There has been a considerable increase in the popularity of podcasts over the last few years. A podcast is a type of on-demand radio talk, often consisting of a conversation between a host and a guest speaker. When we refer to a podcast, we generally mean a collection of episodes, just like a television series, but without the pictures. You will find podcasts on virtually every topic imaginable, so it is no surprise that there are quite a few marketing podcasts, many of which some connection with influencer marketing.
大多数播客都是免费的，易于访问，尤其是在移动设备上。如果您是Apple用户，则可以从iTunes并在iPhone或iPad的播客应用程序上播放。Android用户访问播客的最简单方法是通过应用程序Stitcher. You can download Stitcher for both iOS and Windows if you choose. There are other播客应用程序available for Android too.
Podcasts are particularly valuable to people who are auditory learners. You may be reluctant to spend time reading a book or article, but happy to listen to some expert give advice in a marketing podcast. You can also use podcasts to multitask – you can listen to a podcast on the way to work, or when jogging.
尚未有大量影响marketing podcasts, but there are valuable podcasts that relate to influencers, along with quite a few more general marketing podcasts that include influencer marketing discussions in some of their episodes.
17领先的营销播客，每个影响者专业人员都应尝试:
- 1. Marketing Geeks
- 2.影响者播客
- 3.在线营销变得容易
- 4. Social Media Marketing with Michael Stelzner
- 5.营销机密显示
- 6. Onalytica Influencer Marketing Podcast
- 7. The Businessese Influencer Marketing Podcast
- 8. Digital Marketing Podcast
- 9. The Marketing Buzzword Podcast
- 10. Paul Sutton’s Digital Download Podcast
- 11. Social Zoom Factor with Pam Moore
- 12. Social Pros by Jay Baer and Adam Brown
- 13.营销学校
- 14。Perpetual Traffic
- 15。Copyblogger FM
- 16. This Old Marketing
- 17. Everyone Hates Marketers
1. Marketing Geeks
Marketing Geeks has a reasonably general marketing focus, although they have touched on influencer marketing in some of their podcasts. The focus of their podcast is to “geek out” on the latest marketing trends, technology news, and pop culture happenings. The meat of the podcast, though, is marketing trends, useful tech, and other need-to-know info to supercharge your marketing.
主持人贾斯汀·沃马克（Justin Womack）和安德罗斯·斯特金（Andros Sturgeon）每周都会出现一个新的播客，尽管每个新剧集都没有设定的一天。
Some of the topics covered in the podcasts include:
- Marketing to Millennials
- The History of Burning Man Through Organic Marketing
- The Art of the Sales Funnel
- The Hidden Secrets of the LinkedIn Profile
- Top Secret Pillars of Influence
2.影响者播客
This is the podcast most specific to influencer marketing. It explores the secrets behind the trends of influencer marketing and takes you behind the scenes with successful influencers, bloggers, and industry elites.
The Influencer Podcast connects to Julie Solomon’s self-titled website, where she provides useful tips about pitching, branding, blogging, and social media.
在过去的两年中，朱莉（Julie）制作了大约100集，大约每周发行。朱莉的主要系列中大约有80集，重点是特定影响者。这些散布在一系列约20个有影响力的Insight播客中。
Some of the topics covered in the podcasts include:
- Style Meets Strategy: How Margo & Me Became An Influencer Icon
- 没有社交？没问题！她如何仅通过电子邮件产生6位数字
- An Influencers Guide To Massive Media Coverage
- What Brands Look For When Hiring An Influencer
- Everything You Need To Know About Growing A Blog
3.在线营销变得容易
在线企业家艾米·波特菲尔德（Amy Porterfield）在教人们如何建立自己的梦想业务的情况下建立了第二个职业。她向企业主，教育工作者和企业家教授盈利的行动步骤，以构建高度参与的电子邮件列表，创建在线培训课程以及使用在线营销策略轻松销售。
在艾米的产品是受欢迎的播客,line Marketing Made Easy. Each episode features a mix of expert interviews, mini execution plans, and intimate behind-the-scenes secrets from Amy’s biggest launches. She has a mission to make everything you listen to as actionable and profitable as possible.
This is an established podcast, with more than 230 episodes produced to date.
Some of the topics covered in the podcasts include:
- What to Focus On When You Are Just Starting Out
- How to Create an Evergreen Lead Machine on YouTube
- 作为企业家的抑郁症
- 6 Secrets to Finishing What You Start
- How to Use Instagram Stories to Grow Your Email List with Tyler McCall
4. Social Media Marketing with Michael Stelzner
Like many more established websites, Social Media Marketing has its own podcasts. In this case, the Social Media Marketing podcasts aim to help busy marketers, business owners, and creators discover what works with social media marketing.
The Social Media Examiner actually offers a weekly video show, two weekly audio podcasts, and a weekly live video talk show. The two audio podcasts are:
- Social Media Marketing with Michael Stelzner –iosAndroid, and
- Social Media Marketing Talk Show (the audio version of their weekly live video talk show –iosAndroid
The original Social Media Marketing with Michael Stelzner podcast has been a top-10 marketing podcast for the last five years. It features success stories and expert interviews from leading social media marketing pros.
Some of the topics covered in the podcasts include:
- How to Get More Engagement With Facebook Live
- Pinterest Strategy: How to Get More Traffic From Pinterest
- Instagram Live: How to Create and Repurpose Live Content
- How to Build Better Stories With Collaboration and Improv
- Facebook广告算法：营销人员需要知道什么
5.营销机密显示
Russell Brunson’s Marketing Secrets Show claims to be the #1 rated business podcast. It is undoubtedly one of the most established podcasts. Russell created his first online business while in college. The world of online marketing became his obsession.
Russell shares his biggest “a-ha moments” and marketing secrets in each podcast episode.
除了160多个常规播客外，罗素还提供漏斗黑客电视视频以及一系列幕后视频。
Some of the topics covered in the podcasts include:
- 钩和测试您的材料
- Become A Hero Maker…
- The #1 Reason Why People Aren’t Buying Your Stuff Is…
- An Entrepreneur Got A Shoe Deal
- The #1 Destructive Behavior That You Have That’s Killing Your Success
6. Onalytica Influencer Marketing Podcast
Onalyticals best known for its influencer marketing discovery and relationship management tools. It also produces an occasional podcast, predominantly discussing the effects of influencer marketing.
新的播客情节是零星的，尽管Onalytica确实在9月发行了一集。如果您想赶上Onalytica及其客人的想法，播客的后部目录仍在网上。
These podcasts do not appear to be available on Stitcher currently. Android or web users will find it easiest to play these podcasts as Soundcloud files, directly from the Onalytica website.
Some of the topics covered in the podcasts include:
- 品牌与影响者互动的四个主要原因
- 与菲利普·布朗（Philip Brown）的播客 - 有影响力的营销和倡金博宝188备用网址导主管
- sing Influencer Marketing to Develop New Business
- Using Influencer Marketing to Maximize Your Social with Neal Schaffer
- Cities4Climate: Power of Influencer Engagement with Andrea Learned and Stephanie Stuckey Benfield
7. The Businessese Influencer Marketing Podcast
Businessese is a one-stop shop for business forms and contract templates, designed specifically for all areas of small business.
It produces an influencer marketing blog, hosted by Jamie Lieberman and Danielle Liss. They look at influencer marketing from a lawyer’s point of view. They state that the purpose of their podcast is to help all professionals in the influencer marketing space— influencers, brands, networks, and agencies— navigate this constantly changing digital terrain, by answering the questions people ask of them each day.
Businessese releases a new episode each Thursday. There are currently more than 55 episodes uploaded.
Some of the topics covered in the podcasts include:
- 解锁谜团：与Liz Falcigno一起从业余爱好到全职美食博客作者
- Travel Blogging and Monetization with Amanda Williams
- Unlock the Mystery – Our Top Money Lessons
- Optimizing Your Pinterest Strategy with Kate Ahl
- Celebrating Diversity with Hope McGrath
If you are interested in creating your own podcast, you might consider listening to their 50Th播客：播客时学到的10堂课。
8. Digital Marketing Podcast
数字营销播客具有八年的血统，使其成为最成熟的营销播客之一。
It is an advert-free, weekly digital marketing podcast with listeners in over 190 countries worldwide. It combines interviews with global experts, together with the latest news, tools, strategies, and techniques to give your digital marketing the edge.
The Digital Marketing Podcast is produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles.
Some of the topics covered in the podcasts include:
- Understanding Conversational AI
- Custom Audiences and Retargeting
- 实时视频广播的主要技巧
- Awesome Competitor Benchmarking Tools
- Get Social
9. The Marketing Buzzword Podcast
The Marketing Buzzword Podcast is an on-demand radio show that looks to debunk or demystify common business or marketing buzzwords and phrases.
播客的主持人是本·罗伯茨（Ben M Roberts）。他是英国的一名营销商，只不过是建立和实施营销策略，并帮助公司利用在线评论作为综合营销计划的一部分。
Ben sees a problem with marketing buzzwords. It is not necessarily the words themselves, but with people’s understanding of them.
Ben produces two episodes most weeks.
Some of the topics covered in the podcasts include:
- Bitesize Buzzword: Inbound Marketing
- PPC and Pay-to-Play with Rob Watson
- 叮咬流行语：基于帐户的营销（ABM）
- 围绕营销流行词建立个人品牌
- Bitesize Buzzword: Influencer Marketing
10. Paul Sutton’s Digital Download Podcast
Paul Sutton’s Digital Download Podcast is offered by the Digital Download social media and digital communications-training site.
The podcast is a show about digital communications strategy, social media marketing, and the internet. The podcast covers a different topic each week with an expert in their field. There is a new episode of Digital Download Podcast every Wednesday.
播客的主持人是屡获殊荣的数字策略师保罗·萨顿（Paul Sutton）。
Most episodes focus on some aspect of social media marketing, public relations, SEO, e-commerce, and digital strategy.
Some of the topics covered in the podcasts include:
- Nike, Kaepernick and the Use of Brand Archetypes
- Emerging Technologies in Communications
- The Importance of Humanity in a Digital World
- The Immense Value of Online Communities
- The Lowdown On B2B Influencer Marketing
11. Social Zoom Factor with Pam Moore
Social Zoom Factor is hosted by Pam Moore and powered by Marketing Nutz. Pam Moore is CEO / Founder Marketing Nutz and ranks as a Top 10 Social Media Power Influencer by Forbes.
The podcast aims to educate in how to integrate social media, experiential branding, digital marketing, and the latest technology to zoom results in business and life.
This is the most regular podcast in this list, with multiple episodes uploaded most weeks, although there appear to be fewer episodes this year than in the past.
Some of the topics covered in the podcasts include:
- Is Engagement a Social Media Metric You Should be Prioritizing?
- 停止听社交媒体和数字营销大师
- 您的老板不批准您的社交媒体预算和计划的3个原因
- 您的社交媒体在2018年没有投资回报率的原因
- 2018年的十大内容营销神话
12. Social Pros by Jay Baer and Adam Brown
The Social Pros Podcast is hosted by Jay Baer of Convince & Convert and Adam Brown of Salesforce. It was recently named the best podcast at the Content Marketing Awards.
社交专业人士的每一集都包括来自领先的社交媒体战略家的见解，以及社交媒体行业中当前的趋势和思想，由杰伊和亚当进行了讨论，批准或审查。这一集以大两个大巨头结尾，来宾对两个重要问题的快速解火答案。
The podcast now has more than 330 episodes available on the Convince and Convert website.
Some of the topics covered in the podcasts include:
- How to Generate 70x ROAS With Your Social Ads
- Why You Can’t Reverse Engineer Social Media Success
- Why Live Streaming Is the Best Way to Connect With Heart
- 最好的社交媒体指标是使人们关心某些事情吗？
- 影响者营金博宝188备用网址销如何为B2B社交媒体提供支持
13。营销学校
营销学校with Neil Patel and Eric Siu is a pretty powerful and practical approach to podcasting and marketing. Neil and Eric share personal experiences and hacks they’ve used to experience growth. And that’s saying a lot given their accomplishments. Neil’s been in the game since the age of 16, and Eric runs a powerhouse digital marketing agency.
我们对营销学校的热爱是一种快速，快速的方式，可以共享可行的建议。就像每天每天几分钟的专家营销咨询量一样。
尼尔（Neil）和埃里克（Eric）的主题过去包括：
- How to Grow Your Podcast Consistently
- When Should You Continue, Pause, or Scrap a Marketing Campaign
- The Best Ways to Monetize Your Email List in 2021
- How to Segment Your Mailing List for Maximum Response
14。Perpetual Traffic
Perpetual Traffic is a gem among gems. With over 300 episodes of audio gold, you’d be hard-pressed to find anything missing from this podcast. It’s presented by Ralph Burns and Amanda Powell. Burns is the CEO and founder of Tier 11 a paid ads digital agency, and Powell is director of digital marketing at DigitalMarketer.
And that’s telling. Together, these two have the experience to be able to comment and explore the nuances of driving traffic using various marketing tools and tactics.
Topics covered, and some that you’ll love include:
- Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA
- 没有通过Facebook广告进行转换？遵循这11个步骤
- The Key to Evergreen Webinar Profits By Getting Off “The Launch Hamster Wheel”
- How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Inverting Publisher on the Planet
15。Copyblogger FM
Copyblogger is an institution. When it was founded by Brian Clark back in 2006, he hadn’t imagined how it would morph into the juggernaut it’s become. They’ve earned content marketing authority status, and so it makes sense that podcast superstar status is added to their long list of accomplishments.
CopyBlogger FM是有关内容营销的播客。从文案到社交媒体，总体上创建杀手级内容以在线粉碎它。
上的一些主题的博客调频包括de:
- How to Write Content That Resonates
- How to Build Remarkable Products to Grow Your Business, with Ramit Sethi
- The Past, Present, and Future of Online Learning
- Attention: Is Your Headline Getting Any?
16.This Old Marketing
There’s a good chance you’ve heard the names Joe Pulizzi and Robert Rose. They’ve become two of the most prominent voices in content marketing over the last decade. Pulizzi founded Content Marketing Institute and Rose holds the title “Chief Troublemaker” of The Content Advisory, the education and consulting group with the Content Marketing Institute.
这个旧的营销是关于上周在媒体，营销，内容营销和数字内容新闻中发生的事情的播客。将其视为您对重要的行业新闻的追赶。
Podcast topics they’ve covered include:
- Salesforce推出了业务的Netflix
- All Bets on TikTok to Drive Creator Economy
- Clubhouse Rises From the Dead
- NFTs for Marketing. Boom or Bust?
17.Everyone Hates Marketers
Everybody Hates Marketing is your call to become a better, more authentic, and successful marketer. At least that’s the feel you get from many of the testimonials of avid listeners. And before you dismiss it, you should know that it’s presented by someone who’s worked with brands like Dropbox and Hotjar.
它的上升到必不可少的地位令人印象深刻。在4年内，EHM积累了100万个下载。这是一个自称脾气暴躁的法国人和逆势人士路易·格里尼尔（Louis Grenier）的创意。格里尼尔（Grenier）的逆势人士采用营销来提供简洁，清晰和实用的营销建议。
Topics you’ll love on this podcast include:
- 如何使用客户研究设计和销售更好的产品，Shay Howe
- How to Build a Genuinely Caring & Committed Community, with Joe Glover
- 3 Steps for Repurposing Your Content for Every Channel, with Harry Dry
- 3 Principle to Future-Proof Your SEO Strategy, with Eli Schwartz
