The story of TikTok is a tale of two halves. In the West, teenagers grew up with the music-focused social app, Musical.ly. In the East, teenagers enjoyed Douyin (branded TikTok for the western world). In 2018, the apps joined together. There has been a meteoric rise of TikTok in a relatively short period.
由于Tiktok与Musical.ly用户数量的合并已经飙升。这部分是由于Bytedance（拥有Tiktok）的聪明营销活动。他们几乎在任何地方都宣传了年轻人闲逛的tiktok，包括反对派社交网站，例如Snapchat和YouTube。
Yet, if you asked the average person about TikTok, most would claim never to have heard of it – certainly, if they are over 30 and not a parent. TikTok has one of the tightest demographics of any social network and remains virtually unknown to people outside that age range.
See just How Fast TikTok has Risen to Dominance
Jan
Tiktok的崛起：
A Brief History of Musical.ly
Like its new stablemate, Musical.ly originated from China. It was founded by Alex Zhu and Luyu Yang in Shanghai, China in 2014. The founders’ first online venture had been an online learning platform with short (3-5-minute videos), but this did not attract enough interest to be viable. Luckily, Zhu and Yang still had available funds, so were able to rebuild, with a focus on the entertainment sector.
They chose to create a platform incorporating video and music in a social network. Zhu and Yang wanted to make it easy for people to shoot music videos which they could share with their friends.
They initially introduced Musical.ly to both China and the USA. However, the market that took most notice of Musical.ly was American teenagers, who enjoyed making videos of themselves lip-synching music. By July 2015, Musical.ly had built a substantial following, and surpassed, Facebook, YouTube, and Instagram in the iOS popularity list. Before long the site’s users have even given themselves a nickname – “musers.”
@lisaandlenaJB mood Dance: @brookeandjess_♬ Favourite Girl Magik Edit - Kuya Magik
By May 2016 Musical.ly was able to claim 70 million downloads. It was becoming popular with a music-obsessed youth. And it wasn’t just lip-synchers who were uploading videos of themselves. There were now quite a few talented musicians uploading videos of original songs. Musical.ly was also catering for non-musical acts, as well, with a large niche group of youngsters making short comedy videos. We wrote some of Musical.ly’s top talent in our list ofTop 20 Musical.ly Influencers.
July 2016 saw a significant innovation to Muscial.ly, with the introduction of Live.ly. This was their livestreaming platform, allowing talented youngsters to broadcast live performances.
音乐上成功的原因之一是他们能够将主要的音乐公司置于方面。他们首先在2016年与华纳音乐集团（Warner Music Group）达成协议，将其音乐许可用于Musical.ly streams。他们与其他权利持有人达成了类似的交易。这意味着青少年可以轻松地上传自己的短片段，而没有任何法律后果。
TikTok Before its Merger
这家中国公司Bytedance于2016年9月推出了其新应用Douyin。该公司开发了该应用程序仅200天，并在一年内拥有1亿用户，每天观看超过10亿个视频。
Bytedance于2017年9月在国际上扩展了该应用程序，但在国际市场上将其更名为Tiktok（在中国保留Douyin名称）。到2018年1月，Tiktok是包括泰国在内的多个国家 /地区的第一位免费移动应用程序。
TikTok Buys Musical.ly
Bytedance purchased Musical.ly on 9 November 2017 for an undisclosed sum, predicted to be close to $1 billion. TikTok saw it as a way to expand into the US teenage market, already dominated by Musical.ly.
They merged existing accounts from both programs but consolidated into a single app, which they gave the TikTok name to. The original Chinese version of TikTok, Douyin, was kept as a separate app, in its home country. Unsurprisingly, given China’s size, Douyin is still huge. It has more than 300 million monthly active users.
TikTok continues the core business of Musical.ly, however. People still upload and share 15-second videos, soundtracked by music clips.
The New TikTok Has Less of a Musical Emphasis
People now upload a wider variety of videos to TikTok, than they did to Musical.ly, however. It features quite a few“畏缩”视频，由人们进行胆小活动的人。当然，这包括数百万个试图唱歌的聋人的视频，但也有不协调的舞蹈，恶作剧出错，以及其他怪异而奇妙的行为。一个视频显示，一个女人站在浴室镜子前，向Yo Gotti进行拇指动作。
TikTok is not just music and cringe, however. Its members upload videos containing such diverse content as dancing, cooking, doing magic tricks, playing with pets, and re-enacting comedy skits.
Tiktok和Douyin的扩展
The merge between TikTok and Musical.ly was not the end of the game. TikTok continues to expand. It was the most downloaded free app in the Apple App Store in the US in September 2018. It also ranked first on Google Play during October.
算出Apple App Store和Google Play下载统计数据，Tiktok在2018年11月在全球排名第三。在2018年上半年，Tiktok在Apple的App Store上下载了超过1.04亿次。
eMarketer分析了数据，并发现，就2018年6月至11月之间的合并App Store下载而言，Tiktok在以下职位上排名：
- June 2018 - #7 (US), #3 (worldwide)
- July 2018 - #5 (US), #4 (worldwide)
- August 2018 - #6 (US), #4 (worldwide)
- 2018年9月 - ＃6（美国），＃4（全球）
- 2018年10月 - ＃2（美国），＃4（全球）
- November 2018 - #2 (US), #3 (worldwide)
Source:sensortower.com
TikTok ended up being the4Thmost downloaded appfor all of 2018. It was in the #3 position in the most recent statistics (Q1 2019), topping the Apple non-game apps chart, and coming third for iOS users behind WhatsApp and Messenger.
Tiktok现在可以在154 marketsin 75 languages. It was enjoyed by 500 million users globally in June 2018. It’s been installed on devices 800 million times (excluding downloads of Douyin on Android devices in China).
Douyin的每月用户数量站立at 300 millionin June 2018. 150 million use the app daily. Short videos have taken China by a storm over the last 18 months, with Douyin being in an ideal position to take advantage of the trend. Douyin is used by about 10% of the entire Chinese population.
名人对Tiktok感兴趣
TikTok下载的崛起,成为inevitable that celebrities and high-profile people would take an interest in the platform. AsThe Guardian报道说：“任何新兴应用程序的成功通常都与早期采用关键名人有关。Snapchat的命运与Kylie Jenner，Instagram的异想天开紧密联系在一起，Instagram拥有Selena Gomez，Twitter现在有一定的特朗普先生。对于Tiktok来说，深夜喜剧演员吉米·法伦（Jimmy Fallon）可能是将其推向美国边缘的用户。”
吉米·法伦（Jimmy Fallon）在NBC的一部分中谈到了Tiktok的视频The Tonight Show Starring Jimmy Fallon2018年11月，他建议人们可能喜欢使用tiktok上传自己的唇部同步视频，以备出站立喜剧范围。他鼓励观众参与一系列挑战，例如#TumbleWeedChallenge，人们在这里停止了自己的工作，并像滚筒一样在地面上滚动，而西方电影配乐则播放。
滑板手托尼·霍克斯（Tony Hawkes）是另一个曾带到蒂克托克（Tiktok）的人。他有一个verified accountwith 2 milion fans and 9.6 milion hearts. While he has only shared a few videos to date, they have been hugely popular.
甚至终结者现在都有Tiktok的外观。account三月。他的早期视频专注于健身和健康，他有一个定制的标签，#LikeArnold。
@arnoldschnitzelWork your ass off.#foryoupage ♬ Heart Of A Champion - Nelly
Other celebrities with TikTok accounts include:
Khabane Lame已经跳到tiktok图表的顶部
当我们在两年前写出前20名音乐剧《有影响力的人》中时，Ariel Martin（@Babyariel）以2,290万球迷的身分获得第一名。她的表现仍然很好，经过改版的Tiktok的3,580万粉丝（这些人物在该应用程序的中文Douyin版本中排除了视频的人）。但是，她失去了令人垂涎的第一名。
截至2022年6月，非中华版Tiktok上最受欢迎的五个帐户是：
- Khabane Lame (@khaby.lame) - 146.2m fans, 2311.3m hearts
- Charli d'Amelio（@charlidamelio）-14370万粉丝，10978.50万心
- Bella Poarch (@bellapoarch）-90.6万粉丝，2132.1m心
- Addison Rae（@addisonre）-88.2m粉丝，57341万心
- Will Smith (@willsmith) - - - 72粉丝,489.5米的心
There can be no doubt that TikTok is continuing to rise in popularity. It is far more than just a lip-synching channel for teenagers now. While its demographic is still young, its fans seem to stay with the network as they age, gradually increasing the length of the fanbase. TikTok’s purchase of Musicall.ly was a shrewd business decision that has helped the East meet the West.
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