You may have noticed an increase in articles about the live-streaming platform, Mixer, on the Influencer Marketing Hub recently. If you are still uncertain what Mixer is, we described it in detail in a post about什么是混音器，为什么人们在那里生活. Mixer has bubbled along in the background for the last two years. However, it has jumped to the front of gamers' minds lately, thanks to the defection of popular streamer, Ninja, to the platform. Fellow gaming streamer, Shroud, has just jumped ship to Mixer, too.
Mixer still has a long way to go until it becomes a household name, despite being owned by software heavyweight, Microsoft. But it is enjoying a growth spurt, thanks to the flow-on effects of Ninja’s arrival.
So just how popular is Mixer now? Is it a challenger to Twitch's live-streaming title, or is it a flash in the pan? We have looked at some recent Mixer stats, and have a good idea of how successful Mixer now is, and where it is likely to head in the foreseeable future.
14 Mixer Stats Showing That it is a Platform on the Rise:
- Hours Spent Watching Mixer Content Have Grown 17x Since May 2017
- Mixer Downloads Doubled After Ninja Moved There
- Mixer Spiked to be the #1 Non-Game App in the Apple Store After Arrival of Ninja
- 忍者声称1,000,000个订户
- Mixer is Now the Second Most Popular Streaming Platform
- There are 3.1 Viewers for Every Live Channel on Mixer
- 搅拌机上的第一个忍者流吸引了220万人
- Ninja Now Has 2.5 Million Mixer Followers
- TheGrefg是第二大流行的混音器流媒体
- More Than 1/3 of Mixer's Visitors Come from the USA
- Twitter发送了将近一半的混音器社交交通
- 混音器在世界上排名1265，用于互联网流量和参与度
- Mixer Users are 2.3x More Likely to Visit Gaming Websites Than the Average Internet User
- Shroud Has Attracted 42.9% of Viewers in his First Few Days at Mixer
- 这些统计数据的来源
混音器于2016年1月开始生活，是一个名为Beam的直播平台。但是，微软在2017年5月购买了Beam，并将其重新推出为混合器，因此我们可以将该日期视为混合器的开始。
Mixer has expanded rapidly since then, and it now averages 17x as many viewers as it did then. This works out to an average increase in viewing of 12% per month – although, in reality, the growth hasn't been linear. There was a massive surge in interest upon the arrival of Ninja. Numbers have continued to rise since then, with another recent boost with the advent of Shroud.
Source:sensortower.com
毫无疑问，忍者对混音器的叛逃是混音器历史上的关键时刻。直到忍者宣布离开Twitch之前，许多游戏迷很可能不会听说过混音器。
Although Ninja still has some way to go to build his popularity up to its old level, he nonetheless attracted many followers to Mixer.
Soon after Ninja's announcement, there was a considerable spike in downloads, with a doubling in the number of new installs on August 1 2019.
忍者当然是通过谈论他即将移动之前即将转移来帮助事情的。
在忍者转移过程中的某一时刻，混音器的下载太多了，以至于现场直播的应用程序在苹果的应用商店中达到了＃1的免费非游戏景点。在此之前，混音器保持＃750。尽管它没有到达Android商店中令人垂涎的地点，但它表明了一个人可以为合资企业的成功带来的差异。吸引忍者显然花费了Microsoft的整理总和；但是，看来他在他带到平台的其他业务中弥补了这一点。
忍者在推特上说，他现在有1,000,000个新订户在混音器上 - 订阅可以免费申请直到9月30日。
相比之下，他在Twitch上拥有的250,000个订户，尽管人们必须为那里的订阅付费。
混合器最近超越YouTube游戏the second most preferred website for streamers. Mixer benefited from a 188 percent increase in total hours streamed during Q3 2019, rising from 11.3 million to 32.6 million.
自忍者报名以来，搅拌机上弹出了许多新频道。数字从2019年第2季度的196万个独特的渠道增加到2019年第三季度的392万频道。问题在于，这些新渠道中的大多数仍然很小，观众很少。与此相关的是，在两个季度之间观看的混合器观看时间的总数下降了10.6％。
It is important to note that while the number of hours watched fell in Q3, the number of hours streamed rose (and overtook YouTube Gaming).
This, allied with Ninja's high percentage of viewership, meant that the average number of viewers per stream dropped to just 3.1 viewers per channel. There must have been many people only broadcasting to themselves.
混音器在吸引流行的彩带方面取得了良好的进步，他们正在建立他们希望吸引观众的内容。但是，尽管在流媒体方面排名第二，但它们仍然是观看时间的＃3。
Ninja's first Mixer stream attracted 2.2 million viewers, over the 8.5 hours of his broadcast. On average, he had 61,574 people watching at any time, and he peaked with 85,876 viewers. This was more than 50% of the entire Mixer audience at the time.In fact, 86% of Ninja's viewers claim to have come to Mixer with the sole aim of watching his stream.
As a comparison, typical figures for Ninja during his later days at Twitch were an average of 420,000 unique viewers per stream, with 41,000 watching concurrently on average. His July 2019 viewing peaked at 163,709 during a Fortnite event on July 20.
At the time of writing, Ninja had 2,499,088 followers on Mixer. He will undoubtedly exceed 2.5 million shortly, maybe even by the time this post is published.
Despite the recent arrival of Shroud to Mixer, the #2 streamer on the platform is still TheGrefg, with 821,678 followers, and total views to date of 54,275,811.
Alexa估计网站受众的位置。就混合器而言，他们计算出过去30天的调音台游客中有38.5％来自美国。混合器流行的其他国家包括英国（11.0％）和德国（8.2％）。
有趣的是，类似的网络对混合器作为网站的地理知名度有不同的估计。他们认为32.44％的人来自美国的观众，其次是巴西10.09％，英国7.01％，墨西哥3.81％和3.81％的加拿大。
Although SimilarWeb believes that Mixer gains the bulk (72.75%) of its traffic from direct sources, it says 8.17% of its traffic comes from social. The high direct number is probably not surprising. These will be regular Mixer fans returning night after night.
When it comes to social traffic, Twitter is by far the most important source (at 47.67%). The next highest source of social traffic is YouTube at 35.02%, with nowhere else sending greater than 10%.
Source:alexa.com
全球排名公司Alexa在全球互联网参与方面为混音器提供了1,265个评级。这是Alexa在过去90天内对该网站受欢迎的估计。他们通过在过去三个月中使用平均每日访问者和该网站上的页面浏览量来计算他们的排名。
The site had an Alexa Ranking of 2,662 on July 31. It then rose rapidly after Ninja’s arrival, reaching 1,710 by August 15. The growth since then has been steadier, but there is still a clear upward trend.
In what is perhaps the least surprising statistic on this list, Alexa has determined that 96% of Mixer’s visitors also visit websites in the Gaming category. This means that Alexa considers these people 2.3 times more likely to visit gaming websites compared to typical internet users. Alexa also notices a strong correlation between people who visit Mixer and those who visit Twitch, Xbox, and SreamLabs.
有趣的是,第二个最受欢迎的互联网rfing category for Mixer's followers is Photos. 80% of the people who visit Mixer also go to sites featuring photos, such as Imgur, Instagram, and Giphy. They are twice as likely to visit photo sites as typical internet users are.
当我们撰写这篇文章时，第二次突出的流媒体从Twitch跳到混音器。裹尸布于10月24日宣布此举，他的第一次直播是美国东部时间晚上8点。
This caused a massive spike in Mixer viewing figures on October 24-25, meaning that for 14 days (most of which predated Shroud's arrival), 42.9% of total viewers watched Shroud, 14.2% watched Ninja, and the remaining 42.9% watched everybody else on the platform.
裹尸布平均有35,951个并发观众，他迄今为止的16.7个小时中的每个小时中的每一个，总计1,776,659。
舒拉德仍然有很长的路要走要赶上忍者的关注，但是，到目前为止，只有342、239位追随者。
这些统计数据的来源
Mediakix，，，，Alexa，，，，Sensor Tower，，，，Mixer.TwitchTracker，，，，Social Blade，，，，SimilarWeb，，，，dexerto，，，，点电子竞技
