If,出于某种奇怪的原因,you don’t know what Patreon is,基本上是一个会员平台，可帮助创建者获得报酬。简而言之，创作者执行艺术服务或共享某种类型的产品。作为回报，它是fans and supporters (aka patrons) usePatreon支持itby means of payments. This way, it’s easier for the creators to continue creating content as they can focus more time on creating content instead of looking for funding.
There are a number of商业模式内容创建者可以在此众筹中使用或者会员平台。这些includecommunity, educational, gated content, fan relationship, and pay-what-you-can donations.
Needless to say, when the pandemic hit in 2020, increasingly more creators turned to the platform. With more time stuck indoors and large events being canceled across the globe, it presented an avenue that creatives could use to express themselves and potentially earn something on the side.
自2013年成立以来，已经发生了很多事情，该公司已发展到become在e的the biggest platforms. Yet, according to Patreon’s CPO,Patreon doesn’t想成为一家定义的公司the头八年，也不是未来八年。那么，对于2022年及以后的Patreon来说，图片是什么样的？这是一些最重要的Patreon创建者统计数据和有关其收入和用户的事实。
您需要知道的20多个Patreon统计数据：
- 1. Creators on Patreon earn $100M+ per month
- 2.有222000 +的创造者和至少一个patron
- 3.视频和播客是最大的类别
- 4. Patreon计划在2022年增加一倍
- 5. There are about 12 million individual pledges per month
- 6.它吸引了120+每月每月访问
- 7.其2021年的年收入估计为1.6亿美元
- 8. Over 30,000 creators signed up in the first weeks of the pandemic
- 9. 2021年轻微下降后，对帕特林的兴趣再次增加
- 10. Patreon筹集了4.133亿美元的总资金
- 11. The app was downloaded more than 510,000 times in September 2022
- 12. Patreon is ranked in the top 500 among websites globally
- 13. It’s listed at #48 on CNBC’s 2021 List of Disruptor Companies
- 14.创作者共同赚了35亿美元
- 15. The top Patreon creator is True Crime Obsessed
- 16. DankPods is the video creator with the most patrons
- 17. Feminist activists are opting for Patreon
- 18. The longest running Patreon creator is Pomplamoose
- 19. Chapo Trap House is one of the top-earning creators
- 20. Patreon的价值为40亿美元
- 21. Patreon收购了四个组织
- 22. Patreon员工的平均年薪为$ 149,622
- 23. 80％的Patreon创作者独自工作
- 24.每天推广Patreon的创作者可以多收入多达75％
- 25. 90% of Patreon creators are focused on growing its audience this year
- Frequently Asked Questions
Patreon Statistics You Need to Know
1. Creators on Patreon earn $100M+ per month
根据a2021在Patreon博客上的帖子，有超过200,000个创作者谁赚取更多的总价值比$100 millionper month from over七million patrons across the globe.
不过，GraphTreon估计每月支出仅为$26million (excluding hidden earnings), as of九月2022。To put this into perspective, at the end of九月2021, this amount was estimated at about $24.9百万。因此，在过去的一年中，它有所增加只有4.3％。尽管如此，与2016年的480万美元支出相比，今年的数字显着增加了400％以上。
2.There are222,000+ creators with at least one patron
根据Graphtreon的说法九月2022， 那里are超过222,000名具有至少一名赞助人的创作者。总共估计有超过25万创作者。所以，只30,000创作者没有任何顾客。
从2020年底到底，大约有185,000名具有至少一位赞助人的创作者。这意味着过去twoyears thePatreon创作者的数量has grown by about20％。
3.视频sand podcasts are the biggest categories
根据共享的数据Graphtreon, videosand podcasts are the categories with the most creators. As of九月2022, thereare over55,000个视频创建者在Patreon估计每月支出总额超过640万美元, excluding hidden earnings.这与上一年估计的每月支出相比有点下降。
虽然播客类型可能不会吸引几乎那么多的顾客，但帕特林最高的创作者会经营播客（稍后更多）。截至2022年9月，已经结束了16,000个播客with at least one patron on Patreon. The estimated monthly payouts for this category add up to nearly390万美元。
While videosand podcasts might be the dominant categories on Patreon, there are several other categories (including a number of niche categories). Other popular categories include comics, adult games, adult animation, cosplay, writing, photography, and even 3D printing.
4. Patreon计划在2022年增加一倍
In an interview with TechCrunch, Julian Gutman, the Chief Product Officer of Patreon, said that the platform’s plans for 2022 include hiring aggressively. He revealed that in2021年，帕特雷恩（Patreon）有400名员工，目标是到2022年底吹嘘近1000名员工。
它是goal is to scale specifically in product, engineering, and design. Currently, there are 210 employees in this department and by the end of 2022,they hope to increase it to 400.
Some of the projects that它计划在2022年解决：包括：
- A native video platform
- 更好的发布经验
- 更多格式选项
- More data and analytics
- 清洁应用程序设计
- Improved playback experiences for multimedia
- Revamped billing system
5. There are about12 million每月个人承诺
根据statistics byGraphtreon,Patreon generated an average of 12 million individual pledges in the past year, hitting a peak of 12.4 million in August 2022.
6.它吸引了120+每月每月访问
根据共享的数据Semrush，Patreon的平均水平每月网站访问为了2022年7月曾是121.59million visits.56.9% of users access the site through mobile devices.
来源：semrush.com
7.其2021年的年收入估计为1.6亿美元
In 2020, it was estimated that the platform generated $80 million in annual revenue, according to Backlinko. Backlinko estimates that the platform has registered1.6亿美元in annual revenue in 2021. Yes, that’s double the amountit根据这些数字，于2020年生成。
8. Over 30,000 creators signed up in the first weeks of the pandemic
根据a blog post,Covid-19和创意经济：Patreon数据科学团队的外卖这是在Patreon的网站上分享的，2020年3月的前三周在Patreon上推出了30,000多个创作者。在此期间，这是创作者在公司历史上在平台上推出的最快速度。更重要的是，与上个月（2020年2月）相比，美国，英国，意大利，德国，加拿大和澳大利亚的平均新顾客增长超过36％。
9. 2021年轻微下降后，对帕特林的兴趣再次增加
根据Google Trends, interest in Patreon has slightly declined in 2021. At the end of June 2020, the search term “Patreon” had a value of 90, but this value dropped to 67 at the end of June 2021。By January 2022, interest soared to 93. Interest reached an all-time high of 100 during the first week of August 2022.
10. Patreon筹集了4.133亿美元的总资金
根据Crunchbase的说法，Patreon设法筹集了4.133亿美元的资金eight回合。它是most recent lead investors include Tiger Global Management, Lone Pine Capital, and Woodline合作伙伴，哪个2021年4月参加了F系列赛，筹集了1.55亿美元。在这笔资金的帮助下，他们希望专注于改善台式机和移动设备上的创作者和顾客的体验。
11. The app was downloaded2022年9月超过510,000次
根据Apptopia的移动应用指标，Patreon应用程序513,479 downloads in September 2022。这可以在一个月内增加一个月0.73％。
12. Patreon is ranked in the top 500 among websites globally
根据web traffic bySemrush，Patreon排名第255在全球网站中截至今年9月10日更新。这个数字是基于它的322,497,952 monthly web visitors，这增加了5.95% in monthly visits.
13. It’s listed at #48 on CNBC’s 2021 List of Disruptor Companies
TheCNBC Disruptor 50列表强调具有业务模型和增长率的私人公司，这些公司与技术变革的快速速度相吻合。Patreon为帮助创意班获得报酬的努力使他们进入了第48位。其他已包含的应用程序和企业是Clubhouse, Stripe, and Udacity, a website where lifelong learners can come to learn skills.
14. Creators have earned$ 3.5十亿个
到结束December 2021，超过200,000个创作者共同赚了35亿美元to date, according to a blog post shared by Jack Conte, the CEO of Patreon. This revenue was generated directly via它是粉丝。虽然创作者花了六年的时间共同赚取了前10亿美元，但仅花了一年多的时间才能赚取第二亿美元。
15. The top Patreon creator is True Crime Obsessed
真正的犯罪痴迷设法保持榜首的with the greatest number of patrons in successive months. It capped August 2022 with over 45,000 patrons and added 3,000 more this September.非镀金类型的播客的创建者首次推出，并提供四个订阅层，最低计划的起价为每月5美元。
16. DankPods is the video creator with the most patrons
DankPods (aka Wade Nixon) is one of thetop Patreon creators，结束36,000patrons, as of九月2022. Who would have thought that videos of portable music players, headphones, and tech junk would be one of the most popular genres? In fact, the Australian YouTuber is one of the thousands of people who joined the platform in March 2020, amid the pandemic. His estimated monthly earnings forthis yearis estimated at $38,000 per month.
17. Feminist activists are opting for Patreon
在2021年5月底，该平台共享邮政在它是博客说，帕特雷恩（Patreon）正在成为女权主义者的流行渠道。这是在几位批评Facebook的节制政策的激进主义者转向Patreon之后。与Instagram相比，他们认为Patreon的限制性较小，并创造了可以表达自己的更安全的环境。
Elvire Duvelle-Charles, one of the creators of the documentary series Clit Revolution, explains, “[Patreon is] a place where you feel at home, away from violence and judgment.” Leane, the creator of the podcast Mercreantes, adds that it is a “smaller, but more tightly knit community.”现在在平台上创建播客，视频和其他内容的激进分子包括ClitRévolution，Lusted Men，LaPrédiction，Mécréantes和Merci Beaucul。
18. The longest running Patreon creator is Pomplamoose
Polplamoose成员于2013年5月启动，一直在创作每周音乐3,400+days running. It’s actually the musical project of Jack Conte, the CEO and co-founder of Patreon. Together with his wife, Nataly Dawn, and a group of talented musicians, they regularly share mash-ups of popular songs. As of September 2022,Pomplamoose’s monthly incomeis estimated at$ 11,946每月，比上一年稍微下降。
虽然令人印象深刻，但它是只有在14日在平台上测量音乐创作者的收入时。根据GraphTreon编译的数据，伯恩斯, creator of online guitar lessons, is currently the “top-earning” music creator with estimated monthly earnings of$20,000 - $82,000以及超过9,100名顾客。
The “second highest earning music creator” is Cynthia Lin, with an estimated monthly earnings of $11,000 -$ 46,000。Her claim to Patreon fame is ukulele lessons.
19. Chapo Trap House is one of the top-earning creators
和37,726patrons as of September 2022, Chapo Trap House is在Patreon上的顶级创作者中。Graphtreon估计Chapo陷阱房屋的收入为$ 162,944每月（比上一年稍微下降）。
Launched in May 2016, the American political podcast is hosted by Will Menaker, Matt Christman, and Felix Biederman.
20. Patreon的价值为40亿美元
After its Series F funding round in April 2021, Patreon’s valuation increased to $4 billion, which is triple that of its previous valuation. According to福布斯, many contribute some of this new valuation to the COVID-19 pandemic.
21. Patreon收购了四个组织
根据Crunchbase, Patreon has acquired four organizations.它是first acquisition was Subbable, a video subscription service, in March 2015. Three years later,Patreonacquired Kit, a community of creators sharing products, and Memberful, a professional membership software used by web creators.它是most recent acquisition was at the end of August 2021 whenit以未公开的数量获得了清晰的人才。
22. Patreon员工的平均年薪为$ 149,622
根据Comparably，平均估计年工资的Patreon员工是$ 149,622。This works out to about$ 71per hour. The highest paid job is that of a总法律顾问每年超过30万美元, while the lowest paid employees areAdmin Assistants earning roughly $45K per year。令人惊讶的是，营销部门的薪水比工程部的薪水还要多。
不过，在大流行中，就像许多其他公司一样，帕特雷恩不得不放开一些员工。根据TechCrunch,ithad to lay off 13% of它是workforce在2020年。
23. 80％的Patreon创作者独自工作
Of the 13,000 creators who responded to the firstPatreon Creator Census，五分之四表示他们独自工作。那些制作播客的人更有可能在团队中工作，其中约有39％表明他们是团队的一部分。
24.每天推广Patreon的创作者可以多收入多达75％
促销的频率与潜在收入直接相关。与每月仅宣传一次的创作者相比，在Twitter，Instagram和YouTube上宣传其Patreon帐户的创作者增加了75％，而每周促销的人则获得31％的收入。
25. 90% of Patreon creators are focused on growing its audience this year
The2022人口普查表明，未来几年创作者的最大愿望是增加听众。少数人也渴望与其他创作者合作。
包裹东西
Patreon已经从事了近十年的经营。在这段时间，它有achieved some pretty impressive results. That being said, the real focus should be the countless creators that它有managed to help. That’s its real success story.
It would be interesting to recap these statistics in a year’s time considering all the features that Patreon is planning to introduce in 2022. Plus, with TikTok’s growth in the past year, this year promises to be even more eventful than the previous year.
Frequently Asked Questions
Are there many professional creators?
根据SignalFire，仅twomillion of the 50 million creators view themselves as professional creators and are in the position to state that being a creator is their full-time job. This means that the vast majority still regard themselves as merely amateurs. Though, it is expected that this number will change with the number of creators increasing rapidly at the moment.
您如何弄清楚您可以在Patreon上赚多少钱？
要估计您可以通过Patreon赚多少钱，您可以查看Influencer Marketing Hub’s Patreon Money Calculator。This simple tool will calculate your estimated earnings potential by taking into account your number of followers, engagement rate, and average value per patron. All you have to do is type in these numbers and the calculator will work out your total monthly earning potential in seconds.
What factors can impact your earning potential on Patreon?
有一些因素可以在您可以通过Patreon赚取多少钱中发挥作用。这些包括您的营销策略，利基市场以及对目标受众的理解。成功的创作者了解他们的目标受众，并知道什么将感兴趣。他们还设法创建了一个Patreon页面，该页面突出了他们的区域并讲述了一个故事。
Patreon会削减您的收入吗？
Patreon has structured fees for creators earning money on Patreon.Patreon creators have the prerogative tocharge per month or per creation.根据您选择的计划，Patreon将收入的5％至12％作为平台费用。还可能需要额外费用，包括捐款超过3美元的2.9％ + $ 0.30的处理费，捐款的捐款为5％ + $ 0.10 $ 3或以下。
Are there any integrations and apps for creators on Patreon?
有几种应用程序和集成可以帮助Patreon上的创建者赚钱。其中包括Vimeo，Crowdcast，Sellfy，社区，流式，好东西和话语。在这些工具的帮助下，用户可以扩展其Patreon页面的功能，从而为顾客提供更多价值并扩展其业务。
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