自大流行开始以来已经过了一年多，仍然存在许多锁定或严格的健康协议。但是，有些东西永远不会被锁定，就像创造力和创新一样。
虽然许多人遭受了大流行，但我们已经看到了有弹性的人是如何改变的改变。这种恢复力的一个具体例子是创造者经济的增长，因为人们发现在追求激情时谋生的新方法。
创作者经济趋势您应该注意：
什么是创造者经济？
创造者经济是指独立创造者建造的一类由独立创造者和服务需求的公司。独立创作者包括自雇人士，vLoggers，博主，影响因素，作家，艺术家以及其他任何货币化知识，技能或创作的人。
The companies that provide creators with content creation tools, software systems, finance management, analytics programs and other platforms that can help them grow their income are also part of the Creator Economy.
Types of Creators
There are many types of content creators. Of the estimated 50 million creators today, only about two million consider themselves professional creators. The rest are amateur creators who earn some money from producing content but are not able to get enough revenue from this to sustain their daily living. Often, amateurs keep their day jobs and engage in their creative pursuits only less than 15 hours a week or even just once a month.
不同类型创造者的收入范围是广泛的，从单纯的美元和美好的业余和美好师与耸人听闻的内容和思考营销策略的专业人士到数百万美元。为您的流行平台和应用程序提供内容，如Youtube，Inst188滚球地址agram和Tuch，为收入提供了利润丰厚的机会。
创造者收入可以从演戏，制作或策划音乐，播客，博客，写作和说明中获得。
在许多类型的创造者内容中是：
- 应用
- 博客帖子
- 漫画，漫画和webtoons
- 培训班
- eBooks
- 游戏
- 如何指导
- infographics.
- 文学作品
- 现场视频
- Memes
- 时事通讯
- Photos, illustrations, and other images
- 播客
- 幻灯片
- Tools
- 视频和vlogs.
- 网络研讨会
- Wiki.s
Aside from creating and selling digital content, content makers can also earn from other activities, mainly through advertising and marketing. In fact, setting up a combination of sources and diversifying their income streams is a good way to make money in the creator economy.
广告和营销收入可以通过销售广告空间，创建或分享赞助的内容，包括产品展示，累积订阅，收集提示，获得一次性销售和捐赠，从粉丝俱乐部收到资金，提供在线课程，以及销售粉丝订婚其中。
创作者经济的演变
The Creator Economy sprung from enterprising people with particular skills. These people started sharing and selling their digital content online. One of the earliest platforms, Teachable, made its mark when it hit a milestone in 2020, achieving $1 billion creator sales revenues. As content creation is highly dependent on tech tools, technological advancements greatly affect how content is created and shared or sold.
技术进步
多年前，从昂贵的高端摄像头和用于内容创造的昂贵的软件，今天更实惠的消费电子产品和应用程序对创作者的生产和分配成本显着降低。即使是智能手机也可用于生产优质的数字内容，从拍照和视频来编辑和发布。
Development of the Gig Economy
通过技术进步带来的巨大环境的缓和和便利也引起了一个演出经济的发展，不仅专业的全职创作者赢得了可敬的收入，而且还有自由职业者和独立承包商承担短期工作安排。内容创建者每项目工作并不罕见。
专家内容网站的出现
从创建者或赞助商网站中，数字内容不再可用于“显示”和最终消费。创作者也不再需要与生产公司隶属于或与特定标签签名。
内容网站，专门针对您的视频的特定内容类型，适用于视频，音乐的iTunes和亚马逊为电子书 - 允许内容创建者为观众或市场展示他们的“商品”以查看和样本。一些平台，188滚球地址如在线课程，甚至具有现场工具和模板，使内容创建者更容易生成，发布和销售其数字内容。
发展创造性的社会媒体
也出现了流行的社交媒体平台，并为内容创作者188滚球地址添加了更多场所以赚取收入。如果没有这些平台，那将是困难188滚球地址和不方便的（甚至在一定程度上是不切实际的）开发，创建和共享数字内容。
这些专家内容网站和社会平台的发展和普遍性得到了创作者经济的兴起。188滚球地址有些人甚至会夸大其大说，如果没有平台，就没有创造者。188滚球地址更现实地，创作者难以创造内容并将资金赚钱。因此，他们将创建内容创建作为业务努力来说，这将没有意义。
创作者经济非常强大，内容创作者从这些网站中获得良好的资金，因为Youtube，Spotify，iTunes，Tiktok，Instagram，Facebook和抽搐。在这些平台上，数字188滚球地址内容被世界各地的消费者的“饥饿”24/7消耗。以高质量和相关的内容，内容创作者肯定可以在创作者经济生态系统中赚钱。
创作者经济的现状
当涉及对创作者经济的财务分析时，数字和指标并不清楚。在这种生态系统中尚未在这种生态系统中定义，只要了解创造者及其观众和消费者“享受”他们的在线互动。
这次经济长期增长的巨大潜力摒弃了对风险资本家越来越多的兴趣，这些人认为它将在未来几年继续蓬勃发展。即使是Genz人口中的职业愿望也被观察到从专业的白领标题转向更有趣的是作为内容创造者的兴趣行动。
数亿美元的平台数字表明消费者如何捕获在线内容。据福布斯介绍，YouTube频道从2019年6月到2020年6月产生了约2.11亿美元。
顶级内容创建者即使在每个内容/职位的基础上也能够获得大型汇率。不断持续完成，内容创造者每年可以获得数百万美元。例如，顶级Instagram影响者可以在单个帖子上获得六个数字收入。另一方面，家具上的顶级作家每年可以净100万美元。
Seeing as how active consumers are online these days, the current state of the creator economy is seen to be continuously on the upward trend. New creators are getting into the ecosystem, whether for personal reasons or with clear intentions to earn income out of it. New technology is also a great ‘enabler’ for newbies and old timers in content creation alike.
创造者经济趋势留出去
Much can be expected out of the creator economy in the coming years. Bigger players and investors are taking notice of the opportunities in this economy. They see the value in capitalizing on content integration and in making use of the economy to further their brands and businesses.
媒体巨头很可能会流化更多货币化的工具，以吸引内容创作者，并鼓励他们“保持进入”。“跨平台共享也被视为规范，因为它有助于扩大内容范围。
Increased Investment in the Industry
In 2021 alone, the creator economy has seen an outstanding资金13亿美元。This has been the highest cumulative annual investment so far. And, it is expected to increase in the next few years. Top investors and companies are taking note of the bright outlook for lucrative investments in this industry.
品牌仍然是创造者的最高收入来源
Sponsorships still get the biggest slice of the pie when it comes to creator income. Approximately77% of creators earn their revenue from brand deals。这大约是所有其他来源的收入的三倍。我们看到这种趋势继续，因为品牌继续看到与创造者和影响者合作的好处。
增加跨平台共享
Most creators have accounts on multiple platforms. As these platforms make it easier for users to publish or share content across various channels, we see more creators utilizing cross-platform sharing to widen their reach.
Instagram.is Still the Primary Content Channel for Creators
超过72％的创建者仍然更喜欢Instagram作为发布内容的主要频道。Tiktok也在越来越受欢迎，但仍然是苍白的群体，只有约13％的创作者选择它作为主要频道。虽然Tiktok订阅者的数量也继续增长，但它似乎安全认为Instagram将留在未来几年内的创作者最重要的平台。
Shift from Social Networks to Own Platforms
虽然社交网络正在争抢以保持创造者对其平台上，但创造者现在正在寻找越来越依赖媒体巨头的方法。188滚球地址现在越来越多地找到通过自己的应用程序或网站通过自己的应用程序来将内容中的内容批准。在未来，我们可能会看到创造者与自己的货币化工具进入独立品牌。
Engagement Rate Over Money
最近survey by Influencer Marketing Hubshows that 17.11% of creators consider engagement rates as their top measure of success. While earning money is also important, creators primarily focus on increasing engagement and building a relationship with their audience. Even as the creator economy blooms, we can expect this measure of success to not change drastically.
From Faceless Publishers to Well-Known Personalities
Creators are not just mere unknown individuals churning out content. They are slowly gaining power in the complex world of media. As fans and followers seek to connect with them, they earn recognition and fame in the industry.
创作者将成为创始人
除了获得更受欢迎的流行情况，我们可以预期创作者成为自己业务的创始人。他们可能会建立团队和组装工具，以增加他们的收入来源，并在重点关注他们的艺术和激情的同时提高生产过程。
更多Fintech公司将迎合独立创作者
Traditional financial institutions have created gaps in financing for independent creators. Fintech companies, likekarat和Financial Venture Studio,are providing creators financing and lending services that they would otherwise not receive from traditional banks.
The Creator Economy is Expanding
创造者经济肯定有更多的增长空间，其扩张是不可避免的。因此，内容创建者之间可以预期更多的竞争。挑战将不断生产消费者愿意支付的高质量内容，并且在实现其品牌合作伙伴的业务目标方面是有效的。
New content creators will continue to emerge as more and more people decide to follow their passions. People are finding it more appealing and productive to make money out of creating content that’s aligned with their passions or strengths. Earning income from the creator economy gives people the chance to pursue their true interests while addressing their financial needs.
随着公司和品牌在线业务和渠道预算增加在线广告和促销，内容创作者可以看到更多的机会。
这一趋势继续走向更多个人账户和关于品牌经验的推荐，从而使影响人员满足于需求。创建者内容将越来越关注相关性和真实性。这意味着内容创作者必须少担心所有钟声和高科技效果的口哨，以吸引观众并促进其内容。
