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影响者营销中心的主要重点通常是谈论影响者如何金博宝188备用网址帮助和促进品牌。但是，社交媒体影响者并不是唯一有能力传达有关品牌信息的人。在许多情况下，其他品牌大使也可以在同龄人同等的尊重中赢得产品的美德。
品牌大使被组织或公司聘请，以积极的眼光代表品牌。通过这样做，它们有助于提高品牌知名度和销售。品牌大使体现了组织的精神，价值观和目标。
您可能想知道在哪里可以找到品牌大使以及如何管理它们。许多可以为您提供帮助的程序和工具，我们在这里查看选择。
Top 12 Brand Ambassador Tools:
1.着色
着色is primarily a user-generated content (UGC) platform. You can use it to find, curate, own, and display authentic user-generated content across all your marketing campaigns.
品牌可以利用它从15个内容渠道收集引人入胜，相关和有影响力的内容。您可以按位置，日期，参与度等过滤内容。TINT提供了强大的过滤器和自动模式技术，可帮助品牌在上线之前审查帖子。
着色helps you display carefully-moderated streams of content created by brand advocates. By placing their content on your site, or sharing it socially, you can capture users at all points of the sales funnel, engaging them at every touchpoint.
TINT还可以通过单击按钮从自己喜欢的内容创建者那里获得法律图像权利。
2.Brandbassador
As its name indicates, Brandbassador builds communities for brands. They recognize the power of customers, fans, and influencers act as ambassadors for a brand – to generate revenue, content, and awareness at scale.
他们目前与330,000多个大使合作，总人口达到2180亿人。
With the Brandbassador ambassador marketing platform, you activate your customers, social media following, and fans to drive sales and complete marketing missions for your brand. You can publish automated marketing missions for your ambassadors to complete and create buzz online and offline. Brandbassador features a dynamic and automatic reward system based on real social value. Your brand can drive sales through links and discount codes with transparent and real-time tracking. The app for the users and the admin panel for the brands automate payments, campaigns, and rewards.
主要特征：Search/Discovery, Automated Recruiting, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Payment Processing,
3.Ambassador
大使将自己描述为世界上排名第一的全合适的推荐软件。它使您能够利用口碑的力量。
Ambassador uses a four-step method:
- 识别 - 确定您要注册和细分的大使，即客户，会员，有影响力的人，合作伙伴，员工和其他倡导者。
- 注册 - 将选定的大使参加针对性和个性化的推荐活动
- 跟踪 - 管理大使；监视关键绩效指标，并优化您的推荐计划，以提高品牌知名度和推动收入
- Reward – incentivize referrals by offering and testing different incentives for different campaign segments. Automate the reward process using cash, points, credits, or gift cards.
大使是设计的，因此您可以在一个平台中运行推荐，会员，合作伙伴，影响者和倡导计划。
4.品牌代言人
品牌代言人provides tools to turn customers, fans, and influencers, into brand ambassadors. You can bring existing ambassadors and influencers to the platform, or use Brand Ambassador’s tools to find and invite new ambassadors to join and scale your team. You can create a customized registration page to sign up potential ambassadors.
Brands use a three-step process on Brand Ambassador:
- 邀请 - 邀请您的客户，朋友和追随者成为品牌大使社区的一部分
- Engage – communicate directly with ambassadors. Keep them involved with campaigns, promotions and other events you control
- Analyze – gain insight into your ambassadors’ activity and engagement. Track referrals and leads all the way into conversions.
You can keep your brand ambassadors engaged and motivated. That way, they will create content, generate referrals, and spread the word. You can select which of the content your Ambassadors create matches your needs. Ultimately, you can recognize your best ambassadors’ efforts and showcase their content on the spotlight feed in the community app.
You can even link ambassador content to the products they showcase and place them on your website. New visitors will see your ambassadors’ content showcasing your brand’s lifestyle – real people telling the story, no models in studios. Visitors relate better to products pictured in an authentic setting.
5.第一
动态信号侧重于员工的沟通和倡导。您可以使用它来创建，发布和测量一个易于使用的平台的目标通信。它使得在任何通信渠道上分发消息变得容易。
It gives every employee a voice with comments, likes, chat, and user-submitted content. You can collect meaningful feedback with targeted surveys and polls.
Dynamic Signal features one-touch employee social sharing, and you can easily measure ROI.
您可以使员工与个性化的新闻提要保持联系，以有针对性的新闻和信息，无论他们身在何处。您可以通过电子邮件，移动推送，应用程序内，SMS以及许多业务和协作工具在他们的首选渠道上与员工联系。
User-Generated Content (UGC) is vital to many firms, and Dynamic Social makes it easy to empower employees to contribute stories, photos, and videos through an easy-to-use content submission portal for company-wide involvement. However, you can easily ensure content quality with the ability to review and approve submissions before publishing.
当然，出色的沟通是双向的，因此动态的社交可以帮助您创建自定义调查或提供供稿的民意调查，以使定期的脉冲检查变得容易。可以使用游戏化，因此员工可以通过共享和提交内容等订婚来赚取可配置的排行榜上的积分。您甚至可以创建整个公司或基于团队的比赛。
6。CrewFire
CrewFire provides the necessary tools for you to mobilize your brand ambassadors on social media. It enables you to reward your fans and customers for sharing your content on Facebook, Instagram, and Twitter. Indeed, you can track and reward ambassadors for making sales using their custom coupon code or affiliate link.
One successful technique CrewFire’s clients uses is to suggest content for their ambassadors to share via their social accounts. They do this by incentivizing and rewarding ambassadors for participating. Ambassadors earn points for sharing content, which they can exchange for rewards.
首先，邀请您的粉丝和客户加入您的Crewfire团队。他们注册并连接他们的Facebook，Instagram和Twitter帐户。一旦您希望大使分享内容，Crewfire就会向您的大使发送短信和电子邮件通知，邀请他们分享您的帖子。他们可以自定义和分享帖子以赢得积分并攀升排名。
7。动员
动员provides you with the tools to recruit ambassadors for your brand. Customizable application forms allow easy capture of demographics, interests, and level of engagement.
You can then train and onboard your ambassadors. Mobilize helps you create resource centers and email flows that send the right information to aid your ambassadors to be successful.
通信仪表板使从一个地方进行许多个性化对话变得容易。
您可以邀请大使参加独家活动和特权，给他们一个连接，共享产品更新并突出胜利的地方。当您的成员快乐时，您的社区就会蓬勃发展。
8。五星
Fivestars是一个营销计划, designed to bring more customers into your store. It targets local businesses of all kinds.
Fivestars的产品满足了一系列营销需求，其中之一就是忠诚度和保留率。但是，Fivestars的心脏正在设置奖励，使客户自动加入。Fivestars将奖励自定义给客户。他们认为，如果您在正确的时间向合适的客户发送正确的奖励，您将看到您的收入飙升。
Fivestars的重要组成部分是客户获取。他们认识到，吸引新客户是您业务增长的重要组成部分，而这不一定是头痛。Fivestars的收购使本地公司可以轻松地利用一个由4000万客户的网络，这些客户热爱当地的购物。
五星understand that recommendations from family and friends might be the most effective marketing there is, yielding twice the sales of paid advertising. Fivestars’ Word of Mouth feature adds sharing to the power of customer loyalty. Every deal you send, whether trigger-based or one-time, can be shared by your loyal customers. When your customers receive a deal by text, they can share it, using a pre-populated message that includes a link to your offer. Each AutoPilot and Promotions message includes a trackable link and a call to action: “Tap to accept and share with friends.” The mobile landing page from these links allows your customers to send the deal out to their network.
9.BrandChamp
Brandchamp是关系营销软件，可帮助电子商务品牌自动化并扩展大使，影响者和会员计划，并为成千上万的参与者提供。它与Shopify，WooCommerce和Amazon Seller Center等领先的电子商务解决方案和市场集成在一起。
You can use BrandChamp to automate invitations, activities, activity verification, and reward distribution to grow your program to the scale it needs. It integrates with Facebook, Instagram, and Twitter to help you verify and approve participant activities from your dashboard in one-click.
BrandChamp’s brand ambassador management software includes a full set of tools to manage a thriving brand ambassador program. These include:
- Ambassador Portal
- Ambassador Directory
- 挑战和任务
- Dashboard and Reporting
- Activity Tracking
- Statements and Balances
- 优惠券和折扣代码
- Referral Sales
10。Zuberance
Zuberance可以帮助品牌推动正面的口碑和销售。它为您提供了创建“倡导军队”的工具。
Zuberance isn’t a self-service advocacy tool or widget. They are a complete, full-service advocate marketing solution.
他们通过简短的在线调查，社交听力和直接倡导参与来确定倡导者。Zuberance有效地构建了您的倡导者数据库。然后，他们使拥护者可以轻松地通过积极的评论，故事，推荐，社区等推荐您的品牌和产品。
They measure and optimize advocate marketing results. Plus, they give you custom reports and actionable advocate insights.
With Zuberance, you gain access to a complete platform with Advocate applications, publishing, and integrated analytics. Zuberance designs, develops, and manages Advocate marketing programs and campaigns for you, from end-to-end.
11.Hootsuite放大
尽管Hootsuite也许以其社交媒体管理平台而闻名，但它也有一些独立的计划。其中之一是hootsuite放大。这为员工提供了一种简单的方式，可以分享公司的内容，扩大其社交影响力。
Unlike most of the products listed here, Hootsuite Amplify focuses on a firm’s employees, rather than its customers. Hootsuite recognizes that a firm’s employees don’t all need to be influencers, to be able to make a significant impact socially en masse. For example, suppose a firm has 1,000 typical employees. Hootsuite calculates that they can give you a potential reach of 681,720 additional people – which is a lot more than most firms have following their company social accounts.
Hootsuite放大makes it easy for employees to share approved content across their social networks. It uses a mobile-first approach, recognizing that most employees will use their phones to access Facebook, Twitter, LinkedIn, and the like.
它还使管理人员更容易管理Hootsuite仪表板内的消息传递和测量结果。
Hootsuite has now set up a strategic partnership with Workplace by Facebook to make it even quicker and easier for employees to share brand and thought leadership content on social.
12.Influitive’s AdvocateHub
Farmitive提供AdvocateHub，他们的参与和倡导软件。它使公司可以建立一个“按需”拥护者的社区。通过个性化和游戏设计的独特组合，AdvocateHub使您的品牌倡导为客户，开发人员，员工和合作伙伴提供了有益的体验。
You can give your advocates a personalized journey with a series of customized challenges that you target, based on advocate preferences, demographics, or past behavior. An interactive activity feed provides curated suggestions for what advocates can do next—based on real-time activities and conversations happening on the platform. Challenges can educate advocates, collect feedback, share NPS surveys, or give them a mission to complete.
您可以使用AdveCocateHub使拥护者获得独家的特权，内容，比赛，奖励和机会，包括偷窥新产品，品牌赃物，在下一个活动中的VIP处理，或者有机会与C-Suite互动。提倡完成的活动，该活动可以用来攀登社区排行榜，或兑换奖励。
教授iles (which include your advocates’ social media profiles, photos, points, levels, and badges) let advocates get to know each other and see where they stack up on the leaderboard. Discussions let advocates collaborate, share best practices, plan meetups, or ask each other for help. Messaging lets advocates network privately with other members or your team.
您可以为您的AdvecocateHub提供烙印，因此它与其他面向客户的物业相匹配。本地辩护人iOS和Android应用程序为AdvocateHub提供移动访问权限，为您的倡导者提供了他们想要的灵活性。
AdvocateHub integrates with Customer Relationship Management (CRM) software, popular social platforms, and product review websites, to automatically confirm advocate activity, which makes their experience more seamless.
