25 2023年最佳电子商务网站设计示例

Virtually anyone with some technical skill can design a website these days. Thanks to thedifferent e-commerce platforms可用的是，您不再需要精通HTML和CSS之类的东西。大多数电子商务平台将帮助您创建购物网站并快速在线付款。188滚球地址

Though, what you do need is some inspiration and basic understanding of what good website design is all about. To help you with the inspiration part, we have created a list of 25 best e-commerce website designs.

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25 Best E-commerce Website Design Examples in 2023:

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1.Thesus(formerly Alice + Whittles)

Thesus销售永恒的高质量鞋类。因此，对于他们来说，非常依赖产品摄影是有意义的。然而，使他们的网站与众不同的是，他们不会陷入无休止的照片使他们的网站混乱的陷阱。在清洁设计的帮助下，他们的网站传达了产品可以交付的价值和质量。他们还强调，通过突出他们的免费送货，免费退货政策和无利息分期付款计划来与他们一起购物是多么容易。这有助于灌输可能仍然对在线购物的访客中的信任。

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2.Allbirds

Allbirds is an apparel store that is all about sustainability and being eco-conscious. What makes their website design noteworthy is the copy, call-to-action prompts and product photography. They include high-quality photos of their apparel in action, while the copy, “Break a sweat, not the planet” and “running shoes made with natural materials” focuses on what sets them apart from other apparel. Though, they realize that consumers do not just want to take their word for it and also remembered to include their Certified B Corporation badge to build trust. Thecall to actionswork because of their simplicity which makes shopping easy.

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3.阿兹台克足球

Azteca足球的设计有点非常规。他们决定为访客提供更多精品店体验，而不是去在线商店的感觉。他们实现这一目标的一种方法是使用生活方式镜头，而不是仅仅是产品图像。

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4.Bliss

Bliss的网站由BigCommerceand was one of the platform’s Best Overall Design finalists in 2020. The use of bright colors creates a fun energy. Just by interacting with their site, you will feel cheerful and energized. Now, just imagine what you will feel like after you have actually used one of their skincare products.

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5.祝祝好

Based in Detroit, Bon Bon Bon sells artisanal chocolates. They are not shy when it comes to the use of color and their bravery pays off. Their website design effectively communicates their creativity and successfully captures the spirit of the company. From the home page to the cart page, it is fun to interact with their site.

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6.Chubbies

Like many of the other website designs in our list, Chubbies is also not afraid to embrace color. After all, if your products are so colorful like the shorts they are selling, it would be silly not to show your true colors. It also uses clever, witty copy. On their home page, they list all the things that they believe in like weekends, “that ‘short shorts’ is a redundancy” and, ultimately, their product. All in all, it is a great example of how copy and visuals can communicate the values of a brand.

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7.交叉

交叉’s aim is to introduce the masses to a fun fitness experience. According to the team at Crossrope, they are trying to sell more than simply jump ropes. Instead, they want to introduce their target audience to a unique experience that will help them to achieve their fitness goals. That is why the use of video on their home page works so well. Not only do users find videos more engaging, but this medium allows them to show visitors first hand how their product works.

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8.Cruisemaster

While Cruisemaster’s website design is a lot busier than most of the sites discussed in our list, it is still effective. They went for a more informative approach. The product pages use elements like banners and boxes to emphasize all the benefits that their products offer.

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9.Cutter & Buck

刀& desi赛珍珠的网站gn is a great example of navigation that is easy to follow. It also shows how you can use your design to emphasize the diversity of your range. It might be simple, but that is what makes it so strong.

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10.Decibullz

Decibullz’s website design shows how larger images can be used effectively. Though, to achieve this, you need to have a fast and reliable website. While many of the website designs discussed in this list use plenty of vibrant colors, we love their website equally for its effective use of only black and white. The contrasting colors also really help to let the call-to-action buttons stand out.

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11.Dick Moby

In this list, we have included many website designs that focus on color or photography. While Dick Moby’s website uses both these elements, their site is also a good example of how you use other fun elements like patterns to create a unique feel.

我们也喜欢这个网站，它重点是如何使用副本来强调您的品牌故事。迪克·莫比（Dick Moby）以生态意识的消费者为目标，一旦您落在他们的主页上，他们就会明确说明这一点。

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12.Frank Body

如果您正在寻找副本的灵感，请务必查看弗兰克的身体。这是一个很好的例子，说明如何使用针对一个有趣的年轻目标受众的真实品牌声音。另外，如果您不喜欢使用太多鲜艳的色彩，那么他们的网站设计就是一个很好的例子，说明单色方案如何同样引人注目。

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13.fronks

If you are searching for something slightly more out of the box, be sure to check out what Fronks has done with their website. They made sure that their site focuses on who they are and their products. The design is clean, modern and simple (just like their products). Yet, by not including the whole product, visitors are intrigued to want to click (and when they do they are treated to some interactive elements).

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14.赫柏

如果您要在线销售，尤其是时尚物品，高质量的照片至关重要，因为这是客户能够看到您的产品的唯一途径。因此，Hebe确保他们的产品照片将成为脱颖而出的元素。我们也喜欢他们选择的字体。这是不寻常的，这有助于品牌认可。

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15.Home Science Tools

If you have a lot of different products that your e-commerce store sells, it can be challenging to guide your visitors to the product(s) that they need. Home Science Tools solved this problem by displaying product categories and using custom elements like “Shop by Age”. Thanks to the well-organized categories, visitors can quickly find new science projects that the family can enjoy. It just shows you that good website design is not (rocket) science.

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16.Jackie Smith

What we like about Jackie Smith’s website is that it shows how bright colors do not have to be limited to visuals. You can also be bold and use it for your font. The black call-to-action buttons stand out clearly against the brightly colored backgrounds.

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17.Mahabis

Mahabis是一个很好的例子，说明如何使用图像的幻灯片来介绍您的产品系列。总而言之，设计是干净的，可以轻松遵循。通过充足的空白，可以进一步增强干净的外观。

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18.The Mountain

Just like Bliss, The Mountain also turned to BigCommerce for their website design and the result was that it was named one of the finalists of best overall design. Lindsey Reis, the marketing manager at The Mountain, knows that their target audience really likes to save money. So, for them it is important to create a sense of urgency via their website. Their website design is a good example of how you can use banners and pop-ups to highlight clearance sales, deals, coupons, etc.

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19.Muroexe

We love how Muroexe has used the grid format to display their shoes. Not only does it make it a lot easier to browse, but it also helps to highlight the products. Another feature that we love is the liberal use of white space.

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20。Physiq服装

Similarly to Azteca Soccer, Physiq Apparel is also a good example of how to use lifestyle photography. The product grid makes sure that the focus remains on the product and, ultimately, makes it very easy for visitors to browse their range and buy the items that they need.

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21。优质茶

A sophisticated drink like tea requires sophisticated website design. This is exactly what Premium Teas e-commerce store achieved with the help of ample white space. The design is clean, modern and uncluttered. It is easy for visitors to scroll through their selection of teas and if they need more information they can simply click on a specific product and they will be redirected to a detailed product description.

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22.Renogy

For Renogy, it was important that visitors can find the product that they are searching for easily and quickly. So, to help customers on their journey, they made sure to include important product information. The product photos feature different angles to give people a 360-degree view of a particular product, but if visitors need more information they are also given the opportunity to download instruction manuals, product specifications and warranty details. Their product toolbar is also more extensive to help customers who already have a pretty good idea of what they need.

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23.Simply Chocolate

总部位于丹麦的哥本哈根，简单地出售巧克力。虽然他们的产品可能不是那么独特，但他们的网站设计肯定是如此。当您向下滚动他们的页面时，在页面中间弹出的新巧克力棒向您打招呼（或相当诱人）。在屏幕顶部，如果您想将其添加到购物车中，它们会列出成分和按钮。您还需要什么？

What we also like about this design is how the color of the background changes each time that a new chocolate bar is introduced. It is a great way to help highlight your individual products and keep it interactive.

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24.Skullcandy

Skullcandy’s website is a great example of how to use color effectively. Their website design also strikes the right balance between text and visuals. The use of high-quality product photography helps to communicate to visitors that this brand is all about quality. All in all, the website is easy to use and offers a seamless experience for visitors by keeping them engaged at every part of the journey.

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25.Zugu案

如果您正在搜索如何包含产品，其功能和社交证明的示例，则Zugu案可以有所帮助。他们的主页需要更长的格式，以确保所有重要信息共享。