14 Incredibly Useful Online Course Marketing Ideas

You've successfully created your online course and now it's time to start promoting it. But where do you start? Marketing an online course is much like promoting a new product. It's got to be a planned using a systematic approach to help you reach as many of your ideal customers as possible. And while this may seem a little complex and possibly out of reach, it isn’t. There are many ways to promote your online course, this blog post explores 14 marketing ideas you can take and make your own.

我们将研究如何最好地定位您的产品，如何在州之前和之后利用学生，使用促销等等。到我们完成的时候，您将获得许多强大的营销想法，以帮助您扩大课程收入。

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14非常有用的在线课程营销思路：

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1. Identify Your Ideal Customer

Developing an intimate understanding of who your ideal customer is, forms the basis of all effective marketing. Without knowing who your product is designed to serve, it's hard to understand how to best position it as an attractive solution to whatever problem customers are going through. When it comes to your online course, marketing means understanding the pain points, challenges, and needs of students.

这就是为什么角色很重要的原因。他们缩小了特定特征，人口统计以及您的独特客户的价值。他们确定疼痛点，挑战和需求负责创建您的在线课程可以填补的真空。如果您还没有这样做，那么您应该开发一个角色来帮助您的在线课程营销计划。DigitalMarketer提供了易于使用的客户化身，旨在帮助您快速缩小理想客户是谁。在这里下载副本。

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2. Think of Before and After States

One of the most powerful concepts that you can apply when marketing your online course is the idea of before and after states. Before and after states are an effective way of understanding your ideal customer's current position and all the challenges they face in the current reality. The after state refers to a positive outcome or reality they experience after having completed your online course.

如果您可以确定听众的问题，挑战和需求以及情绪状态，那么您就会了解对他们最重要的事情。识别充满可能性的理想场景或新现实变得更加简单。这只是解决他们在前州面临的所有问题的问题。

使用前后状态的方法很强大。如果您想将此方法应用于您的在线课程营销想法之一，check out DigitalMarketer’s before and after grid。就像他们的自定义化身一样，易于理解和完整，您会惊讶于确定有效营销在线课程的清晰途径的简单性。

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3.分享客户推荐

社会证明是一个有力的心理触发因素。它尖叫着考虑购买您的在线课程的任何人的信任和信誉。这就是为什么您应该至少有三个推荐书，您可以在营销内容中共享。但是，当您合并推荐书时，请确保使它们足够宽，以便他们专注于在线课程的各个方面。学生通常有与在线课程有关的不同问题。他们可能想知道课程的深度是什么，如果材料具有高质量和有价值的材料，或者您的教学风格是什么样的。

Use testimonials that give an honest review of how your courses helped transform the student’s world. Matt D’avela shares testimonials on his YouTube channel. His are clear, honest, and relatable.

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4.提供课程片段

课程片段是消除对您的课程的任何疑问和担忧的明智方法。他们让准学生了解您的材料质量，您的教学风格，帮助他们决定这是否是购买的最佳课程。他们还暗示了材料的深度。这很重要。有时在线课程出售大型想法，但没有提供真正的价值。通过在课程中提供核心概念的片段，学生可以很快看到您的材料值得。有了什么的品味，要对您的课程承诺变得更加容易。

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5. Launch a Blog

Blogging is still a powerful and effective way of attracting an audience. While it may take longer to generate results, blogging isn’t limited to just articles you post in your blog, you can also leverage guest posts to drive traffic from sites with readers who match your ideal customer profile. That said, it's still important to have your own blog. Marketing is a long game and by generating the right content and steadily growing your domain authority and reader base, you'll be able to convert more readers into students.

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6. Create a YouTube Channel

It's hard to imagine a world without YouTube. The video platform每月有超过20亿个活跃用户谁每天消费超过10亿小时的视频。It makes sense that you want to get your share of YouTube traffic. Creating a YouTube channel that is dedicated to marketing your online course helps get the message out there about what you have to offer. By creating a collection of videos to drive awareness, educate, and convert users into paying customers, you essentially create a video marketing funnel that can drive traffic and generate revenue.

Pat Flynn created a course that teaches how to create a podcast. He uses YouTube to share content related to his course and attract new students.

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7. Use Social Media pages

Social media can be low-hanging fruit. Like YouTube, it offers the chance to engage a larger audience and tap into consistent traffic sources for your online course. When using social media, have a plan. Develop asocial media content strategythat identifies the types of content you produce, when you will publish it, and who it's for. But most importantly, remember that social media is not just a traffic source, it’s also an opportunity to engage with your audience and build a community around your course. With the community of fans who share a common interest in your course subject matter, it becomes easier to convert them into paying customers.

当您进入社交媒体时，请务必确定正确的平台以促进您的课程。188滚球地址例如，如果您有Tiktok课程，LinkedIn可能不是推广您的在线课程的理想平台。鉴于他们吸引的人口统计，Tiktok，Facebook，Instagram，Snapchat和Twitter将更加与您的材料保持一致。玛丽亚·福里奥（Maria Forleo）利用她的个人资料来促进课程并与前景互动。

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8. Create a Group on Social Media

One of the benefits of creating social media accounts is that they also offer you the chance to create unique groups around your brand or online course. This gives you the chance to create a sense of activity. By creating a group on Facebook, for example, you create a space where people with an interest in the subject matter of your online course can go and get exclusive information on how to deal with problems, challenges, or satisfy needs related to your subject matter.

Groups also make it easier for you topromote your online course.因为人们选择加入群体，所以他们举起双手成为高度具体的东西的一部分。您的在线课程就是这样。它旨在为学生提供改变自己的知识和工具。

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9. Offer a Lead Magnet for Email Addresses

Lead magnets are one of the most valuable marketing tools you can use to grow your business. They attract customers by offering a solution to a specific problem. If you have struggled to create one, here are tips DigitalMarketer deems important to help you produce one that generates as many leads as possible for your online course:

Aim for Instant Gratification

最有效的磁铁给食用它们的人带来了欣喜感。他们迅速提供强大的消息传递并解决问题。

找到一个独特的角度

Because lead magnets are so effective, there are tons of other online course creators using them to promote their programs. And this is the beauty of marketing. Your goal is to find a creative way of positioning the most value in the most unique way to attract your ideal audience. This could mean looking at a problem from a different perspective or offering expert insights that your audience would typically not have access to or would have to pay for.

It Must be Highly Valuable

虽然每个人都有一个电子邮件地址,垃圾邮件,people aren't willing to exchange their information for something they don’t deem valuable. Your lead magnet, therefore, has to scream value. Using the example of providing unique expert insights few people have access to, it’s easy to see that expert insights increase the perceived value of your lead magnet.

DigitalMarketer’s Facebook Ad Template Library generated 35,859 leads in 60 days.

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10. Use Quora as a marketing channel

Quora is a great platform to use to promote your online course. It's filled with people looking for answers to questions on almost any subject you can think of. Using the search bar you can find questions related to your course subject matter and answer them. But answering them the right way is what will get you the results are after. Make sure you understand the question being asked, provide clear and comprehensive feedback, examples, and more. The beauty of Quora is that you have the opportunity to share expertise and position your online course as a tool that users can leverage to feed their hunger for knowledge.

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11. Create Holiday Promo Offers

Running promotional offers can be tricky. Often, it's hard to determine a good reason to create an offer, especially one that makes sense to your audience. The easiest way for brands to capitalize on promos is to use them in accordance with holidays. Holiday promos inspire a sense of opportunity for customers, especially if they have been interested in a course and just haven't felt ready to commit financially. If you offer a holiday promo make sure your discount is incentive enough to convert as many students as possible. Also, be sure you use social media platforms, YouTube, and any email lists you may have to get the message out about your promo.

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12. Host a Live Stream

Live stream video has become one of the most important marketing tools today.According to Research and Markets，到2021年，视频流市场的气球定为700亿美元。今天，举办生命式的播放远比五年前容易得多。您可以使用很多软件包来快速连接到您喜欢的社交媒体平台并上线。

生活流可以帮助你让你的听众参与进来real-time, something any brand looking for the opportunity to drive awareness must do. You'll be able to engage with more customers, promote your online course, and address any challenges and objections they may have to complete your course in real-time. Live streams also make it easier for your audience to learn more about you and why you're uniquely equipped to offer your online course. With that level of authority established, purchasing your course becomes easier.

Take this example from Maria Forleo. She hosted a live stream to showcase seven testimonial from students who have completed her online course.

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13. Bundle Your Course With a Partner

Partnering up with other instructors is a savvy way to market and sell more courses. It helps you reach a larger audience with similar interests. What's important to note though is that you must pick complementary courses. Bundling is all about adding value that is hard for students to turn down. If you go the bundling route, be sure to have a promotion strategy using the ideas above. After all, simply bundling a product doesn’t mean people know that the offer is available. You'll need to get out there and use various platforms to reach them.

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14. Create an Affiliate Program

Affiliate programs have grown in popularity. Today, you can find one for almost any product available online. Your online course should not be the exception. Having an affiliate program increases the likelihood of you selling more of your online course in less time. It opens you up to the possibilities as an army of online entrepreneurs take the web to position your product and generate an income for themselves. The dynamics of running an effective affiliate program used to be complex. Today, they have been simplified as most online course platforms have built-in affiliate management tools. For example,Teachable和卡哈比allow you to build affiliate program pages for sign-ups, invite affiliates, and track their success.

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您先使用哪个？

Promoting your online course isn’t about finding and using just one tactic, it's about deploying many in a systematic order to find the ones that work for you, and constantly testing new ones to generate better results. Test these and find out which help you generate the best results. Remember, these are guidelines and you still need to apply a degree of creativity that is aligned with your brand to appeal to your ideal customer.