8 Personal Brand Building Hacks That Will Earn You More

如果您一直在虔诚地阅读我们的帖子，那么您已经熟悉个人品牌的重要性。好的个人品牌不仅可以帮助您脱颖而出，还可以提高您的成功机会。无论您是企业家，有影响力的人，企业主，甚至是工作申请人，这都适用。

您已经看过一些excellent examplesof people with strong personal brands that set them apart from their competition. You also know some of the basics of建立个人品牌。But if you’re really going to use your personal brand to earn more money, here are a few hacks that you should consider using.

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8 Personal Brand Building Hacks That Will Earn You More:

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#1: Replace Your Selfie With a Professional Headshot

如果您仍在使用自拍照或不良照片作为您的首选照片，您就不会指望人们认真对待您的个人品牌。无论是用于您的社交媒体个人资料图片，您的访客帖子作者简历还是您的网站生物；花费您的时间和金钱来获得专业的头像。

但这不仅仅是您应该考虑的照片的质量。您还应该花一些时间来改造如何在照片中定位自己。如果您打算使用自己的个人品牌来赚取更多，则需要赢得人们的信任，以便他们要么想雇用您或从您那里购买。以及您如何在照片中展示自己可以为您带来一切。

You’ll need to look friendly and approachable as well as trustworthy. In other words, you need to replace that frown or poker face with a smile in your professional photos.

Belgian and Dutch researchers recentlyconducted a joint studyon the role of facial expressions and body language in negotiation. They found that people who looked happy were considered to be more honest and reliable than people who looked angry, regardless of what they were saying. So the happier you look, the more trustworthy you’ll appear to prospective clients and employers.

看看雅致的专业照片Carole Ann Rice’s website, for instance. Not only is she smiling, she looks relaxed and peaceful, making her look like someone you can trust to coach you.

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＃2：让您的内容进行谈话

Aside from your photo, your content is another factor that people will consider before they make a decision about your personal brand. The level of professionalism that you exhibit through your content can give people a fair idea of whether or not you know what you’re doing. It also helps them decide whether they’d like to work with you.

当您通过内容分享您的专业知识时，您将为潜在客户提供有关相关主题以及您的能力的宝贵信息。通过这样做，您可以将自己确立为他们可以依靠的人来提供所需的结果。

This is crucial because 81% of decision-makers conduct research before contacting a vendor to discuss a project, according to the内容营销学院。您的内容可能是研究过程中的重要组成部分，最终使他们的决定对您有利。

创建涵盖目标受众感兴趣的相关主题的内容。提供可行的想法和技巧，它们会发现有价值。他们不仅会感谢您提供帮助的信息，而且还会了解您知道自己在做什么。
It doesn’t always have to be in the form of detailed blog posts and ebooks. You can also create bite-sized information delivered through infographics and video.

比尔·科莱蒂（Bill Coletti）是拥有强大个人品牌的声誉管理专家。他没有博客，但他创建了一口大小的视频和音频内容，以使网站访问者对他所知道的以及他在工作中的表现有何好处。

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#3: Position Yourself Clearly to Be Remembered

无论你在你的工作多好,the truth remains that there are thousands of people just like you. They have the same skill sets as you and are just as experienced as you. Some may even be much better than you. There’s no way to escape this fact; but what matters is how you deal with it. Since it’s challenging to get people to notice you in a sea of competitors, what can you do to stand out?

The most effective solution is to improve the way you position yourself. Perhaps you’re still unsure of how to position your personal brand. Or perhaps your positioning message isn’t clear enough for people to understand or remember. So if you’re going to set yourself apart, you need to fix this problem.

Conduct thorough research on your competitors to see how they are positioning themselves directly or indirectly. Use this information to assess your personal brand and identify the factors that make you different from them. Is there something about your personality and interests that makes you unique? Or can you offer something that others are not offering?

Ryan Robinson, for instance, positions himself as an honest and authentic entrepreneur who cannot stand pretentiousness. He uses some profanity in his statements, further establishing his brand positioning.

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#4: Develop a Memorable Tagline

Now to make your personal brand positioning even more memorable, you need to come up with a catchy tagline. There are a lot of people who have built successful personal brands without a specific tagline. But these people are usually pioneers who managed to set themselves apart early on because there wasn’t much competition.

Now, with an abundance of competition, you need to make yourself more memorable with a tagline that people can remember and associate with your brand. Make it short, unique, relevant, and honest. You can make a list of adjectives that define your personal brand based on your values, interests, expertise, and personality. And then use this list to come up with a catchy tagline.

网页设计师杰夫·克兰斯（Jeff Krans）通过告诉访问者“网络很大”来做到这一点，因此他们需要“保持简单”。标语描述了他的个人品牌价值，即简单性。这与他的网页设计和徽标有关，所有这些都遵循简单的美学。

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＃5：创建一个脱颖而出的徽标

A brand logogives people visual cues关于品牌的身份，仅凭视力就可以帮助他们对品牌产品做出广泛的判断。它使他们对品牌的核心价值观（例如创造力，可靠性，透明度等）有了广泛的了解。反过来，他们可以对品牌的产品质量做出公平的假设。

A recognizable brand logo can also make the brand stand out, making it more recognizable than the competition. The same is true for personal brands as well. Create a personal brand logo that perfectly symbolizes who you are as an expert and an individual. Use colors, shapes, and fonts that you want to associate with your brand.

在下面的屏幕截图中查看内森·沃特金斯的个人品牌徽标。他使用了简约的几何形状和艺术色彩的混合物以及易于阅读的清晰字体。这个徽标与他作为平面设计师的个人品牌完美搭配。

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＃6：使用讲故事建立情感联系

Good storytelling gives you the power to influence your audience on an emotional level, helping you win their trust.Stories allow people与事实和情感互动，在两者之间建立强大的联系。这可以引起他们的兴趣，并鼓励他们的参与，同时获得同理心。

So it’s crucial that everything about your personal brand identity revolves around a personal story. Tell the story of how you got where are you, and why you do what you do. Was there a particular turning point in your life that helped you become who you are today?

Perhaps you used to struggle with a health condition or homelessness. Or maybe you sent out hundreds of applications that were rejected. Whatever your story may be, tell it honestly in an engaging way. You can also tell the stories of some of the people you’ve helped, so there’s added social proof to win people’s trust.

个人理财师戴夫·拉姆西（Dave Ramsey）讲述了一个令人信服的故事，讲述了他的经济斗争。他还谈到了他如何开始在金融方面发展自己的知识，这不仅是为了摆脱债务，而且要建立自己的财富并创立自己的财务咨询公司。

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#7: Participate in Twitter Chats

Twitter聊天为您的行业中的相关受众以及有影响力的专家提供了一个很好的网络渠道。参与其中以引起人们的注意并最终扩展您的网络，这最终将帮助您加强您的个人品牌。

Twitter chats are normally weekly events and they tend to last anywhere from 30 to 60 minutes. They involve people engaging in a discussion using a specific hashtag. Participants can ask questions, answer them, and provide valuable insights on the topic to be seen by other participants. So you need to make sure that you participate in chats that are relevant to your niche and interests.

使用TweetReportsto discover upcoming Twitter chat events that you might be able to participate in. The website gives you a brief idea of the topic, description, and hashtag for each chat event along with the times.

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#8: Invest in Social Media Advertising

It’s not entirely impossible to grow your personal brand organically. But it takes time and effort as well as a lot of patience. If you want to create a bigger impact, you need to make a small investment into advertising. And social media is the best platform on which to run those ads because you get to create highly targeted campaigns that will reach the right audience.

因此，唯一会看到您的广告的人是很可能对您的服务感兴趣的人。您可以付费推广您在Facebook上分享的一些帖子。或者，您可以开展广告，以推广一些产品，例如课程和白皮书。您甚至可以通过与您的内容互动或访问您的网站来向已经对您的品牌表现出一定兴趣的人进行上点名单。

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最后的想法

These are eight hacks that you can use to grow your personal brand and monetize it more effectively. Some of these ideas need a bit of time and effort, while others need a bit of financial investment. But with careful planning, you can use them to grow a successful personal brand.