11 Easy Ways to Improve Your Marketing Project Management

许多营销经理更喜欢花时间为他们的活动创建内容和目标。但是，实际上，营销管理几乎就像其他任何类型的管理一样。您需要花时间组织，计划和监视，而不是创建营销本身。

There are now many different marketing types, from creating social and blog posts to assembling expensive television campaigns. Marketing managers have to manage campaigns of all kinds, often involving both traditional and online marketing. And there are often real limits on time and budget to add to the marketing manager's concerns. It is vital a marketing manager can efficiently plan marketing projects and coordinate all steps between campaign conception and the end-of-campaign reviews.

In this post, we look at some of the steps a marketing manager needs to go through to improve their marketing project management.

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11 Easy Ways to Improve Your Marketing Project Management:

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1. Define Clear Marketing Goals

Virtually all types of project management should begin with setting goals. You need to be able to quantify what the purpose of your campaign is clearly.

And it's essential to remember that different campaigns are likely to have different purposes. Don't try to be too generalist and aim to have each campaign achieve everything.

For example, you might set a goal for a particular campaign to increase traffic to your website. You might target another campaign to grow your email subscribers by a certain percentage. Sometimes you will have more sales-focused campaigns, where your goal will be to increase sales by a certain amount.

If you are a senior marketing manager, then you may be tasked with creating longer-term overarching goals that look at your marketing as a whole rather than individual campaigns. Make sure that you are realistic in the goals you set for your team.

Indeed all your goals should be SMART – specific, measurable, accurate, realistic, and time-targeted. For example, you might set a goal for a campaign to increase sales of a particular product by 10% over the next month due to your increased influencer marketing.

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2. Prioritize Your Work

You need your whole team to be organized, to ensure that everybody meets any necessary deadlines. This is where an app likeMonday.comcomes in handy. It aims to improve the efficiency and workflow of your team. You can build boards representing your workflow and easily shift tasks between employees if somebody gets overloaded and looks like creating a bottleneck.

One danger that many firms face is that they take on new tasks as they arrive, regardless of how important they may be. This means that important but potentially tricky jobs can be left to the end or missed entirely.

在优先考虑团队的工作时，必须牢记目标。问问自己，所讨论的任务是否有助于您实现目标。另外，请记住您公司的整体业务策略。

Also, remember that some tasks will be dependent on you doing something else first. You must work out all the necessary steps of a process to ensure that your team members do them in the right order and that people aren't waiting around for something before they can move forward.

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3. Be Clear and Specific With Project Requirements

It is tough to succeed with a project if you don't understand what is required. This is particularly important if you are an agency or somebody producing marketing for an outside client. You need to spend time determining exact requirements and expectations.

Some firms use agile project management, which takes a slightly different approach. While you start with a vision, you generally only start in a broad direction, rather than setting precise steps. You learn from the conditions and adapt your project requirements accordingly. An agile project reflects, learns, and regularly adjusts to ensure the customer is always satisfied.

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4. Plan Your Projects Carefully

Break down each project into the necessary steps, taking careful notice of what steps depend on previously completed tasks. As mentioned above, software like Monday.com can help with this. If your projects include regular blog and social media posts, you might findCoScheduleuseful for organizing your projects.

You will need to allocate team members to each task, along with resources and, where necessary, budget. Be realistic with this. If you don't have the resources and budget, then there is little point in attempting the project. Again, go back to your goals and focus on tasks that will best help you meet them.

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5. Use Collaboration Tools to Help Communication

It is important to remember that unless you are a sole trader, doing all the marketing work yourself, you will be working with a team of talented individuals, who all have their specialties, strengths, and weaknesses. Clear communication is vital to all projects.

如果您在同一个办公室里都在身体上，则可以亲自聊天。但是，如果您的团队远程工作，则需要强大的通信软件来帮助解决此过程。除了电子邮件之类的传统软件（可能需要时间，因为它不会实时发生），还有许多协作工具，包括Slack，Facebook，Samepage，Bitrix24，Flock等的工作场所，等等。

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6. Schedule Your Projects

When you plan your team's work, you should look at the overall picture across all of your active projects. Again, you will find software that will help you with this process.

Obviously, you need to ensure that your team completes its projects before deadlines. It will often be useful to break each project into steps, ensuring that you don't suffer any holdups due to a later stage requiring something you have not already prepared. You could split your team up by specialty, ensuring that you can use the best person for each task.

你有效的每一个项目分解成任务,schedule each task, allocating it to the most appropriate person. This means that you might have several projects on the go at once, allowing workers to gain some economies of scale. The important thing is to schedule your tasks to use your talent in the best possible way. It is wasteful if you give the wrong tasks to the wrong workers, e.g., asking a copywriter to select images for a blog post.

You could use software like Trello, Asana, or Monday.com to assist at this stage.

If you are new to project management, you might find it easiest to work with your team. Decide on the necessary steps, and ask your team members how long they expect they will take to complete each step. They will also tell you what needs to be done before any particular task. Thet can help you sort out the correct order for each project to avoid bottlenecks.

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7. Create Your Marketing Content

Once you have scheduled your marketing content, you next need to create it. While you might not make all that much yourself if you are a Project Manager, you need to keep on top of your team's progress. Again, software like Monday.com can help with this process. Indeed one of the nice features of Monday.com is that it can show when a worker is overloaded and a bottleneck is imminent, in danger of occurring. This means that you can reschedule some tasks to workers with more time. Other apps and platforms, like CoSchedule, offer similar capabilities.

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8. Store Your Digital Assets in a Central Location

这是一个好主意保持所有数字资产相关d to a project together. For example, all the components of each Influencer Marketing Hub post live in its own Google Drive folder. Other alternatives include Dropbox and Microsoft OneDrive. If you aren't interested in using cloud computing to store your content, you can set up a dedicated part of a server to store each project's assets.

Whichever methods you use, make sure that you give the correct permissions to every team member involved in that project.

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9. Create Reusable Project Templates

为什么要重新发明轮子？如果您按照常规模式创建内容，则许多应用程序和平台允许您创建模板，每次创建新内容件时都可以使用它们。188滚球地址例如，MailChimp可让您为电子邮件新闻通讯创建模板。您可以在每个新闻通讯中都包含样板文本，以及标题，徽标和重复图像。即使是每天的Word处理软件，例如Microsoft Word，也使您可以使用模板，每次创建另一个类似文档时都可以重复使用。Adobe产品还鼓励您在其图形软件中使用模板。

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10. Review Your Progress at Regular Intervals

It's all very well setting a plan and going into detailed scheduling, but that doesn't mean that everything will go as intended. As a project manager, you need to keep on top of how things are actually progressing. Ideally, you should have a quick overview of progress every day.

您可以选择将其他人指定为您的项目负责人。在这种情况下，他们将密切关注分配的项目的进度，然后在任何问题上向您报告。最好早日知道即将出现的问题，而不是在错过的截止日期之前发现它。您越早找到障碍，就可以越快修复它们。

您可以通过一些简单的方法来测试特定类型的营销类型。例如，您可以A/B测试您发送的电子邮件示例，然后将其发送给大部分电子邮件订阅者的结果。您还可以使用Heatmap测试来查看网站的有效性，看看屏幕的哪一部分受到最大关注。

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11. Compare Your Marketing Results With Your Goals

Ultimately, you need to determine whether your marketing campaign has met the goals you set in Step 1. This is where you look at all your available metrics, comparing actual results with your planned ones.

You can also examine individual items of content to see if there are any clear preferences. For example, which blog posts have created high levels of traffic and engagement. Which posts fell under the radar with few people reading them? Also, take note of which types of marketing/advertising worked best with your target audience.

将所有这些信息一起处理，然后您可以移动以计划下一个广告系列。专注于使用在此活动中使用的内容/资产的类型，并最大程度地减少那些跌倒的内容/资产。