您应该体验的前12个体验营销机构

Make no mistake,社交媒体市场营销仍然是相关和有效的。不过，有几个有关趋势。参与率似乎正在降低，增长正在放缓。

另外，经过两年有限的面对面互动，我们都渴望一些人类的联系。可以肯定地说，如果您害怕过去的公司活动，您将对他们有了新的赞赏（至少有一段时间）。

So, where does that leavebrands and marketers？

While marketing strategies like content marketing and social media marketing remain important, it can also be worthwhile to explore experiential marketing. In short, it focuses on creating extraordinary experiences that will immerse audiences and create a strong emotional connection. From product demos to events, there are many ways that you can create impactful experiences. Needless to say, for this to work, you’ll need all hands on deck and the following are some of the best experiential marketing agencies that will help you to ensure that your event gets remembered for only the right reasons.

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12 of the Top Experiential Marketing Agencies:

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12个领先的体验营销机构

1。病毒国家

Founded in 2014 as the world’s first influencer marketing agency, Viral Nation’s core values are innovation, connection, and drive. They believe in creating for the future. Using a strategy-first approach, they push the boundaries. That said, while innovation and industry-leading tech are at the core of how they approach marketing campaigns, it’s never at the expense of authentic life experiences.

As an influencer marketing and talent agency, much of their work relies oncollaborations with influencersand creators. For example, Meta Quest (formerly called Facebook Oculus), they worked with 70 creators across key platforms like Twitch, YouTube, Instagram, and TikTok to build excitement and immerse audiences. Through interactive stories, live streams, and gameplay compilations, they managed to create 1.3 million engagements. Plus, at the 2022 AVA Digital Awards, this campaign also received top honors.

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2。rmng

rmngjoins brands and their target audiences face to face to create magical moments that leave a long-lasting impression. For the past 10+ years, they’ve taken advantage of their knowledge of mobility and food trucks to create unique marketing opportunities. Similarly to their founding father, Roaming Hunger (the authority in food trucks), they weren’t satisfied to be stuck in one place. They’ve served the majority of US states and expanded their reach to hundreds of markets across Canada and Europe too.

在索尼，百事可乐和沃尔玛等全球领先品牌的信任下，他们可以帮助您的业务移动。它不一定需要在食品卡车的帮助下。他们的服务包括移动弹出式商店，这些弹出式商店也易于设置和拆卸。而且，如果您对更大的东西感兴趣，他们还可以帮助您组织移动营销之旅。

根据您的竞选目标，您可以期望支付50,000美元的经验移动激活。

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3。下一个/现在

Based in Chicago, NEXT/NOW is an award-winning experiential marketing agency that concentrates on digital exhibition and multimedia design. Their team of 40+ employees come from different backgrounds and often incorporate new tech solutions like generative art, virtual reality (VR), and extended reality (XR) into their experiential campaigns.

例如，对于英特尔来说，他们创造了英特尔百思买的零售体验。Next/Now的内部团队创建了用于展示这种创新体验零售技术的所有数字资产。结果是混合了品牌门户网站，垂直堆叠的屏幕以及为客户创造真正沉浸式体验的英特尔机器人。

在离合器,它们最审查试验之一ential marketing agencies. They’ve been praised for their ability to stick to deadlines and innovative ideas. Needless to say, these are two critical qualities when it comes to experiential marketing specifically.

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4.MKG

MKG is a women-owned and operated creative agency that’s listed by Built In New York City as one of the top experiential marketing agencies. They specialize in creating brand action likeemployee engagements，虚拟事件，社会影响动作和现场经验。从制定品牌和广告系列策略到竞争分析到生产，它们可以帮助您解决体验式营销所涉及的所有关键方面。

For example, to help Barbie celebrate her 60th anniversary, they worked with R/GA, an international marketing and global digital product company, to create a pop-up celebration that brought her past to life. From a life-size version of her Dreamhouse to a physical timeline that highlighted her different looks, there were more than enough to keep Barbie young and her young crowd entertained.

They’ve also worked with a number of other big brands that include Google, Target, and Delta Air Lines. For example, to help Google launch its newest lineup of products, they partnered with influential New Yorkers who could help audiences see how these products would be used in a real-life setting.

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5.扇区5数字

Based in Texas, Sector 5 Digital (or simply called S5D) is an award-winning creative agency that uses emerging tech and storytelling to help transform brands. Trusted by names like American Airlines, IBM Cloud, and Motorola Solutions, they offer a wide range of services that include experiential marketing, augmented reality (AR), integrated campaigns, video production, and 3D animation.

在离合器上，它们是体验式营销类别中最受欢迎的机构之一，过去的客户称赞他们真正付出了更多的努力并付出了很多努力。例如，为了帮助美国航空的潜在乘客更好地了解车队的不同小屋，他们创建了一种基于网络的产品，使他们能够体验360个动画旅行。

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6.晋升

Pro Motion成立于1995年，是最古老的独立体验营销公司之一。如您所料，他们在20多年的经营中获得了许多奖项。事实上，仅在过去的18个月中，他们总共获得了六项新的行业奖项。

如果他们的奖项清单不说自己，那么他们令人印象深刻的客户列表将会。他们受到全球一些最大品牌的信任和喜爱，包括CNN，Pepper博士，迪斯尼，博世和耐克等名字。

他们的服务包括B2B体验式营销，弹出式商店，活动营销和体验式营销之旅。例如，对于博世（Bosch），他们组织了博世大蓝色之旅，以帮助他们在专业的DIY消费者中提高产品曝光。通过在带有交互式站的车轮上构建五个移动研讨会，他们可以演示新产品。他们不仅参与了半百万的消费者，而且还招募并培训了20多名BOSH品牌大使。其中几乎一半brand ambassadors由博世全职任命。

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7.Amplify

Amplify is a brand experience agency that helps brands to create meaningful and authentic connections with their audiences with the help of digital content, experiences, and PR. With offices on three continents, they’ve worked with a number of global brands that include the likes of Airbnb, Netflix, Afterpay, and Google.

例如，当他们受到挑战以将卢浮宫博物馆和Airbnb之间建立合作伙伴关系时，他们创造了一个夜晚来记住的夜晚（至少对于两个幸运的获奖者）。以内容为主导的广告系列使用印刷和数字化来产生兴奋并鼓励个人参加比赛（收到了18万多个竞争参赛作品）。

The grand prize – a private tour to visit a number of unique experiences that were set up all across the museum. While the winners walked away with a once-in-a-lifetime experience, the campaign was also a winner with 1.5 million website views and nearly 60,000 likes on Instagram.

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8。IMP经验

如果您在英国有品尝产品，则可以查看IMP经验。他们成立于2008年，是一家屡获殊荣的体验机构，可以帮助产品采样，体验式路演和品牌激活。

Not only will they help with the design and creation process, but as a full-service brand experience agency, they also have promotional staff, drivers, and promo vehicles at hand. Their staff is individually chosen for each campaign and their vehicles can be fully branded and adapted for mobile product sampling. For example, for Wall’s Sausages they converted a 7-meter Merc into a kitchen on wheels. Other names that they’ve created experiential marketing campaigns for include Rihanna, Tesco, and Ralph Lauren.

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9。反弹

Backlash是位于英国的另一家体验机构。这三位创始人对这个利基市场的热情已经发展起来，最终导致了反弹的诞生，而不仅仅是一种进一步探索自己的热情的方式，而且还挑战了其他机构如何在营销方面进行营销。根据他们的网站，他们在营销方面的经验使他们能够为所有摘要做出自己的“大型代理”方法，而与预算无关。

无论您需要产品发布，路演还是弹出式商店，他们都可以创建多通道广告系列。例如，对于Lego的AR驱动产品Hidden Side，他们创建了一个以怪异的主题产品发布，其中包括多个产品显示器，一个AR照相亭，当然还有Goody Bags。

而且，您不必担心任何反弹。在离合器和Facebook上，他们只收到了五星级的评论。

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10。全地形

Just like MKG, All Terrain is a women-owned, full-service marketing agency. In fact, they’re the first women-founded and owned experiential agency in the US. Founded in 1998, they’ve been offering experiential services long before experiential marketing was a recognized marketing strategy. During the 20+ years, they’ve also successfully established themselves as the go-to agency for brands that want something else than traditional advertising.

They describe their experiential marketing campaigns as “people-centered, digitally integrated, and socially amplified”. From mobile tours to virtual events, they help brands to create real, meaningful connections that last. And, if you suddenly need to change your plan from a live tour to a virtual launch, rest assured that they’ve done it before successfully. In 2020 (aka the year of virtual events), they helped Ferrari to create its first virtual launch. The result – 500,000+ impressions and even more in dollars for Save The Children.

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11。发展

For event marketing services specifically, be sure to check out Evolve that’s based in California. On their website, they describe themselves as an event marketing activation agency that’s led by a team of experts in experiential marketing.

Whether you need help with logistics, developing your marketing program, or event production, their team offers a variety of marketing services. As a full-service agency, they can help with all steps of the process. If you need help with a promo vehicle or brand ambassador staff, they can assist with that as well.

值得一提的一件事是他们专注于可持续性。无论是通过采样材料，路线计划还是车辆效率，它们都可以帮助您使营销更加绿色，最终帮助您与目标受众建立情感联系。

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12。Traina

Traina is another marketing agency that’s based in California. Founded in 2005, they’re one of thetop creative agenciesand have worked with a number of top international brands that include Facebook, Sony, and Microsoft. As a full-service design agency, they offer a wide range of digital marketing services that include trade shows and building other digital platforms that generate engagement and inspire joy.

On Clutch, they’ve received the most reviews. They’ve been praised for their professional communication skills and their ability really to listen to their clients and translate that into innovative, impactful experiences.

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Wrapping Things Up

谁不喜欢免费样品？这是将您的产品介绍给目标受众并将其名字介绍的最佳方法之一。

Thanks to advancements in tech, though, you can also look beyond simply handing out goody bags. Digital experiences can delight other senses.

通过与知道如何在公园里击中疯狂曲线球的这些体验式营销机构之一，您可以创建一些最愉快的体验，无论是数字还是人身。这样，您可以与潜在客户建立人类的联系，以帮助您人性化品牌并留下持久的印象。