What to Tweet: Here are 23 Great Ideas

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On an average day, Twitter users send out500 million tweets。So there is a lot of noise on the platform and it can be difficult for brands to connect with their followers. You need to know what to tweet, when to tweet it, and how to get your audience’s attention to achieve this goal. But as you may have already experienced, that’s easier said than done.

有时，您可能会鸣叫一些您认为确实会吸引观众的东西，但您只能获得一些喜欢的东西。

So in this post, we’ll take a look at some great ideas that will help you come up with tweets that will capture your audience’s attention and get them to engage. This will ensure that you always have something to tweet on any given day, and help you改善您的Twitter营销策略。

What to Tweet: 23 Great Ideas

#1: Share Industry News

Provide your followers with regular updates about what’s going on in your industry. Are there any recent or upcoming changes that will intrigue your followers? Are there any new regulations that may affect how your brand functions? You could provide valuable information and/or tips related to the update, but it’s best to avoid controversial topics.

Kinsta, for instance, is a WordPress hosting provider. The brand shared news about HTTP/3, the new UDP-based protocol, to help their audience understand it better.

#2: Give Recognition to Your Employees

One of the best ways to humanise your brand is by showing the people behind it. So tweet about your employees and what they do. You could even spotlight individual stories every week, along with photos of your employees. Not only will this engage your audience, it will also make your employees feel appreciated.

Coupa展示了他们的员工参加散步，以提高人们对关节炎的认识。这是聚焦员工并为您的品牌人性化的一个很好的例子。

#3: Ask Relevant Questions

Asking relevant questions to your audience is a great way to engage them. You’re not just shoving information at their faces through this method, but rather getting them to actively participate.

您可以问他们：

  1. Their favourite products/services
  2. What problems they’re facing with your products
  3. 他们喜欢你
  4. 与公司有关的琐事问题
  5. 他们对某个主题的看法
  6. Their opinion on who will win a trending topic

These are just a few examples of the kind of questions you can ask your audience. But whatever you do, try to avoid controversial subjects like political views, trending criminal cases, etc.

这是Taco Bell UK向其追随者提出相关问题的一个很好的例子。

#4: Share Positive Brand News

Is your brand joining an important social cause? Are you getting a new CEO? Maybe you’ve been given an award to recognise your good work.

If there’s any positive news about your brand, make sure you tweet about it. This is a great way to create a positive brand image while keeping your fans updated about what’s going on with your brand.

英国五个人宣布在彼得伯勒开设了一家新商店。

＃5：分享您的博客内容

您总是想让更多的读者获得博客内容。那么，有什么比通过您的推文更好地推广它的方法呢？

Share relevant and informative blog posts that your followers would find interesting or helpful. This could include how-to blog posts, guides, tips, ideas, etc. that could address their pain points.

OptinMonster, for instance, regularly shares helpful blog posts that will be relevant to their audience.

＃6：谈论行业活动

Tweet about any industry events that your brand is going to be a part of by showcasing, speaking, or simply attending. This is a great way to notify your followers about opportunities to meet you in person. You can provide them with dates, location, and other crucial information that will help your fans find you.

Here’s WordPress Engine updating their followers about the WP Engine Summit.

#7: Participate in Trending Topics

Are there any trending topics that everyone is talking about? Find a way to participate in the conversation to keep your audience interested.

它不一定与您的品牌或行业有关，而是每个人都会发现相关的东西。这可能是关于电视节目，电影或任何其他流行文化主题，几乎每个人似乎都对此感兴趣。

For example, Baskin Robbins keeps tweeting about the upcoming Season 3 of “Stranger Things” because it’s a trending topic and they have even partnered with the show for new flavours.

#8: Share Relevant Fun Facts

与您的品牌，产品或服务相关的任何有趣或有趣的事实也将为您提供出色的推文。您可以谈论某个产品的起源是如何产生的以及其进化的简短历史。您还可以谈论与您的行业有关的当前统计数据。

Kelly Services is an agency that provides guidance on employment and recruitment. They’ve shared the following stats about occupations with the highest annual earnings.

#9: Provide Answers to FAQs

Twitter是为您的客户或潜在客户提供有关您品牌问题的答案的绝佳平台。因此，如果您有多个人问相同的问题，则可以通过推文回答。如果需要更全面的解释，您甚至可以以博客文章的形式分享它。

Here’s an example of BuzzSumo guiding their followers to use the platform’s backlink monitoring feature.

#10: Share Relevant Quotes

如果你的想法怎么推,你could always share relevant and relatable quotes that will resonate with your audience. Choose quotes that fit your brand image – whether you want to be inspirational, funny, etc.

The Honest Company tries to maintain an authentic and relatable brand image. So the following funny and relatable quote makes for an excellent tweet.

#11: Share Appreciative Customer Tweets

Show the world how much your customers love you by sharing tweets praising your brand. This is a great way to establish social proof, while showing your appreciation for loyal customers.

您甚至可以回应他们，并感谢他们的忠诚。您需要密切监视您的品牌提及and get instant updates about new mentions.

Here’s an example of Zappos sharing a tweet praising the brand’s quick delivery.

＃12：功能影响者

Influencers have recognisable faces among social media communities. So featuring them in your tweets is an excellent way to immediately capture your audience’s attention.

If you partner with influencers, share their tweets, repost their sponsored images, or feature them in your promotional videos.

For example, Reebok got “Game of Thrones” actress, Nathalie Emmanuel, to model their products in the following tweet.

＃13：关于公开职位的公告

有些人可能正在争夺您工作，但并不总是意识到空缺。因此，重要的是要通过社交媒体渠道宣传您的公开位置，以提高可见度。

Twitter是一个出色的平台，可以在您的公司宣布开放职位并吸引更多可行的候选人。

Vival Media actively shares their open positions with instructions on how to apply.

#14: Showcase Your Work in Progress

通过推文展示您正在进行的工作，为即将到来的产品和活动兴奋。您可以分享最新的更新和进度，幕后发生的事情，如何制作，等等。

This is a great way to make your followers feel like part of your brand because they’re watching something being developed from the start. It also helps you maintain transparency, which can instil trust in your brand.

Lush UK uses their Lush Kitchen account to give their fans a behind-the-scenes look of their products being made. The following tweet shows Lush manufacturers working on the brand’s Valentine’s Day range.

#15: Embrace Visual Content

视觉效果在社交媒体上是一个巨大的打击，因为它们立即吸引了观众的注意力，这增加了推动参与度的机会。

ABuzzsumo分析even found that having at least one image in your tweet will result in more shares. So include relevant original graphics, infographics, product images, etc. in your tweets.

这是JetBlue的视觉内容的一个很好的例子。他们包括一个视觉示例，即他们的报价，即处理所有内容，包括户外电子邮件。

#16: Highlight Your Brand Milestones

推特is an excellent platform to update your fans about notable milestones that your brand has achieved. Usually, brands tweet about their brand birthdays, but you can also tweet about other milestones. For instance, you could celebrate planting 1000 trees if your brand is involved in such causes.

IBM在推特上发布了有关该公司108的推文thbirthday and invited fans to view the brand’s notable Twitter moments.

＃17：转发您喜欢的Twitter帐户

You don’t always have to talk about your brand or your products in all of your tweets. You could also share important updates, interesting news, or useful tips from your favourite Twitter accounts even if it’s not about your brand.

如果您用完了想法，这是一个很好的策略。另外，它将帮助您与帐户所有者建立牢固的关系。

举例来说,这里的无辜的饮料你重新共享Gov’s tweet about their latest survey on the best classic British foods. They even put a hilarious twist to it by adding their own product at the top.

#18: Share Promotional Codes or Coupons

您可以通过与他们共享最新的促销代码和折扣优惠券来奖励关注者关注您。这是保持关注者参与并赢得忠诚度的好方法。

Accompany the update with an attractive image of the product on sale and the expiration date of the coupon code.

Here’s PHB Ethical Beauty providing their followers with an attractive discount code.

#19: Provide Product Launch Updates

Make sure people stay updated about your upcoming product launches by tweeting regular updates. You could provide them with updates on the launch date and time, location, etc.

这与展示您正在进行的工作不同，因为您仅向关注者提供提醒而不是显示幕后发生的事情。

EA UK, for instance, provided the following update to remind their followers about an upcoming gameplay reveal.

＃20：分享相关的模因/笑话

在社交平台上，您的模因和笑话不会太错了。这是一种很好的策略，可以使您的品牌人性化并同时吸引观众。

However, it does have to fit your brand image. If you’re maintaining a professional brand image, you may want to avoid this.

Here’s an excellent example of a relatable joke from Chipotle UK in reference to the differences in brand images on Twitter and LinkedIn.

#21: Participate in Throwback Thursdays

Throwback Thursdays are a great way to show your followers how far your brand has come. This is extremely popular among celebrities, but your brand can participate in it as well to engage your audience. You can better acquaint them with your brand by sharing old images or images of your old branding.

PDSA, for instance, takes advantage of Throwback Thursdays by sharing throwback stories of brave pets and pet rescue attempts.

＃22：参加标签假期

提高推文可见性的最佳方法之一是参加标签假期。除了普通的人，您还可以发推文 - 无论是全国甜甜圈日，最好的朋友节还是全国爆米花日，都可以发推文。

You can stay updated about unusual holidays onDays of the Year。如果您更多地参与营销，也可以参考Awareness Days国际意识活动。

BMW, for example, used National Clean Air Day to promote their range of BMW i3.

#23: Create Polls

民意调查是了解观众喜欢的东西以及他们想从您那里看到的东西的好方法。进行民意调查，要求人们投票赞成他们喜欢的内容类型，他们想要您的产品，他们如何使用您的产品等。

您也可以使用民意调查简单地吸引您的追随者，即使无需收集客户洞察力。

这是一个典型的示例，询问他们的追随者通过民意调查的护肤程序。

Final Thoughts

These are 23 excellent ideas on what to tweet next. Most of these ideas can help you improve engagement on your brand’s tweets, while some of them can even increase the visibility of your tweets. Make the most of these ideas to create a compelling tweet schedule and improve your Twitter marketing strategy.

建议

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