社交媒体词汇表
Use our Social Media Glossary to get yourself up to speed on all things social media. Industry terminology can be confusing but don't get left in the dark with all the jargon, just tap the industry term to see the full definition.
电子邮件营销活动的成功取决于您是否有良好的电子邮件接受率……。
Affiliate marketing refers to performance-based marketing, where affiliates earn commissions for driving traffic and generating revenue for a…
算法是指解决问题的一组指令。这可能是一个简单的过程……
大使营销是品牌将客户变成影响者的战略方式。互联网做到了……
An anchor text refers to the visible and clickable words that link one page to another. It often…
Developers are all too familiar with APIs, as these interfaces have been part of their toolset for years….
归因模型是指确定应记入哪些营销渠道的一组规则。
What Is AOV? AOV (average order value) is a key performance indicator that informs businesses of their customers’…
B2B is short for business-to-business. In a B2B model, companies produce goods and services for other businesses instead…
B2C, an acronym for business to consumer, is a type of commerce transaction. It is characterized by the…
A backlink is any inbound or incoming link from another website. It’s part of the algorithm that search…
For years, many companies have relied on traditional marketing to encourage consumers to make a purchase. They spend…
黑名单s are lists of entities or individuals that are considered malicious, untrustworthy, or unacceptable by a particular person…
跳出率是您每次审查时都不想看到飞涨的指标之一…
品牌主张人推广你的品牌thanks to the power of word-of-mouth marketing. Typically known as…
品牌真实性is how a consumer perceives a brand to be faithful to itself. Consumers are intuitive. They…
在当今竞争日益激烈的市场中，商业企业必须努力使自己与竞争对手区分开来。单程…
Bulk mail can be classified as one of two things. The first is as a physical mailing service…
每个公司的业务目标各不相同。它们是公司需要采取的具体行动……
您对企业的买家角色有清晰的了解吗？建立买方角色，哪个…
What Is the Buyer’s Journey? The buyer’s journey refers to the process that consumers go through as they…
Byte是美国社交网络短形式视频托管服务，用户可以在其中创建六秒钟的循环视频。创建…
In marketing campaigns, a call to action, or CTA, is used to direct your target audience to an…
Cameo是一个通过他们的网站和应用程序将名人与粉丝联系起来的平台。客串允许…
轮播广告是一种独特的广告格式，将多个视频或图像结合到单个广告中。观众…
什么是点击诱饵？点击诱饵是一种虚假广告的一种形式，故意过度宣传或歪曲...
What Is Content Advertising? Content advertising refers to creating content that will be promoted through paid distribution channels…
内容营销是营销品牌实施的一种形式，可以为其目标市场提供价值。内容营销…
A conversion happens when a website visitor accomplishes an action that brings value to the business, such as…
CPA营销或每个行动营销成本是一种提供特定会员的会员营销……
每次点击费用（CPC），也称为每次点击付费（PCP）是付费广告的一个术语。
每千（CPT）的成本也称为每毫升成本（CPM）。“米勒”一词是拉丁语…
Growing your business requires different skillsets. You may need to reinforce your branding, or conduct market research, or…
创造者经济是描述内容经济的另一种方式。现在有数百万…
什么是CSV文件？.CSV文件代表逗号分隔的值文件。此文本文件格式包含…
CTRS或单击费率是每次点击付费（PPC）营销活动不可或缺的一部分。这个指标反映了…
Customer lifetime value (CLV) is a form of measurement that determines the overall expected worth of a specific…
几乎所有网络托管提供商都向网站所有者，尤其是企业主和组织都建议专门的IP……。
每个现代公司都需要数字品牌，这是在…中开发和建立品牌的过程
直接消息（DM）是品牌或企业及其客户之间的私人通信。他们是…
A discount code or promotional code is a combination of alphanumeric characters that e-commerce entities make publicly available…
A lot of websites compete for a higher ranking on Google. Creators are continuously coming up with new…
In an email campaign, marketers send out an email or a series of emails to a brand or…
重复的内容是每个创作者存在的祸根。有些人甚至认为具有重复的内容可以…
电子书或电子书是一本不可编辑的文本，被转换为数字格式并显示……
是的，拥有不同平台共享您的内容或业务真是太好了，但这可能不是……188滚球地址
任何良好的营销计划都涉及使用社论日历。该工具由内容创建者（内容创建者）使用…
Email is perhaps the oldest form of communication over the Internet, but it is still one of the…
With 4 billion email addresses from all over the world, email has the largest user base of all…
随着互联网饱和的内容如此之多，对于品牌和企业来说，使用他们的…已变得至关重要。
表情符号是一个小图标，用于表示情感，符号或对象。第一个表情符号是…
数字营销的参与率是一种用于分析品牌活动有效性的度量。
A Facebook Boost Post is a kind of paid ad from a post on your Facebook page. Boost…
Facebook游戏is a game streaming platform. Similar to Twitch and YouTube Gaming, Facebook Gaming helps users create…
Facebook Live是社交媒体平台上Facebook上使用相机上的功能…
One way to attract consumers to purchase your products is to sell them at a lower price. But…
一个履行中心减轻了企业，特别是电子商务零售商的企业，需要存储，管理和运输自己的企业…
The use of GIFs in digital marketing isn’t anything new. Marketers use GIFs in messaging platforms, emails, blog…
Giphy，也称为Giphy，是一种在线数据库和搜索引擎，允许用户搜索…
Millions of internet users read billions of blog pages each month. With numbers as high as these, blogging…
On some occasions during an email marketing campaign, emails return to the sender and do not reach their…
A hashtag is a word or phrase preceded by a hash sign (#) on social media. It is…
长期以来，在间谍世界中，Honeypot一词已被用来描述一种调查实践。
Customer retention is vital to business success. Aside from increased profits from regular purchases of loyal customers, it…
HTML stands for hypertext markup language. It’s made of keywords and commands that web designers use for creating…
What Is a Hyperlink? A hyperlink is a text or an icon that you can click on to…
入站营销是一种专注于为客户创造宝贵体验的广告方法。这个想法是……
影响者遍布社交媒体。从您最喜欢的女性健身影响者和电子竞技到瑜伽和亚马逊，…
金博宝188备用网址有影响力的营销是通过能够驾驶行动的个人促进和销售产品或服务的过程…
An Instagram engagement pod is a group of users who cluster together in group chats or forums where…
Instagram卷轴is a brand new Instagram feature for users to create 15-second video clips set to music…
Instagram Reels是一项全新的Instagram功能，供用户创建15秒的视频剪辑，以设置为音乐和…
Integrated campaigns or integrated marketing campaigns utilize multiple channels such as content, email, and social media to convey…
互动工具是一种工具，主要用于通过鼓励目标受众的参与来增加……
互换费，也称为滑动费，是商家银行发送给…的付款。
Any retail company, whether it’s an eCommerce, omnichannel, or brick-and-mortar store, needs to keep track of its merchandise…
Internet协议（IP）热身过程可确保数字通信最终进入收件箱，而不是…
什么是JavaScript？JavaScript或JS是一种在浏览器中运行的编程语言。它为…提供互动性
关键性能指标（KPI）是对跟踪目标和量化结果的性能的主要衡量。
What Is Keyword Density? Keyword density tells you the number of times a search term appears on a…
Google算法旨在检测关键字填充，这是一种黑帽搜索引擎优化实践，...
For businesses to reach their target market online, their website needs to be optimized for search engine results….
Keywords make it possible for people to find your website and your digital content on search engines. Every…
The first step in establishing a connection between your business and website visitors is by converting them into…
Every business owner must know how difficult it is to find people that want or need the products…
黑客，财务欺诈和网络钓鱼骗局只是任何人都可能成为受害者的常见网络犯罪……
照顾当前的客户比查找和建立关系更容易，更具成本效益的价格……
什么是链接诱饵？链接诱饵是设计的网站上的一件有价值的内容。
It’s a tool that many influencers use today. The “link in bio” is a clickable URL in social…
LinkedIn Pulse每天为其成员提供日常内容，例如流行的头条新闻和行业新闻。类似于…
列表细分是任何现代内容策略的重要组成部分，因为它使品牌能够更好地建立……
实时流是Facebook和Instagram等平台上的社交媒体功能，邀请品牌和用户...188滚球地址
直播购物或简单的现场购物是一种营销策略，其中主机（通常是影响者）或…
The use of keywords has always been essential in search engine optimization strategies. However, with the increasing use…
营销自动化is a kind of technology that automates specific marketing actions. Automation allows marketers to effectively manage…
A marketing calendar serves as a visual representation of a brand’s planned marketing activities. It serves as a…
A marketing funnel describes your customer’s journey with you. From the initial stages when someone learns about your…
A meme is an image, video, phrase, or some combination of a visual and bolded, capitalized text that…
商品是用于描述可以买卖的产品的单词。所有库存的产品…
元描述是一个HTML元素，它描述并总结了网页的内容。它…
元标记是HTML代码，可提供有关您网页的重要信息或元数据以搜索引擎…
A meta title is an HTML element that’s crucial for website optimization. It’s not the page headline per…
A Net Promoter Score (NPS) is a tool used to determine and measure if your customers will refer…
Nofollow links have been around for more than a decade and are an important factor when it comes…
开放率是电子邮件营销最重要的指标之一。计算此指标使营销人员能够…
运营费用（也称为OPEX）是指促进运营所产生的企业的支出。公司必须…
根据定义，选择加入意味着选择做某事，参加活动或同意…
出站营销is a traditional method of marketing seeking to obstruct potential customers. The goal of outbound marketing…
Owned media refers to all media assets that are maintained and controlled by a brand. It serves as…
网页的关键要素之一是页面标题，它告诉读者并搜索…
在激烈的竞争中，企业可以通过每次点击付费（PPC）广告策略在人群中脱颖而出。PPC…
付款网关将在线商人与消费者联系起来。这些网关技术与电子商务平台集成在一起，使其用户可以…188滚球地址
在进行在线交易时，数据安全一直是许多消费者的主要问题。到…
个人品牌涉及建立您作为个人代表并推广它的东西。可以是…
个性化, also called one-to-one marketing or personalized marketing, is a marketing strategy where a brand customizes the content…
当您经营一家企业时，出于不同的原因，拥有多个地址并不罕见。物理地址…
在计划电子邮件广告系列时，营销人员通常专注于使电子邮件具有吸引力，以激励订阅者阅读…
播客是您可以流或下载的数字音频文件。通常是预先录制的，…
播客是以数字格式使用的录制音频，使人们可以下载和或…
对于利用每次点击付费（PPC）广告系列作为其整体广告工作的一部分的企业，至关重要的是，他们至关重要的是……
A privacy policy is one of the most important documents that an organization – government or private –…
专用标签产品是指以特定零售商的品牌名称出售的产品，但是…
促销帖子是Facebook的广告选项，使您能够确保您的帖子…
What Is a Query? A query—also referred to as a search query or search term—can be composed of…
在衡量电子邮件活动的成功时，这三个指标主要由大多数营销人员监控…
推荐营销是通过推荐向新客户推广产品或服务的方法，通常是…
电子邮件营销仍然是潜在客户生成的最有效方法之一。但是，这可能是一个挑战……
重新定位allows you to remind your customers of your brand after they’ve left your website without making any…
ROAS或AD支出回报率以美元金额或任何其他货币表示，是指…
RSS, otherwise known as Really Simple Syndication or straightforward syndication, lets you syndicate site content and makes it…
schema.orgis a collaborative effort between Google, Microsoft, Yahoo, and Yandex. It’s a shared vocabulary that provides search…
For your company’s content to rank higher in search engines, you need to implement several tactics to promote…
The success of an email marketing campaign relies on the sender score and the sender reputation of a…
Sentiment analysis is a machine learning technique in social media and digital marketing that detects polarity. Detecting polarity…
对于更多客户，更多的销售额和更多的业务增长，SEO是最好的营销之一……
当您是SEO的新手时，您需要了解的一件事是SERP及其如何...
与竞争对手相比，语音份额（SOV）是您品牌拥有的市场的衡量标准。它…
企业主和组织通常必须在获得专用IP或共享IP…之间做出选择。
在电子商务中，购物车是一件软件，您的客户可以在其中存储他们的产品…
什么是社会贸易？社交贸易是使用社交网站销售产品和服务的使用…
社交聆听refers to analyzing the conversations and trends happening not just around your brand, but around your…
A social media manager is a company representative who is responsible for curating social profiles. They monitor and…
社交媒体营销是使用针对特定社交媒体平台量身定制的社交媒体内容和…188滚球地址
Social monitoring is the process of tracking content on social media sites, blogs, news sites, wikis, forums, message…
Spam is a term for unsolicited messages—mainly in the form of emails—distributed to a large number of recipients….
SpamCop成立于1998年,是最古老的《婚姻保护法》之一in Name System-based Blackhole Lists (DNSBL) on the web….
库存保存单位通常称为SKU，是一个唯一的代码，该代码已分配…
A strikethrough is a basic copy editing symbol that can be used by hand or digitally. It is…
由于互联网上有数百万个网页，因此企业网站站立可能是一项挑战。
Teespring是一项按需打印服务，被认为是创建和销售的领先社会商务平台…
《 CAN-SPAM法》是指制定的非物质色情和营销法的攻击……
无论您是想确定自己是领导者还是建立品牌形象，都认为领导能力是…
蒂克托克is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic….
Twitch是世界上最大的在线视频游戏流平台，每天有超过1500万活跃用户……。
A Twitter handle, which is commonly known as a username, is the name you use to register on…
所有企业都希望最大化其利润，并为客户提供最佳价值。这样做，…
URL Shortener是一个降低URL（统一资源定位器）的网站。想法…
代表“顽童跟踪模块”的UTM代码是一个简单的代码，您可以将其附加到…
Have you seen a popular cat video that came across your Facebook profile that your Aunt Margaret shared?…
A YouTube Brand Account gives your company a unique presence online, separated from your personal profile. Though a…