如何在Twitch上赚钱[闪光灯的终极指南]

The most significant change in social media usage over the last couple of years has been an immense increase in the number of videos shared and consumed. While the bulk of that has involved people sharing videos on platforms such as YouTube and Facebook, there has also been a considerable upsurge in live streaming.

一个吸引相对精通技术的支持者的利基市场是游戏。因此,游戏玩家比其他大多数流派更快地进行直播,这不足为奇。Twitch是游戏玩家首选的流媒体平台。

有影响力的人很快就在平台上发芽了,正如我们所看到的前20名抽搐影响者(彩带)每个游戏玩家都应遵循, these include many of the same gamers who release the top “gaming highlight” videos on YouTube. Many of these gaming influencers earn their incomes from a mix of their Twitch Streaming, their YouTube videos, and in some cases, professional game playing.

These gaming broadcasters have discovered how to make money on Twitch. It can be a lucrative platform for influential and entertaining gamers. There is also a small percentage of successful Twitch broadcasters who have managed to build a following in non-gaming niches.

Some well-known gamers have clearly found the formula to make good money on Twitch. Shroud, for instance, takes inmore than $100,000 a month from subscribers alone。And this is just from one source of income. Once you add in sponsorship and other money-making techniques, the top Twitch influencers are generating impressive earnings.

在抽搐最高薪水上赚钱

Source:


如何在抽搐上赚钱:


Types of Twitch Users

Your ability to make money on Twitch depends to a large extent on what type of user you are. You can split Twitch users into:

  1. Everyday Twitch users
  2. Twitch Affiliates
  3. Twitch Partners

抽搐媒体价值估计器

每日视频视图
Drag the slider to calculate potential earnings
20,000观看/天
平均参与率
600,000
每月观看
7,300,000
Views per Year
Estimated Media Value
$28.50-$ 47.50
Estimated Monthly Media Value
$ 855-$1,425
预计年度媒体价值
$10,403-$17,338

Twitch Money Calculator

按渠道估计的媒体价值

导入Twitch用户(频道名称)
0
总订户数量
0
Number of Total Video Views
$ 0
Total estimated media value
$ 0
Average media value / video

每个人都可以使用的收入来源

显然,很少有日常抽搐用户拥有足够大的支持基础来赚钱。大多数人无意这样做。他们只是花时间在平台上观看他们最喜欢的广播公司和有影响力的人在演奏中演奏和评论。

If you have a realistic aim to make money, you need to begin by meeting the criteria to become a Twitch Affiliate. If you are more serious about building up a Twitch-based income, you should then work on reaching the level of support where Twitch will offer you an opportunity to become a Partner.

Everyday users need to work on improving their streaming skills and building up a following before they should consider making money on Twitch.

从理论上讲,在Twitch上赚钱的以下方法向任何Twitch用户开放。这些主要是赚钱的“关闭平台”方法,而不是正式连接到Twitch平台本身。实际上,当然,大多数人对流行的Twitch流媒体具有可行的态度,并具有敬业的追随者。


Affiliate Links

A common way people earn money online is to join various affiliate programs. This is different from the Twitch Affiliate Program

Affiliate marketing involves marketing other people's’ products online, using a customized link to a site where potential customers can buy the product. If they follow your link and make a purchase, you receive a percentage of the money they spend.

Many Twitch streamers sign up to some affiliate network that sells products that interest gamers. If somebody follows an affiliate link from a streamer’s Twitch page and buys something, then the broadcaster will receive a percentage of the money the person spends on that company’s website.

Amazon has the best-known affiliate program in the world. Amazon owns Twitch, so it makes it particularly easy for Twitch streamers to work as an Amazon affiliate. Amazon calls the affiliate program, Gear on Amazon. Streamers can showcase Amazon products in a widget on their page. Any fans who click on the widget are redirected to the relevant Amazon sales page for the product. The broadcaster receives a percentage of any sales revenue earned during the visit.

当然,您不想失去对听众的信誉。这意味着您将会员广告限制在使用并推荐自己的产品上。同样,不要提供竞争产品的链接。确定您喜欢哪种竞争产品,并链接到该产品。例如,您不应该通过提供可口可乐和百事可乐的会员链接来对冲您的赌注。


Selling Customized Merchandise

This is another income source that is not directly related to Twitch itself. Hence it is available to any Twitch broadcaster.

Of course, if you don’t have a large following, you are unlikely to have many people wanting to spend money on buying a mug or tee-shirt featuring the face of a “nobody” they have never heard of. But once you have made a name for yourself on Twitch, your fans will be prepared to pay for your customized merchandise.

The easiest way to do this is to set up an online store and then place a link to it on your Twitch page. You can then promote it in your feed and direct your fans to your online store. Many short-run manufacturers are happy to create customized “fanboy” merchandise you could sell.


Donations

您可以要求您的追随者捐款,以帮助您花更多的时间在Twitch上娱乐它们。

尽管Twitch有一种称为Bits的迷你捐赠类型,但您必须成为会员或合作伙伴才能访问这些捐款。我们在下面更详细地查看位。

You could make a direct request for donations on your page. To do this, you will first need to set up a link using PayPal, Stripe or some other online payment processing system. You would then make donation requests in your stream, giving the Paypal or other payment details. You could set up a donations goal and show your progress towards the goal. This acts as an incentive for your fans to help you.

我们以前已经讨论过您如何使用抽搐警报提供图形刺激以鼓励人们向您捐款。

It may be simpler to collect donations through a third party website, such as Patreon. You would need to go to the Patreon website first and create a profile. You would then link to your Patreon profile from Twitch, along with your social media accounts.

One word of warning, however. There have been quite a few cases where scammers have made fake donations. They make their donation, but later file a chargeback, leading to the streamer losing the donation. So before you celebrate that “larger-than-life” donation make sure that you see the cash first.


赞助

Twitch is the live streaming site of choice for gamers and enjoys many keen, enthusiastic viewers in the genre. They tend to stay on-site for much longer than other social platforms, and often follow their preferred streamers with a passion. This makes it an ideal online venue for brands to target gamers.

如果一个品牌觉得他们与特定的流媒体受众具有自然亲和力,那么他们在Twitch上赞助流媒体并从事有影响力的营销是有意义的。金博宝188备用网址

Any company that sells a product to “gamer-type people” can benefit from Twitch sponsorship. As well as the gaming companies themselves, this includes companies selling computers, gaming consoles, phones, accessories, website hosting, food, drinks, takeaways, fashion, music and more niches.

As sponsorship deals are made outside of Twitch, it does not matter whether a streamer is a Partner or Affiliate. Of course, like all influencer marketing, brands will typically choose to work with broadcasters who influence their followers’ decision making. So it would be atypical for a small broadcaster on Twitch, who has not yet reached Affiliate status, to receive sponsorship.


Tournament Winnings

如果你是一个好球员,一个可以获得我的方式ey while streaming on Twitch is by entering a tournament and winning (either by yourself or in a team, depending on the game).

In reality, this option will generally be restricted to professional gamers, or people in pro teams, as it will be to difficult for average gamers to beat them.

Smaller players may be able to join tournaments on ESL or with GameBattles by MLG and earn some money – broadcasting your battles for your Twitch fans as you play, of course.


Income Sources Available to Twitch Affiliates and Partners Only

如果你想加入抽搐从属节目,you need to meet the following criteria:

  • Stream for at least eight hours in the last 30 days
  • Steam on at least seven days in the last 30 days
  • Receive an average of three viewers per stream
  • Grow your audience to 50 followers

如果您符合这些条件,Twitch会自动邀请您成为会员。

Twitch offers you a few additional earning opportunities as an affiliate. These are still available should you manage to make the jump from Affiliate to Partner.


抽搐碎片

抽搐碎片are effectively mini-donations from viewers. They pay for them using either Amazon Payments or PayPal. Bits are a type of virtual currency that gamers can “spend” on their favorite gamers’ sites. Twitch pays their Affiliates and Partners one cent for every Bit fans use on their channels.

抽搐零钱在抽搐上赚钱

观众可以用他的零碎加油。当观众欢呼时,他利用自己的位来支付参加特定游戏玩家聊天频道聊天的权利。他也可以使用碎片购买emoteshe can use in the chat – with the bigger, more animated emotes costing more Bits. A viewer earns a Cheer Chat Badge in any gamer’s chat channel in which he participates. The more a viewer chats in a channel, the more Bits he spends, and over time he can earn a better Cheer Chat Badge.

You can set the minimum number of Bits needed to send a Cheer message in your channel, so people don’t spam your chat with multiple uses of single Bits. Likewise, you can set the smallest emote somebody can use in your channel.

You can also add a StreamLabs Tip Jar widget to your stream. This shows an image of an empty glass filling up as people use Bits on your channel. This helps encourage your followers to use more Bits to “fill up” your glass.


Twitch Subscriptions

Twitch Subscriptions provide a recurring income to streamers. You can encourage your followers to subscribe to your channel for either $US4.99, $9.99 or $24.99 per month. The money collected is split 50/50 between Twitch and the streamer (although a few top streamers have been able to negotiate a higher percentage).

As soon as you sign up as an Affiliate or Partner, a Subscribe button will automatically appear on your page.

Streamers can set up alerts to encourage gamers to subscribe. These are signs that pop up on the screens saying that somebody has bought (or renewed their subscription) to your channel. These are particularly popular with Twitch users who love to see their name on their favorite gamer’s page.


收入来源仅提供Twitch合作伙伴

Twitch针对平台最佳流媒体的合作伙伴计划 - Twitch上的Genuine影响者。

与会员计划不同,Twitch合作计划是独家的 - 仅邀请。但是,您可以通过要求他们考虑您来开始该过程。

没有发表的标准抽搐希利ct partners. They do admit, however, that the following factors affect their evaluation:

  • 内容 - Twitch希望他们的合作伙伴为观众提供最佳的内容。
  • 平均并发收视率 - 更有可能为Twitch合作伙伴提供机会。但是,Twitch注意到您的行为和与社区的互动,无论是在Twitch和其他社交平台上。188滚球地址
  • Stream frequency and schedule – Twitch expects their partners to broadcast at least three times per week at scheduled times.

There are a few additional ways that Partners can make money on Twitch on top of all of the other sources.


Selling Games, In-Game Items, and T-Shirts

Twitch Partners can sell games and in-game items from their page. They can receive a 5% share of the revenue.

If a Partner plays a game which Twitch either sells or has in-game items to sell, a sales box automatically appears on their page below the video screen. If one of your viewers clicks on the box and makes a purchase, you will receive 5% of the revenue. This is automatic and requires no input from the Partner.

尽管销售框出现在所有玩相关游戏的流媒体的页面上,但只有合作伙伴获得了一部分收益。

Partners can also sell t-shirts in the official Twitch t-shirt store.


Video Ads

Twitch Partners can opt to run ads on their steam. They can select how often they want ads to run, as long as they leave at least eight minutes between commercials, as well as ad length, (from 30 seconds to 3 minutes). Partners share advertising revenue with Twitch. The more money Twitch receives from advertisers, the more they pay you.

Twitch pays you a flat-rate CPM (cost per 1000 views). The CPM changes depending on the time of year. Gaming companies happily pay more for ads at certain times, for instance during holiday seasons or when a product launch. A typical payment is $1 to $2 per thousand views.

You can choose from pre-roll, mid-roll, or post-roll ads. You should probably experiment to see which types of ads resound best with your audience.

许多Twitch广播公司更喜欢使用视频广告绕过。他们意识到他们的粉丝不喜欢广告,并且可以从Twitch上的其他侵入性收入来源赚到足够的钱。

经常问的问题

How can you make money with gaming?

Many gaming influencers make their money by streaming on Twitch, YouTube videos, and, in some instances, professional game playing. You can also make money through sponsorship, and other money-making strategies like selling merch. Though, in order to make money on Twitch, you will need to aim to become a Twitch Affiliate or Twitch Partner. If you are an everyday Twitch user, you will need to improve your streaming skills and grow a following before you can consider making money on the platform.

How can you sell customized merchandise on Twitch?

Any Twitch broadcaster with a big enough following can sell customized merchandise on Twitch to make extra money. The easiest way is to create an online store and then add a link to it on your Twitch page. You can then market your merch in your feed and direct your followers to your online store. There are several manufacturers that will be happy to create customized merchandise that you can sell.

Can you ask for donations on Twitch?

Twitch offers Bits which is a type of donation to Twitch Affiliates or Partners. If you are not an Affiliate or a Partner, you can make a direct request for donations on your page. You will need to create a link with the help of Stripe, PayPal or another online payment processing system. You can then make donation requests in your stream and share the payment details. To encourage your fans, you can set up a donations goal and show your progress towards that goal.

How can I become a Twitch Affiliate?

如果您想加入Twitch会员计划,则需要满足一组标准。这包括在过去30天内至少8个小时的流式传输,在过去30天内至少7天流式传输,平均每流3个观众。您还需要吹嘘至少有50位关注者的受众。如果您符合这四个条件,Twitch将自动邀请您成为会员。

How can I become a Twitch Partner?

The Twitch Partnership Program, unlike the Affiliate Program, is completely exclusive and by invitation only. It is aimed at the best streamers – real influencers – on the platform. While no criteria about how Twitch picks their partners have been published, Twitch admitted that there are some factors that impact their decision. These factors include content, average concurrent viewership and stream frequency and schedule. Twitch expects that their partners should broadcast at least three times per week at scheduled times.

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