The Complete Guide to TikTok’s Talent Manager Portal

随着恒定的更新和新功能的增加，Tiktok正在慢慢变成内容创作者的天堂。该平台已经通过大量创新工具来培养用户的创造力，以帮助创建内容。并与TikTok算法enabling new creators to quickly build their name, it’s no surprise that influencer marketing is thriving on the platform. Now TikTok has just introduced a new Talent Manager Portal to help streamline these influencer partnerships.

那么，人才经理门户网站是什么？您如何使用它？您可以如何处理此门户，内容创作者如何从中受益？这正是本指南要回答的问题。请继续阅读以了解有关Tiktok的人才经理门户网站的所有信息，以及对平台上有影响力的合作伙伴关系的未来意味着什么。

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TikTok Talent Manager Portal Guide:

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Tiktok上的人才经理门户网站是什么？

人才经理Portal是Tiktok于2023年1月作为其创造者市场的一部分提出的更新。如果您不熟悉它，TikTok Creator Marketplaceis a place for TikTok creators and brands to collaborate. Creators can showcase their profile and portfolio in the marketplace and brands can discover influencers relevant to their campaign.

有了这个新的人才经理门户网站，人才经理将能够登录创建者市场，并为与之合作的创造者建立品牌合作伙伴关系。他们将能够代表他们的才华谈判合同，跟踪竞选，管理交易流量并监督创意反馈。

换句话说，人才经理Portal是一个仪表板，它允许人才经理简化其才能如何与Tiktok的品牌合作伙伴一起工作。它简化了监督其才华所涉及的交易和运动的过程。从本质上讲，这就像一个有影响力的营销平台，但在Tiktok中，这意味着人才经理不必在多个应用程序之间切换来管理他们的才华。金博宝188备用网址

请记住，人才经理将无法访问创作者的实际Tiktok帐户。他们只能通过客户的创建者市场帐户来控制品牌伙伴关系方面，为创建者提供更好的帐户安全。在撰写本文时，此新门户目前处于Alpha测试阶段，预计将很快推出大规模采用。

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How Creators Can Benefit from the Talent Manager Portal

So what’s the big deal with the new Talent Manager Portal? Why should creators care about it and why should they consider using it once it goes live for everyone? Let’s take a look at some of the key ways in which creators can benefit from the Talent Manager Portal.

Save Time to Focus on Content Creation

One of the most obvious benefits of the Talent Manager Portal is that it helps content creators save time. Since the portal enables your talent manager to handle everything on your behalf, you get to save tons of time and focus on creating new content consistently. You don’t have to keep track of and manually review every new deal that comes your way. And you won’t have to spend hours poring over lengthy and complex partnership contracts when you can have a professional doing all that for you.

同样，您也不必担心亲自回复每个品牌信息。您的人才经理将处理所有这些，以及您将来需要考虑的任何创造性反馈。结果，您首先要专注于使您成为内容创建者的原因 - 提出新的想法并开发新内容以保持观众的参与度。

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最大程度地减少管理品牌合作伙伴关系的复杂性

可以在公园散步，以管理一次性品牌合作伙伴关系或与几个品牌合作。但是，一旦您的影响力增长并获得了更多的品牌伙伴关系机会，管理所有合同和活动将变得更具挑战性。您需要不断跟踪您审查的哪些交易，当前活动的活动，哪些活动已经结束，哪些交易刚刚进出。

此外，还需要跟踪每个广告系列的不同品牌特定要求和可交付成果。在某些情况下，您可能需要根据每个品牌合作伙伴的需求使用多个单独的平台。188滚球地址当您还必须努力创建新内容时，所有这些都可能非常复杂。

The Talent Manager Portal simplifies it for you by giving you a unified view of all your TikTok brand partnerships. Moreover, you can entrust a professional talent manager to manage all of this on your behalf, so you don’t have to deal with the hassle on your own.

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Improve Your Relationships with Brand Partners

Maintaining a relationship with brands is no joke. From negotiating contracts to reviewing deliverables to handling feedback–there’s a lot of back and forth involved that could have a huge impact on the brand-creator relationship. If things aren’t handled well and in a professional manner, there’s a chance something could go wrong.

Late responses or miscommunications, for instance, could affect your future partnerships with said brands. In the worst-case scenario, you might lose the opportunity to continue working with the brand. As such, your relationship and communications with brand partners must be efficiently and professionally managed.

这就是人才经理Portal以及您的人才经理的专业知识的地方。从这个仪表板中，您的人才经理可以轻松地跟踪您在一个地方的所有品牌合作伙伴关系和潜在交易。他们将能够审查您的报价，并代表您熟练地谈判合同，同时确保及时发送答复。

This increased responsiveness and professional communications will then translate to improved brand partner relationships that can subsequently influence future opportunities. For instance, brands may feel more inclined to work with you again when you have a good relationship with them.

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Maintain Your Account Security

为什么的主要原因之一Tiktok创作者are hesitant to work with talent managers is the possibility of having to share access to their accounts. Since you’d need the talent manager to review potential partnership offers and manage your brand communications, the assumption is that you’d have to give them access to your account. While most TikTok talent managers out there are reliable, there’s the off chance that you might come across scammers and unscrupulous individuals who can put your account security at risk.

Fortunately, using the Talent Manager Portal means that you only need to give your talent manager access to your Creator Marketplace account. Since the access is kept separate from your TikTok account, this adds an extra level of security for content creators. You can safely trust someone else to handle all your brand partnerships and communications while maintaining your account security.

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人才经理如何使用人才经理门户网站

Now that we’ve clearly established the benefits of the Talent Manager Portal for creators, it’s time to explore howTikTok talent managers可以利用它。仔细研究Tiktok人才经理Portal的一些关键功能。

将多个创作者添加到您的人才阵容中

专业人才经理通常与多个创作者合作，每个创作者都有其独特的品牌合作伙伴。在某个时候，这可能会变得具有挑战性，有时甚至是压倒性的管理。人才经理门户网站通过让您在一个地方管理所有人才来简化它。您只需要将创建者添加到名册中，并从一个平台中管理所有内容。

您将可以从名册中选择想要的任何创建者，并访问他们的统计数据和指标以及他们的广告系列信息。Tiktok甚至可以让您在需要时轻松地从名册中删除创作者。因此，一旦您停止与特定客户端工作，您可以轻松地将其从名册中删除，以避免任何混乱。

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Get an Overview of Influencer Stats and Rates

The Talent Manager Portal makes it easy to get a quick overview of an influencers’ stats and rates. That means you don’t have to switch to another platform or manually sort through a spreadsheet to look up those numbers when striking up a new deal with potential brand partners. You can quickly reference the influencer’s audience size, view count, and engagement from the right-hand panel.

Additionally, the rates are prominently visible just below those stats. This will come in handy when handling contract negotiations and reviewing offers. You can even edit the rate as needed so the information is always up to date.

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了解每个创造者的受众人口统计

The ability to view an influencer’s audience demographics is another key feature that will come to good use for talent managers. The Talent Manager Portal gives a detailed breakdown of the types of audience that make up a TikTok creator’s follower base. You can then compare this information with the target audience of potential brand partners, allowing you to easily review and assess the relevance of new partnership requests.

Having a clear view of a creator’s audience demographics will give you an idea of whether the creator will be able to reach the type of users that a brand is targeting. This will then help you decide if the creator can help the brand achieve its campaign goals. In other words, you can quickly make decisions about whether the creator should accept or decline a potential brand partnership.

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查看每个创建者的核心性能指标

Besides a creator’s basic stats, the TikTok Talent Manager Portal also lets you view the core metrics related to their performance. It shows you data related to the creator’s views per video, 6-second video views, completion rate, engagement rate, engagements, and followers growth rate. Further, it shows you a breakdown of the types of engagements they get such as the number of shares, likes, and comments.

This information can give you leverage when negotiating rates and contracts with potential brand partners. You’ll be able to instantly access and present the data to establish the value that a content creator can add to the campaign.

Moreover, having a clear view of these core performance metrics will also inform how you can bettermanage your talent. The metrics give you an idea of what needs improving, so you can work with the creator to bring up those numbers and ensure that they bring even more value to brand partnerships.

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Keep Track of All Your Client’s Campaigns

Tiktok人才经理门户网站最有益的功能之一是运动跟踪仪表板。虽然您可能完全有能力为一个客户管理多个广告系列，但是当您管理多种才能时，事情可能会变得有些忙碌。在此门户网站中，所有与一个创作者相关的广告系列都分为整洁的类别，使其更容易跟踪。

You can easily keep track of pending campaigns (ones that are still in review or negotiation stage) and active ones. Additionally, the finished and inactive campaigns are sorted under separate tabs so as to avoid any confusion.

对于每个广告系列，您都可以轻松地看到广告系列的名称，品牌合作伙伴和价格。此外，显示每个广告系列的状态，以便您可以跟踪应何时接受要约，您提出的更改等等。

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Review Offers and Negotiate Contracts in One Place

人才的活动管理功能的人ager Portal aren’t just limited to tracking. In fact, you can easily review offers and negotiate contracts on behalf of your clients using a single platform. You’ll be able to propose changes to the contract or payment terms and negotiate partnerships that are beneficial to your clients. That means your conversations won’t be all over the place and you get to streamline your communication with potential and existing brand partners.

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What the Talent Manager Portal Means for the Future of TikTok

Once the Talent Manager Portal goes live for everyone, it’s expected to help revolutionize theinfluencer marketing landscape on TikTok. Not only will it simplify brand partnership management even for celebrity-level influencers, but it will also enable TikTok talent managers to improve efficiency.