17个免费的社交媒体营销课程，以获取您的游戏

Did you know that almost4.48 billion人们使用社交媒体平台或另一个吗?That is nearly half the world’s population.这些平台上的人数庞大是如此众多的品牌和营销人员涌向社交媒体以建立品牌知名188滚球地址度，产生潜在客户等等的原因。确实，全球社交媒体使用的统计数据和数据令人震惊，您可以在影响者营销中心中找到有关社交媒体营销状态的更多信息金博宝188备用网址Social Media Benchmark Report 2022.

If you haven’t yet taken advantage of this enormous opportunity, it is not too late to get started. The beauty of social media marketing is that if you do it right, you can grow your business exponentially in a short period of time. But, for that, you need to get a good start.

Learning the most effective社交媒体营销技巧从一开始就正确使用它们可以为您提供所需的额外推动力。现在，从您自己的家中舒适地在线参加一个或多个社交媒体营销课程比以往任何时候都容易。In this post, we have compiled a list of 17 of best free courses that are very useful for any social media marketer. Read on and decide which one you would like to try:

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17个免费的社交媒体营销课程：

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1.Tiktok营销大师班(Influencer Marketing Hub)

那里最有价值，最有价值的课程之一，教您所需的所有内容都需要掌握Tiktok的业务或个人品牌。

Your course instructors for the The TikTok Masterclass are Ed Lawrence and Shelby Leimgruber, a social media influencer with a strong track record of success. She enjoys more than 500,000 followers on social media and a 10% engagement rate.

本课程包括11个模块和额外的奖金，涵盖了从基本知识到与主要品牌合作的复杂性的所有内容。通过本课程，您将学习：

• Tiktok基础知识
• How to制作有利可图的品牌角色without sacrificing authenticity
• How to build your audience
• How to increase engagement on TikTok
• How to start working with brands
• How tomake money as a TikTok influencer

该课程是完全免费的，包含

• 188金宝慱网站资源：品牌协作外展模板，影响者案例研究，专家的独家访谈（价值145美元）
• Production Worksheets: Video planning and storyboard templates, camera shot list, budget templates, cue sheets ($105 value)
• TikTok Stash Bundle: Engagement and Earning Potential Tools, scheduling tools, editing apps, optimisation tools, FTC requirements ($245 value)

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2.什么是社交？（Coursera）

This is an introductory course to social media marketing offered by Northwestern University and is available from Coursera. The instructor for this course is Randy Hlavac of Northwestern University, who is also the CEO of Marketing Synergy, Inc.

Here are some of the things that you will learn in this course:

• An introduction to social media marketing
• 社交媒体趋势
• How to use social media for business
• 社交媒体的动态变化和大数据的重要性

The course uses a mix of videos, reading materials, assignments, and quizzes. It is a nine-hour course, but they suggest that you take 3-4 weeks to complete it.

After completion of all of the course modules, you get a certificate that you can share on LinkedIn or showcase on your resume.

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3.Social Media Analytics Course(Quintly)

This is a beginner-level course on social media analytics that you can take to learn the basics or simply to refresh your knowledge. The course is divided into modules or steps starting from analysing your current situation to automating analytics reports.

Here are some of the things that you will learn:

• Situation analysis
• 竞争对手的基准测试
• 从不同的社交媒体平台收集数据188滚球地址
• Identifying KPIs to measure your goals
• Understanding analytics reports and metrics
• 决定不同类型的报告的观众
• Automating reports

The course includes videos, reading materials, and quizzes and provides an engaging way to learn.

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4.Social Media（HubSpot）

这是HubSpot提供的社交媒体认证课程，它将帮助您建立扎实的社交策略并加强社交形象。

By the end of this course you will learn how to:

• Develop a社交媒体营销策略
• Perform social media monitoring
• 制定社会内容策略
• Expand your social media reach
• Know how to advertise on social media
• 衡量您的社交媒体营销ROI
• Other social media essentials

Overall, it is an all-in-one course that covers almost all aspects that you need to get started with social media marketing. The course has 9 lessons, 34 quizzes, and 40 videos. It takes 4 hours and 39 minutes to complete, but we suggest taking more time to understand each topic thoroughly.

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5.Social Media Marketing Certification(eMarketing Institute)

Unlike most other courses on this list, this one does not contain any videos or interactive elements. It is, in fact, in the form of a 165-page ebook which details all major aspects of social media marketing.

Once you finish reading the course material, you can take a test. If you pass the test, you will get a certification that you can add to your resume.

Here are some of the topics that are covered in the course:

• Basics ofsocial media marketing
• 不同的社交媒体平台188滚球地址
• How to identify and define your target audience
• How to engage your target audience
• 在社交媒体上共享内容
• 社交媒体策略
• Dos and don’ts of social media marketing

由于这是一门完全基于文本的课程，因此完成时间可能因一个人而异。按照自己的步调阅读它，只有在准备就绪时才参加测试。

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6.The Business of Social（Coursera）

This is another informative social media course offered by Northwestern University that provides a certificate. This is an advanced course that helps you track your social media performance and link it to sales and other business functions.

Here are some of the things that you will learn:

• Legal considerations to consider for your social media strategy
• Using different social media metrics to drive real business results
• Creating a performance funnel
• Designing a pilot program and justifying its viability

本课程遵循一种更实用的学习方法，而不仅仅是理论上的方法。该课程是由该领域专家的不同教练教授的。该课程需要五个小时才能完成，但他们建议在3-4周内完成。

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7。建立您的个人品牌并使用社交媒体出售您的专业知识（社交创造者）

This is a course on personal branding that will help you build a unique social media identity and a strong social presence. This is most useful for influencers but is something that all marketers can benefit from.

课程分为四个部分在form of videos, making it easy to grasp the concepts. Additional course materials also include a 21-page guide on personal branding.

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8。为社交媒体写作(edX)

This is a free course offered by the prestigious University of California, Berkley. It provides a broad framework for writing content for social media. The instructor of the course is Tim Peters, who is a Lead Content Strategist for Tata Consultancy Services.

Here are some of the things that you will learn:

• 了解您的目标受众
• 编写针对您的听众量身定制的内容，牢记交付渠道
• Using effective writing strategies to optimise your content
• Connecting with your audience by communicating the right way

The course will take 4 weeks to complete. You can take the course for free but to get the certificate, you need to pay.

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9。社交媒体道德(Udemy)

This is a free course available on Udemy. It was created by Eric Schwartzman, who is also the instructor of this course. The course covers the important topic of social media ethics and being responsible when posting content on social media.

Here’s what you will learn from this course:

• Using good judgement when using social media
• Not posting content that could get you fired or sued
• Understanding what ethical social media behaviour means

You get the video content for free, but for the certification, you need to pay. It is a short course that can be completed in 33 minutes.

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10。Content, Advertising & Social IMC（Coursera）

这是西北大学提供的另一个社交媒体营销专业课程。在本课程中，您将学习如何创建具有传播能力的引人入胜的内容。

Here are some topics that it covers:

• 内容策略
• Advertising
• Social integrated marketing communications
• Measuring the ROI of social media marketing programs

The course takes 8 hours to complete but they suggest taking 4 weeks to do so. This course comes with a shareable LinkedIn certificate.

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11.社交媒体策略简介(Skillshare)

This is a beginner-level course offered by Buffer and the instructor is their digital marketing strategist, Brian Peters. It is designed to help you learn how to form an effective social media strategy.

Here are some of the aspects that it will cover:

• Finding a unique voice
• Selecting the right platforms
• Creating and curating engaging content
• Using the right tools
• A 5-step Facebook advertising strategy

It is a short video tutorial that can be completed in just 43 minutes. However, we suggest that you do your own research and study after each lesson.

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12.社交媒体101（恒定接触）

这是由社交媒体Quickstarter提供的详细的针对初学者的社交媒体课程。它会逐步训练您在不同平台上建立社交媒体的影响力。188滚球地址它包括每个平台的不同课程模块，包括Facebook，Instagram，Twitter，LinkedIn等。

Within each module, you will get detailed information about all aspects of building a profile and engaging your audience on that channel. It also includes dos and don’ts for each platform and suggests strategies to do well on each platform.

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13.Social Media Monitoring(Udemy)

This is another free Udemy course created by Eric Schwartzman. It will guide you through various aspects of社交媒体监控.

以下是一些主题，它将涵盖：

• 关键字短语过滤技术
• Finding the right keywords to monitor
• Finding influencers and building influencer lists
• 策展内容
• The drawback of rich text analysis
• 社交媒体监测strategies for different platforms

该课程使用视频和文本阅读材料的混合。课程持续时间为7小时26分钟。您可以免费获得视频内容，但是对于证书和其他资源，您需要付款。188金宝慱网站

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14.Introduction to Social Media Advertising(SkillShare)

Social media advertising sounds like a task you would want to outsource. If you're interested in creating and running your own campaigns, this Skillshare course is just what you need. This introductory social media advertising class is ideal for marketers, brands, small businesses, freelancers, and everyone looking to harness the potential of paid social advertising. Hosted by Brian Peters from Buffer, you'll learn how to:

• Learning key terms and vocabulary
• Setting and evaluating campaign goals
• Targeting audience segments
• Developing attention-grabbing graphics and copy

本课程涵盖了基础知识，以至于它明确了您在提高技能的旁边应该探索的内容。这是社交媒体广告的核心基础，并有助于了解广告工作中重要的事情以及如何开始和衡量成功。

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15.Advanced Social Media Marketing for Picking Up Clients(Udemy)

Are you already familiar with social media marketing and advertising works but want a bit of a challenge? This Udemy course is just for you! In less than 48 hours, you'll learn:

• 最常见的社交媒体营销神话和错误是“最佳实践”
• 如何使用私人Facebook群体“展示”您的服务提供而又不烦人或烦人
• The AMOC authority framework—A 4 step system that allows you to demonstrate expertise and invite pursuit from your clients
• How to position yourself as the "problem solver" so you never have to handle sales objections again
• How cheap "marketing-tricks-n-tips" is making you appear like a spammer and what you can do about it
• Why your competitors will never implement the strategies from this course and how you can benefit as the result

What makes this course a reliable investment in your developing social media marketing success? Not only is it affordable (it's free, after all), it's designed specifically for freelancers, coaches, consultants, startups looking to grow, and more.

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16.Social Media Marketing(Oxford Home Study Centre)

This free online social media marketing course from Oxford Home Study Centre provides newbies and other inexperienced users with a basic introduction to everything social media and marketing on different platforms. Not only is this course completely free to take, but it also rewards you with a certification of completion to add to your resume. The course will teach you what successful social media marketing looks like, why it's so powerful, and what goes into every social media marketing strategy plan.

您还将学习：

• 社交媒体的五个P和如何实施它们是什么
• How to expand your digital presence to attract new followers and keep them
• 制定全面社交媒体计划的一切

这项免费的社交媒体营销课程成为增长和教育的绝佳选择，是它的自节奏方式。没有急于完成考试并获得认证。这有助于避免压力和倦怠。从头到尾，注册课程并获得完整的导师支持也很容易。有人会握住你的手！

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17.Quicksprout Social Media Courses(Quicksprout)

Quicksprout offers a content-rich section devoted to everything involved with social media. There are dozens and dozens of informative social media marketing guides that will teach you everything you want to know from generating leads to creating content calendars.

您可以更多地研究的几种不同指南包括：

• Ultimate Guide to Hashtags
• Everything You Need To Know About Social SEO
• Top 11 Social Media Tips

QuickSprout大学看起来并不多。它看起来不像您通常在像Tochable这样的平台上看到的传统在线课程。但是，人们总是要注意归结为成本的巨大不同。对于大多数在线课程，您必须为他们支付一分钱。对于QuickSprout，您可以在不必清空银行帐户的情况下，一遍又一遍地重新访问这些指南，并一遍又一遍地重新审视它们。

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Conclusion

这些是一些最好的免费社交媒体营销课程，您可以注册以阐明自己的技能或学习新的技能。如果您是新手，并且想从头开始建立社交媒体的存在，那么您绝对应该尝试其中一些课程。

Pick the ones that intrigue you the most and give them a try. If you don’t like the materials or approach, you can always switch to a more interactive course, as they are all free. Happy learning!