Abacklinkis any inbound or incoming link from another website. It’s part of the algorithm that search engines use to determine a webpage’s ranking. The number and quality ofbacklinks帮助提高位置和visibility of a site in search engine results.
反向链接类型
There are two basic types ofbacklinks, with each one having a different effect on a website.
Do-follow link
A do-follow link is an attribute that allows search engines to follow it. It passes value from one site to another. If the source is a reputable site, it lends credibility to another site and improves its search engine rankings. However, if a do-follow link comes from a suspicious or malicious site, it can harm the reputation of the site linking to it.
No-follow link
A link with a no-follow attribute doesn’t affect a webpage’s ranking. Search engines ignore this link as it doesn’t pass as much value as a do-follow link. A no-follow link is often used when a site doesn’t want to be associated with the hyperlinked site. This is quite helpful when linking to an unreliable source.
Advantages of Backlinks
Backlinksprovide users more value by giving them additional sources of information related to the topic they’re interested in. They also help search engines determine the value and importance of a webpage. Aside from these,backlinksoffer websites other benefits, including:
更好的有机排名
Backlinksimprove a site’s search engine rankings. The significant number ofbacklinksin high-ranking pages show a positive correlation between the two. The reason for this is pretty straightforward. If a page has links from several other sites, its reputation and authority increases. Naturally, this results in a higher organic ranking.
Better site discovery
If a site doesn’t have anybacklinks, it would be improbable for search engine bots to find it. Search engines can’t crawl a site they’ve yet to discover. And if a site isn’t indexed, it won’t appear in search results.
Backlinkshelp search bots discover and index a site. They lead bots from existing webpages to new ones that haven’t been indexed yet.
Higher traffic
When readers want more information about a specific topic, they usually click on the links in the content they’re browsing. In this way,backlinksincrease referral traffic. Users click on these links voluntarily and are likely to spend more time on the page in search of relevant information. Consequently, this also reduces the bounce rate.
如何获得反向链接
There are paid services that offerbacklinks，但有些可能不是那么可靠。如果付费太多，有可能受到Google算法受到惩罚的风险backlinksto a site. So instead of focusing on increasing the number ofbacklinks, opt to be more mindful of their quality. Here are some ways to getbacklinksfrom authoritative sites.
Provide good content
Informative content presented in an engaging manner attracts more readers. It also compels other sites to link to your pages.
Strive to publish content that’s relevant and timely. Provide solutions to problems through comprehensive guides, infographics, how-to articles, tutorial videos, and the like. Make sure that the content is easy to read and understand. An effectivecontent marketingstrategy will encourage others to share your links and include them in their own webpages.
建立权威
获得更多反向链接的另一种方法是将自己确立为利基市场的权威。成为信息的首选来源，站点将自动链接到您的页面。
Write about topics you have expertise in. If you don’t consider yourself an expert, interview and quote those who are. You can also interviewinfluencersand send them a link to the post they’re featured in. They’ll most probably link back to your site and spread the word to their followers.
Guest blog
提出为其他博客和网站撰写书写，使您可以链接到自己的页面。这是增加曝光率并将内容吸引到新受众的好方法。
Pitch articles to reputable sites, preferably those that already have high search rankings and page authority. Ensure that the content you provide them is well-written and adds value to their site.
Learn from the competition
Learn from those who have been successful with their link building strategies. Find out how your competitors have been acquiring links and replicate their techniques.
