Choosing the right eCommerce platform to help take your business online is no easy task. Sure, you can always switch to another eCommerce platform later on, but you’ll only end up wasting valuable time. So, it’s best to get it right from the start.
If you’re in the market for a platform and BigCommerce has made your shortlist, you’ve come to the right place. In this article, we’ll take a look at how 18 eCommerce businesses have used BigCommerce.
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使用BigCommerce的前18个电子商务网站:
您需要了解有关BigCommerce的知识
BigCommerce有一个有趣的历史，但是我们不会为您带来这些细节。您需要知道的是，它是最受欢迎的电子商务平台之一。188滚球地址根据建筑的说法，近15万个网站是BigCommercecustomers at the time of writing this article. Of these websites, 26 websites fall in the top 10,000 with regards to traffic, while 225 websites fall in the top 100,000.
While it’s relatively small compared to a platform like购物that’s used by millions of websites, it offers similar value. Though, one drawback is the way they’ve structured their pricing plans. For their Standard, Plus, and Pro plans, they offer flat rate pricing that’s linked to a certain revenue threshold. If you exceed the revenue threshold, you’ll be forced to upgrade to a more expensive plan.
Pricing aside, it offers hundreds of apps in its app store which allows you to add extra capabilities to your store (a feature that a brand such as Rock Bottom Golf has highlighted as one of the major perks). Another big appeal is its analytics. As it’s used by a number of big brands, reporting is essential and they don’t disappoint in this department (as attested to by Bulk Apothecary). While it might not be as easy to understand and use as a platform like Shopify, you’ll see that many of the brands mentioned in this article had no real difficulty finding their way around the platform.
18 eCommerce Brands’ Success Stories With BigCommerce
1。Sony
Sony is one of the big brands that use BigCommerce in their tech stack. One of the ways that they’ve used it is to offer its employees first access to company deals and discounts off merch. Via this B2E site (carefully branded as the Family Center), employees can also buy things like uniforms that are required by the company.
If you’re thinking about starting a type of员工激活计划，您需要创建一个建设性的工作环境。开始建立积极的工作文化的最佳方法之一是使您的员工像索尼在家庭中心所做的那样获得特殊定价。因此，这是一个很好的例子，说明如何对自己的员工定制网站设计。
2。RAZER
根据他们的网站，Razer是世界上游戏玩家的领先生活方式品牌，其徽标是电子竞技和游戏社区中最知名的徽标之一。通过他们的网站，粉丝可以找到硬件，软件和服务。
According to PipeCandy, their website attracts more than 2.4 million unique visitors per month. So, clearly they did a lot right when they designed their website. What’s more, PipeCandy has given their website a proprietary competitiveness score of 92/100 for website personalization. One way that they’ve implemented personalization is with its Razer Customs online service. In short, when gamers visit their website, they’ll be able to create their very own customized phone case, mouse, or mouse pad.
3。Ubisoft Store
Ubisoft is one of the large brands that use BigCommerce Enterprise. Most recently, they’ve partnered with Zakeke to create customer merch that customers can buy via the Ubisoft Store. This new offering is largely thanks to Ubisoft's partnership with BigCommerce.
Other merchandise that customers can buy via the Ubisoft Store are clothing, accessories, wall art, and collectibles. Their design team has paid a lot of attention to layout. The use of ample white space means thatproduct descriptions不要迷路。此外，它们还包括对单个产品页面的评论。因此，如果描述不说服您，也许会有额外的社会证据。
4。Almanac
For something a bit different, be sure to check out Almanac. Instead of selling a product or service per se, they share a new edition of The Old Farmer’s Almanac (the oldest almanac in the United States) every year. In fact, it’s the best-selling annual periodical in North America.
They’ve also expanded their offering to include gardening magazines, cookbooks, and a digital monthly magazine. While their website design might come across as more cluttered than others on our list, they’ve ensured that it’s easy to search their website. The first thing that you see is it’s big search bar. Their product descriptions are also detailed and they’ve ensured to include reviews for social proof.
5。Black Diamond
Black Diamond专注于滑雪和攀爬，并旨在为这些活动制造最佳装备。在转向BigCommerce进行无头战略之前，他们努力展示自己的内容。转向BigCommerce的主要目标之一是允许其营销团队自由管理其网站和丰富的内容。这样，他们可以提供更具活力的创意体验，以更好地代表他们的户外品牌。
The headless strategy that BigCommerce offered included the integration of several third-party service apps and a feature-rich CMS. The result was a design and CMS that enabled them to immerse their audience in the experiences that they’re synonymous with.
Another objective was to tailor their messaging for different markets. As an international company with offices on three continents, they needed to include European languages and program their website so that they could share their different merch to different audiences and offer a better user experience to all.
6.UPLIFT Desk
UPLIFT Desk is one of the biggest retailers and manufacturers of ergonomic chairs, standing desks, and other accessories for the office. Their goal is to help everything work better and ultimately empower their target audience to live healthier.
With the help of BigCommerce, they’ve also ensured that their own business stays healthy. As they’re all about carefully designed solutions, they needed to offer the same customization in their shopping experience. One way that they’ve achieved that is by including their Desk Builder feature. This way, customers can basically watch how their desk gets assembled virtually. From style to size to color, customers get to choose from a number of options.
According to UPLIFT Desk, they’ve seen a significant increase in orders since they’ve launched this feature. Not only did their number of new customers increase by 12% year-on-year, but they also enjoyed a 24% increase in conversion rate year-on-year.
Another feature that’s proven very valuable is the Abandoned Cart Saver. This feature lets them easily automate emails to customers who’ve added a product to their cart but haven’t completed the purchase. According to Angela Arnold, the brand’s content director, they’ve received hundreds of orders each month because of their abandoned cart strategy. This translated to a 733% increase in sales from废弃的购物车电子邮件去年同期。
总而言之，我们不仅喜欢他们的产品，还喜欢他们设法创建的网站。他们确实确保他们为听众提供尽可能多的信息，但是该网站从未感到混乱。柔和的薄荷绿色的飞溅令人耳目一新，只是使整个网站都活着。
7.卡西奥
卡西奥USA attracts an estimated web sales of between $100 million to $250 million, according to PipeCandy. The chances are good that you’ve had a Casio product (or used one) at some stage in your life. Probably a calculator, if you’re old enough to remember that there was a time when you couldn’t ask a voice assistant to work out mathematical calculations.
考虑到Casio创建计算器等，这里有更多关于Casio的数字（不，我们不必使用计算器来计算这些数字，我们只是求助于Crunchbase和PipeCandy等在线资源）：
- They use 30+ tech products and services and are actively using nearly 130 technologies for their website.
- Their website attracts more than 3.5 million monthly visits.
- About a third of its monthly visits come from the USA.
- 他们有10,000多名员工。
8.AirTasker
In short, Airtasker is a reputable community platform that connects people who need to outsource work or find a local service to people searching for work. The tasks that Airtasker can help with range from straightforward jobs like admin work to more intricate tasks such as website design and development. According to their website, they’ve created more than $380 million worth of jobs to date and more than 2 million people rely on Airtasker.
Their relationship with BigCommerce stretches further than simply using it for its tools. Shortly after they launched, they appointed the co-founder of BigCommerce, Mitchell Harper, as an advisor tasked with the responsibility to help with their growth plans.
A quick look at their plans show that they’re serious about growing the brand. Not only has Airtasker joined the Australian Stock Exchange, but they also have plans to expand into the United States and the United Kingdom.
If you’re searching for ways tomonetize a side hustle, be sure to check out their website. For example, one couple managed to make $25,000 simply by completing about 60 everyday tasks, like assembling IKEA furniture, via Airtasker.
9.散装药剂师
散装药剂师started out small as a brick-and-mortar specialty store in Ohio. Today, they’re one of the biggest online suppliers of essential oils and natural ingredients in the United States. Initially they only focused on supplies needed for soap and candle-making but have since expanded their product range to many other specialty ingredients and supplements.
Gary Pellegrino, the president of Bulk Apothecary, decided to switch to BigCommerce during one of their slower seasons to reduce the effect it would have on their revenue. While he anticipated that their revenue would probably decrease slightly, they instead enjoyed an increase of 15-20% after they switched their online sales to BigCommerce.
Not only did they increase their online sales, but conversion also increased by 10% and they managed to increase their income after tax by saving over $50,000 in hosting and licensing fees.
Though, it’s not all about quantitative results. BigCommerce has also equipped them to operate the business more effectively and thanks to the insights shared by BigCommerce Analytics platform, they were able to implement improvements right away.
10.GE Appliances
According to their website, they’re the fastest-growing appliance manufacturing company in the United States and half of all US homes have one of the appliances that they’ve built. While their website is slightly slow to load, their workforce of 13,000+ who work tirelessly behind the screen isn’t. They build more than 2,300 units per hour, deliver an appliance every 45 seconds, and ship more than 28 million parts and accessories.
他们直到最近才开始使用BigCommerce，并通过快速查看他们的网站，您可以说他们已经付出了很多努力。他们的个人产品页面非常详细。在这里，您会发现评论，类似的项目以及同一页面上的所有规格。他们还提供了在某些商店在线查看可用性的能力，如果您不能在两种型号之间做出决定，则可以并排比较它们。最后一个功能特别有用，我们希望将更多的电子商务网站包含。
11。Solo Stove
If you’re a regular reader of Influencer Marketing Hub, you would probably be familiar with the name Solo Stove and their work already. They put a lot of thought into their different critical elements of their website design.
Founded in 2010, Solo Stove initially launched as an outdoor cooking stove. From the start, they were interested in eCommerce and started with one-page websites. Though, the huge interest in their product meant that they needed a stronger platform and they turned to BigCommerce after considering a number of eCommerce platforms.
据Solo Stove的首席执行官John Merris表示，BigCommerce对公司成功的最大影响是进行更改的容易。即使没有网页设计知识，他也发现为新产品创建产品页面也很容易。
更重要的是,BigCommerce也帮助他们我ntegrate with the right partners. Solo Stove has more or less 30 add-ons through the BigCommerce marketplace that are live on their site. For example, for international selling they rely on Zonos. This way they can convert currencies in real time using the IP address of their visitors.
They’ve been with BigCommerce for more than 10 years. During this time, their traffic has increased by a whopping 60%.
12。洞穴
模块化设计构成了Burrow家具的基础。根据他们的网站，他们的作品不遵循大多数消费者熟悉的平板包模型。相反，他们希望使家具更容易组装。另外，如果您的需求改变了，他们的产品使您可以轻松地将其他产品添加到当前的设置中。
Highly customizable and flexible products like that need an eCommerce platform that can offer the same features. That’s exactly why Burrow turned to BigCommerce in 2019 when their previous eCommerce platform couldn’t scale with them. For example, Burrow needed more powerful marketing capabilities and flexibility so that they could apply cart discounts and create tiers or bundles. Another reason why they switched to BigCommerce was because they needed their new platform to support various fulfillments and shipments.
While the functionality was important, Burrow couldn’t necessarily afford bigger tools. According to Kabeer Chopra, the co-founder and CPO of the brand, BigCommerce’s pricing was a deciding factor. In just six weeks they managed to go live and the final result was a website that’s as sleek as their furniture range.
13。Game Nerdz
总部位于德克萨斯州,游戏Nerdz一直走——之一to online stores for gamers for nearly two decades. Their product range includes a variety of toys and game-related products that include board games, card games, action figures, and books. According to PipeCandy, their estimated web sales for the last 12 months add up to between $50 million and $100 million.
尽管他们的产品比网站设计更令人兴奋，但导航非常直观。每个类别都有一个下拉菜单，而他们也专门专门用于交易。
除了BigCommerce以外,其他知名的解决方案in their tech stack are Affiliatly, Google Analytics, and Klaviyo for marketing automation.
14。崇拜美丽
Adore Beauty是另一家澳大利亚的在线商店，它使用BigCommerce列出了我们的电子商务网站列表。根据他们的网站，他们是澳大利亚领先的纯游戏在线美容零售商。通过他们的网站，他们提供了260多个顶级美容品牌（总共11,000种产品），至770,000多个活跃客户。
A big product range like that needs a robust eCommerce platform like BigCommerce. To ensure that customers find it easy to find a specific product, they allow their audience to search by category, brand, or by budget.
They’ve also included a web page dedicated to promotions. This way, visitors don’t have to scroll through search results to find attractive deals. In addition to this Promotions page, they also ensure that they mention special offers numerous times on other pages as well to help nudge their potential customers down the funnel.
All in all, it’s clear that they’ve prioritized user experience when they designed their website. Thanks to impressive filtering features and intuitive navigation, visitors are able to find the products that they need easily.
15。Bloomscape
Headquartered in the United States, Bloomscape is a home and garden retailer that sells a wide range of products online. Launched only a couple of years ago in 2018, they’re already generating significant revenue. According to PipeCandy, their estimated web sales for the last 12 months add up to between $100 million and $250 million. What’s more, more recently they’ve also managed to raise over $20 million in a Series B financing.
Not only have they captured the attention of investors but also names like Forbes. In 2021, Forbes voted them as the best overall retailer to buy plants online. Some of the highlights of their website include powerful filtering capabilities, convenient gift options, and a Last Chance Sale section dedicated to special offers.
16。FSA商店
FSA商店is one of the brands that form part of Health-E Commerce, a consumer health and wellness online retailer. For just over a decade, they’ve launched D2C online brands with the goal of simplifying the US tax-free healthcare market.
With regards to the FSA Store specifically, it offers over 6,000 FSA-eligible products. According to Ujjwal Dhoot, their Chief Marketing Officer, they strive to be as nimble as possible, while scaling as fast as possible. One of the challenges that they faced when designing their website was to find a way to make their products easy to find. They actually ended up removing subcategories from their category pages. The cleaner navigation helped to increase revenue per visitor by as much as 53%. This just once again proves that at the end less is more, especially when it comes to eCommerce website design.
17.Dremel
Dremelis an industrial retailer that sells warehouse equipment and other industrial-related products. To help potential customers buy a new tool or accessory, they share the location of the closest retailer but also link them directly to select retail outlets if they prefer to buy online instead. For improved browsing, they also include how-to videos, product safety instructions, and manuals.
18.Rock Bottom Golf
As you would expect, an interesting name like Rock Bottom Golf has an interesting backstory. In the case of this brand, it’s quite literal, but fortunately the founder and CEO never had to hit rock bottom in the figurative sense of the word. Instead, he only had to dive for golf balls at local golf courses in order to make some spare money during high school. This side hustle was so successful that he managed to pay his way through college.
Today, he runs a fully fledged online store that sells a lot more than just golf balls. From new clubs to carts to shirts to socks, Rock Bottom Golf offers a wide range of golf-related products.
Before they turned to BigCommerce in 2015, they sold on eBay, a website launched on Yahoo Stores, and Amazon. While Yahoo worked for some time, it couldn’t grow with them. So, when they needed more capabilities and features, they switched to BigCommerce. According to Brian Schwank, Rock Bottom Golf’s Director of Marketing, they also considered Magento and Shopify. However, they found Magento too difficult and Shopify’s integrations were lacking.
总而言之，BigCommerce为他们提供了一种管理目录的简单方法。他们还经常使用开放API来改善产品产品。例如，客户现在也可以个性化高尔夫球。艰苦的工作已经取得了回报，他们设法将新用户增加了几乎三分之一。
