推荐工厂

Overview

推荐营销。你刚刚意识到它the missing piece of your business’s growth strategy. You see it attracting more customers, and those customers bringing more customers. It’s a beautiful thing. And it works. People想要激励措施for their referrals, as many as 88% of Americans to be exact, and referrals are also more likely to be more loyal, too.

这就是推荐工厂的来源。它是推荐营销软件，旨在使参考程序变得简单。当然，您可以启动计算机并登录Google表或打开Excel。You could also try and figure out how to track who’s joined your referral program, how much business they’ve sent your way, how much to pay your referrers, and hope that you don’t miss a vital detail like a zero that leads to an incorrect payment.

But that’s just painful. And when you think about the margin for error, it’s not worth the effort. Your program would be doomed before it has the chance to add to your bottom line. What does Referral Factory have to offer? More than you’d imagine. Read on.

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Pricing

推荐工厂offers four plans. The Starter plan has what you’ll need to launch your very first referral marketing program. If you’d like more flexibility and the option to exercise greater control, the Basic and Pro plans are worth looking at. Integrations, remarketing, and user verification are some of the features you’ll be able to leverage. And the fourth plan is the Enterprise package, a white-labeled solution that offers added data security, enterprise-level hosting, and access to a dedicated referral marketing account specialist to ensure your referral marketing success.

来看看每一个计划:

• Starter:$95/mo - Up to 2500 users, unlimited campaigns, access to 1000+ referral program templates, Page builder, and webhooks
• Basic:$200/mo - includes everything in the Starter plan, up to 25 000 users.Unlimited campaigns, integrate with Hubspot, Salesforce, Intercom, Zapier and many more.Qualify your referrals using a Javascript snippet, webhooks, integrations, or our API.
  Add remarketing scripts to campaigns, turn on fraud alerts, additional options for user notifications, API Access.
• Pro：$300/mo - includes everything in the Basic plan, up to 25 000 users.Unlimited campaigns, remove branding on widgets
  Turn on user verification, priority support and campaign reviews, add your fonts.
• Enterprise:Starting from $1400 per month - includes everything on Pro,无限的用户，无限的广告系列。
  将队友添加到您的帐户中。主持您自己领域的活动。从您自己的邮件服务器发送通知。高级页面构建器工具（即将推出）。将数据托管在您自己的服务器上。企业计费（无需信用卡）。访问专门的推荐营销专家。

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Ease of Use

“Referral marketing software” sounds like a mouthful, and possibly even more complex to operate. But that’s not the case with Referral Factory. In truth, it makes working with Excel pivot tables look like rocket science. From sign-up to creating and managing referral programs, you’ll find the entire experience not just easy, but fun.

创建您的第一个广告系列

The first action you’re likely to take with a new Referral Factory plan is to create a campaign. To get started, you can click on the Campaigns button in the left-hand menu or click on Go to Campaigns in your dashboard view.

接下来，您可以选择从头开始创建活动或使用模板。模板最简单，只是找到满足您需求的模板。

推荐工厂will then offer a subdomain for your campaigns (YourCampaignname.referral-factory.com).

选择您的推荐程序类型和子域创建，现在该建立您的广告系列了。这是有趣的部分。

You’ll use a landing page builder to customize the look and feel of your landing page. Choose colors, font, add your copy for each invite and redemption, and select social media sharing buttons.

推荐工厂also lets you select settings like verification and fraud alerts, or add pixels for Google and Facebook, add a meta title and description, and more. Lastly, you also get to customize notification emails to referrers.

查看您的用户

To see who’s joined your program, click on the Users button in the left-hand menu.

你会找到：

• A list of all users
• Email addresses used at sign up
• 他们发送的转诊数量（以及合格的人）
• 使用的推荐代码
• The source - where the person came from to your campaign e.g. social or a website
• 是否已验证推荐，
• 采取删除推荐人或合格的措施的选项

您还可以导入和导出推荐人数据。这有助于合并CRM中的数据，或者当您觉得会从计划中受益的人列表时。

更新设置

Settings is where you’ll find integration options and be able to update details on your account. These include the email address notifications are sent from, add a Google Analytics account code, or include a Facebook Pixel ID.

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The Features

If you’ve wondered about what features you need to run a successful referral program, this should settle it for you. Referral Factory includes all you need. You’ll be able to invite referrers, manage each relationship, promote your programs like a pro, and much more.

Features include:

无限的竞选活动

广告系列是您将如何发展推荐计划的方式。他们从创建着陆页（以下更多）开始。推荐工厂提供无限的广告系列，使您有机会尽可能多地推动优惠，并尽可能多地发展业务。

1000+ Referral Program Templates

If you’ve never worked in a referral marketing software platform before, the idea of creating a program from scratch may sound a little intimidating. To help, Referral Factory’s put together a list of over 1000 templates you can use. Templates span various industries and business types, and also referral marketing models. For instance, if you’re a hotel manager and want to incentivize guests, you’ll be spoilt for choice. You can offer a single-sided reward (a reward to each referrer), a double-sided reward (a reward to each referrer and their guest), run competitions, and so much more.

着陆页建设者

It's common knowledge that you need web real estate. It's a must-have to promote offers in an environment you control. Referral Factory gets this and all plans come with a page builder.

The best part? The landing page builder is a no-code tool. That means zero CSS or HTML is required to create full-fledged and professional-looking landing pages. You can build landing pages for campaigns in minutes, making your referral program come to life at lightning speed.

页面构建器允许自定义字体和颜色符合您的品牌准则。它还带有捕获推荐人信息的表格，所有这些信息都立即将其推向您的推荐工厂仪表板。

Automated Rewards

推荐工厂also offers the followingrewards开箱即用：亚马逊代金券，通过数字签证卡现金，通过PayPal的现金以及将自己的礼品卡奖励或优惠券加载到平台的能力。奖励功能的设计为灵活而简单，全部。允许您确定哪些行动有资格获得奖励（例如推荐一个转换的朋友），以及在发出奖励之前应采取多少行动（例如引用一个，两个或五个朋友）。您也可以每个广告系列获得多个奖励。

推荐人邀请

从邀请推荐人开始时就了解您的程序。您可以在推荐工厂中以多种方式做到这一点，从而使竞选成功的道路上没有任何石头。

That may sound spammy but it isn’t. Referral Factory’s been smart about ensuring engagement with referrers. Through reminder emails, you can reengage with people who’ve received but haven’t taken action on emails. And this is pretty common. People get busy. Reminders are a quick and easy way to drive as much traction for your programs.

用户通知

用户通知以类似的邀请方式工作，但用于让推荐人知道某人使用链接为您的程序注册。这是一个明智的想法，可以围绕您的品牌和计划创建适当的参与度，激励更多的人分享广泛的范围。

社交分享

社交媒体是一种强大的促销工具。人们经常使用它来共享他们认为的内容，他们会以某种方式帮助他们的网络取得成功。使用社交媒体共享按钮，您可以利用这一付款方式，并了解您惊人的计划。

再营销脚本

Remarketing is a highly-effective. Stats show that the average retargeting ad can yield a10x higher CTR比显示广告。您可以兑现通过脚本再营销的力量。这比其他功能要高得多，但是如果使用的话，可以大大提高程序的采用率。

User Verification and Fraud Alerts

Anything online for free will attract a lot of attention. This often leads to abuse of programs. Referral Factory created user verification and fraud alerts to help. User verification sends a verification code to users when they sign up for your program. This ensures that only legitimate users are able to join. Fraud alerts help prevent multiple sign-ups. When someone attempts to join the program multiple times from the same IP address or with an email address that contains a “+”, Referral Factory will flag the sign-ups.

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集成

推荐工厂配备了三个强大的本机集成和Zapier ZAPS的集合。本地集成与HubSpot，Intercom和Salesforce一起使用，用于利用CRM功能。对于每次集成，您都可以将广告系列与CRM同步，以从推荐程序中导入潜在客户并分配潜在客户状态。

Zapier webhooks will let you perform similar actions, and they are managed through your dashboard.

API Access

For developers who want a little more out of Referral Factory, you can gain access to the platform’s REST API.

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结论

推荐工厂is a referral marketing software platform. It includes all you need to create and manage successful referral programs. With it, you can invite referrers, offer single-sided and double-sided rewards, run competitions, and use other referral program models to incentivize your audience. You can also track the success of your program through your dashboard, and prevent it from being abused with the help of verification and fraud alerts. For people who want integrations, it’s also able to sync up with some CRMs, letting you import all sign-ups and assign lead status to them.

推荐工厂is easily the perfect fit for brands of all sizes. Its feature set, easy-to-use interface, and integrations make it a tool anyone can turn to and quickly churn out a professional referral program. It’s also affordable and offers three plans that appeal to any brand’s budget.