你知道吗社交网络是最具影响力的渠道when people are looking for inspiration to make a purchase? If you have a startup and you’re looking to acquire new customers and grow your brand, you can’t ignore social media marketing.
Source:pwc.com
大多数初创公司的促销预算不高。社交媒体营销不仅具有成本效益，而且还使您能够吸引更广泛的受众。如果您知道如何利用社交媒体，则可以提高客户支持，提高销售额并提高品牌知名度。
初创企业的社交媒体营销:
初创企业的最佳社交媒体营销策略
In this article, let’s take a look at some of the best startup social media marketing strategies that can take your business to the next level. With these clever strategies, your brand can also stand out among your competitors.
1.选择正确的社交媒体频道
Twitter，Instagram，Facebook，Twitch，LinkedIn，Pinterest，Reddit等 - 社交媒体渠道的数量不断增加。虽然很高兴能在多个渠道上存在，但您可能想pick one or two channelsthat you want to focus on.
如果你想抓住你的目标的注意udience, you need to make your presence felt on the channel that they are most active on. Before you pursue any social media platform, just take a step back to understand your target audience. Find out where your startup’s target audience spends most of their time.
For instance, if you have a company that sells baby products, your target audience is likely to be new moms and dads. So, which social media platform should be their focus?
According to Pinterest, roughly 80% of US moms use their platform. Furthermore, 40% of parents in the US use Pinterest. Clearly, startups targeting parents can’t ignore Pinterest.
尽管它可能不是最受欢迎的社交媒体平台，但对于针对父母的初创公司来说很重要。同样，针对专业人士的初创公司可能希望专注于其LinkedIn营销策略。
您需要花一些时间来了解听众的在线行为和偏好。将几个平台入围，您想在开始计划广告系列之前要付出最大的努力。188滚球地址
2.产生更多视频内容
我们生活在视频优先的数字环境中。到2022年，所有IP流量的82％将来自视频。此外，实时互联网视频将占2022年互联网视频流量的17％。
随着注意力的减少，视频的兴起确实不足为奇。毕竟，它们比图像或基于文本的帖子更具吸引力。而且它们不仅是提高您的品牌知名度和知名度。他们甚至可以帮助您进行更多销售。
在调查中，64% of respondentssaid that a marketing video on Facebook influenced their purchase decision in the past month.
When it comes to the type of content, video brings in a lot of different options. For a startup, you could boost awareness with tutorials and product reviews. To launch a new product, you could do a live video to give your audience a sneak peek into what’s in store for them.
请记住，社交媒体用户很容易分心。因此，您应该以一个有趣的标题和开始。
保持社交媒体视频短暂，以确保您获得更多参与。或者您可以上传详细的视频on YouTube and just publish snippets from it on other platforms
食品网络使用此策略将视频上传到其Instagram个人资料上。他们在标题中提到了实际视频的链接。
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3.利用趋势主题
The best way to get your brand noticed on social media is to leverage trending topics. On Twitter and Facebook, you can easily check the insights to see what people are talking about. In addition to this, you could check Google Trends to find out what’s trending.
For events like Christamas, Halloween, or Valentine’s Day, you can提前计划运动。您已经提前知道，这将在特定日期趋势。但是要找出新闻中的内容，您必须注意。
如果您找到一个与您的品牌价值相吻合的热门话题，那么参加对话是个好主意。从与流行主题或创意信息图相关的简单推文，您可以发布任何类型的内容。
Facebook and Twitter provide you with complete insights regarding the top trends on social media. You can use that information to create a social media marketing plan for your startup. You need to keep an eye on all of the latest trends and see which ones you are relevant to your brand.
Patagonia is an American clothing company that sells outdoor clothing. While it’s a big company, startups can sure learn a lesson or two from their social media strategy.
In the light of the global climate strike, Patagonia has lent their support to the movement. They have published photos and videos on their Instagram page that talk about climate, sustainability, and recycling.
他们不仅要发布有关趋势的信息，而且还在采取强大的社会立场。这是使您的创业公司成为聚光灯的好方法。
4. Organise Giveaways and Contests
The secret to growing your social media account is giving back something to your followers. After all, who doesn’t like a freebie? In fact,a study by Tailwind表明，组织竞赛的Instagram帐户比没有的竞赛增长速度快70％。
It’s a great way to boost engagement and to start a conversation that involves your brand. While you’re spreading brand awareness, giveaways can help you attract potential leads for your business as well.
简而言之，当您组织竞赛和赠品时，您会提供免费赠品，以换取关注者的小伙子。您可以要求他们像您的帖子一样标记他们的朋友，或者关注您的页面。
要举办参与的比赛或赠品，您应该记住以下几件事：
- Clearly mention the terms and conditions for the giveaway for the contest.
- 选择一个惊人的礼物，它将吸引您的追随者参加。
- 设置一个不远的截止日期。这将有助于您营造紧迫感。
- 公开宣布获奖者，以便您保持透明度。
您还可以与生产竞赛或赠品的互补产品的品牌合作。Fabletics的新年特别赠品介绍了来自五个不同品牌的产品。
5.鼓励用户生成的内容
To acquire new customers, startups need to prove that their services and products are great. One way of getting social proof is through user-generated content. It can lend some credibility to your brand.
If you have a happy customer, ask them to write a review for you. Also,encourage them to post a photo or videowith your products.
丹尼尔·惠灵顿（Daniel Wellington）在其Instagram页面上具有用户生成的内容。他们还鼓励用户在照片中使用品牌标签来提高品牌知名度。有了这种社交媒体策略，他们与听众建立联系，甚至为他们的个人资料获得更多内容。
6.使用模因进行营销
数字本地人无法获得足够的模因。他们无处不在。只要互联网存在，模因就会留下来。
因为它们很有趣且易于进行，所以很容易使它们病毒。那么，为什么不使用模因与目标受众进行交流呢？
Meme marketing is the hottest social media strategy that big brands are using. From Apple to Gucci, everyone is using memes for marketing.
Your startup can easily get in on this trend too. Unlike videos or blog posts, memes don’t take too much time to produce. And you can do all the work yourself. You don't need to hire a writer or a social media strategist for it.
All you need to do is bring out your funny side. If creating original memes seems like a daunting task, there is a way out. You could take流行或流行的模因并自定义它们以适合您的品牌。从下面的屏幕截图中显示的Ruffles创意模因中汲取灵感。
- 荷叶边（@ruffles）2019年6月7日
模因营销并不是真正的火箭科学。简单而有趣。虽然确实没有任何规则要遵循，但只需避免始终发布模因的诱惑即可。
Going overboard with meme marketing will make it seem like you are really desperate for your audience’s attention.
Conclusion
社交媒体可能是初创企业与目标受众联系的绝佳方式。不用花很多钱，您就可以提高品牌知名度并在社交媒体上与观众建立联系。
制定有效的社交媒体策略的关键是了解观众的偏好，行为和需求。添加一些创造性和创新，以创建内容，并且您需要在社交媒体上引起嗡嗡声所需的一切。
