What’s The Best Number of Hashtags for Each Social Network? [FREE Hashtag Counter]

Anybody who uses social media regularly should be familiar with the humble hashtag. Yet, people haven't been using the # symbol forever. It is a relatively new addition to our communication. It didn't even exist in the early days of social media.

如今，您几乎可以在每个社交媒体平台上使用主题标签，但是它对某些平台的价值比其他人具有更多的价值。可以说，铺有主题标签的最佳场所是Instagram和Twitter。但是即使在那里，您也会发现建议的标签使用情况有所不同。

我们最近创建了一个工具，可以帮助您找到帖子的最佳主题标签。本文还仔细研究了我们如何使用主题标签以及如何利用它们来发挥您的社会优势。

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每个社交网络的最佳主题标签：

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免费的标签计数器工具

It can be challenging to remember everything you need to create an engaging, dynamic social post, particularly if you run accounts on multiple networks. Writing a tweet is very different from a LinkedIn status, and both are entirely different from something you would pin on Pinterest. You use hashtags with subtle nuances on each of the social networks, and it can be hard to remember how many you should put in each post, never mind choosing the best hashtags to use.

We’ve recently created a handy hashtag counter to make your posting life easier. You can use our hashtag counter to quickly calculate how many hashtags you should include in a post you’re creating. You might not need it when preparing a quick status for Facebook, using only one hashtag or two, but it will undoubtedly help your Instagram posting where you can use up to 30 hashtags.

请记住，主题标签非常适合帮助人们查找与他们感兴趣的主题有关的帖子。因此，不要让跟踪主题标签的麻烦使您使用它们。我们的主题标签计数器使事情无压力。

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为什么我们使用标签?

主题标签的主要现代用途是帮助您发现内容。它们最初是在Twitter上使用的，但是不久之后，其他社交网站的用户就看到了它们的优势，并开始在自己喜欢的平台上使用它们。188滚球地址

主题标签小组主题和趋势，使它们易于搜索。主题标签可帮助营销人员吸引对各种主题感兴趣的人。

Hashtags help create brand awareness and increase the visibility of your content. They make it easier for you to track interest. Brands use hashtags to boost audience involvement, particularly with competitions and events.

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Types of Hashtags

You can split hashtags up into different types:

• Lifestyle-based, e.g. #fashion, #DIY, #photography
• Event-based, e.g. #sale, #christmas, #worldcup
• 基于品牌，例如，#jeep，#gopro，#calvinklein
• 基于产品，例如#ShareAcoke，#jeepwrangler
• Community-based, e.g. #mycalvins, #everlanewomen, #justdoit

Lifestyle and event-based hashtags are usually relatively generic – they are used by multiple people, regardless of the products they like and use. Businesses, however, often have their “own” brand, product, and community-based hashtags. Brand hashtags are usually relatively high-level – they are the "official" hashtag belonging to a brand (and therefore often tend to be the company name). Product-based hashtags relate more to specific products. Community-based hashtags are devised by brands to encourage their fans and supporters. Brands can use community-hashtags to grow their social communities.

许多公司都有自己的品牌，产品和基于社区的主题标签。例如，耐克使用#NIKE（Brand），#NikeAirforce，#NikeAir和＃Jordan1（所有产品）以及#NIKEWOMEN和#JUSTDOIT（社区）。他们将这些标签与更通用的生活方式和基于事件的主题标签相结合。

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主题标签的一般指南

One of the first things to ensure when you use hashtags is that you don’t leave any spaces in them. If you do, only the part of your hashtag before the space will count. You can use both letters and numbers, but no punctuation, apart from the leading #-symbol. You can use hashtags anywhere within a social media post, although usually within a caption or comment on an Instagram post.

Don’t go mad on your hashtag usage, even on Instagram, where you are allowed 30 hashtags. People find messages with hashtags every second word annoying to read. It is usually a good idea to keep your hashtags short and concise. The more characters in your hashtag, the more opportunity there is for error, and the less memorable a hashtag will be.

If you’re using lifestyle or event-based hashtags, don’t try to use rare or unusual terms. People won't search for them, making them of little value. On the other hand, you may achieve poor results from using broad generic hashtags. Your posts may turn up in searches, but they may be swamped by all the other posts also using those hashtags. Also, people are more likely to search for relatively specific terms, rather than broad generic ones.

Don’t use hashtags for the sake of using them. They have to add genuine value to a post.

您将需要使用一致的策略来用于使用主题标签，尤其是在您是品牌的情况下。在使用大写字母的方式上保持一致。尽管它们对主题标签没有影响 - #word，#word，#word和＃Word都代表相同的标签 - 一致的主题标签资本化确实会使品牌看起来更加专业。也许最好的方法是在主题标签中利用每个独特的单词（但请记住不要添加空间）。

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Instagram上的标签使用情况

您可以在Instagram上使用多达30个主题标签，从而为您提供范围，以使您的主题标签用法真正发挥创意。但这并不意味着您必须在所有Instagram P中使用30个主题标签OST。

Instagram特别鼓励标签使用。的re are differing views on precisely how many hashtags you should use per post, but many people recommend at least ten. You can also use up to ten hashtags in an Instagram Story.

人们定期通过Instagram上的主题标签搜索内容。您在主题标签页面上的位置取决于：

• 人们多久使用主题标签
• 的popularity of your post (its engagement)
• 的age of your post (older posts last longer in hashtag searches than elsewhere on Instagram)
• Whether you have a large, engaged audience

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Beware the Shadowban

It is crucial, however, that you don’t use the same 30 hashtags in every post you make – that looks spammy, and you risk Instagram deciding to shadowban your account. Instagram also frowns on you using irrelevant hashtags in your posts. People can click on "Don't Show for This Hashtag," which affects how often Instagram will show that item of content under that hashtag's page.

Shadowban是对帐户的秘密禁令。它阻止了帖子被人的追随者以外的任何人看到。Instagram是否禁止您通知您；他们只是阻止您的内容。

Instagram在24小时内使用同一组的主题标签来考虑垃圾邮件。他们也有“破碎”或banned hashtagsthat you should avoid. The list is surprisingly long and includes hashtags that may surprise you (it’s not just swearing and offensive words). A few of the more surprising banned hashtags include #Alone, #BeautyBlogger, #Brain, #Desk, and #Easter. While many of the banned hashtags are considered temporary bans, some are permanent, including #Eggplant, #IG, #LoseWeight, and #PuppyDogMondays.

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在Twitter上使用标签

主题标签始于Twitter，但仍然在那里发挥重要作用。但是，您不想在主题标签中过度使用。Twitter最近的推文大小可能翻了一番，但您仍然仅限于280个字符。如果这些角色中的很大一部分是主题标签，人们就会被关闭。将您的Twitter主题标签的使用限制为每条推文不超过一个或两个主题标签。

推特includes a Trending hashtags section which attracts many people searching for exciting content. If you’re using trending hashtags, make sure that you can make them relevant to you and your followers. Don't try and force hashtags into your posts simply because they are popular.

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在Facebook上使用标签

Facebookusers are less interested in hashtags than many of the other social networks. However, one or two hashtags can widen the exposure of a Facebook post.

You would only use hashtags on Facebook for posts that you want people to find, so make sure that you post these to the public, not restricting them to your friends or family.

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LinkedIn上的标签用法

Hashtag usage on LinkedIn is similar to that on Facebook. You can use them, but restrict yourself to no more than one or two per post. You might increase this to three if you're posting long-form content.

You would only use hashtags on LinkedIn for posts that you want to have a greater reach than your immediate network.

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Hashtag Usage on Pinterest

与Instagram一样，Pinterest用户发现主题标签是在此视觉平台上对内容进行分类的绝佳方法。但是，您不能在Pinterest上使用那么多主题标签，并且您可能应该将自己限制为每个引脚一两个。您想使用特定于图像主题的狭窄主题标签（以及将其放置的板）。

Be aware that on Pinterest hashtags are only clickable in the description of a Pin.

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为广告系列创建自定义的主题标签

Brands often create specific hashtags for a campaign. You want to create an original hashtag that has a clear connection with your brand, product, or the campaign itself. You need to be particularly careful that you don't purloin an existing hashtag and misuse it.

You also need to examine your hashtag carefully. This is particularly important when you run words together, as you may unintentionally use other words. For example, the promoters of singer Susan Boyle, probably thought they were creating a straightforward hashtag when they wanted to create a campaign for the Susan Album Party – alas many people misread #susanalbumparty. It would have been so much better if they had used capital letters to split up the words - #SusanAlbumParty. Sometimes capital letters don't save unfortunate hashtag choices, for example, Blackberry's hiring hashtag - #RIMjobs, and the Chester literature festival’s #CLitFest.

您需要定制的标签精确，并且易于理解。不要结合超过三个或四个单词。

You will probably already have a brand-based hashtag, and possibly a product-based hashtag (unless you are creating this now for a product launch). Therefore, your community-based hashtag shouldn't be totally about your brand. Red Bull, for example, doesn't highlight the #redbull hashtag for their individual campaigns. Instead, they prefer quirkier hashtags, like #PutACanOnIt.