A skincare product recommended by a lifestyle blogger you follow. A new yoga mat recommended by the yoga teacher you watch online. Vitamins, hand-picked by a mommy blogger you read every week. What do these have in common? They all come from people in your online circle.
大多数人从友好的面孔推荐时，统计学上更愿意购买产品和服务，例如您在社交媒体或您的朋友中关注的有影响力者。这是因为客户重视更广阔圈子的人的建议，而不是电视或杂志上的基于品牌的广告。
That type of advertising is called influencer marketing, and more than 60% of marketers nowadays will work with at least 10 influencers on every marketing campaign to help boost their reach.
Influencers are well-trusted and well-liked by their followers, and for many businesses, they can help convert followers into loyal customers - especially if it’s done the right way. That’s why so many marketers are shifting to include influencer marketing in their strategy: results.
影响者营销的第一步？金博宝188备用网址为您的品牌和产品找到完美的影响者。您不能只选择任何随机影响者。您想要一个可以正常使用您的产品的真实的人。例如，如果您出售健康食品，则可能需要针对健身影响者。这是优秀影响者合作的最重要部分之一，因为它使其看起来真实。
But once you have found some potential influencers in your field, what then? Influencer marketing isn’t as straightforward as it sounds. What kind of campaign should you set up? What type of campaign will work best for your product and your company?
When setting up an influencer marketing collaboration, the easiest way to find out what might work for you and what types of campaigns you might want to build for your product. Here are different examples of influencer collaborations to better help create your own campaign through influencer marketing.
6经测试和真实的有效影响者合作类型：
Influencer Marketing: The Dos and Don’ts
For many businesses, influencer marketing may be a new concept. For users not native to Instagram or other social media platforms, it’s important to be aware of certain dos - and donts - of influencer marketing on social media.
这里有一些可以保持正轨的提示：
- Find the right influencers: target influencers with similar interests and values to your own brand, to better help grow your brand. And don’t just target influencers with big followings, either. To better target relevant influencers, use platforms like Fourstarzz Media to help discover relevant influencers.
- Don’t pitch right away: Focus on interacting with influencers first, and establishing a real connection. You can better get to know how the influencer does marketing and works with influencers, and then tailor your pitch to your influencers. Establishing a real, genuine connection with the influencer will lead to a much better connection.
- Tailor your pitch: When you do write a pitch, make the pitch more personal. That means using their first name, referencing their past work, and using examples of things you may like about them. Keep your pitch short, simple, and to-the-point.
- 提供公平的补偿：当您提出要约时，请确保公平。许多影响者希望看到您重视他们的努力。薪酬将取决于各种因素，包括追随者数量，参与数，周转时间，竞选复杂性和销售。
- Be specific: Make sure the guidelines are specific and clear to make sure everything is straightforward. Influencers want their creative freedom, so it’s important to strike a balance between giving the influencer creative freedom and defining your boundaries. Influencers are more likely to work with brands who give them more creative freedom.
- Give them time: Make sure to give the influencer plenty of time to handle the campaign on their own time, with enough time to think up ideas.
- Build an influencer collaboration agreement: An influencer collaboration agreement, or contract, is essential. Make sure to cover potential future disagreements, like who owns the content rights, expectations and delivery on the collaboration, and more.
- Don’t expect immediate return: One of the most important things to remember? A good collaboration will take plenty of time to pay off.
The Most Effective Types of Influencer Marketing
Take a look at some of the most popular types of influencer marketing campaigns to inspire your own campaigns.
1. Sponsored Social Media Content Collaboration
赞助的社交媒体内容也许是影响者合作的最常见类型之一，因此在我们的列表中的位置。您可能以前看过它：一个有影响力的人在社交媒体上发布#AD或#Sponsed内容以推广您的品牌。如果做对的话，这也是一种快速有效的方法，可以注视您的产品或服务。
从具有与您自己的品牌相似的兴趣和价值观的目标影响者开始，以更好地帮助您的品牌发展。而且，也不要仅仅针对有巨大追随者的影响者。为了更好地针对相关影响者，请使用诸如Fourstarzz媒体之类的平台来帮助发现相关影188滚球地址响者。
For the actual campaign, you’ll need to define content guidelines and proper campaign objectives to better explain what you want from your side of the sponsored content. In exchange, the influencer will create content for you and post it to their feed - for a price.
大部分的内容是通过赞助Instagram, primarily because of the app’s popularity. You’ll see most of the sponsored content on Instagram feed and stories and even IGTV.
Keep in mind when planning your strategy here that the best option for your campaign is to work with multiple influencers all with a similar aesthetic and theme. That way, you’re increasing the amount of people who will see your campaign. Some influencer platforms will even allow you to pitch to multiple accounts at once.
2.赞助博客文章
赞助博客文章是在网上观众面前获取您的内容的另一种方法（如您希望看到的）。有了赞助的博客文章，您将向有影响力的人支付或与影响者达成协议，以将您的内容发布在其平台上。博客可能是在线最受信任的信息类型之一 - 这就是为什么品牌转向他们利用受众的原因。
赞助博客文章有两种类型：在大多数情况下：
- 有影响力的网站上的专门帖子，该帖子仅围绕您的品牌，产品和其服务围绕。内容还可能包括折扣代码或赠品，以使其更具吸引力。
- In another type of post, you can request the blogger mentions your product or services in a round-up of similar products or services, like a top 10 list, or something similar. The blog will include a number of other businesses as well.
赞助的博客文章通常在固定薪酬系统上工作，您将支付固定费用。在某些情况下，有影响力的人甚至可能会提供编写帖子或对其进行编辑以更好地与他们的网站进行编辑。您还可以使交易加糖，并提供免费赠品，例如免费产品或类似产品。
当您与博客作者合作时，重要的是选择与您品牌的价值和价值保持一致的人。它确保您拥有良好的基础和适合您品牌的合适，从而导致更高的参与度。合作应与影响者有关，报价应具有竞争力。
此外,请记住,博客将德e time to write. You’ll need to send high-res images as well to use on the website and social media, as well as a custom discount code for the post to drive sales and better track your campaign.
3.来宾博客文章
Guest blog posts are a unique way to take advantage of influencers and build content for your native site. With guest blogging, you will need to start by identifying a special set of influencers (in your niche) who have their own blog or website with a high Domain Authority.
当您与博客作者合作时，重要的是选择与您品牌的价值和价值保持一致的人。它确保您拥有良好的基础和适合您品牌的合适，从而导致更高的参与度。合作应与影响者有关，报价应具有竞争力。
Once you identify the influencers, work on figuring out whether they even do guest blogs on their sites. If they do, the best way to proceed is pitching them guest post topics that would match their same topics.
If the influencer agrees to guest blog posts, it’s your job as a business to write the influencer an interesting and well-written post that works with the style of their blogs. You’ll want to sneak in some links back to your website, of course, but make sure that you don’t make it look too promotional or spammy. You want to make it more in line with an informative piece.
当作品上映时，通常会与合伙企业免责声明，您可以在博客文章和社交媒体上与客座博客的关注者和评论者互动，并帮助回答问题，将其引导到您的网站等等。
4. Brand Ambassador Programs
品牌大使计划是有影响力的合作中最受欢迎的类型之一，这是有充分理由的。品牌大使将长时间使用您的产品或服务（或持续的，取决于协议），并在线推广产品。
Companies will pick brand ambassadors to share daily, weekly, or monthly posts about your brand product or service. That might also mean showing up at company events, sharing freebies, hosting giveaways, and more.
Brand ambassadors will become the face of the company, in a way, and better promote the brand. Before you jump at the opportunity to have a brand ambassador, keep these points in mind:
- 最好只有在您与影响者建立关系并了解他们将如何以其他方式与您的产品互动后，才提出品牌大使关系。
- Make sure your beliefs align with the influencer’s beliefs. It’s important to make sure the aesthetics and values align to ensure a more seamless collaboration.
- 制定明确的准则，以确保没有混乱或未来分歧。在许多情况下，最好为所有在线和离线促销制定计划
- Communicate regularly with your influencers to get updates
- 品牌商品是您合作的重要组成部分。不要只是发送产品 - 也发送商品！确保分享任何商品，在本地活动中共享的样本以及其他可能使您的影响者更有效的商品。
- 为您的影响者设置自定义折扣代码，以跟踪他们的进度并鼓励客户。
5. Gifting Items
You may have seen influencers show off their gifted products on social media. Gifting items for free is a popular technique by many companies to get their products in front of more eyeballs. It’s not free to you, of course, but you only pay for the cost of the product - and nothing else.
Publishing companies have been using the gifting technique for years and years to sell their books - and it works! Other companies have found success with gifting, too. SkinnyMeTea gave away lots of their products to influencers, who later posted about them.
One thing to keep in mind with gifting: gifting a product, for free, does not mean that the influencer has an obligation to post about your product. In fact, in many situations, influencers might not post about your product, especially if it’s not relevant to your brand or if the product isn’t good enough.
If the product really isn’t good enough, the influencer might even be upfront and honest and may trash talk your product.
The best advice? Gifting works best when you target the right influencers with similar values. You should try and build a relationship with them first, through commenting or sharing their content.
6. Takeover Options
收购是品牌合作的另一个流行选择 - 与品牌大使计划相比，承诺要少得多。有影响力的人接管您的帐户可能不会立即使您受益，但比您想象的要有效得多。
作为一家企业，您不断努力为您的网络创建社交媒体内容。您可以与有影响力的人合作创建内容，而不是不断尝试创建新内容。在收购过程中，影响者将代表您创建和发布内容。
Takeovers work well because the influencer will produce interesting and relevant content for your brand - and even drive their followers to your page.
Before jumping to do a takeover, keep these points in mind:
- 有两种方法可以进行收购：一个完整的帐户收购，影响者将完全访问您的帐户，或者部分收购，影响者将向您发送内容并代表您的帐户发布内容。
- When picking an influencer for your takeover, pick someone who you have work with before and someone you trust.
- Choose the appropriate time frame for your takeover. Takeovers can last a day, a week, or longer. The time frame will depend on the campaign ideal, strategy, and your influencer.
Conclusion
无论您选择的合作类型如何，都必须找到适合您产品的影响者。抽出时间为您的品牌选择最佳影响者，概述明确的准则，并为有影响力的空间提供魔力，这将建立可能的最佳影响者合作。
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