作为YouTube内容创建者，您可能已经熟悉“订户”一词。您可能还对订户的数量通常与渠道的影响量相关联。但是，YouTube订阅者到底是什么？是数字your YouTube Analyticsreally accurate? How does it all work? This post will answer all of these questions in detail to give you insights into YouTube subscribers and how it all works.
What are YouTube Subscribers and How Does It Work?
无论如何，YouTube用户是什么？
简而言之，YouTube订户是指订阅您频道的人或帐户。因此，每当您上传新视频时，您的订阅者都可以在他们的提要中看到它。这使您的订阅者更有可能观看您上传的视频。因此，从理论上讲，您可能会获得与订户数量（或更多）一样多的观点。
But this isn’t always how it works in reality. There are many reasons why you may not get as many views as your YouTube subscriber count, and other factors that affect the accuracy of these numbers.
YouTube用户计数的不准确和瑕疵
The YouTube subscriber count that you can see on your channel has several imperfections. There are also changes and issues that affect the relationship between subscriber count and your channel’s performance. We will be discussing those factors in detail in the following points.
＃1：YouTube可用性提高及其对性能的影响
YouTube has a ton of users every day –超过3000万确切地说。这些用户每天观看总共约50亿个视频。最重要的是，平台上的内容创建者每分钟上传约300个小时的视频。因此，YouTube用户很容易获得混乱的订阅提要。
To address this issue and improve usability, YouTube decided to make some tweaks. A user’s Home page now has a mix of videos from their subscribed channels and videos recommended based on their watch history. This is to improve the accuracy of a user’s feed and drive more views on the platform.
And when it comes to displaying videos from subscribed channels, YouTube has decided to make things even more accurate by prioritising channels you interact with the most.
因此，假设您一年前订阅了一个频道。您在订阅的前2-3个月中定期观看他们的视频。但是现在，您现在已经改变了观看习惯，并将注意力转向了您最近发现的其他渠道。
在这种情况下,YouTube将显示视频ggestions from the channels you’ve interacted with more recently. And it will likely recommend videos from the first channel towards the bottom of your feed. But if you start interacting with the first channel again, it will move recommendations from the channel toward the top of your feed.
This means that YouTube creators have a harder time delivering their content to people who have subscribed to their channels. So you can no longer rely on your YouTube subscriber count to measure your performance, as it is not an accurate way to predict or determine your views.
# 2:限制私人帐户和Real-Time Updates
You might notice that the YouTube subscriber count that’s visible on your channel does not match the subscriber count you see in Analytics. This is because YouTube does not instantly update your channel stats in real time. It takes 48 hours for the platform to update the data on your Analytics dashboard so they can make sure that your new subscribers are legitimate.
此外，Creator Studio中的订户列表仅显示公开订阅的订户数量。对于新的YouTube用户，他们的订阅列表具有默认的私有设置。用户可以选择使公众可见此订阅列表。因此，您的分析只能通过公开可见的订阅列表跟踪这些订户，从而使报告略有不准确。
At Influencer Marketing Hub, we’ve decided to address this issue by creating a实时订户计数工具。该工具使您可以实时跟踪频道的订户增长，而不必等待48小时才能显示更新的数据以在分析中显示。
另外，它使您可以实时关注顶级YouTube通道的订户数量。因此，如果您对自己喜欢的频道的增长速度感到好奇，则可以将此页面添加为书签。
#3: YouTube Clean-Ups and Their Impact on Subscriber Count
Just as fake accounts are rampant on other social media channels, YouTube also sees its fair share of fake users. Some sites offer their services to provide bot subscribers in exchange for a fee. Since these subscribers aren’t real, they bring no actual value to your channel. They just increase the number of subscribers with no real impact on revenue and viewership.
换句话说，它们只是让您看起来比实际流行。一些YouTuber实际上采取了购买机器人订户似乎更具影响力的偷偷摸摸的技术。这主要是因为您需要至少1000个订户到monetise your channel.
但是他们的虚假影响并没有持续很长时间，因为YouTube进行例行扫描以摆脱这些垃圾邮件或机器人帐户。这意味着购买订户的渠道将看到订户数量的大幅度下降。实际上，在2018年7月至9月之间YouTube purged1.67 million channels from the platform.
Not all of these accounts were bot accounts; some were removed for violating YouTube’s rules. However, the platform did another massive clean-up of fake accounts the following December. As aresult of this sweep，YouTuber Pewdiepie失去了80,000个订户。更令人震惊的是，T-系列频道很快就超过了订户数量的Pewdiepie，损失了300,000个订户。
so@pewdiepielost 80k subs from the purge.
T-Series lost 300K. 300 THOUSAND.pic.twitter.com/vsr51tfo3k- T9（@thafnine）2018年12月14日
But it’s not just the popular channels and the channels that knowingly bought fake subscribers that get affected by these YouTube clean-ups. Some bot accounts auto-sub to random channels so that they can appear more real. This means even you could be at risk of gaining subscribers that aren’t real. It also means that you will end up seeing a drop in your subscriber count after a routine purge.
These YouTube clean-ups also remove inactive accounts. These are accounts that may have existed long before Google acquired the platform. Even if they are no longer in use, they still get counted as subscribers. YouTube tries to improve the accuracy of your subscriber count by removing these inactive accounts.
The good news is that you’ll have the assurance that your remaining subscribers are real and bringing you real value. Plus, your subscriber count isn’t the only metric you can use to measure your performance. If you see a sudden drop in your subscriber count but your watch time and views remain the same, you should have nothing to worry about.
如何检查您的YouTube用户数量
Now that you have a better understanding of your YouTube subscriber count let’s take a look at the steps to check how many subscribers you have. Remember, that you won’t be able to access detailed analytics through your mobile YouTube app. You will need to use the web browser.
在撰写本文时，YouTube正在测试新的YouTube Studio。因此，您将无法通过通常的过程访问经典的创作者工作室。但是您仍然可以通过Studio Analytics查看订户数量。就是这样：
- 首先，在右角单击您的个人资料图标。然后选择“ YouTube Studio（beta）”。
- This will bring you to the new Studio dashboard. Click on “Analytics” on your left.
- From here, you can access detailed data about your channel’s performance – from watch time and views to subscriber count.
If you still want to use the classic Creator Studio, you can do so by following the steps below:
- 单击页面左下角的“ Creator Studio Classic”。
- This will bring up a window asking why you want to switch. Just select your reason, and it will take you back to the old Creator Studio dashboard. From there, click on the “Community” option.
- 接下来，您将获得查看频道订阅者的选项。这将显示所有选择将其订阅公开的订户。您还会看到一些基本信息，例如订阅您的频道以及他们拥有多少订户。
You can also sort your subscribers by “Most Recent” and “Most Popular.” So you’ll be able to keep track of whether other YouTube content creators have followed you. If they have, it might be a good idea to follow them back and try to build relationships with them for future partnerships.
Forming valuable partnerships can be a great way to grow your channel. You could co-create content with them, have them feature you, or even feature them in your videos. This will attract their audience to your channel, helping you gain more subscribers.
最后的想法
现在，您对YouTube用户的含义有透彻的了解以及可能影响您的订户数量的所有因素。您还知道如何通过分析检查您的YouTube订户数量。但是请记住，这些数字并不总是更新和准确。你可以使用我们的实时订户计数工具实时检查您的订户计数。
