很多网站在谷歌上竞争更高的排名。创作者不断推出新的方式来改善他们的营销计划及其网站排名。虽然这些努力确实有助于你的排名，但是这些努力是不够的。在确定搜索引擎结果页面（SERPS）上的排名时，Google必须考虑超过200个因素。
但是你如何衡量甚至预测网站的权威？
While there are a number of tools that can be used to predict a website’s rankings on SERPs, like ahrefs’sDomain Rating, one of the most popular metrics is the one devised by Moz, known asDomain Authority.
What is Domain Authority and Why is it Important?
Simply put,Domain Authorityis a score used to predicts a website’s ability to rank on SERPs on a scale of one to 100. The higher the score, the better that website’s ability to rank.
Domain Authorityis calculated using over 40 factors, including how manybacklinksyou have, the quality and relevance of your backlinks, your content’s quality, social signals, SEO performance, and root domains. Websites with numerous high-quality backlinks, like Wikipedia, tend to have higherdomain authority. A website with little to no relevant inbound links may have a lower score.
Given the logarithmic nature ofdomain authority,it’s more difficult to increase your score once you’re higher in the rankings. It’s easier to jump to a higher score if you start out with a lower score, say 10 to 20 compared to increasing it from 70 to 80.
Yourdomain authoritycan also decrease when high-authority websites get a lot of backlinks.
Domain Authorityisn’t a metric used by Google (PageRank) and doesn’t affect SERPs. But even if it’s not used by Google as a ranking factor,domain authoritystill matters because it still has acorrelation with your SERP ranking. Even if it’s not the metric used by Google,Domain Authorityis still a very useful tool to use to predict your website’s ability to gain organic traffic from the search engine giant.
Checking Your Website’s Domain Authority
There are several ways to check yourDomain Authority. You can use Moz’sLink Explorer,MozBar, or the SERP Analysis section ofKeyword Explorer.
How to Improve Your Domain Authority Score
Websites with more high-quality external links tend to rank higher on theDomain Authorityscale, while smaller websites with fewer inbound links tend to begin with a score of one.
To improve yourdomain authorityscore, here are some things you can do:
- Build a stronger link profile
最重要的一个指标是你的职业联系起来file. To build a stronger profile, or your off-page SEO, you need to have incoming links from both high-authority and related websites. Also avoid getting bad links or remove any low-quality links from your page.
- 优化您的页面SEO
On-page SEO is just as important as off-page SEO when it comes to improving your DA score, so prioritize optimizing all of your on-page code, from title tags to the content itself.
- Create content that’s consistent and high-quality
Having linkable content is crucial if you want authoritative sites to link to it. Make sure that you create content that’s regularly published and is relevant to your target audience. Aside from that, your content needs to be well-written and informative.
- 获得高权威和流量驾驶链接
Even if you ignoredomain authorityscores overall, having links from high-authority sites will make your website more relevant. Having traffic-driving links will also further bolster your site’s relevance when it comes to searches and that is one of the factors that can affect your ranking results. Remember that not all links are created equal. Some are spammy and can end up being discounted.
While it may be tempting to focus solely on having a higherdomain authorityscore, keep in mind that DA only serves as a prediction of your site’s ranking ability, and should therefore be used as a comparative metric. It shouldn’t be viewed as the final say when it comes to rankings.
Rather, you should use this information tofocus on getting high-quality and relevant links这可以为您提供贡献domain authorityscore and rankings.Creating compelling contentand regularly monitoring your link profile are also helpful methods you can follow to organically boost your Google ranking and website traffic.
