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业务的未来与客户体验有关。在2023年，公司将比以往任何时候都更加关键above and beyond what's expected他们的客户。最近的一项调查表明60%在与公司开展更多业务的客户中，他们的选择归因于良好的客户服务。这可能低于2017年的68％数据，但仍然表明，各个行业的一半客户都喜欢提供出色的客户体验的公司。
最佳的客户体验平台来发展您的业务：188滚球地址
What is Customer Experience (CX) Management?
客户体验管理involves designing opportunities for customers to send feedback and for the brand to respond accordingly. The process helps achieve customer satisfaction, especially when something needs to be resolved about the product or service you are offering.客户体验管理也可以提供什么类型的impr品牌ovement can be made to the product or service.
客户体验已超过价格和产品作为关键品牌差异化的人。尽管这一重要性不能忽略，但同时参加几个担忧会使任何员工不堪重负。品牌需要自动化的客户体验软件来填补空白。
良好的客户体验平台使您可以组织，自动化和收集数据见解，以有效地为客户服务。客户体验工具有助于快速回应问题和使用收集的数据来满足当前客户。了解客户服务的重要性，经理可以通过投资客户体验工具来重定向品牌的优先事项。
What to Look for In Customer Experience Platforms
Selecting the right customer experience tool can be difficult amidst the many options. Here are key features and considerations to inform your choice.
Multiple Survey Contact Methods
When it comes to customer service, the brand has to have multiple points of contact - via phone, email, SMS, embedded in-browser, and social media like Messenger. Some tools insert the surveys into employee emails.
通过在各种渠道上可用，您可以使服务更容易访问，并获得更广泛的客户响应。客户体验工具还必须超越收集反馈。应该在这个问题上采取行动，发起另一轮反馈。关闭反馈的循环的过程展示了您的品牌的可靠性以及您对实时客户反馈的响应方式。
Customizable Templates
Customer experience must feel and look cohesive to your existing brand assets. Look for software that allows personal notes, multilingual surveys (if needed), and editable names and titles. Paying a premium for flexibility ensures that your customer service aligns with the overall branding.
Customer Journey Mapping
客户体验管理帮助品牌了解其客户旅程。该过程可以深入了解特定的接触点，以便制定最佳策略。在引入新功能时，映射数据也至关重要，因为无缝对话的反馈会教育公司对其客户最重要的事情。
Feedback Segmentation and Analysis
Customer experience platforms can provide a holistic and segmented set of data that marketers can use. These segmented data help the brand evolve and understand what's right and what needs refinement in customer experience. For instance, are there specific locations that report a better experience? Is one product getting negative reviews while others keep customers satisfied? Customer experience management provides answers for continuous improvement of the brand.
APIs and Integrations
There's little use for CX management software if it does not integrate well with the company's existing applications. For instance, your help-desk software should allow bundled options with the customer experience survey. Analysis reports should also be collected as one, even with add-on tools, to prevent any struggle with aggregating and interpreting the data.
2022年的顶级客户体验平台188滚球地址
Here is our list of the best customer experience platforms in 2022 for more efficient and scalable customer experience management:
1.SurveySparrow
SurveySparrowenables brands to address customer queries using the built-in support ticketing system, map customer journeys, and ultimately close the customer feedback loop.
该平台具有对话样式接口，可将摩擦降至最低，并推出NPS调查以立即收集客户反馈。该设置采用非常用户友好的界面，即使是非技术人员，也可以轻松进行调查。
You have the option to automate and customize the surveys when needed. Brands can also create chatbots with minimal coding experience and provide engaging surveys, as well as customer feedback through SMS, email, WhatsApp, and other channels convenient for customers. The surveys can be visualized on any device, which boosts accessibility for customers.
What’s great about SurveySparrow is how the customer experience surveys feel just right – nothing overwhelming for the customers who may be put off with too many surveys. The platform offers a trial version, and the basic plan starts at $19 per month.
2.销售队伍
销售队伍is among the best customer experience platforms for both small and large businesses. The tool has a fully integrated CRM platform that can unify your marketing, sales, customer service, and IT in one platform.
Concerning the customer experience, Salesforce has a scalable and flexible design that integrates smoothly with your existing website and channels. Stats note that Salesforce users enjoy as high as a 42% increase in forecast accuracy and a 34% increase in sales. The customer 360 system is their top tool for delivering reliable and personalized customer experience surveys and feedbacking model to address important end-points of your brand.
销售队伍also has robust analytical capabilities. Not only is the survey setup and integration convenient, but brands are also able to gather useful data on customer experience management. However, the custom fields can be confusing for beginner users; pulling reports and generating analytics is a bit more complicated than other platforms.
从价格上讲，Salesforce有免费试用，付费计划的基本计划为25美元，专业人士每月75美元，企业级帐户每月150美元。
3。Freshdesk
Freshdesk is another globally trusted customer experience software that offers features to make CX management more efficient. The cloud-based software supports small businesses and enterprises in delivering stellar customer support.
Freshdesk具有一项自助服务功能，可以与您的工具集成在一起，并允许使用AI-Power的聊天机器人。该工具转换通过不同渠道提出的请求，为您提供统一的票务分辨率。
The platform enables automation that will allow you to cut time off repetitive tasks, like assigning, linking, and categorizing tickets. You can even create personalized customer portals, mobile field service, time tracking, and more.
Freshdesk也是市场上最负担得起的工具之一。该服务最多可容纳10名代理商。基本增长计划每月每月费用15美元，而专业人士的价格为每位代理49美元。
4。LiveAgent
Live Agent is one of our top picks as it has everything from robust communication tools to analytics. This customer experience platform streamlines communications, creates customized functional surveys, improves customer interactions, and, ultimately, customer satisfaction.
Live Agent具有强大的票务软件，可以统一通过不同渠道提交的所有票务。它具有本地实时聊天功能，客户门户，内置呼叫中心等等。此外，它可以与应用程序，电子邮件，知识库和社交媒体网络连接，因此您可以使用一个仪表板。
该平台令人敬畏的是，它使用户可以通过可建造的客户门户使用自助服务。这些AI驱动的功能消除了较长的等待时间，并提供了有价值的数据以改善品牌的服务。也有强大的集成功能，非常适合与当前的业务和网络应用一起使用。
5.杂物
杂物is an AI-powered experience management platform that supports brands in gathering critical customer feedback data and turning it into actionable information. Medallia works by having an AI-powered customer experience platform based on the cloud. Through it, you can easily gather and interpret tickets. The platform helps uncover themes and satisfaction drivers from all unstructured data.
Medallia使用建议的动作功能来组织建议并使用深度学习来帮助您的品牌满足所有可行的建议。它还具有风险评分技术，该技术确定了高危客户以保持高客户满意度。
虽然初学者的导航可能有一些学习曲线，但Medallia提供了最大化实时反馈并与当前应用程序完美集成的能力。Medallia具有免费的试用期权和高级利率，取决于您公司的首选功能。
6.Qualtrics
Qualtricsis among the most trusted customer experience tools around. Millions of users rely on their software, including Nike, Netflix, and Tesla. The software is a good balance of customer analytics and retention features. One notable element is the easy-to-navigate dashboard that can be customized according to your feedback channels. Brands can create comprehensive customer profiles data-driven from surveys. Meanwhile, the NPS streamlines the entire customer experience management.
Qualtricshas a real-time dashboard updating system, complete with automatic notifications and closed-loop ticketing to analyze and address all concerns in one go. The platform performs a closed-loop follow-up for customer feedback. This helps brands converse seamlessly with customers while preventing delays and errors.
这个客户体验平台收集了有关市场研究，客户声音，员工参与度等的数据。最重要的是，它与Salesforce等其他CX应用程序很好地集成。在CX工具方面，Qualtrics的面积更高，每位用户每年为$ 1,500。但是它有一个免费的试用计划，可以让品牌在提交高级计划之前对其进行测试。
7.Zendesk
One of the leading customer experience tools for years now, Zendesk elevates customer connection and service for startups and Fortune 500 companies. The tool lets brands customize a help desk, call center, and live chatbot software depending on what’s preferred.
Zendesk Sunshine是公司开放的CRM平台，可允许客户细分，反馈管理，调查管理和分析，预测分析和多渠道收集。仪表板易于浏览，并且非常友好。
这个客户体验平台改善了公司的票务系统，知识库，社区论坛等。它还有40种用于您的翻译需求的语言。该品牌的帮助台，安全和客户分析都在此单个平台内解决。Zendesk的每位用户每月起价为49美元，并将套件专业人士每月收费99美元。
8。Freshworks
Freshworks is a relatively new software that has earned the trust of many businesses and enterprise-level companies. This is an all-in-one tool that has a built-in phone and email feedback channel, automation features, and visual sales reports.
This customer experience platform offers Freshworks 360 – a convenient software suite that allows engagement across the customer journey. It’s a 360-degree view of leads, giving sales staff reliable, real-time data to understand leads better at every stage of the pipeline. Freshworks has a drag-and-drop UI, accurate reports, and great outbound templates, so you don’t have to purchase separate software for email marketing.
Some extended features also include conversion optimization with heatmap and session replay, funnel analysis, and A/B testing.
The platform has two rates, $19 and $29 per month, for the respective cloud-based capabilities.
Conclusion
In the customer-driven world of commerce, cultivating a loyal customer base means continuous growth for the brand. It can be next to impossible to cater manually to each customer's need efficiently; hence, you need a reliable customer experience platform that can enhance customer support and engagement across all channels.
优质的客户体验软件可以提供预测分析，将所有客户门票组织到一个报告中，并让品牌确定购买行为模式以及如何改进它们。它有两种方式使您的公司受益：您正在改善客户服务，同时，不断学习客户的需求。了解这些见解可以使您比那些不优先聆听客户的反馈的人优势。
频率uently Asked Questions
What is a customer experience platform?
A digital customer experience platform is a technology solution that helps companies manage, measure, and improve customers’ digital experience.
What are the 3 main components of customer experience?
The three primary components of the customer experience are:
- Discovery
- Engagement
- 送货
什么是客户体验应用程序？
Customer experience software is an application that helps manage customer feedback. CX software helps improve customer experience and can help with client retention, loyalty, and product repurchases.
What is CX provider?
CX提供商是客户体验提供商软件。它有助于定义人们与您的产品和服务之间的关系。
什么是云残雪平台?
云客户体验软件或CX平台是云上的一项服务，可帮助组织连接和理解其应用程序。这些平台可以188滚球地址帮助公司了解其分析，自动化流程和其他数据。
