电子邮件营销成本是多少？- [+免费电子邮件成本计算器]

就在线营销而言，电子邮件营销是最成熟的方法之一。但是，对于大多数企业来说，这仍然是有利可图的。根据DMA's Marketer Email Tracker 2020(a UK publication), marketers' estimation of ROI remained strong at £35.41 for every £1 spent (equates to approximately $35.21 per $US1 spent). Therefore, email marketing must be a worthwhile investment for many businesses.

当然，电子邮件营销有一些费用。但是，根据您的电子邮件抱负的规模，成本因业务而异。确实，一些电子邮件提供商提供了有限的免费服务，这可能对初创公司，自由职业者和其他非常小的企业有用。这篇文章着眼于典型公司在实施电子邮件营销活动时将面临的一些费用。

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What Will Email Marketing Cost You?:

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金博宝188备用网址有影响力的营销中心工具来确定电子邮件营销成本

影响者营金博宝188备用网址销中心已经开发了一种工具，可以向您展示一系列电子邮件营销解决方案的可能成本细分。

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典型的电子邮件营销费用

The most important fact to realize is that whatever your email marketing costs you face, you are likely to earn more if you do it well. As we have established, email marketing provides an excellent rate of return for most businesses. Of course, this assumes that you do your emailing with purpose and use it to send people somewhere to earn you money.

实际成本将取决于如何频繁you choose to email, the email provider you select, and the level of service for which you opt. You might even decide to outsource much of the work entirely and work with an agency to write, design, and send your marketing emails.

根据WebFX, a mid-sized business can expect to spend $9 - $1,000 per month on email marketing if they self-manage their campaigns. The same company would pay $300 - $500 per month if they worked with an agency.Priceithere相信，小型企业每月只需16至20美元的价格从事电子邮件营销。如果您的电子邮件列表接近25,000，他们可以看到您的电子邮件营销费用上涨至175美元或更多。

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Cost of Internet Service Providers

The most obvious cost is paying for a plan with an email service provider (ESP). We have looked at quite a few ESPs in ourEmail Marketing platform section。尽管我们涵盖了每个ESP的一般定价评论，但您可能希望单击单个网站以获取更详细的价格。大多数提供一系列定价层（取决于您需要的服务），然后根据您列表中的订户数量调整这些费率。例如，ConvertKit提供三个计划。其中的中间是他们的创造者计划。该计划的价格从每月29美元（最多1,000个订户）到每月3,999美元（最多可达900,000个订户）。

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创建和运行您的电子邮件活动，包括设计工作

Somebody needs to set up and run your email campaigns. Unless you outsource the work (or are very small indeed), you are likely to give one of your employees this task. Depending on how much of their time they devote to this work, you should allocate a portion of their salary to your email marketing cost calculations. For example, if you hire an employee to take charge of both email and social marketing, who spends one-third of his or her time on email campaigns, you should allocate one-third of his/her salary as a cost of email marketing.

Unless you restrict yourself to using text emails alone, you will need to ensure your emails are well-designed and reflect your branding. You will also need to source photos and other images to include in your emails.

您可以将设计和图像委托给负责电子邮件营销的员工。但是，除非他们具有专业设计技能，否则这可能会限制您的电子邮件的外观。许多公司都有内部设计师来协助其营销。尽管大多数内部设计师不仅要做电子邮件营销，还应将其一些成本考虑到计算中。

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Factors Affecting Email Marketing Costs

The Email Marketing Platform You Use

As we referred to above, there are many email marketing platforms. These all cost a different amount, and you need to compare their cost alongside the benefits they offer.

也许最著名的电子邮件营销平台是MailChimp。但是，他们最近改变了重点，现在是一个多合一的营销平台。现在，这使他们的定价复杂化，因为您不仅要购买电子邮件营销，还要花更多的钱。

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The State of Your Email List

在许多方面，导致电子邮件营销成功的最关键因素是拥有大量，相关，健康的电子邮件列表。为了取得成功，您需要该声明的所有三个组成部分。如果没有相关且健康的话，那么列出了很大的列表。

One of the reasons for this is that you will want to calculate your return compared to the number of emails you send. If you pay to send emails to disinterested (or even non-existing) subscribers, you are effectively wasting email sends.

While it may have been common in the pre-internet direct marketing days to buy a list of addresses, the equivalent nowadays does not lead to successful email marketing. You need to build a healthy list organically.

While there are no short-cuts to this process (it takes time), there are things you can do to encourage the "right" people to agree to be on your email list.

电子邮件列表的最重要要求可能是人们“授予许可”供您记录和使用他们的电子邮件地址。除了避免向无关紧要的人发送电子邮件外，这是许多司法管辖区的法律要求，即您有“选择加入”列表。

使人们变得容易

首先，为人们提供一种简单的方法，可以在您的网站上注册。创建选择加入形式，弹出或优化着陆页的组合。在您现有的渠道上宣传您的电子邮件列表，以最大程度地提高为您提供电子邮件地址的人数。

Give People an Incentive

大多数人不仅会愿意分发他们的电子邮件地址。他们不希望您用未经请求的电子邮件轰炸他们。因此，您需要给他们一个理由向您提供他们的电子邮件地址。您可以为他们提供一些回报。我们称其为铅磁铁。常见的铅磁铁类型包括：

1. Cheat sheets
2. Checklists
3. 模板
4. Resource lists
5. Video tutorials
6. "Break It Down" email series
7. Case studies
8. Toolkits
9. Blueprints
10. 宣言
11. 电子书

There are still legitimate ways you can speed up the collection of email addresses. One way is to use a service likeOptinMonsterto create forms to collect email addresses for your website. OptinMonster helps you combine email capture forms with advanced targeting and behavior automation to boost conversions and dramatically grow your email list. OptinMonster costs between $9 and $49/month, depending on the pricing tier you select.

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电子邮件的频率

Obviously, the more emails you send, the more expensive your email marketing will be. If you intend to send weekly newsletters to your clients, it will likely cost you more than if you opt just to send a monthly communication. Likewise, sending emails to an extensive list daily could quickly become expensive.

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电子邮件的复杂性

The more complicated your email campaign, the more time you will need to devote to creating and managing your emails, and the more it will cost. It will take time to set up a long and intricate drip campaign to new subscribers, for instance. On the other hand, a regular newsletter might not take that long to create, particularly if you use a consistent HTML template for each edition and adapt content from your website.

您（或员工）致力于设计和创建每封电子邮件的时间越多，您的广告系列就会越多。您可能会向设计师支付额外的费用，为您制作一些高质量的模板，但是如果您不必为发送的每张电子邮件付款，它将很快回报。

Likewise, you will probably opt for a more expensive pricing tier with your email service provider if you want in-depth analytics and frequent A/B testing. Of course, having these may well pay for themselves by improving the effectiveness of each email you send and help you better meet the goals of your email campaigns.

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Typical Costs of Using an Agency

As we indicated above, it will typically cost $300 - $500 per month if you choose to delegate your email marketing to an agency. Many agencies charge out at a rate approaching $200 per hour. If you are a large business or enterprise, then this is probably money well spent. You can usually afford this level of expense and are likely to have high-level email marketing needs. Your mailing list will be gigantic, and you expect every email that goes out under your name to look professional.

专门从事这项工作知道的机构y can charge at this level because they generally get results. However, you need some economies of scale to make this worthwhile. Small businesses just beginning their first email marketing campaigns don't usually use agencies for this work. If you don't have a big enough email list, you will be unable to make a sufficient return from email marketing to justify its cost.