Influencers have been popularly used to promote brands and products through sponsored社交媒体上的帖子。Usually, this involves product placements and brand mentions, and the influencers generally get paid per post. But brands are also realising the effectiveness of working with influencers to promote events.
This could be anything from brand events and conferences to influencer events and concerts. The partnership works because influencers can help boost visibility and engagement around the brand and event.
根据Launchmetrics，有28.1％的营销人员宁愿主要与有影响力的人合作。和41.6％的人更喜欢与有影响力的人合作进行产品发布。基于这项研究，事件是营销人员实施其影响者营销活动的第二个最受欢迎的方案。金博宝188备用网址
但是，您不能只是邀请影响者参加您的活动，并期望魔术发生。您需要仔细制定整个合作伙伴关系，以确保其产生您想要的影响。
在这篇文章中，如果您要通过有影响力的营销来促进活动，您将发现一些基本步骤。金博宝188备用网址让我们来看看：
如何使用影响者营销来促金博宝188备用网址进您的活动：
＃1：使用值得Instagram的装饰
您邀请有影响力的人参加活动的主要原因是，他们可以通过在社交媒体上谈论它来为您推广。但是您需要记住，如果这些图片看起来不好，这些影响者将不会分享活动中的图片。他们有一个要维护的图像，这意味着他们需要始终分享视觉上吸引人的照片和视频。
如果照明不好或装饰太俗气，则无法拍好照片。无论哪种方式，您的影响者可能不会太热情与他们的追随者谈论您的活动。
因此，至关重要的是，您使用值得Instagram的装饰并确保适当的照明图片和视频。这样，您甚至不必告诉影响者拍照。他们将主动分享故事，照片和现场直播，以向他们的追随者讲述他们被邀请参加的“令人敬畏的”活动。
即使这是这种事件的类型并不真正要求全面的活动装饰，您仍然应该确保有影响力的人可以拍摄好照片的机会。这意味着您应该拥有良好的照明，并确保活动的其他方面是完美的。这可能包括您的活动配件，位置卡，食物，横幅，桌布等。
Boudin SF希望吸引更多的人流量到其南加州的夏季烧烤活动。因此，他们决定邀请有影响力的人参加以卢奥为主题的“猪外”事件。他们将醒目的活动装饰放在一起，并创建了自定义标牌。
他们还组装了品牌赃物袋。再加上值得流口水的食物表现，有影响力的人创造了有关面包店和活动的大量内容。
Overall, they created 50 social media Stories and dozens of quality images. All of the influencer-generated event结果产生在150万印象中，其中425k无薪。
#2: Study Your Guest List and Your Audience
You can’t get just any influencer to promote your product through sponsored posts. Likewise, you can’t invite just any influencer to your event. You need to make sure you invite influencers who吸引您的目标受众and your event attendees. This means you should carefully study your guest list and your social media audience.
Look at their demographics and try to identify which influencers will be most ideal for your event. You can even ask your audience directly through polls and surveys on social media. You could put together a few celebrities and influencers, and ask your audience to choose their favourites. Based on their responses, you should be able to gather some information on the kind of influencers they look up to.
If your guest list features important people and celebrities, you could also do a quick check on social media to see if there are any specific influencers they follow. This might also help you gain a better understanding of whom to invite and whom to avoid.
＃3：让他们生成事件前的嗡嗡声
在许多情况下，您可能希望有影响力的人甚至在开始之前谈论该事件。他们可以分享邀请的照片以及要穿什么。或者他们可以分享有关活动的信息，以提醒他们的追随者。这将有助于引起嗡嗡声和兴奋，并让人们收听更多与事件相关的内容。
Pre-event buzz is especially important if the event involves some type of audience involvement such as product launches, concerts, etc. You might need to generate pre-event buzz if you want to drive higher attendance or you need audiences to take some action soon after the event. This could be anything from visiting your store to buying your newly-launched product.
每年，华盛顿州都会观看全国樱花节，以庆祝日本将樱桃树赠送给美国的礼物，他们总是以一个名为“粉红色领带派对”的聚会开启节日。
对于11Th2017年年度聚会，他们邀请当地影响者帮助促进该活动。这包括当地媒体人物，例如ABC7的Michelle Marsh，Karen Huger的Real Housewives of Potomac，以及超过50k Instagram追随者的本地设计师Paul Wharton。
每个影响者在活动开始前至少发表了一个促销职位，以及活动期间和事件发生后的更多职位。他们获得了与事件前接待处的免费入院。所有这些promotion resulted总共有750多人出席，增长了25％。
在下面的屏幕截图中，您可以看到如何保罗·沃顿在他的Instagram上推广了该活动。他提供了有关活动的详细信息，例如时间和日期，场地，门票费用等。这使他的追随者更容易在购买票之前获得所需的所有信息。
#4: Have Them Share Event Content
As mentioned earlier, the whole point of inviting influencers to your event is so that they will talk about it. You should brief the influencers beforehand and encourage them to share photos and videos of the event with their followers along with the事件标签。
They could even share a live feed or share Stories to document their experiences. Not only should they share content about the event once it ends, but they should also share content during the event to let their followers in on the experience.
实时活动内容和故事可能是维持真实性的好方法。有影响力的人将在实时捕捉时刻，并发布未经编辑或喷枪的内容。因此，他们的观众可以真正感觉到参加活动的一部分。这是吸引观众参与并使他们更接近您品牌的好方法，尤其是在活动不向公众开放的情况下。
可食用精油品牌Bai希望提高圣地亚哥和洛杉矶的品牌知名度和销售。他们开展了一个影响者的营金博宝188备用网址销活动，并决定通过举办有影响力的活动来扩大它。
在活动中，他们使用精油创建了定制的鸡尾酒，还将食用精油棒放在一起。他们还举办了诸如现场壁画，梅森罐装装饰，临时纹身等活动。
除了30位已经成为竞选活动的影响者之外，带来的活动39 more influencer participants. These influencers generated 260+ social media posts about the event, which resulted in 821,577 impressions. They also shared Instagram Stories during the event, helping them reach an average of five frames per Story.
＃5：结束后共享事件内容
有影响力的人创建有关活动的内容是扩展您的影响力并吸引新受众的好方法。但这还不够。您还应该在事件结束后很好地创建和共享有关事件的内容。这个想法是展示有影响力的参与者，这将有助于提高您的信誉并吸引您现有的受众。
If you had any professional photographers for the event, you can share those professional photos on social media and your blogs. These images will look enticing, and help generate fear of missing out when coupled with a few sentences explaining what happened at the event.
这可能推动更多的人参加你的下一个event if it’s open to the public. It can also convince many influencers to join your campaign in the coming months after they see how legitimate you are.
You can also share the photos taken by your influencers during the event. You could repost them to your brand’s social media profiles or share them in your Stories. This will give some visibility to the influencers as well while helping you engage your existing audience. But make sure you get the influencers’ permission before you share their content.
Conclusion
These are some of the best ways to use influencer marketing to promote your events. Don’t forget to carefully plan your campaign and invite the influencers well ahead of time (at least three weeks in advance). They’re busy people with tight schedules, so you need to make sure they can free up their time to attend your event. And if they reject your invitation, you will have sufficient time to look for other influencers to invite.
