Twitter是最活跃的社交媒体pl之一atforms and it is used by numerous marketers and brands to reach potential customers. It is a powerful network that you can leverage to your advantage, but only if you know how.
Twitter的高级搜索是一项功能，如果您知道自己可以做什么，则可以提供许多业务优势。从生成潜在客户到监视竞争对手，您只需使用Twitter的高级搜索功能就可以做很多事情。
In this post, we will discuss the various search options that you can find in Twitter’s advanced search interface and what they mean. We will also tell you a quicker way to conduct these searches by using search operators. Then, we will end with the real-life use cases of using advanced search for your business.
How to Use Twitter Advanced Search:
了解Twitter高级搜索功能
The advanced search on Twitter has several functions that can help you finetune your searches to make them more precise. This includes filters for keywords, dates, locations, languages, and Twitter users.
Source:twitter.com
使用其中一个或多个搜索功能或过滤器的组合，您可以进行非常具体的搜索。
Here are the screenshots of all of the available options that you can choose from. Next, we will discuss all of these search functions in more detail.
Words
Twitter provides numerous options for searching for a keyword or a combination of keywords and even excluding certain words.
以下是您获得的一些关键字搜索选项：
All of these words
Twitter advanced search will look for all the words that you enter in this field, in no particular order. This means that if you search for the term, “数字营销，”它将显示包含这两个单词的推文的结果。但是，这些不一定需要按相同的顺序进行，并且可以单独放置。
This exact phrase
Unlike the previous search function, this one puts emphasis on the order of placement of words as well. This means that is your search for the term digital marketing, it will only show results where these two words are placed next to each other in the same order. This is a good search option if you want to search for specific phrases instead of single words.
这些单词中的任何一个
If you use this option and search for the term digital marketing then Twitter will search for results containing either “digital” or “marketing.” This is useful when you want to search for tweets containing a particular word or its synonyms or different variations of the same word.
这些单词都不
这是选择使用如果你想排除certain words from your search results. This is usually used in combination with one or more of the above keyword searches. It is especially useful when a keyword could have two meanings and you want to exclude a certain type of results.
Hashtags
这是一个简单的搜索，但是您可以搜索主题标签。使用此功能将帮助您找到包含特定主题标签的所有推文。
Language
使用此搜索过滤器，您可以选择要查看搜索结果的语言。它也与其他搜索过滤器一起使用。
Accounts
Twitter提供了搜索选项，可以从特定帐户或一组帐户中搜索推文。您还可以搜索特定Twitter帐户的提及。
Source:twitter.com
There are three different search functions that you can use for accounts:
From these accounts
当您想从特定帐户或一组帐户中查找推文时，您可以使用此搜索选项。如果您想从特定主题的帐户中找到推文，则可以将其与关键字搜索结合使用。
此类搜索的一种用例是使用它来保留竞争对手的标签。
这些帐户
As we all know, Twitter also has the option where a user can reply to a tweet from another user. Using this search function you can find all the tweets sent to a particular account.
Mentioning these accounts
This search filter lets you find brand mentions of other Twitter users. This is a brilliant feature that brands can leverage to find their own brand mentions or even their competitors’ mentions.
This is useful forsocial media listening，这是许多营销人员所做的事情。它还有助于在广告系列之前和之后进行情感分析，以查看您的品牌提及是否有所增加。
Dates
This is a useful feature that lets you filter your search results and only see the ones for a particular time period. This can be used in combination with any of the other search filters mentioned here.
You can use this in three ways. First, to see the search results after a particular date, second to see the ones before a certain date, and third to see results within a time duration.
Location
This is not actually an advanced search filter, but it was important to mention as it can be used with other search combinations to refine your searches. You can use this to filter out your search results for a particular location.
Twitter Advanced Search Operators
Twitter的高级搜索提供了一种简便的方法来完善您的搜索并确切找到所需的内容。但是，打开高级搜索选项卡并填写您的搜索查询不是很方便。而且，要创建一个搜索查询，您需要填写不同的框，这需要时间。
如果您想要一种更快的方法来创建和执行高级搜索查询，则可以使用搜索操作员。您可以使用这些操作员直接从Twitter上的搜索栏创建搜索查询。
以下是您可以开始的操作员列表。
Source:buffer.com
Exact phrase - double quotes
If you want to find results containing an exact phrase you can put that phrase in double-quotes. For example “digital marketing” will give you an exact phrase result without having to go to the advanced search interface.
这些单词中的任何一个- OR
如果您想要包含任何单词列表的结果，但不是全部，那么您可以在这些单词之间使用操作员“或”。例如，如果您想找到提及a或单词B单词的推文，那么您的搜索查询将为“ A或B。”。
Excluding a word - Minus sign
If you want to exclude a certain word from your search query, simply add a minus (-) sign before that. For example, if your main keyword is pets, but you want to exclude dogs from the results your search query would be “pets -dogs.”
从一个帐户 - 来自：
如果您想查找特定Twitter帐户发送的推文，只需“从”中写入“从”，然后是一个帐户名称。示例 - “来自：Twitter。”
To an Account - To:
要查找发送给帐户中发送的所有推文，只需写入“ to”一词，然后是结肠，然后是帐户名称。示例 - “到：Twitter。”
提及一个帐户 - @accountname
要查找提及一个帐户添加 @符号的推文，然后是帐户名。
Asking a question - keyword followed by a question mark
If you are looking only for tweets that pose questions and contain a specific keyword, then you can form your search query by writing the keyword followed by a question mark.
负性情绪 - 关键字，然后是
If you add a sign instead of a question mark in the above search query, you will find tweets that contain the keyword but have a negative sentiment.
这些只是您可以在Twitter上快速，高级搜索的众多搜索操作员中的一些。找到更详尽的Twitter搜索操作员列表here。
Examples of Some Types of Advanced Searches
现在，您知道如何在Twitter上进行高级搜索，让我们看一下其一些用例。高级搜索可以为您提供帮助。您尝试的搜索功能的组合越多，您将获得的结果就越多样化。
Here are just a few examples to give you a sense of real-life uses of Twitter advanced search.
情感分析
您可以并且应该使用Twitter Advanced搜索的一种实用方法是为您的品牌进行情感分析。
This is especially useful if you have recently launched some marketing initiative focusing on Twitter. By analysing an increase or decrease in your brand mentions, you can find out whether your campaign was successful or not.
To do this, simply search for brand mentions during the period when your Twitter marketing initiatives were executed. Analyse the results to see what people were saying about your brand or campaign.
领先一代
Another real-life, practical use of Twitter advanced search is to generate leads. Simply run a brand mention search for your competitors, along with the negative sentiment search. Using this, you will find people who are dissatisfied with your competitors and can easily be targeted.
You can send an offer to these people along with a reason why they should switch to your brand.
Most-Popular Tweet Finder
我们都知道，您可以在特定时间段内找到特定用户的所有推文。你们中有些人可能不知道的是，您也可以通过普及来整理结果。
这意味着您可以从竞争对手那里找到最受欢迎的推文，并使用它来完善您的Twitter内容策略。
Most popular tweets sent by Taylor Swift between September 16 and September 21.
After all, knowing what worked for others can help you figure out what to do yourself to get more engagement on your tweets.
Final Thoughts
Twitter的高级搜索是一项出色的功能，您可以利用它来获得竞争优势。而且，了解各种搜索功能和操作员确实很容易，尽管乍一看似乎很复杂。
将此帖子作为您的最终指南using Twitter’s advanced searchfeature to its full potential.
So, what are you waiting for? Start using it now.
