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As the world’s biggest video sharing platform, YouTube is这适合创作者和品牌的地方。它每天都会看到大量参与51% of usersvisiting it daily and people spending an average of 17 minutes on the platform each day. That said, it takes more than sheer luck to make it on the platform. You have to strategically see what users are consuming and what’s resonating with them to create content that would appeal to them.
这是YouTube Analytics进入图片的地方，为您提供了对视频或频道性能的宝贵见解，这将为您的下一步介绍。在这篇文章中，我们将分享一些可以免费使用的YouTube分析工具。让我们开始吧。
最佳免费YouTube分析工具：
Why You Need YouTube Analytics Tools
如果您想发展业务或渠道，则必须能够了解您目前的位置，以便知道要改进什么。这就是为什么你需要use YouTube analytics因为它给你一个想法是怎么回事的moment, which will then allow you to plan your next steps. Here are a few reasons why using YouTube analytics tools can benefit you.
Understanding Your Audience
For both brands and content creators, being able to get a sense of what types of videos appeal to your audience is crucial so you can keep producing highly engaging content. The more you produce the types of videos they like, the better your channel will grow. YouTube analytics tools can provide you with just the information you need to understand what your audience likes and dislikes based on what videos they watch and engage with the most.
Many YouTube analytics tools will show you metrics such as views, impressions, average view duration, likes, and more. This can give you an idea of which videos had the most impact on your viewers and which ones didn’t really appeal to them. As a result, you should be able to gauge whattypes of videosyou should create more of to improve your overall channel performance.
Additionally, you can also use YouTube analytics tools to gain audience insights such as what their demographics are, when they’re online, which other channels they watch, and more. This gives you a sense of who your audience is so you can craft your content and messaging to better resonate with them.
Assessing Your Channel Performance
您还可以使用YouTube Analytics工具来了解您的频道的整体表现。您将能够看到诸如人们如何找到您的内容，有多少订户，获得了多少个喜欢的订户，哪些视频/流/短裤表现最好等等，等等。
Having a big-picture overview of how your channel is performing will help you understand where you currently stand, how it compares to a previous time or how your performance might improve at a later date. You could get a sense of your overall channel growth and how it’s connected with a specific campaign or content strategy, for example.
Vetting Influencers for a Campaign
For brands that plan to work with influencers, certain YouTube analytics tools can also provide you with different insights to inform your influencer selection. This is one of the most important steps in the process of executing aninfluencer marketing campaignas your choice of influencers can make or break your campaign.
借助YouTube分析工具，您将能够看到指标，例如他们拥有多少个假装关注者，平均参与率是多少以及受众来自何处。一些更强大的工具甚至可以根据标记为有毒，进攻，政治或负面的内容的数量来向您展示有影响力者对您的品牌的“安全”。
Top Free YouTube Analytics Tools
While there are a number of powerful YouTube analytics tools out there, most of them are only accessible through paid plans. So the selection is a bit limited if you’re looking for a free analytics tool. Fortunately, the native analytics tools on YouTube are pretty robust, which means you might not even need a third-party tool at all. That said, let’s take a look at some of the best free YouTube analytics tools for 2022.
1.YouTube Money Calculator
Best for：有影响力的人审查
YouTube货币计算器由HypeAuditor提供动力的另一个工具使您了解了内容创建者每个视频制造的多少。尽管您可能会发现在其他方面都非常适合您的竞选活动的影响者，但他们不一定在预算之内。而且，您不想仅仅因为他们收取一定金额的费用而最终会超额影响者。这就是YouTube货币计算器的来源，可帮助您了解YouTube创建者估计可以通过视频制作多少。
This can give you an idea of which influencers will be right for your campaign, factoring in how much they normally charge for their videos. So you can carefully select the ideal influencers that are within your budget and will help you get your message across effectively.
The tool also provides you with other performance details such as the channel’s subscriber growth, average engagement per video, total comments, and subscriber growth chart. Essentially, you can get access to crucial metrics that will inform and enrich your influencer vetting process.
2.YouTube Fake Subscriber Checker
Best for：有影响力的人审查
YouTube伪造的订户Checker审核YouTube频道，由HypeAuditor提供支持，并根据创建者，受众，信誉和参与度提供了基于不同因素的评级。它根据其伪造订户的数量以及受众的真实性来查看帐户的可信度。这可以帮助您更好地了解YouTube内容创作者合作为您的影响者营销活金博宝188备用网址动。
It gives you an overview of the total subscribers they have and the number of video views they’ve garnered. So you can get some idea of whether the creator would be the right choice for you. You can also click on the option to view the full report, which will take you to the HypeAuditor page where you can get more comprehensive stats on the channel.
从这里，您可以分析频道的subscriber growthrate over the past 30 days as well as details like the audience countries, age and gender, and languages. HypeAuditor will also provide metrics related to engagement such as like-comment ratio, comment rate, and reaction rate.
One of the most useful analytics reports for brands is the brand safety analysis. This will show you how “safe” the creator is for brands based on the number of content that’s deemed toxic, offensive, political in nature, or containing negative sentiment. With this report, you can gain a thorough understanding of whether a particular creator is safe to partner with and whether their content truly aligns with your brand.
3. YouTube分析
Best for:Overall YouTube analytics
The native YouTube analytics tool is extremely robust, providing you with all the critical metrics you need at a channel and content level. Your subscriber count is updated in real-time, which means you get the most updated information at all times. The overview section shows you how your overall views, watch time (in hours), and subscriber count have changed over a specific time period. This high-level overview is an excellent way to get an idea of how your performance has changed within this period.
Under the “Content” tab, you can access metrics such as your views over the past 28 days, how viewers find you, and impressions and how they led to watch time. This can help you gauge how your channel has been performing in terms of attracting viewers.
在“观众”选项卡下，您将能够查看指标，例如您吸引了多少独特的观众以及有多少观众回来。YouTube Analytics还向您展示了您的受众何时在YouTube上，这对于计划发布策略很有用。其他重要的受众级指标包括您的观众手表，年龄和性别，顶级地理和顶级字幕/CC语言的订户，其他频道和视频的观看时间。
Using these valuable insights, you can strategically optimize yourYouTube营销更好地与观众产生共鸣的方法。例如，您可能想根据受众的顶级语言偏好来改善字幕。或者，您甚至可以创建与观众顶级地理有关的内容。
YouTube analytics even provides you with research tools that will further help you optimize your content development efforts. You can use the built-in keyword research tool to understand how certain search terms are performing across YouTube i.e. how many people are searching for the term on YouTube. Plus, the tool even reveals what your audience is searching for, which can provide you withexcellent content ideas.
4。VidIQ
Best for:Content creators
Vidiq是市场上领先的YouTube分析工具之一，由Mark Cuban，Jade Darmawangsa，Sean Cannell和Marina Mogilko等创作者提供保证。该工具提供了强大的分析见解，非常适合希望在平台上大大的视频内容创建者。基本的分析计划免费提供，因此对于刚开始且没有大量预算可以使用的创作者来说，这是一个不错的选择。
VidIQ provides you with all the tools you could possibly need to help with video creation. This includes daily ideas, which use AI to analyze other channels similar to yours and provide you with creative ideas to inspire your content creation. VidIQ also offers powerful channel auditing features to see the number of subscribers gained or lost, the increase or decrease in views, and the changes in watch time.
它为您提供有关根据工作和无效的方法的改进的建议。例如，这些建议可能包括在视频中添加最终屏幕，添加自定义缩略图，包括播放列表中的视频，以及每周发布一定数量的视频。简而言之，如果您想在YouTube上构建自己的名字，VIDIQ是最好的YouTube分析工具之一。
5。Social Blade
Best for:Competitor research
Social Blade is a powerful social media analytics platform that offers analytics solutions for YouTube. The free analytics tool provides you with highly comprehensive performance metrics on a channel level. The best part is that it’s not just limited to analyzing your channel but can also be used for analyzing other YouTube channels. You can enter any YouTube channel name that you want to analyze and get detailed insights into its performance.
The tool gives you an overview of the number of uploads, subscriber count, video views, channel type, and country of each channel. It also ranks the channel based on its performance in terms of subscriber count, video views, and niche. Social Blade gives the channel a rating based on its overall performance across the platform’s database, helping you gauge where your competitors or potential influencers are currently standing.
该工具分析了渠道的订户数量和观点如何每周和每月增长。它还向您显示创建相似内容的渠道，因此您可以发现其他竞争对手进行评估。此外，Social Blade为您提供了视频级别的概述，以了解频道的内容在观点，评分，评论和估计收入方面的表现。因此，您可以查看他们表现最佳的内容，以查看什么有效，什么无效。
使用分析来增长您的YouTube频道
不管你是brand that’s looking to market on YouTube or you’re a creator who wants to grow your channel, the right YouTube analytics tool will inform and strengthen your strategy. You’ll be able to gain valuable insights into your current performance to see where you stand and how you can make improvements. You can also gain a better understanding of your audience, which will allow you to strategically craft content that would resonate with them.
Moreover, brands will also be able to use YouTube analytics to vet influencers and narrow down the best creators to partner with. So make the most of the free YouTube analytics tools listed above to grow your channel and effectively market on the platform.
