could be something as simple as a user wearing the brand’s product. Or, it could be them promoting the brand as a brand advocate.
Let us understand this better with an example:
Airbnb almost exclusively leverages user-generated content for their Instagram page. They created a branded hashtag,#AIRBNB，当人们发布Airbnb物业的图片时，他们可以使用。该品牌可以跟踪所有标签标签标签的帖子，并在其官方页面上重新发布一些图片。
5. Start a Challenge with a Hashtag
这是另一种出色的标签营销策略，您可以用来帮助您的社交媒体内容传播。您要做的就是开始社交媒体挑战，并使用主题标签来推广它。
挑战在社交媒体上非常受欢迎，并且倾向于传播病毒。标签可以帮助该过程，并帮助您促进挑战并使其吸引更多的受众。
Take a look at this art challenge started by influencer Danielle Krysa of the@theJealuscuratorfame. She, like millions of others, was under the 2020 coronavirus quarantine and decided to utilize the time to start a challenge.
She used the hashtags#30dayartquarantineand＃30天冠军为了这个挑战。挑战在艺术爱好者中传播开来，几天之内，有成千上万的帖子使用这些主题标签。
从中有两件事要学习。当然，其中之一是使用主题标签如何有助于提高挑战，并使其轻松跟踪其进度。其次，是如何根据当前情况设计挑战，进一步使其流行。
6. Trending Hashtags
这是每个营销人员都应定期使用的传统但相关的主题标签营销策略。这需要使用您的行业的趋势主题标签或用于所有社交媒体内容的利基市场。
The idea behind this is to maximize the reach of your social media content and ensure that it reaches the right audience.
该策略的一个经典例子是使用诸如此类的主题标签#Instafoodand#foodpics经过a food blogger or restaurant or anyone from the food industry. These hashtags have millions of followers and anyone using these can increase their content’s reach instantly.
但是，由于数以百万计的人发布这些主题标签，因此很难在使用这些主题标签中注意到您的帖子。这就是为什么您还需要在混合物中投入一些利基主题标签，但在下一部分中有更多内容。
7. Niche Hashtags
Niche hashtags are basically the hashtags that are popular within a small community or niche but don’t have as many followers as the trending hashtags. These hashtags are followed by people who are interested in that niche. Therefore, they can help you reach a much more relevant audience.
Let us explain this with the help of an example:
我们已经讨论了食品行业的趋势主题标签（#Instafoodand#foodpics). Now, let’s look at some niche hashtags form the same industry to give you an idea about what we are talking about.
假设您是一位食品博主，为在家做饭的人分享食谱。使用趋势主题标签可能会使您更多的曝光率，但并非每个关注这些主题标签的人都可能是家庭厨师。要吸引更多相关的受众，这些人在家做饭并寻找可以使用的家庭食谱#homerecipes。
这个标签的关注者可能比流行的标签少，但是跟随此问题的人正是在寻找您提供的产品。这些人有更高的机会跟随您并长期参与您的内容。
使用主题标签的最佳实践
Here are some of the best practices "to follow" to ensure that your hashtag marketing tactics work even better.
- 利用hashtag analyticsand insights to select the right hashtags to use.
- 为您的所有社交媒体内容，使用趋势和利基主题标签的良好组合。
- If you don’t want to hide the number of hashtags you are using add blank space in your captions and then add the hashtags.
- 您也可以通过评论帖子来隐藏主题标签，而不是将它们添加到字幕中。
- Don’t feel the need to to add the maximum number of hashtags allowed for each platform and just limit it to the most relevant ones.
- 添加最相关的标签,因为这些会l be the ones that will be outright visible to your audience. Keep the trending or promotional hashtags at the end as most people don’t open and read the entire caption.
- 不要忘记在故事和其他内容格式中使用主题标签。
- Add your branded hashtags to your profile bio to encourage people to use them.
Conclusion
This is a comprehensive guide on hashtag marketing tactics that you can use to grow your social media presence. Give a boost to your社交媒体市场营销经过using different types of hashtags.
If you don’t use hashtags regularly, start using these right now.
