With cryptocurrency becoming more mainstream as time goes by, it’s crucial for crypto projects to come up with and maintain effective marketing strategies in order to set themselves apart from the competition. It’s also important to keep in mind thatmarketing for the crypto and blockchain industryis different from the rest.
There are various factors that crypto marketers have to consider when it comes to setting a solid marketing campaign. Some of these factors include the “newness” of the technology used for crypto, high market volatility, and the crypto crash in early 2018.
尽管面临挑战，但您仍然可以完成营销，并使您的品牌传播开来。以下是一些顶级加密营销策略，您需要领先于竞争对手。
击败竞争的顶级加密营销策略:
1.建立和与您的社区互动
Source:reddit.com
一个人不应该低估building and interacting with a community。Engagement is all about creating a new environment and communicating with the people as much as possible, making sure that you will be able to address the concerns of the community members.
This is a challenge that community members should be able to take on—to be always available at any time of day to show care and concern for the community. You have to be as transparent as possible and be able to accept suggestions and criticisms, especially when it comes to dates, roadmaps, and others.
2. Motivate People to Encourage Them to Spread the Word
Establishing and maintaining a community is just one part of the job—the tricky part is to make it grow by adding members into it. One way to do this is to create a referral program that will reward current members when they bring in new members to the fold.
Of course, this comes with certain risks. Some of your members will just bring in new members indiscriminately just for the sake of being rewarded. Also, some people will just join even if they have no real interests in your community. What you can do to avoid this is to find ways to motivate members internally aside from just handing out financial incentives.
3.炒作
炒作是最常用的marketing moves in the crypto community。为此，您必须为项目炒作，无论它是什么样的，以鼓励更多的人加入您的社区。为了使您的炒作变得有效，您必须抚摸人们对FOMO的感受 - 错过。您可以通过发布特殊优惠，截止日期等来做到这一点。
The most ideal time to create a hype is before the pre-sale period. Sure, this may be temporary since all hypes will have to die down after some time, but at least it will help establish a foundation for your project.
4.动员社交网络
Source:discord.com
社会媒体是每个数字标记的支柱eting campaign. You need to create accounts for all the popular platforms: Facebook, Twitter, Reddit, Telegram, Discord, etc. This lets you reach out to all types of audiences. You have to use your social media to keep your audience up to date with everything that’s happening with your project.
This means you have to post updates, news, milestones and the like. Aside from communicating with your audience, you can use social networks to create the brand that you envision for your project.
Nowadays, every cryptocurrency marketing team has these essential accounts:
The platform has always been considered as the “water cooler of the Internet,” which is definitely accurate. Using the platform is a great way to capture the attention of your community, which should be more than enough reason to include it in your crypto marketing strategy.
这些故事功能使您可以展示公司中的最新更新并展示其个性。您的Instagram Feed始终应具有有关新闻和市场更新的新内容。
- YouTube
There’s no other platform that is better at serving long-form video content. YouTube is still the best one to dish out content that will connect, inform, and educate the virtual asset industry. A YouTube video is still the most effective when it comes to long-form content that explains your project or product.
作为世界上第15位最受欢迎的网站，您绝对无力忽略Reddit。该平台特别有效分散的财务或违规项目由于Defi社区在Reddit上花费了很多时间。
- 播客
Because crypto folks tend to be on the busier side,他们喜欢播客也就不足为奇了- 它们更容易访问，人们在开车或放松时可以随便听。您可以使用自己的播客或其他人的播客进行营销。如果您没有时间这样做，另一种选择是赞助一个受欢迎的播客，以便主机可以播放或阅读您的脚本或声音。
5.不要忘记LinkedIn
LinkedIn tends to get underestimated as a marketing method, which shouldn’t be the case. LinkedIn is actually the best medium to创建网络以建立强大的连接with people who can help you with your project.
请记住，LinkedIn拥有数百万的投资者，他们每天都在该平台上活跃。这意味着您可以与尽可能多的人建立联系，并在此过程中吸引投资者，甚至是机构的注意力。
6. Do Airdrops
Airdropping is another way to provide incentives for community growth. Doing token airdrops, which will serve as gifts to random lucky winners, will help gain more support for your project from different audiences. This will motivate community members to become more active and take on more tasks. Airdropping is a way to give these members their rewards.
7.进行或主持访谈
使协作智慧h a considerable fanbase—YouTubers are the perfect examples of this. Set up an interview where you can talk about your project or vice-versa. This is a great way to connect withcredible crypto analystson YouTube and reach out to a larger audience.
8. Issue Press Releases
Source:cryptoslate.com
Press releases tend to be forgotten given the many platforms available online, but remember that it counts as a pillar of crypto publishing. By writing and issuing press releases, you can show the public that yours is a legitimate project and you can share more details about it.
创建PR的过程涉及建立您的媒体列表，提出鼓舞人心和创造性的推销，并将其推向记者，有影响力的人和播客。
The best way to do this is to create cryptocurrency guest posts. Look for an expert to teach you how to do them, or even make them for you.
9. Team Up With Influencers
影响者今天仍然是一件大事，您应该使用它们来推广您的项目。实际上，它们在促进加密货币的寿命方面非常有帮助。考虑到健康的投资回报率，大多数营销人员更多地分配给其影响者的营销预算。金博宝188备用网址影响者的效果是，许多人实际上比传统的付费媒体更信任他们。对于加密品牌而言，促销最受欢迎的途径是YouTube，Twitter和Instagram。
By teaming up with influencers, you can expand your community immediately by reaching millions of new followers. Start by finding influencers that are a perfect fit for your project.
10. Use Telegram
Source:T.Me
电报已成为许多加密用户的默认通信工具。接触专门从事加密货币的电报帐户是一种出色的营销策略，实际上是具有成本效益的，可让您达到众多加密货币持有人。
A proper Telegram account is immensely beneficial for your project, specifically for interacting smoothly with your community. You can enhance your community even more by promoting your project in different crypto-related groups.
Telegram gives you the means to create a solid online community that is active practically 24/7. Another big plus is the platform’s security. Telegram is considered as one of the safest platforms around because of its end-to-end encryption. Your privacy will always be prioritized when you use Telegram.
11. SEO
Search engine optimization does take a lot of time and effort to execute masterfully, but it’s definitely worth it. You need to grow your reach organically, which is what SEO is all about.
关键词优化是您将花费时间确保SEO增长的关键。考虑到此目的的工具，这不是一个问题 - google关键字策划者，Semrush和Ahrefs，仅举一些。使用这些工具，您可以得到最好的关键字that will work best with your website’s content.
Patience is crucial, however. You may have to wait around three to eight months before you can see the results of your SEO efforts.
如果您自己做不到，可以hire ancrypto marketing agencyto do the work for your ranking. The goal is to rank as high as possible on Google to make it easier for new users to get to know more about your project and sign up in your community.
12. Email Marketing
In 2018, brands have earned an average of $32 in sales or revenue for every $1 spent on email marketing. That’s enough to make you stop and consider email marketing as part of your crypto marketing strategy.
使它值得探索的途径值得的是，电子邮件营销疯狂廉价。对于基本的电子邮件营销计划，您只需要平均每月销售50美元即可。数据报告表明您可以指望an open rate of around 17.92%for this one.
如果您不知道如何运行电子邮件营销活动，则可以雇用一家代理商为您做这件事并帮助您赚取最佳收益。
13. Banner Ads and Display Advertising
This may be one of the oldest methods in internet marketing, but you can still get a lot from it for your crypto project. The main obstacle is to get through the ad blockers installed on most people’s browsers so that you can get your brand in front of as many users as possible.
Regardless, banner advertising can still become beneficial for certain brands. As a blockchain brand, you have to pay the cost per thousand impressions in order to get your banner ad on a crypto-focused website.
14.建立品牌
拥有一个强大的品牌将使您的项目看起来尽可能合法，并可以帮助您领先于竞争对手。潜在的投资者倾向于研究品牌，因此您需要努力为您的项目取得最佳成果。
工具to Measure Your Marketing Success
Source:marketingplatform.google.com
Once you’ve put your marketing strategies in place, it’s time to monitor the results of your efforts. For this, you have to use a set of tools that will measure your success. Here are the ones you will need to complement your crypto marketing initiatives:
- Google Analytics
这是衡量辛勤工作产量的第一个也是最重要的工具。Google Analytics（分析）拥有您需要查看网站流量的所有信息，并查看谁在访问您的网站以及流量的来源。
- UTM
The Urchin Tracking Modules or UTMs have a URL builder, which you can use to create UTMs that will let you trace links across the internet. You can customize UTMs so that you can easily monitor all kinds of tracks directed to your website.There’s no denying that cryptocurrency marketing can be difficult for some—it can be a risky and expensive process. If you’re just a beginner in this regard, you have the option to get the services of a crypto marketing agency and let them work their magic on your crypto project or website.
Finding one that you can trust shouldn’t be hard since there are lots of agencies that specialize in blockchain marketing and can give you the results that you need.
