38 Inspirational Company Swag Ideas for 2023

Handing out促销产品对于员工,客户和潜在客户而言,不再是“如果要做出”的决定,而是“何时何时提供”的决定。正确选择公司赃物可以直接增加公司的目标,以清晰,经过深思熟虑的声明脱颖而出。赃物可以采取许多形状,但其主要目标是明确的。一个经过精心选择的项目,表达感激之情,同时将您的公司巧妙地保持在客户的脑海中。


38 Inspirational Company Swag Ideas for 2023:


什么是公司赃物?

广告主管大卫·奥美(David Ogilvy)在1946年创建了“赃物”一词,以描述给客户或员工等小组成员的任何礼物或物品。如今,公司赃物也被称为促销产品,,,,corporate gifts,,,,or freebies.

Company swag has many uses at work. The goal is to increasebrand recognition,,,,boost sales and reach new markets. Consumers recall products when they see the company name or logo, linked to psychological theories of recognition and recall.

Typically, companies give swag at external events (for clients and prospects) such as trade shows. It can also be a part of internal events (for employees) such as milestone celebrations. Investing in well-designed and high-quality swag can establish positive company culture and foster good relationships with both internal and external prospects.


员工的赃物:创造积极的公司文化

研究表明,有积极的公司company culture离职率13.9% versus 48.4%对于那些没有的人。结果,企业投入更多的资源来保持其工作场所的健康和吸引力。188金宝慱网站公司赃物为这个快乐的工作环境做出了贡献。

员工的赃物创造了积极的公司文化

统一内部团队

Company swag can help internal teams bond, especially if your company is large or spread across the globe. Many employees working for large corporations often feel overlooked or underappreciated. Something as simple as giving swag, like a shirt for each department, helps a lot. It boosts employee morale, instills pride in their work, and fosters camaraderie with their coworkers.

Bolsters company values

不清楚公司任务的员工的参与度通常较低。但是,如果您对公司的赃物有创造力并有意,则可以增强公司的使命和价值观。

运动队一直这样做。克利夫兰骑士队的制服上隐藏在袖子上的“全部”集会哭泣。这个简单而强大的信息引起了自豪感,并使玩家每次穿上球衣都专注于任务。

Strengthens employer brand

招聘活动期间给出的赃物给人留下了前瞻性雇员的印象。如果您想吸引人们为您的公司工作,那么您的赃物应该反映出这一点。潜在的员工和新员工会注意到并欣赏高质量的赃物。被视为具有凉爽赃物的品牌,也对贵公司的声誉也有好处。

Welcomes new hires

没有什么比“欢迎赃物套件”更能使新员工在新工作场所感到宾至如归的感觉了。免费公司赃物是使您的新员工放松的好方法。


客户和潜在客户的赃物:调整营销策略

有价值的赃物在幕后工作,以不断提醒您的业务。正确的赃物不仅增加了投资回报率,而且还可以使您的品牌炫耀其个性。

为客户和潜在客户赃物

毕竟,每个人都喜欢获得免费赠品。建立基于“您给我这个的关系,所以我会给您一些回报”会导致重复或推荐。

提高品牌认可和意识

89%的消费者可以回忆起品牌他们在两年内收到的促销项目。人类倾向于熟悉的事物。在决定两个品牌时,看到公司的名字比您的竞争对手多几次,这可以使一切与众不同。

您公司的名称或徽标散发的物品越多,人们就会越多地认识您的品牌。这扩大了您的影响力,并提供了重复的曝光,增强了品牌知名度。

此外,与获得免费赠品有关的积极情绪为这种营销策略增加了另一层。对您的品牌有利的人更有可能将您的业务推荐给他人。

Facilitates low-cost marketing

Advertising Specialty Institute比较每印象的费用(CPI)促销产品to other marketing methods. Swag consistently outperformed other options due to its lower costs and higher ROI.

It is easy to see why swag is valued when each item generates brand impressions and costs less than $20.00. Also, bulk purchases allow you to reach more people for less.

Increases customer loyalty

满意的客户不一定是忠诚的。仅凭出色的产品或服务就无法激发忠诚度。但是,给出赃物可以帮助您与客户建立。

此外,始终感谢现有客户的免费赠品,例如员工赃物。当您给他们礼物时,这会让他们觉得您将他们视为人,而不仅仅是列表中的数字。

Improves customer experience

因为它具有所有五种感官,所以赃物可以增强客户体验。根据项目的不同,您可以看到,闻到,听到,感觉或品尝产品,唤起积极的记忆和印象。

Provides various marketing options

各种各样的产品作为mak赃物es it a highly adaptable marketing platform. You can aim for broad appeal and large audiences, or you can target specific demographics of your target audiences.

Choosing The Right Company Swag

Studiesshow that the average American household owns 30 promotional items. The figure varies depending on the country’s region and the respondent’s age, but the fact remains that促销产品在家庭中无处不在。这是很多营销能力。

Keep the following in mind when choosing the right swag for your company.

  • 质量。收件人是否知道他们会收到重要的东西?感知到的高价值项目使您的客户或员工不仅会感到自己的价值,而且还会感到您的品牌价值。
  • 通过率。这是您的客户会推荐给他人的东西吗?Company Swag也是品牌大使,因此收到您的赃物的人越多,您的品牌接触就越多。
  • memorability。How quickly does the swag make your customer remember your company? Choosing a transportable gift keeps your company in the minds of your customers even when they’re not at home.
  • Environment。赃物是持久的还是环保的?提供生态可持续的物品可以很长一段时间使您的客户受益。它还使您的公司能够对重要的全球事务(例如关心环境)展示其观点。
  • Creativity。该项目反映了您品牌的个性吗?自定义赃物项目为您提供了想要向目标受众传达的信息的自由。该信息可以是严肃的,幽默的,具有社会意识的,也可以是您想要的任何语气。

28在社交媒体上看到的壮观的公司赃物

这些促销赃物的想法激发了您的下一个赃物,商品,礼品袋或赠品。

Github

githubswag kit, which prominently features Octocat, is a favorite among software developers and techies.

Ralph’s Coffee

Ralph’s咖啡和帆布手提袋有一个共同点:它们都是制造的。

Smashmallow

Smashmallowcreated this fabulous company swag kit with other brands. The giveaway increased the campaign’s reach because social media likes and shares were required to enter.

Evernote

Evernote赃物是优质的工作必不可少的赃物捆绑包。用这些促销产品,您可以为您的员工提供高质量的工作机会。

FullStory

Socks are timeless, especially when they’re as cute as the onesFullStory给他们的客户。

紫色的岩石剪刀

紫色的岩石剪刀创建一个带有出色包装的赃物盒子的宝库,展示了它们的创造力。

CONSONSKU


赃物袋不仅令人印象深刻,而且还提供了夏天和爱情的信息,而且没有比这更好。

Everwell

Everwell’s self-care swag proves how the company genuinely cares for its clients and employees. Self-care products are trendy on social media, making them an excellent giveaway gift set for startups and growing businesses.

Visible Mobil

可见的手机provides excellent swag and merch to their customers, as evidenced by the hashtag #visibleperks on Instagram. One of their satisfied customers snapped up this awesome Marvel-themed welcome kit.

太阳屁股

太阳屁股喜欢给主题赃物。他们制作了限量版美国桑尼(Sonny)纪念日本的奥运会,他们在城镇周围落伍。

全食

全食regularly creates swag bundles to celebrate their annual sale. They also hold social media giveaways, increasing the demand and urgency for the swag items.

ClassPass

除了慷慨的免费赠品(例如一个月的免费锻炼),ClassPass偶尔会与其他品牌(例如亲属关系和IPSY)合作,以创建出色的赃物束。在这种情况下,出色的魅力袋Plus。

Ridgid工具

Ridgid工具制造用于熟练行业的高质量,专门建造的工具。该公司全年还举办最有趣的赠品。

WeWork

贴纸,杯子和T恤是常见的赃物物品。WeWorkinfuses these staples with their brand of creativity, resulting in products that elevate their brand.

TK Events

即使他们的团队建造赃物盒子,TK Eventspromotes their tagline “experiences without boundaries.” And it shows in the “Lockdown sucks, but YOU rock” party goodies.

Care/of


Care/of often gives their followers a chance to win free swag. The company frequently collaborates with like-minded businesses to create a more outstanding swag kit, like this wellness giveaway.

北点打印

北点打印热盒是一个有趣而创意的赃物盒。孩子和成人都将享受彩色热箱物品的生活。

Loblaw Digital

Loblaw Digital制作可爱的赃物包。古怪而独特的设计使他们的赃物更具吸引力,而不是普通的品牌。

工作日

尽管#mountainday在2020年看起来有所不同,但是工作日employees around the world were still able to show off their fabulous work swag.

在商标营养上

在商标营养上选择隔热的振手者为他们的品牌补充的赃物。因为他们的客户可以使用品牌振动器制作营养冰沙,所以该物品是相关,实用且非常适合其需求的。

Panera Bread

Panera Breadgives branded dog bandanas with a clever slogan for their swag. They also create organic social media content when their followers use the hashtag #panerapups and post photos of their pups wearing this adorable swag.

Later Media

Later Media纪念所有类型的月庆祝智慧h giveaways. During the Mental Health Awareness Month, social media managers receive their special branded water bottle.

Legal Back Office

Legal Back Officeuses witty text on their swag facemasks for their customers. Afterall, lawyers have a sense of humor too!

mailchimp

How cool ismA伊尔奇普两头马手提袋?这是有趣的,富有创造力和丰富多彩的。更重要的是,这是他们为员工创建的限量版赃物项目之一。

Indeed

Indeedsent a special baby swag bundle for one of their employees who welcomed a new bundle of joy. This type of swag conveys the message that the company is family-oriented.

Trello

Trello员工在工作周年纪念日获得炸玉米饼雕像。该应用程序的贴纸也无处不在。但是最好的事情是,该公司还赠送了毛皮孩子也可以使用的帽子。

这Sill

Aside from their trademark “plants make people happy” t-shirt,这Sillhas a few other plant-loving customer swag items. Beanies, sweatshirts, bottle sprays, and, of course, plants are regulars on their swag collection.

爸爸吉诺的


帕帕·吉诺(Papa Gino)不仅可以说是新英格兰最好的披萨,而且还有最酷的赃物。去年圣诞节,爸爸吉诺(Papa Gino)给了五个幸运的客户个性化的冰刮擦手套。


10 Cool Company Swag Ideas

这是员工和客户赃物的其他十个好主意。

  • 电缆组织者
cool gifts ideas

Source:swag.com

有线电视组织者可以使您免于因绊倒笔记本电脑充电器并将其撞到地板而引起的崩溃。对于在家工作的员工来说,这也是一个很好的项目。

  • 宠物配件
promo gifts company ideas

Source:zazzle.com

Your employee’s pets have crashed so many Zoom calls by now that they are practically part of the company. Sending branded pet accessories shows your company values its workers’ families, including their furry kids. Pet swag includes collapsible bowls, tennis balls, chew toys, and tees.

  • Bath Soap

为您的客户和员工提供自我保健礼物是TLC的高度。挤满了香味的肥皂是收件人可以在家中或路上使用的周到的赃物。

  • 计划者

定制的计划者很方便。每次您的客户写作时,他们都会记住您的慷慨和公司提供的产品或服务。

  • 美食巧克力
company swag ideas

Source:compartes.com

Sometimes, you need special swag items for special people. Let your vendor engrave your logo on the box of gourmet chocolates to impress your company VIPs.

  • 蜡烛
company swag ideas

Source:etsy.com

A branded candle is a great way for your clients to remember your company. Every time they use it to relax, they’ll think fondly of you.

  • Sweet and Savory Treats

company swag ideas

甜美而咸的零食盒可能是感谢员工和客户的精致方法。因为这是一盒好东西,所以每个人都有一些东西。

  • 午餐袋

午餐袋使您的员工更容易将食物带到家中,这可以帮助他们节省资金。

  • Robe

Nothing says luxury like a thick, fluffy robe. Give your employees a personalized robe to keep warm and cozy.

  • 消毒剂和充电器

You can never be too careful these days. With a phone UV sanitizer and charger, your employees and customers’ smartphones will always be germ-free.


Top Company Swag Vendors

给员工的赃物礼物

Source:budget101.com

Swag vendors exist to help companies create promotional items. Here are some of the best suppliers in the market today.

Swag.com

Swag.comis a leading supplier of luxurycorporate gifts。这shop sells branded versions of different name-brand products like North Face and quirky items like BBQ rubs.

Zazzle

Zazzle是一个在线设计平台,重点关注美学。

客户可以选择设计他们的信息。他们还可以利用由独立设计师设计的预制模板的目录。

盟军衬衫

盟军衬衫s,,,,As the name implies, sells high-quality apparel. The shop has standard designs, custom designs, and pre-made templates to personalize. Allied Shirts has no minimum order size, which is great for small businesses.

Packed With Purpose

Packed With Purposepartners with eco-friendly, women-founded, and minority-owned businesses. Most products are made in small batches to help small, local businesses.

打印感体赃物管理

Printfection提供下降运输,印刷,赠品和订单履行服务。该商店还可以处理向员工,客户,潜在客户和活动与会者运送赃物物品的运输。

Etsy

WhileEtsyisn’t primarily a swag site, it has significant promo products potential. Many sellers and crafters offer customizable gifts. The site allows businesses to order unique, non-bulk quantities, ideal for event favors or team gifts.

经常问的问题

什么是公司赃物?

Company swag is promotional merchandise used by businesses to promote their brand. Companies reward employees with swag to show their gratitude. They also give freebies to customers and prospects to increase brand awareness, boost engagement, and drive sales.

What are the benefits of giving company swag to employees?

Company swag for employees:
统一内部团队
Bolsters company values
Strengthens employer brand
Welcomes new hires

What are the benefits of giving company swag to customers and prospects?

公司赃物为客户和潜在客户:
提高品牌认可和意识
Facilitates low-cost marketing
Increases customer loyalty
Improve customer experience
Provides various marketing options

选择合适的赃物时要考虑什么?

Choosing the right swag needs to pass the following requirements:
质量
通过率
memorability factor
Environment
Creativity

Where can you shop for company swag?

这best swag vendors are the following:
Swag.com
Zazzle
盟军衬衫s
Packed With Purpose
Printfection
Etsy

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