影响者营销的本质涉及与在社交媒金博宝188备用网址体和博客上拥有权力的人合作的品牌，以传播有关公司的积极信息。在许多情况下，最知识渊博的人对一个品牌及其经营的行业是该公司自己的员工。员工倡导的概念认识到这一点 - 代表组织倡导的最佳人士是其员工。
有许多杰出员工倡导的例子。如果员工很高兴并取得成功，那么没有理由为什么他们不想赞美雇主的赞美。
小型和大型组织都是这种情况。满意的员工很乐意为他们的工作的积极方面重新讨论。他们将代表自己的公司“陷入蝙蝠”。对于像万事达卡和波音公司一样大的组织也是如此，对于拥有几个快乐员工的小镇企业来说，这也是如此。大公司的主要优势是，他们更有可能拥有具有庞大社会追随者的员工，这些员工因其行业的专业知识而受到认可。
我们以前已经详细介绍了什么是员工倡导，以及营销人员如何使用它。我们也发现了十个员工倡导计划firms can use to increase their brand reach. Here are eight employee advocacy examples – businesses who have already found the power of employee advocacy to spread their message and improve their bottom line.
8员工倡导示例：
1.万事达
万事达卡在万事达卡员工大使计划中与其员工合作，以在其个人社交网络帐户中共享与品牌相关的新闻和其他内容。
该公司与400名员工合作，将文本，图像和视频发布到其Facebook，Twitter和LinkedIn帐户。
万事达卡员工大使计划是致力于优先级人才发展的直接结果。2017年底，万事达卡（LinkedIn）首席营销与传播官兼总裁医疗保健业务总裁拉贾·拉贾曼纳（Raja Rajamannar）在LinkedIn上写道：“当我们关注2018年的优先事项时，让我们致力于将人才的发展推向最高。我们可以做很多事情来帮助发展当今精通技术的世界所需的“超人”营销人员。”
万事达卡（Mastercard）认识到其员工外展获得的好处。它甚至允许其员工在办公时间，工作时间而不是自己的工作时间内发布到社交帐户。
但是，这仅仅是万事达卡希望使用其员工代表他们倡导的最新阶段。早在2013年，万事达卡是吹捧员工倡导的好处. It already had lofty goals having its 7,500 employees company-wide comfortable with social media and acting as social media brand advocates.
万事达卡认识到，他们最强大的社交媒体资产之一是其庞大的劳动力。
作为此过程的一部分，万事达卡在Twitter，Facebook，Instagram，Pinterest，YouTube和LinkedIn上为其员工开发了更新的社交媒体剧本。但是，它不希望他们的员工不小心打破协议。因此，万事达卡将其员工包括在决策过程中。副总裁Marcy Cohen兼全球沟通高级业务负责人在万事达卡（MasterCard）将公司聚集在一起，开会就准则进行公开讨论，使人们能够提出问题并理解在担任雇员倡导者时的社交活动和不允许的社交活动。对于万事达卡。该公司录制了本次会议，然后向全球其他员工提供了录像。
2.Starbucks
Starbucks has built a centralized version of employee advocacy. It has created employee partner accounts on various social networks enabling employees to make posts – pictures, stories, and discussions – about Starbucks. The Starbucks employees’Facebookpage享受超过370,000个关注者Twitter帐户有50,000个关注者，他们的Instagram页面127,000名关注者。
“合作伙伴”一词是星巴克的正式名称，他们给那些在社交上推广公司的员工。它有助于员工的归属感，但也强调了他们代表公司发布的内容的责任。
但是，星巴克不仅让员工想知道该怎么办。它发出详细的信息guidelinesto its employees regarding what they should do (and perhaps, more importantly, avoid doing) when posting on behalf of the company. According to the guidelines, “We’re called partners because this isn’t just a job, it’s our passion. So, go ahead and share it!”
Starbucks believes in giving its employees better opportunities, to ensure they have a better-trained and more knowledgeable workforce, which leads to lower staff turnover, and ultimately more motivated employee advocates. It claims that staff turnover is just 20% of the industry average.
According to Starbucks CEO, Howard Shultzs, in his book,向前, “[Employees] are the true ambassadors of our brand, the real merchants of romance, and as such the primary catalysts for delighting customers. [Employees] elevate the experience for each customer – something you can hardly accomplish with a billboard or a 30-second spot.”
3。锐步
Reebok鼓励其员工与#FitassCompany的定制标签一起在社交饲料上分享自己的照片。工作人员已经面临着挑战，并且已经为一系列发人深省和娱乐性的职位做出了挑战。
This program allowed the employees to emphasize their passion for fitness, and the irreverent hashtag helps the company keep track of employee content. This has allowed them to learn from experience and evolve the program over time.
锐步also wanted to encourage its employees to be authentic, to distinguish their posts from a typical paid advertising campaign.
Reebok鼓励他们的员工用他们的职位来针对特定主题，例如举重，跑步和骑自行车。
Reebok首先是集思广益的方法，以在社交渠道上引导品牌热情。它首先招募了具有良好社交媒体意识的员工。它问他们：“您想如何代表品牌并吸引更多的受众？”
According to Ben Blakesly, Senior Manager of Global Social Media at Reebok, “When you’re passionate about what you do, you want as many people to see as possible. It’s not like pulling teeth to motivate employees to tell their story because they’re already telling it every day.”
锐步使用两个系统为员工倡导创建内容。首先，它通过SocialChorus员工倡导应用程序创建了与员工共享的文章和博客文章。其次，员工提交自己的内容，批准后可以使用锐步的“自己的社交渠道及其员工”。
4。沃达丰
意识到这是一家具有通信专业知识的业务，因此沃达丰英国决定与员工合作，以帮助传达该品牌的信息。它建立了一个社会通讯团队，负责管理其员工倡导计划，进行社交。该团队还负责该公司面向消费者的官方博客沃达丰社会。
社交通讯小组最初对沃达丰的员工进行了有关沃达丰英国的社交媒体政策的调查，并发现许多员工不知道存在，而他们采访的大多数人都不确定他们可以通过他们的个人社交媒体个人资料分享什么，也无法分享。调查显示，如果很容易做到这一点，许多员工愿意共享与沃达丰相关的材料。
Because of this, the team collaborated with Dynamic Signal to introduce Go Social.
这使他们有机会激活企业中愿意的倡导者，并明确清楚地清楚哪些与工作有关的材料沃达丰英国员工可以和不能分享社交。
Go Social makes available a wide range of material for the Vodafone employees to share – from the consumer blog, Vodafone’s enterprise blog, and Vodafone news stories from across the Web. Employees are also able to submit their own content into Go Social and, once it’s approved, it becomes available for everyone else to share.
5。人类
健康保险提供者Humana拥有2900名员工参加其员工倡导计划。人类就如何处理Facebook和Twitter帖子提供了其员工和“专家声音”。
员工以60:40的比例共享人类品牌内容以及一般健康和福祉材料的混合。共享健康和福祉内容的主要目的之一是，它可以帮助员工展示主题权威并成为知识渊博的影响者。
Humana选择使用动态信号来进行员工倡导计划。它从2015年开始使用一小部分具有社会活跃的员工样本。结果，它能够在更为适中的“第一阶段”时期中从员工的经验中学习。
To be a Humana Advocate, associates must first attend a 1-hour training session.
Humana对员工的倡导确实必须比其他一些公司更加谨慎，因为它在健康保险行业中运作，这对允许的陈述类型有严格的规定。
6。戴尔
戴尔（Dell）呼吁参与者参加其员工倡导计划戴尔·冠军（Dell Champions）。他们推动了戴尔的社会文化，并为客户提供了戴尔的内部视野。
戴尔recognizes the benefits of having brand and social champions around the world who help to spread the Dell passion, both internally with colleagues and externally with customers.
该公司为所有员工提供品牌和社交媒体认证，以成为主题专家。一旦员工完成培训，参与者就可以正式成为戴尔冠军网络的一部分，以及84个国家 /地区的1,200多名员工。
戴尔（Dell）冠军使用Everyonesocial放大工具来创建和共享内容。
7。Bluewolf
International IT consulting firm, Bluewolf, understands the value of employee advocacy. According to Corinne Sklar, Global CMO of Bluewolf, “Engagement is conversation; advocacy is conviction.”
他们在2012年启动了一项员工倡导计划 - #GOGONSocial。这鼓励Bluewolf员工建立他们的个人社交品牌。Bluewolf认为，对于共享内容以“感觉到”更真实的内容，它应该来自具有个性个性的渠道。
#GoogingSocial活动使员工可以访问工具和视频教程，从而帮助他们建立了积极的在线形象。它为员工提供了他们推出自己的个人品牌所需的工具和视频指南的门户网站。
8。Adobe
Adobe社会业务卓越中心负责人Cory Edwards震惊地发现了Adobe的一些员工在社交媒体上的社会影响。他注意到，特定员工在社交媒体上的努力比其品牌的社交网络物业（如Twitter上的@adobe）为公司带来了更多的收入。
This insight led Cory to launch Adobe’s Social Shift Program. This educates company employees on the company’s social media guidelines, shares best practices for their social sharing and helps them to become brand ambassadors.
超过30％的Adobes员工在全球范围内接受了培训。
Once employees go through the Social Shift program, Natalie Kessler, Head of Employment Branding at Adobe, makes sure they are given opportunities to become brand champions. She encourages employee blogging on Adobe Life. The blog aims to “share a behind-the-scenes view of what it’s like to work at Adobe from the perspective of [its] employees.”
Adobe also inspires and celebrates social sharing. They frequently hold contests that create a high level of social engagement. Each week, the employee communications team searches the Internet for photos and messages with employees using #AdobeLife and highlights some of the best on Adobe’s digital signage in every office.
In September 2014, the Corporate Reputation team assembled 21 employees from seven different locations to begin Adobe’s brand ambassador program. The brand ambassadors are pre-briefed on Adobe announcements before they become public and given a chance to be the first to share.
还鼓励员工在LinkedIn上发布，并在Glassdoor上进行评论。
