如果您曾经参与过会员营销,你可能已经听说过CPA营销。But what is it and how can it help you elevate your brand to new heights?
2023年CPA营销的综合指南:
什么是CPA营销？
CPA, otherwise known as cost per action or cost per acquisition, is an advertising or affiliate marketing model that involves paying your CPA partners a determined commission after a sale occurs or a desired action is completed. With the right affiliates and the right audience, CPA marketing can effectively deliver results. Instead of just driving impressions and clicks, CPA marketing can generate leads and push conversions, enabling businesses to scale up.
对于分支机构，CPA营销可以扩大通过广告赚取的潜力。大多数会员营销人员与不同的公司合作，以使其内容和CPA报价多样化，这使他们可以为其追随者或现场访问者提供选项，以及各种解决方案，以解决其独特的痛苦点。
CPA marketing has three main categories:
每次销售
正如该术语所建议的那样，每次销售是在访客使用您的会员链接并通过合作伙伴网站进行购买时，您将获得营销人员的付款。
Pay per Action
Affiliates get paid for the leads they’ve generated. Pay per action involves a set of actions that a visitor must perform or complete, such as watching a video, filling out a form, or signing up for a free trial.
经常付款
如果您可以定期将新订阅者吸引到您的合作伙伴网站上，则可以从每月订阅费中获得定期佣金。
CPA网络
CPA networks act as a bridge that links advertisers and publishers. They specialize in implementing cost-per-action campaigns and are the agencies that determine whether or not you’re a legitimate business that can send qualified leads to them.
由于在线赚钱而不一定要出售商品的前提是如此吸引人，因此CPA营销往往会被利用。由于其严格的标准和要求，加入CPA网络可能具有挑战性。但是，这并非不可能。这里的关键是要保持透明，并采取积极的措施，可以帮助您接受。
CPA networks aren’t just for experienced affiliate marketers. They’re great for beginners as well. And while joining one can be a bit tricky, it does have a lot of benefits, including:
✅支出相对较高
✅Low barrier to entry—affiliate marketers can start with little to no upfront investment
✅A wealth of CPA offers
✅您可以根据自己的专业知识或利基市场过滤的列表
If you’re planning on joining a CPA network, here are some of the best networks for advertisers and publishers. Some of these networks have a minimum payment threshold ranging from $35 to $100:
在实施广告系列的过程中，CPA网络的报价和提供条款可能会改变。这意味着在达到目标投资回报率（ROI）之前，您可能会浪费时间和金钱。
此外，这些网络为其服务带来了一部分利润。如果您想增加获得更高ROI的机会，则可能需要查看迎合特定利基市场和流量来源的内部计划。
关于如何被CPA网络接受为会员营销人员的3个提示
Create a website
如果您还没有网站，那么现在是创建一个网站的最佳时机。构建一个反映您的品牌以及您作为会员营销人员的技能和经验的网站。您可以使用WordPress，它是开源且易于使用CMS平台。另外，您可以雇用其他人创建和设计您的网站。
Use your domain name in your email
You might also want to consider creating an email that includes your domain name and looks like this: “[电子邮件保护]”。一些CPA网络可能会立即拒绝使用免费电子邮件地址的应用程序，因为这些应用程序易于创建，并且不提供您实际拥有该网站的验证。
Start with your local CPA networks
如果您刚刚刚开始，最好开始应用于本地或较小的CPA网络。一旦获得足够的CPA营销经验，您就可以申请更大，更受欢迎的人。较大的CPA网络通常还会收到大量应用程序，这可能使您更加艰难。
一旦接受了CPA网络，就可以开始浏览适合您利基市场的优惠。选择要约后，您可以在网站上开始推广它们。
CPA Niches
Whether you’re starting a blog or selling on Amazon, focusing on a niche is one of the most effective ways to gain organic traffic while establishing yourself as a subject matter expert.
并非每个利基市场都有盈利的潜力。作为会员营销人员，您必须找到一个有利可图的利基市场，您可以在这里擅长。以下是一些值得考虑的CPA营销领域：
Mobile apps
健康
金融
Relationship
Jobs or Career
鉴于这些都是大类,opt to choose smaller sub-niches to create more personalized content. For example, if you’ve chosen the health niche, you can focus on sub-niches such as weight loss, fitness, or skincare.
找到你的利基
有了各种各样的利基市场，您如何才能找到最适合您品牌的壁nir？除了根据您的专业知识挑选利基市场外，您还必须考虑具有众多受众和常绿的感兴趣领域。
Research is key
Research is imperative when finding niches. Thankfully, there are plenty of tools you can use, such as Quantcast and Google AdWords. These can help you generate statistics and analytics that you can use to gain more insight on the market.
使用Google AdWords
Google AdWords的关键字计划器使您可以过滤利基关键字，并通过每次点击来检查其性能和潜在的盈利能力。
查找CPA优惠
您可以探索第三方网站，例如Obrovault，以在利基市场下找到相关的报价。这些平台使您188滚球地址能够通过流量来源和付款模型来过滤结果。考虑到这些网站上的大量报价，最好选择享有声誉的项目，以避免访客离开您的网站的风险。
加入CPA网络
CPA网络，例如亚马逊员工，使您可以访问大量的报价，甚至还提供慷慨的佣金。许多CPA优惠要求您加入他们的父母网络。虽然加入一个人可能会为会员营销人员带来回报，但进来并不总是那么容易。
CPA营销与会员营销
CPA营销是一种会员营销。
In the former, you’re paid every time you generate a lead or when someone completes an action, which doesn’t necessarily require a visitor to buy anything from your affiliate network. In affiliate marketing, you get a commission only after a visitor makes a purchase.
How Does CPA Marketing Work?
We’ve already established that CPA marketing operates on a cost per action basis. As the marketer, you’re free to choose which offers you want to promote, which can either be cost-per-sale (CPS) offers or cost-per-lead (CPL) offers.
The process itself is pretty straightforward:
您注册了CPA会员网络，您可以在其中找到广告商或供应商的CPA优惠。
然后，您将选择要推广的报价类型，可能是CPS或CPL。
You’ll then create a landing page to which you’ll be sending traffic.
When a visitors clicks on the affiliate link on your landing page, they’ll be redirected to the original CPA offer page.
一旦访客完成了所需的一组措施，可能包括购买产品，注册免费试用或填写表格，该会员营销人员将赚钱。
CPA营销的好处
在我们的article on CPA marketing, we’ve highlighted its benefits for brands, such as:
Connecting brands with customers and generating sales
Increasing brand visibility
Being a relatively low-risk marketing strategy
除此之外，CPA营销还为企业提供其他好处，包括：
易于设置
从技术上讲，CPA营销仅需要两件事：网站和CPA网络。设置网站后，您可以加入CPA网络并开始在利基市场中寻找优惠。
没有前期付款
With CPA marketing, there’s no need to pay affiliate marketers upfront or pay them for site visits that don’t turn into conversions.
潜力赚取更高的投资回报率
It has a low barrier to entry and is more affordable in the long run. Instead of focusing on digital ad campaigns for impressions or clicks, which won’t necessarily guarantee conversions, you can instead zero in on CPA marketing.
会员营销可以提供平均客户收入58％。它也可以每个客户的平均值和平均订单值带来更高的平均值31% and 21%, respectively.
扩大您的影响力
CPA营销有可能扩大您的受众。通过合作influencers, you’d essentially be getting your products in front of more people. Manyinfluencershave already built up a huge following on their social media platforms. This allows you to diversify your distribution, which, in turn, can help your business scale up faster.
How is CPA Calculated?
Your CPA lets you determine how much it costs to acquire a new conversion. It’s essentially the value of one acquisition on the basis of your paid ads and can apply to other sales and marketing campaigns, such as sales calls and Google Ads PPC.
计算活动的CPA遵循一个简单的公式。首先，确定要计算CPA的时间段和营销活动。然后，使用Google广告的公式获得平均CPA：
Total advertising spend(or the total cost of conversions for a specific time period and/or campaign)转换总数(or the acquisitions generated for that particular period and campaign)
Note that this formula relates to one marketing channel. If you’re incorporating multiple channels for your campaigns, you have to consider factors such as:
✅用于优化和分析广告的软件
✅External marketing efforts
✅Equipment or utilities used in your multi-channel campaigns
当一起考虑时，这些可以大大增加您的整体CPA。
CPA Promotion Methods
There are different ways to promote your CPA campaigns. Here are some of the popular CPA促销方法您可以使用：
销售或着陆页
The sales or landing page serves as the first point of contact for your visitors. It allows them to learn more about the product or service that’s being promoted. To engage your visitors and to prevent getting high bounce rates, try to keep your landing page fun, simple, and informative.
You can utilize eye-catching graphics that accompany product information, or you can turn your landing page into something more interactive by adding quizzes or games.
A review website
另外，您可以将您的网站用作评论网站，在该网站上您可以从会员合作伙伴中提供产品。所审查的产品将包含链接回到您的会员合作伙伴的网站，访问者可以完成操作或进行购买。
Optimizing Your CPA Costs
How can you maximize your per acquisition costs while generating content and ads that can pave the way for more conversions? You want your CPA ads to perform well and rank high. To help you optimize your CPA costs, here are some tips you can follow:
让听众好奇
When promoting a CPA offer, it’s not enough to just create compelling ads or an engaging landing page. You also need to bank on your audience’s curiosity. Create ads that encourage them to click on your link or know more about the product you’re promoting. Try crafting intriguing content or eye-catching graphics while still highlighting the product’s benefits.
设计引人入胜的着陆页
A landing page doesn’t always have to be elaborate. It can be simple yet powerful. Moreover, it has to help your audience learn more about what you’re promoting while still being clear and convincing.
Don’t just focus on clicks or impressions
Clicks and impressions are good, but they don’t necessarily guarantee conversions. To optimize your CPA, focus your efforts on gaining conversions. Remember that your goal is to encourage your audience to perform a desired action.
2023 CPA营销最佳实践
考虑与会员经理合作
对于品牌，与会员经理合作可以帮助您充分利用CPA广告系列。他们的职责包括：
审查优惠并提供有关优先级优先提出的见解
Curating content for more effective promotion
将您与表现最好的会员联系
与您的会员协商合同
监视您的投资回报率
跟踪您的广告系列
促进了所选的CPA优惠后，您需要跟踪您的广告系列及其表现，以及可能出现的任何问题。您需要监视的一些重要因素以评估活动的有效性包括：
✅流量来源
✅PPC广告
✅Keywords or landing pages that encourage conversions
避免加入不可靠或阴暗的CPA网络
可疑网络在CPA营销世界中蓬勃发展。为了避免使用这些类型的网络，请进行彻底的研究。避免使用不良评价的CPA网络。您可以在网站上检查CPA网络评论odigger.
了解点击欺诈和骗局优惠
Unfortunately, CPA marketing isn’t immune to fraud and scams. Scam offers usually pay as little as $1 for a simple task. When researching for CPA offers, avoid promoting offers such as online flash games and get-rich-quick promos. Regarding click fraud, invalid clicks from bots can negatively affect your CPA. This can result in you spending more for your campaigns while receiving lower return on ad spend (ROAS). To prevent invalid clicks, you can consider using click fraud prevention software.
最后的想法
虽然CPA营销的前景一开始可能令人生畏，但并非总是必须的。一旦您对CPA营销及其运作方式有了很好的了解，您就可以开始加入CPA网络并促进所选的CPA报价。
成功的CPA营销活动的关键是始终保持最新状态。趋势在不断变化，您将永远竞争。在线有几种资源和工具可以帮助您了解有188金宝慱网站关CPA营销的更多信息，以及如何解决一路上可能出现的挑战。
Frequently Asked Questions
What’s considered to be a “good” CPA in marketing?
尽管没有明确的“良好” CPA的数字，但您应该朝着CPA努力，使您可以在吸引更广泛受众的同时最大程度地利用利润。
For example: you’re paying a CPA cost of $50 for a product that’s priced at $100—this might seem like a good deal, but you need to factor in other costs, such as materials and manufacturing, which can push the total CPA cost to, say, $150. This means that you’re shelling out $150 for a product that is worth only $100, incurring a loss of $50.
CPA营销在2023年仍能盈利吗？
Yes, it’s still profitable in 2023 and beyond, as long as you’re able to target the right audience and build relationships with the right influencers for your brand.
How much can I potentially earn from CPA marketing?
With CPA marketing, your potential revenue will largely depend on how much work you put in. Single conversions, for example, can range anywhere from $0.10 to $10. Rates can go higher, especially in cases where users are required to share their credit card details for a product trial.
If we’re looking at monthly earnings, you can earn as much as $1,000. The key to earning more is to be consistent with running your campaigns, testing, promoting, and optimizing your CPA offers.
哪个对我的业务更好：CPA营销或会员营销？
CPA marketing and affiliate marketing both have their pros and cons. Some advantages of CPA marketing include high ROI and relatively low risk. However, it may pay less than affiliate marketing.
The great thing about making money online is you don’t have to be limited to only CPA marketing or affiliate (also known as cost-per-scale model) marketing. If you’re just starting out, you can use CPA marketing for your business, especially if you don’t yet have a consistent source of traffic. Once you’ve built an audience, you can start venturing into affiliate marketing.
CPA营销模型涉及哪些因素？
Four factors are mainly involved in the CPA marketing model. These include: the publisher or affiliate, the advertiser or brand, the CPA network, and the consumer.
