Instagram启用了多个帐户功能App版本7.15，可在iOS和Android移动设备上使用。但是，并非所有品牌都可以最佳地利用它。尽管许多Instagram用户不知道这一开发，但有些人认为只有大品牌需要多个帐户。
事实是，Instagram上的多个帐户对于所有具有不同受众，产品或目标的品牌都有用。如果您的受众群被分割，则可以通过专用帐户更好地为每个利基市场服务。
每个帐户都可以包含与其相关和相关的内容目标听众。同样，如果您兼顾多个角色，则可以维护单独的帐户，以展示您在每个角色中的专业知识。
如果你仍然怀疑你需要multiple accounts, or are struggling to manage your existing multiple accounts, this post will answer all of your questions.
品牌如何管理多个Instagram帐户：
Do You Really Need Multiple Accounts?
即使您的社交媒体受众在地理上分散，您也希望回答他们的查询24x7。在这种情况下，您可以为每个位置拥有一个不同的帐户。
您可以发布有关当地事件的信息，并以区域语言回答。通用内容既不吸引此类受众，也不会有意义。
您有许多垂直，产品或服务吗？假设您是时尚影响者以及旅行视频器。您的旅行疯狂追随者可能不愿意阅读有关时尚技巧的信息，也不是相反。将观众分为单独的帐户并具有针对每个细分市场需求量的叙述是有意义的。
Even if you have a uniform follower base, you can benefit hugely from having multiple accounts. For instance, you can create dedicated accounts for posting product-related information, advertised jobs, upcoming events, and general stuff.
In this way, you can give your undivided attention to each activity. Plus, you can capture warm leads by tracking followers on each account.
有时，企业使用多个帐户将品牌与所有者区分开。对于拥有掩盖其创造品牌的能力的大型企业家而言，这尤其如此。
著名的卡戴珊家族的凯莉·詹纳（Kylie Jenner）是一个well-known Instagram fashion influencer。She also owns Kylie Cosmetics. Her PR team has created separate accounts for her personal posts and her branded posts.
有时，她在子账户上交叉促销高性能内容，以确保最大程度地了解内容。
That said, you can’t ignore the drawbacks of having multiple accounts. You’ll have to spare time and resources for each account. You’ll have to churn out volumes of quality content to provide fodder for each account. If you’re handling global clients, you’ll need colleagues who have colloquial knowledge and can create content that has a local flavour.
So, what’s the bottom line? Don’t create multiple accounts just because others are doing so. The payoff should be worth the effort and investment.
How to Switch Between Your Instagram Accounts
First, you need to make sure that your Instagram app is updated (version 7.15 or above). Log into your account from the app and perform the following steps to add multiple accounts.
Create your sub-accounts.确保每个帐户链接到唯一的电子邮件地址或电话号码。如果不这样做，如果链接的电子邮件ID被损坏或妥协，则可以将其锁定在所有帐户中。截至目前，您可以在一台设备上拥有最多五个帐户。
Add your sub-accounts.在应用程序中，转到您的Instagram个人资料。单击汉堡图标。然后，点击设置齿轮。滚动到菜单底部，然后单击“添加帐户”选项。添加子帐户的帐户名和密码。最后，单击登录。
在帐户之间切换。您可以转到个人资料，然后单击顶部显示的用户名。设备中的所有帐户将列出。选择要切换的帐户。您将从您登录的帐户中收到推送通知。
删除子帐户。如果您想删除子帐户，请从桌面登录到帐户。然后，从个人资料中导航到“删除您的帐户”。选择删除帐户的原因，然后单击“永久删除我的帐户”。
请注意，您无法从应用程序中删除帐户，并且一旦删除的帐户无法恢复。如果您想从帐户中休息一下，则可以暂时禁用您的帐户，而不是永久删除该帐户。
如何管理多个Instagram配置文件
As explained, multiple accounts can streamline your marketing efforts. But the entire exercise of creating multiple accounts will be pointless if you don't manage them smartly.
Here is a step-by-step approach that will simplify your job.
1.确定您的目的
There is no point in making separate accounts if they all have the same purpose. Assign a unique goal to each account. Tailor content that aligns with the goal. Ensure that each of your usernames reflects the purpose of the channel. This way, you’re likely to attract the right followers.
国际家具品牌宜家经营一个帐户，员工在宜家海湾分享有关生活的故事。您还将找到有关宜家品牌价值和使命宣言的帖子。该个人资料旨在人性化品牌并将其展示为工作场所。
今天宜家是宜家的另一个子账户。它的目标是促进销售。您会发现有关其新产品线和开创性技术的帖子。该帐户有助于将品牌建立为基础设施超级大国。
遵循相同的方法，您可以单独的帐户来创造品牌知名度，推动销售和吸引观众。如果您属于服务驱动的行业，也可以发布用户反馈和评论。另一方面，产品驱动的公司可以发布有关商品和优惠的信息。
Another brand that has nailed this strategy is the energy drink brand, Red Bull. They know that energy and sports go hand in hand.为了满足他们的汽车和滑板迷，他们有单独的帐户，Redbullskate和redbullracing。
在RedBullracing时，内容提要很可能为其狂热的F1关注者创建FOMO警报。他们定期发布有关即将举行的活动和比赛亮点的信息。
Posts at redbullskate target skateboarding aficionados. You’ll find tonnes of skating tips from pro skaters and the latest updates from the skating world. Although the sub-account has a narrow audience base, it has a high engagement rate.
2.制定独特的内容策略
You will have to treat each of your accounts as a separate entity. Since all sub-accounts have different target audiences and content preferences, they will need unique content strategies. Your strategy will govern the type of content you will post on an account.
要制定内容策略，您需要对受众群体有360度的视野。您需要收集有关其年龄段，性别，品味和在线活动的数据。然后，您可以利用这些见解来制作引人入胜的帖子。
为了获得启发，您可以查看Nike的“现场社交媒体内容”。顾名思义，@NikeWomen发表了与各行各业的女性产生共鸣的帖子。在下面的帖子中，耐克通过提供全覆盖泳衣来与听众的保守部分建立联系。
By monitoring conversations trending in target audiences (women swimmers), Nike understands that exposure is a legit concern. As you can see, the post has garnered the right kind of engagement.
Another useful tool you can use to optimise your subaccounts is hashtag generators. They generate the right hashtags for your posts, as well as analyse the value of hashtags you’re planning to use.
欧莱雅对他们的追随者有深刻的了解，并用他们能理解的语言与他们交谈。在lorealpro, they post about challenges that professional hairdressers face and offer solutions. Their post captions contain technical language that is well-known by haircare professionals. Their hashtags are trending, relevant, and unique.
3. Use Social Media Management Tools
It can get confusing and overwhelming to keep track of the activity in all your accounts at once. That’s wheresocial media management tools就像缓冲区和hootsuite一样，可以用场。
他们可以从一个界面从一个界面中欣赏到所有帐户的鸟类视图。您将获得一个统一的收件箱，其中您会从所有帐户中收到通知。您可以迅速回应关注者的评论和查询。
Most such tools allow you to assign tasks from the inbox itself by tagging concerned teammates. This is a great feature if you have separate teams for your sub-accounts. It facilitates collaboration and enhances productivity.
您可以在每个帐户上访问分析，并注意个人参与号码。您可以在帐户中创建和安排帖子，甚至可以安排跨宣传内容。
当您拥有具有独特目标的多个帐户时，还必须使用分析来衡量您的目标。在社交媒体工具的帮助下，可以轻松跟踪每个帐户的平均参与率，喜欢和其他重要指标。
最后的想法
不同人的不同笔触 - 这尤其适合Instagram用户。他们有激光的重点，并在满足不相关的内容时会感到沮丧。为了安全起见，品牌应将其内容汇入单独的帐户，每个帐户都有独特的受众群。
If you’re a marketer or influencer with diverse clients, multiple accounts for each client will streamline your efforts. Your clients and you can derive exponential returns without additional expenditure.
