How many times have you clicked on the tiny arrow on an Instagram post?
也许是在音乐节上检查您最喜欢的影响者的最新成绩。或阅读来自领先出版物的新博客文章。在这些情况下，您正在使用Instagram的Carousel功能。
From big brands tomicro-influencers，每个人都在使用此功能来吸引观众。这是一种创新的方式来点燃观众的好奇心。In this post, we’re going to discuss what Carousel posts are and how you can leverage them to promote your brand.
您需要了解有关Carousel帖子的所有信息：
Instagram上的轮播帖子是什么？
Having to choose just one picture to showcase an important event or a product may seem a little unfair. After all, you may want to display various moods of the overall experience. Similarly, for your products, you may want to share product variations including different colours, patterns, or sizes.
这就是Carousel在Instagram上的帖子可以派上用场的地方。它们使您能够完整地突出产品的最佳功能。
With the Carousel feature, you can post multiple images and videos in a single post. Instagram allows you to post up to 10 photos and videos together. You can think of it like an expandable folder. In some ways, it’s also like a slideshow.
在Carousel帖子中，您可以单独编辑这些照片或视频，也可以使用所有媒体文件使用通用过滤器。但是由于它被认为是一个帖子，因此您必须为所有这些文章使用一个字幕和位置。当您发布轮播帖子时，您的听众将在图像下看到一组点。
As you can see in the screenshot below, Sephora has used a Carousel post to showcase their limited-edition fragrances. It allows their audience to take a better look at their products in an engaging manner.
如何创建Instagram Carousel帖子
在Instagram上创建轮播帖子很容易。让我们看一下您需要遵循的步骤：
Open Instagram
在iOS或Android应用程序上登录您的Instagram帐户。（请注意，两个应用程序中给出的选项可能略有不同。）
创建新帖子
点击“+”图标，将照片或视频添加到您的新Instagram帖子中。将您重定向到手机的照片文件夹后，单击“选择多个”选项。
Select photos and videos
Every photo that you select will be displayed on the top section of your screen. You will also see a number added to the thumbnail of the selected photos. You can share a maximum of 10 videos, 10 photos, or a mix of 10 photos and videos in one post.
选择旋转木马帖子的照片和视频后，请单击“下一步”。
编辑或将过滤器添加到您的照片
此时，您将能够滚动浏览所有选定的照片和视频。如果要将相同的过滤器应用于所有帖子，则只需点击您选择的过滤器即可。例如，在下面的屏幕截图中，如果单击“ Clarendon”，则将过滤器应用于所有选定的照片。
Alternatively, you can also edit each photo or video individually. For this, you need to click on the “Edit” icon displayed on each chosen photo or video.
完成编辑后，您可以单击“下一步”。
Write a caption, tag your friends, and add your location
在发布旋转木马帖子之前，最后要做的事情是写标题。请记住，所有选定的照片和视频都显示相同的标题。因此，选择与所有人相关的标题。
您还可以标记您的朋友并在帖子中添加您的位置。In addition to this, you can publish your post on multiple social media 188滚球地址platforms by selecting the appropriate options given on the screen.为了禁用您的Instagram Carousel帖子的评论，您可以转到“高级设置”。
完成此操作后，单击“共享”。
Best Ways to Use Instagram Carousel Posts to Promote Your Business
When it comes to Carousel posts, innovation is the name of the game. Take a look at these examples of Instagram Carousel posts to get some inspiration:
1.进行活动回顾
With Carousel posts, you can share the atmosphere and the vibe of an event in just one post. You don’t have to resort to spam and keep sharing multiple posts of the same events. It’s a great way to give your followers the essence of an event without seeming too pushy.
除此之外，您还可以在您的帖子中标记一些参加您活动的人。谢谢他们，让世界知道他们在那里玩的乐趣。通过此策略，您一定会为下一个活动创建FOMO。
麦当劳展示了他们的音乐会，《我在芝加哥的城市》中的最佳时刻。在他们的帖子中，他们在音乐会上展示了Juice WRLD，DJ Oreo和Serayah的照片。
2.分享幕后故事
让您的听众偷看幕后的偷窥，以保持他们的参与度。如果很多A-Lister参加您的活动，此策略可以很好地工作。无论是名人在喝一杯咖啡上还是互相玩一些有趣的恶作剧，这对您的旋转木马柱都是很好的内容。
As you can see in the screenshot below, Versace gave their followers a sneak peek into the behind-the-scenes action from their Versace SS20 show. Their post received more than 120,000 likes.
3.介绍您的员工
想与您的追随者建立真正的联系吗？您需要为您的人添加人类的感觉营销活动. Let your customers see who your employees are and what they are passionate about.
分享您的员工的故事可以很长的路要走，可以为您的业务建立信任和信誉。这也是一个很好的机会来突出您的工作文化和价值观。这是双重胜利。
Starbucks nailed this strategy while showing their support of the Pride movement.
4. Share User-Generated Content
用户生成内容可以成为您业务的资产。它可以推动品牌忠诚度，改善您的品牌声誉，并在您的Instagram频道上建立紧密联系的社区感。
With Carousel posts on Instagram, you can share multiple images and videos of UGC.
作为他们#ShotoniPhone活动的一部分，Apple展示了客户在Instagram个人资料中拍摄的照片。通过策划教资会，苹果鼓励听众在iPhone上拍摄更多照片。同时，惊人的照片突出了手机的相机质量。
5. Share Your Brand Story
InstagramCarousel posts can also be used to share your brand story with your followers without seeming out-of-sync. The key is to make sure your Carousel post fits in well with the overall aesthetic of your feed.
这是一个很好的方法去挖掘的潜力的ytelling and sharing your brand’s journey. From photos of your first product to snapshots of your first office, you can use it all in your Carousel posts.
Marriott International shared some interesting trivia about their company in one of their Carousel posts. They revealed that Marriott International began as a restaurant chain called “Hot Shoppes.”
6. Share Makeover Stories
Show, don’t tell — that’s the golden rule of marketing. No matter how many of your product’s features you list, consumers won’t be convinced to buy it until they see what it can do. You can use your Carousel posts to show your audience exactly what your product can do.
For skincare, hair, and beauty products, makeover stories can do wonders. Or maybe you could also do a “Before vs. After” Carousel post. Nothing is better for marketing than tangible results!
例如，在一系列照片中，Huda Beauty展示了如何使用他们的新眼影调色板来创建不同的外观。从白天的妆容到迷人的派对外观，他们在帖子中涵盖了一切。
7. Showcase Customer Reviews
Many brands showcase their customer reviews on their websites. That’s pretty mainstream. But have you considered doing the same on your Instagram Carousel posts?
Kylie Cosmetics routinely displays sweet words from their customers on their Carousel posts. Not only is it a great way to boost your brand reputation, but also to increase your credibility and trust.
最后的想法
Carousel posts on Instagram are extremely versatile. You can use them to share your brand story, do a quick event recap, launch new products, share makeovers, and more. If done right, Carousel posts can boost your engagement, brand loyalty, and even sales. So, what are you waiting for? It’s time to create your own Carousel posts.
