Ukrainian Marketing Tools You Can Use to Offer Support

In the past 30 years, Ukraine has been a country with a rapidly developing tech industry. Multifunctional online banks, rapid delivery services, taxi apps that outperform Uber, Diia (online government services), and plenty of other breakthrough technological initiatives propel Ukraine to the forefront of innovation.

Today though, the whole nation has to face the horror of war in Ukraine as Russia invaded the country on the morning of February 24th. Ukrainian people are putting all of their strength into protecting their independence and saving lives. Some have to take weapons, while others use technologies. Many Ukrainian companies are donating to the armed forces, volunteering, joining the "IT army" or just don't stop working to support the economy.

In this context, we've compiled a list of eight Ukrainian-based marketing tools that you can use to grow your business while also supporting Ukraine.

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您可以用来支持乌克兰的营销工具：

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YouScan – social media intelligence platform

社交网络是实时消费者见解的宝库，可以使用社交媒体智能软件（例如YouScan. Powered by image recognition and AI, this tool allows companies to track brand mentions, analyze consumer opinions, uncover actionable insights, conduct rapid market research, find influencers and manage brand reputation.

YouScan's in-house built image recognition technology enables brands to monitor not only text mentions, but also images containing their logo. When tracking visual mentions, companies can receive a complete view of their product or service consumption situations, find brand ambassadors and influencers, identify new use cases, and gain inspiration for new product and marketing campaigns.

YouScan is a collaborative tool that can provide value for different specialists within an organization. Marketers, public relations professionals, customer support managers, researchers, and other stakeholders can use social media data and insights to build and enhance a brand's strategy as well as address urgent issues.

Born in Kyiv back in 2009, YouScan has developed from a small startup to the social media intelligence market leader in Eastern Europe. In 2018, YouScan launched its cutting-edge computer vision technology that helped enter the global market and gain industry recognition. It took only one year for Gartner to recognize YouScan as 'Cool AI Vendor for Marketing' and SaaS Advisor to name the company a Visual Analysis Category Winner in Martech-Challenges.

As the war began, the company chose to halt all new sales and services to Russian consumers and focus on the international markets. The team also provides the Ukrainian army with financial, humanitarian, and technological support.

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VistaCreate (formerly Crello) – online graphic design platform

Creating appealing visuals for your business has never been so easy.VistaCreate包含广泛的用于商业和个人用途的模板，例如社交媒体图像和视频，餐厅菜单，徽标，海报等。该服务的核心概念是每个人都可以成为设计师，并且不需要特殊技能即可为任何企业创建图形材料。

In terms of commercial use, VistaCreate is especially handy for small and medium businesses as well as freelancers and bloggers, who often do not have teams of designers but still need to produce marketing materials.

The service includes stock photos, vectors, videos, and music allowing users to create eye-catching visuals with little effort.

由储备金团队（一个免版税的内容市场）于2016年推出的CRELLO在基辅全面开发。一组公司还包括Lightfield Productions（欧洲最大的照片工作室），Bird In Flight（Visual Online Magazine）和WAS（历史项目）。所有项目都是在2021年被Vistaprint收购的，因此Crello将其名称更改为VistaCreate。

为了应对俄罗斯的侵略，Vistacreate发布了300多个社交媒体模板，全世界人们可以用来支持乌克兰和乌克兰人。除此之外，该品牌的姊妹公司Repositphotos还推出了一个免费的使用图像集，展示了目前乌克兰正在发生的事情的残酷真相。

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prnews.io– PR platform

Have you ever struggled to spread your company news through media outlets?prnews.iomakes it simple to create and distribute sponsored material on the conditions of its clients. The platform assists brands in tracking their online presence and identifying the optimal moments to share news, advertorials, and other sponsored content. Apart from selecting relevant media, PR managers can also estimate the unique views of each publication and maximize content performance.

该服务可在192个国家 /地区提供，支持76种语言，并具有5​​2个类别。

prnews.io允许处理所有过程，从创建一个内容到分发它并测量结果。

该平台成立于2015年在Mykolaiv，这是一个自俄罗斯入侵开始以来就被大量炮击的城市。战争开始时，该公司决定与俄罗斯媒体断绝关系，并停止与侵略者国家客户和合作伙伴的所有运营。

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Influ2 – persona-based marketing platform for B2B companies

我们的现代世界是充满广告;我t's literally everywhere - on the streets, in our smartphones, on the internet. People don't have the time and desire to consume all these ads, especially if they are not a target audience. This topic is especially how when it comes to B2B marketing, as the budgets here are higher than for B2C, and it's quite challenging since you must tailor your messages as precisely as possible.Influ2, on the other hand, helps to solve this problem as this service allows personalizing ads and showing them to specific people within your targeted group.

When launching a campaign, users can pick decision-makers within the targeted companies to optimize spending and achieve the best results.

Marketers can also connect their CRMs with Influ2 to sync targeting and funnels and analyze ad impact on each targeted person.

Tarl2成立于2017年，主要与乌克兰初创公司合作。为了加速增长，该公司将重点转移到了美国的企业业务上，因为该市场一直具有很高的竞争力，并且需要该平台提供的解决方案。现在，它与Cisco和Cato Networks等客户合作。

作为乌克兰根源的一家公司，艾滋病已加入基辅经济学院（KSE）慈善基金会的人道主义援助计划，该计划的目标是为有需要的人筹集1000万美元。

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Adwisely（以前是RETARGET APP） - 在线广告工具

Handling ads creation and management for e-commerce might be complex. In such a case,Adwisely是一个很好的工具，可帮助在线商店轻松管理社交媒体和Google上的在线广告。

The tool covers three main ad tactics: retargeting, prospecting, and cross-sell/upsell. All in all, users have access to essential features, including ad budget recommendations, seasonal promos, one dashboard for Facebook and Google ads, ad text ideas, and even a personal ad manager, providing improvements suggestions and performance reports.

Adwisely伙伴Shopify等平台,188滚球地址WooCommerce, and BigCommerce, so users can retarget those who left abandoned carts, upsell more expensive products, re-engage prior customers or visitors and push products to new audiences.

早在2015年，RetargetApp就成为了在Facebook上重新定位广告的简单解决方案。随着时间的流逝，该公司的成长并开发了上述所有功能，仅在2020年就向其用户带来了10亿美元以上的订单。2021年11月，RetargetApp将名称更改为Adwisely。

The startup makes everything possible to continue smooth work and asks its partners and clients to help save the lives of our Ukrainian people.

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Serpstat – all in one SEO platform

SEO is a long-run but effective tool.Serpstathelps businesses to manage all the possible SEO-related tasks in one place. This powerful platform includes such tools as keyword research and clustering, batch analysis of keywords and domains, rank tracking, competitor, backlinks and contextual advertising analysis, site and page audit, custom reports, search volume crawling service, and team management features.

Serpstat is a good fit for digital marketing agencies, in-house SEO teams, SMB, and enterprises.

Founded in Odesa in 2013 as an internal tool of the Netpeak agency, the product became an independent system in 2016. Serpstat continues its work to keep the economy running and encourages others to join by subscribing to their services or donating to support Ukrainian armed forces and civilians.

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PromoRepublic – local marketing platform

Smart localization is a key to success if you are an international brand.PromoRepublichelps franchises and global brands maintain brand consistency in each location while considering local peculiarities.

The all-in-one local marketing platform allows brands to instantly handle such tasks as social media marketing, brand management, reputation management, local SEO, and distributed marketing.

PromorePublic还为营销人员提供了本地见解，以帮助他们增加收入并保持所有位置的品牌一致性。

The platform was launched in 2014 as a social media platform for small businesses. Four years later, the company changed its focus to agencies. As for now, its main clients are mature enterprise product, sales, and marketing teams.

除了帮助乌克兰之外，PromorePublic鼓励其合作伙伴传播有关俄罗斯侵略的信息，并分享了一系列有助于乌克兰获胜的计划。

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People.ai – revenue operations and intelligence (ROI) platform

当所有数据都位于一个地方时，管理ABM和潜在客户生成可以变得更加容易，更有效。People.AI主要在销售部门面向销售部门，还为营销人员提供见解，使他们能够专注于最相关的购买组并增加参与度和收入。

Users can easily track touchpoints and measure engagement throughout the customer's journey by consolidating all information from various sources into one platform. The tool also provides a complete picture of the buying audience, including accurate job data such as title, department, and seniority.

该平台还提供了有关交易的健康和客户参与度的准确而详细的数据，让经理们控制转换率。

People.AI由乌克兰企业家Oleg Rogynskyy于2016年成立，他现在担任公司发言人。自入侵第一天以来，他积极支持乌克兰，并在社交媒体上分享了他的想法，以提高人们对这场恐怖战争的认识。除此之外，他和他的团队通过沟通连通性帮助乌克兰，解除了各种非政府组织，允许数千万美元的援助，提供发电机，保护设备等。

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Stripo, an email design platform

创建电子邮件对于电子邮件营销至关重要。精心制作的电子邮件使收件人的眼睛吸引人，并为整个广告系列设定了氛围，并帮助创建了独特的品牌形象，以脱颖而出。但是，开发电子邮件将花费大量时间和精力。脱衣舞可以帮助您促进此过程。

Stripo我s an advanced email design platform developed to simplify and speed up email production. The whole creation flow revolves around an intuitive drag-and-drop editor with many customizable blocks that provide the necessary flexibility and limitless design possibilities. In addition, if you need even more control over the design process, Stripo has a full-fledged code editor that allows you to look under the hood of the template and tweak the future template down with the knowledge of HTML and CSS to the pixel.

它拥有一个广泛的库，其中包含1000多个模板，您可以在几下单击时自定义并导出70多种ESP。它为电子邮件提供了AMP，该电子邮件将交互性和用户参与到一个全新的水平。

如今，由于当前情况，电子邮件营销比以往任何时候都更重要。作为一家位于乌克兰的公司，Strico积极要求电子邮件社区帮助乌克兰与俄罗斯无端的侵略作斗争，无论是用言语，金钱还是对移民的帮助。为了使公司更容易尽快与受众联系并突出乌克兰的活动，Stripo创建了许多主题模板来帮助企业。另外，与humanity.org的主任Terrell Kaucher一起organized a fundraiserto collect some money and donate it to humanitarian aid as many Ukrainians now lost their homes and do not even have food, clothes, and money for medicines.

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Bottom line

乌克兰人是一个才华横溢的国家，热衷于开发突破性的科技产品和初创公司，这些产品和初创企业值得与硅谷最著名的巨头相比。许多基于乌克兰的公司都在征服全球各地的不同行业，并为技术奠定了标准。该国是成功的商业项目和政府项目的祖国，每个乌克兰人都可以使用。

As you can see, the martech industry is not an exception, providing marketers with a comprehensive collection of tools to meet every business demand. No matter how big or small your company is, you can find a suitable tool to handle social media, SEO, performance marketing, advertising, PR, design, social intelligence, and other activities.

We hope you consider the mentioned companies when planning your future marketing budgets.