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The Racial and Gender Inequalities Influencer Report 2022 is our inaugural overview of racial and gender inequalities in…
Fast-moving consumer goods (FCMG) go hand in hand with influencer marketing. Influencer Marketing marketplace, Zefmo, found that the…
If there’s one thing the pandemic changed about consumer habits, it’s how they shop. Not only are they…
This Livestream Shopping Report is brought to you by our partner, the Influencer Marketing Factory. The report takes…
eCommerce sales saw an unprecedented surge during the pandemic. With the relaxation of restrictions and the reopening of…
Nowadays, many consumers rely on online reviews and testimonials before they are willing to commit to a purchase….
You’re scrolling through Instagram, liking photos of your loved ones, and enjoying content from celebrities and influencers you…
Consumers love to support brands that care. In fact, 71% of consumers in a Sprout Social survey said…
Branded content is a key strategy for expanding overall online brand reach as partnering with other brands and…
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One of the downsides of social media is the way it acts as an archive for every stupid or offensive thought a person may have shared online. Most people aren’t actually stupid or offensive, but we all have our moments. And if we...
In 2015, while the rest of the world was focused on how best to market themselves on social media, Alan VanToai saw an opportunity in the physical world. With most marketing eyes looking at what screens could do for them, VanToai had the...
Overview There are roughly 500 hours of video uploaded to YouTube every minute, although that’s kind of an estimate. We got that number from a two-year-old article, so who knows what the number might be now? Actually, there might be some...
Overview In May of 2012, Instagram was not yet two years old but had already passed 50 million users. The simplicity of the platform—post a picture, add a caption, receive validation—was part of that early success, but there was...
Overview Influencers catch a lot of flak for any number of reasons. Critics generally dismiss them as a group of lazy narcissists, infatuated with themselves and trying to build careers off the zero-effort activity of taking pictures and...
Overview For decades, especially before the age of the internet, performance marketing’s impact on businesses was immeasurable. Like, literally immeasurable. Who could know how well it truly worked without reams of data standing in as...
