The Ultimate Guide to Hashtag Analytics in 2023

Hashtags are a great way to drive content visibility and reach more people on social media. At the same time, not all hashtags are made the same and while some have the potential to attract the right audience, others may not be used all that much. You can’t just add dozens of random hashtags hoping they’ll magically get your content to people’s feeds and Explore page.

So how do you know which popular hashtags to use? And how do you know if your hashtags are delivering results? The answer lies inhashtag analytics. In this post, we dive deep into hashtag analytics, what it is, why you need it, and how you can conduct it using the right tools.

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标签分析的最终指南：

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What Is Hashtag Analytics?

Hashtag analytics is the process of tracking the performance of hashtags. It’s often used to assess whether the hashtags you’ve used are yielding favorable results. So hashtag analytics is particularly useful for measuring the performance of a campaign that involves branded hashtags. But it can also be used for optimizing your overallhashtag strategy.

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Why Do You Need Hashtag Analytics?

Analyzing your hashtags is important for a number of reasons:

Campaign Tracking

One of the most popular uses of hashtag analytics is in campaign tracking, especially for campaigns that have a branded hashtag. It helps you to understand how many people you were able to reach with your campaign and how popular the hashtag is among your target audience. With the right tools, you can even track how the popularity changes over time.

These insights can then be used in your campaign reporting to establish your ROI. You can also use them to see whether your campaign needs a bigger push to deliver even better results.

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Discovering Your Best Hashtags

Hashtag analytics also plays an important role in your overall hashtag strategy. It helps you to assess which of the hashtags you’ve used were able to deliver the best results in terms of reach, popularity, and engagement. You can then use this to identify which hashtags to reuse and which ones to drop, helping you fine-tune your strategy.

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Identifying Popular Hashtags to Use

Hashtag analytics isn’t just limited to tracking hashtags that you’ve already used. It can even be used to find popular and relevant hashtags to add to your posts. Some tools, like ourInstagram标签生成器, let you pull up hashtag recommendations for your posts and provide you with the popularity data of each hashtag. This can help you discover the best hashtags to use for your post.

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How to Conduct Hashtag Analysis

Now that we’ve established the importance of analyzing your hashtags, let’s find out how you can conduct your own hashtag analysis. There are a few essential steps to follow when conducting an analysis of your hashtags.

Understand Which Hashtags to Track

First, have a clear idea of which hashtags you should track. There are several different types of hashtags, each serving a different purpose that you should analyze.

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Identify the Best Hashtag Metrics to Track

Next, you have to figure out what to look for when analyzing hashtags. This largely depends on the goal of your campaign and your analysis i.e. what do you want to find out from this? There are a few key metrics that can tell you how successful a certain hashtag is.

抵达

抵达is a metric used for measuring how many people actually saw your content. So if your goal is to raise brand awareness, this should be an important part of your hashtag analysis. You can use it to figure out if your hashtags were able to help you reach a bigger audience. Hashtags that deliver minimal reach may not be the best ones to keep using in your campaign or hashtag strategy.

Usage/Popularity

This shows you how many times a certain hashtag has been used, helping you gauge its popularity. The more users it has, the more popular the hashtag. So if your campaign hashtag is seeing a high usage rate, it tells you that your campaign is highly popular among your target audience. Usage is a useful metric to measure campaign success as well as identify the best hashtags to use for your brand.

Our freeInstagram Hashtag Analytics toolcan provide you with this data. Just input the hashtag you want to analyze and the tool will show you the number of Instagram posts tagged with it. It also displays a few related hashtags that you might want to incorporate into your content.

Engagement and Interactions

Engagement and interaction metrics show you how many times people interacted with your content through likes, comments, shares, and even saves. This is another useful metric for understanding the impact and relevance of a certain hashtag. You can use these metrics to identify the best hashtags to use for your brand and the ones you should keep using. You can also use it to measure your campaign success.

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Use a Hashtag Analytics Tool

一旦您确定了要跟踪哪些主题标签以及测量哪些指标，就该开始进行主题标签分析了。有很多hashtag tracking toolsthat can help you with this. Some of the best options include:

Later

社交媒体的核心调度工具,以后also comes with a robust hashtag analytics feature for Instagram. This gives you a detailed breakdown of your hashtag performance, with the ability to track metrics like likes, comments, impressions, reach, and saves. You can also find out more details about each hashtag such as how the frequency of use has changed over time.

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锁孔

This powerful social media analytics platform gives you real-time metrics on the hashtags you want to track. The hashtag tracking feature is available for all major social media platforms including Twitter, Facebook, Instagram, and YouTube. It provides you with key hashtag metrics such as reach, impressions, and sentiment.

You can also get a detailed breakdown of your hashtag performance including how many posts were created, how many unique users used it, how the usage changed over time, and who were the most influential users.

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Iconosquare

Iconosquare is a social media monitoring tool for all major platforms including TikTok, Facebook, LinkedIn, Twitter, and Instagram. It comes with a Hashtag Tracker that lets you analyze hashtag data from the past 30 days. You can use this to keep track of metrics such as frequency of posts, total number of posts, top 10 posts, total engagement, and average engagement. It also gives you a media type breakdown on the hashtag you’re tracking.

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Hashtagify

Hashtagify是一种功能强大的主题分析工具，可以为您提供单个主题标签性能的详细分解。它为您提供了可视化的见解，对每个主题标签的受欢迎程度得分以及每月和每周的趋势得分。您可以使用它来发现相关的主题标签，所使用的顶级语言，顶级国家和所使用的拼写变体。

This tool also shows you the top people dominating conversations around your hashtag. And you can filter these results by level of influence, specialization, and follower count.

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通过主题标签分析回答的问题

After pulling up all the data you need about your hashtag performance, identify the key questions you want to answer in your analysis using this data. These may include questions like:

How Is My Campaign Performing?

You can answer this question by looking at how many people you were able to reach with the hashtag and how many unique users used it. The total number of times your hashtag was used can also help you understand its popularity.

Additionally, you can find out the impact that your campaign had on users by looking at the engagement data. Are people liking, commenting on, and sharing posts that contain the hashtag? If your hashtag tracking tool can provide you with sentiment analysis, this is also an important KPI to understand the overall sentiment around your campaign and how people feel about it.

Which Hashtags Deliver the Best Results?

You can answer this question by comparing the usage and popularity data of your hashtags. Which ones are used the most and which ones are driving the most engagement? This will help you figure out the top hashtags that you should continue using in your social media strategy.

How Many Hashtags Should I Use?

By assessing the number of hashtags used in your top-performing content, you can figure out the optimal hashtag amount to fine-tune your hashtag strategy. While you can use multiple hashtags for your posts, that doesn’t mean you should overload your caption space with dozens of hashtags. The ideal number may vary by platform, so it’s important to test and see the optimal hashtag amount for different social networks.

Which Hashtags Should I Stop Using?

Look at the hashtags with low reach and engagement volumes to identify ones that you should drop from your hashtag strategy. These may be highly relevant to your industry but they’re not necessarily the best ones to use if they’re not delivering any results. They’re just going to crowd up your caption space – space that could be used for other, more impactful hashtags.

我的主题标签用户在哪里?

This question can help you figure out which geographic locations you were able to reach with your hashtags and which languages were used. It’s a great way to get a better sense of your audience and realign yourmarketing campaignsto resonate with them.

Who Are the Influential People Using My Hashtag?

If your hashtag tracking tool shows you the most influential accounts that used your hashtag, you can figure out who is leading the conversations around your brand. This is a great way to identify potential influencers to work with. Since you’re identifying people who are already talking about your brand, you stand a good chance of convincing them to work with you.

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Up Your Hashtag Game

主题分析对于优化您的主题标签策略和衡量影响至关重要。充分利用上面突出显示的步骤和工具，以开始跟踪您的主题标签，并发现可以帮助您提高营销策略的见解。