Marketing Management – 8 Things You Need to Know

As a marketing manager, you are responsible for more than just creating cutting edge, catchy campaigns. You are probably accountable for multiple projects and possibly an entire team. And it can be challenging to ensure that everybody has the right task to do to advance each marketing project in a logical sequence.

A marketing manager effectively has to combine all the theories and best practices of management with those of marketing. He or she has to oversee all the organization's marketing campaigns, coordinating with other stakeholders, such as the Sales department. They lead the brainstorming with their team for new campaigns and monitor those currently underway. Then, they analyze the data of continuing and completed campaigns, evaluating their success.

In this post, we look at some of the essential tasks that a marketing manager has to undertake and some of the areas where successful marketing managers focus.

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Marketing Management - 8 Things You Need to Know:

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1. Marketing Managers Need to Focus on Their Goals Continually

目标对于营销经理至关重要。设定目标应该是您作为营销经理所做的第一件事。他们几乎应该在您的脑海中保持最高。

You need to ensure your goals are SMART – Specific, Measurable, Achievable, Relevant, and Time-Targeted.

When setting your goals, try to answer these five questions to ensure any goal is specific enough:

• What do I want to accomplish?
• Why is this goal important?
• 这个目标涉及谁？
• Where is it located?
• Which resources or limits does the goal involve?

Some people forget about the 'A' requirement of a SMART goal. They set goals that they know will be impossible to achieve. While they may think that this will challenge them, there is a real danger that they give up because they are not attaining this unattainable goal. If you are a small online retailer, don't set a marketing goal to outperform Amazon, for example.

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2.营销经理需要项目管理技能

Of course, using specialist project management software, such as Monday.com can help marketing managers ensure that they manage their projects smoothly. For instance, Monday.com, along with quite a few other project management platforms, allows you to see your project's bigger picture. It gives you a high-level overview of where things stand at a glance. At the same time, you can view any team member's progress on a project and quickly shift tasks between people if it appears any logjams are occurring.

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3. Marketing Managers Have Many Transferable Skills

As a marketing manager, you build up a repertoire of many transferable skills. This could be very useful if you choose to move sideways in the future.

Transferable skills that a marketing manager typically possesses include:

• Communication, such as persuasiveness, assertiveness, information sharing, empathy, customer networking, effective speaking
• Planning, such as goal setting, project management, managing people
• 主动性 - 自给自足，创造力，创新
• 技术——计算机知识、销售software, willingness to try new equipment

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4. Know Your Brands Well

作为营销人员，您需要很好地了解您的品牌。这同时包括公司及其产品。对于销售自己的产品的公司内的内部营销人员来说，这相对容易，尤其是如果它只有一小部分产品。但这对代理商中的营销人员同样重要。他/她需要深入研究有关所有客户及其产品的所有内容。

This ties in with the importance of focusing on your goals. You need to know your company's mission and what it stands for. Again, if you are a marketing manager in an agency, you need to analyze every one of your clients' missions.

Analyze past marketing campaigns. What has worked well and what has been less successful. Have any campaigns totally tanked? And if so, why? Which campaigns, both offline and online, have done well in the past?

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5. Know Your Customers and Competition

It must be challenging to market or sell a product if you don't fully understand it or the people to whom your organization is attempting to sell it. You need to know your market well.

您需要充分了解目标市场的动态。密切检查任何现有数据。您当前客户拥有哪些共同的特征和人口统计学？他们是否遵循任何共同利益，并让您过去的营销工作认识到这一点？

Some firms strongly believe in creating buying personas to define "people" who represent your target customers. Sure, you buying personas aren't real people, but they represent your typical customers. They are the types of people who you consider the target audience for your marketing efforts. You want to know their goals, pain points, and buying patterns. You want to craft marketing messages targeted specifically to them.

在分析客户的同时，您还需要检查竞争。假设您的竞争对手不存在，您不能在筒仓中进行眨眼。他们做对什么？他们做错了什么？他们是在做任何您应该复制还是优选改进的事情？

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6. There Are Many Useful Tools for a Marketing Manager

We mentioned Monday.com earlier in this article. This is just one of many specialist project management platforms that marketing managers can use to ensure that their projects and tasks coordinate across their teams. Most of them focus on improving the efficiency and workflow of your teams.

In the case of Monday.com, you build boards to represent your workflow. However, you can visualize your data virtually any way you want. The boards are totally customizable, making it easy for you to depict your workflows. You can automate repetitive tasks, and integrate with many of your other apps, too.

You can use the platform to collaborate within the context of your work. It helps you maintain ongoing communication between your teams and departments.

Of course, with all this flexibility, a marketing manager may wonder where to start. This is where Monday.com's templates come in handy. You will find more than 100 marketing templates, including content planning, campaign tracking, competitor analysis, social media calendar, A/B tests, keyword research, content calendar, and more.

如果星期一不满足您的需求，您会发现许多其他有用的工具可以更适合您。其中包括工作前，Basecamp，Wrike，Workamajig和Teamwork等。

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7. Take Advantage of Software Integrations

As we have already seen, marketing managers have many useful tools to help them perform. One thing that helps with this is that many software tools recognize and interact with each other. You don't have to keep your work siloed inside separate apps.

For example, if you use Monday.com for your core project management, it seamlessly integrates with many other tools. These include, amongst others:

• Microsoft Outlook and Gmail – you can automatically convert emails into action items to track and manage inside Monday.com
• Dropbox, Google Drive, and OneDrive – you can easily attach, share, and preview files stored in these file-sharing apps from within Monday.com
• Slack – you can share information, updates, and files in Slack #channels directly from inside Monday.com
• Zoom - 在任何星期一的董事会中设置Zoom呼叫，以在上下文中进行通信
• Excel – easily import and export any Excel sheet into a board with just a few clicks
• Adobe Creative Cloud – you can visualize your entire design process by managing all your creative workflows directly in Adobe Creative Cloud

Monday.com also includes more marketing-focused integrations, including SurveyMonkey, Mailchimp, Facebook Ads, HubSpot, and more.

You will find that many of the other project management platform apps include similar integrations. Also, many of these apps integrate with each other. It makes sense to take advantage of any integrations that exist between the software apps and platforms you use, as it means you can use your time more efficiently.

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8. Become a Master Storyteller

Most successful marketers are alsomaster storytellers. You tell the story of your brand to its potential customers. As master marketer Seth Godin says, "Marketing is no longer about the stuff that you make, but about the stories you tell."

Storytelling enables you to connect with your customers. You use it to demonstrate closeness and empathy, rather than people viewing you as a soulless brand. You can use storytelling to show potential customers how the product you represent can assist them in their everyday lives, often by demonstrating how it has impacted others' lives.

While marketers can tell stories using virtually any medium, social media has added a whole new storytelling dimension. Social networks are designed for people to tell stories, whether by words, pictures, or videos. Even a 15 second TikTok video tells a brief story. It is by no means accidental that one of the most successful types of social media posts in recent years is the Story, told in a series of images and video clips that you can add to as your Story unfolds.

However, a master storyteller knows that a story needs a structure – even an unconventional one like a short TikTok tale.

一开始就不可能。您很快就对那个在聚会上来找您的家伙感到厌烦，并谈论了他的成就。好吧，品牌的营销故事没有什么不同。它不仅仅是出售产品的信息。例如，人们对看起来像传统广告的社会帖子没有兴趣。您需要将观众带入故事

Your story needs to convey the following: brand values, emotion, strengths of the product, and a hook. Don't underestimate the importance of emotion to good storytelling. However, you need to ensure that you select the appropriate emotion for your brand and its target market.