2022年的前7个会员营销趋势

COVID-19引发全球经济转型。米arketing plans had to be adjusted due to the pandemic's uncertainty, and affiliate marketing is no exception.

Affiliate marketing作为一项低成本业务增长计划，已获得吸引力。这种营销策略非常适合小型企业，因为它以减少的费用和工作增加了收入。从单项商店到巨人公司，几乎每个主要的电子商务商店都有一个会员计划，或者是affiliate network。

The world of affiliate marketing can be cutthroat. To be successful in it, you must keep up with market trends. With more affiliates today, 2022 will be an exciting year for affiliate promotions.

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2022年的前7个会员营销趋势：

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什么是会员营销？

会员营销允许公司或品牌与合作伙伴（也称为分支机构或出版商）合作，以吸引更广泛的受众并产生更多的收入。每当他们完成预期的工作，例如推动销售，增加潜在客户或获得新客户时，您就会付款。在188.博金宝 , you're paying for actual results.

网络扩大了affili的流行ate marketing. Amazon made it a household name by creating an affiliate marketing program. The network allows websites and bloggers to share links to a specific Amazon page or product for ad revenue. Note that affiliate marketing relies on a vast network where the marketing can take place.

如果你有一个电子商务商店,你的营销关系liates can help your brand reach a superior online following. The larger an affiliate's network, the more sites or email lists they hold. They will promote your product or service to their network, such as by running banner ads or sharing links on their blogs or social media accounts. They can email clients about your brand. Affiliates use articles, videos, and graphics for promotions too.

Visitors who click on the ad or link will be taken directly to your eCommerce site. If the customer buys a product through the link, you have to pay your partner the agreed-upon fee, typically 5% to 10% of the contract value. Through this system, you (as the retailer) and your affiliate (as your partner) gain from increased sales.

如果您运行以产品为中心的网站或博客，会员营销适合您。例如，DIY博客可以链接到手工艺品用品。但是，请记住，会员营销不是直接销售的理想选择。

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What Are the Advantages of an Affiliate Program?

If you retail a product or service, an affiliate program can be a valuable addition to your overall marketing plan. The program can help you reach your goals whether your product is already popular or you're just getting started to build your brand.

企业的会员计划可以为您带来以下好处：

Wide-Reaching Impact

Affiliate marketers can potentially reach a larger audience than you could on your own. Your affiliate partners have websites, social media accounts, email lists, and a substantial number of followers. They can help promote your product through one or all of their networks. Through their reach, you're essentially multiplying your own. And because there’s a reward down the line, they’ll work hard to grow sales or drive traffic for your brand.

Result-Based Commission

设置会员计划是一种具有成本效益的营销策略，因为您只为完成的行动付费。您可以根据需要使用尽可能多的会员。他们的佣金将随着您的销售而努力。这种基于结果的奖励使双方受益。

在creased SERP Ranking

随着分支机构的链接被广泛共享，您网站的SERP排名将大大增加。从那里，您将获得更多的自然流量并节省营销的资金。

独特的内容

Your affiliate marketers can produce reviews about your product, write articles about your brand, or create video ads about your business. Each affiliate offers a unique perspective. As such, there may not be a need for you to run countless ads on Google or Facebook.

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2022年的主要会员营销趋势是什么？

The US affiliate marketing business will likely hit$8.2 billion by 2022。Consequently, affiliate networking will be more competitive than ever. Here are the top会员营销trendsto keep an eye on. These should help you see where the industry is going. Understanding them will boost affiliate traffic for your brand.

米ore Influencer Partnerships

有影响力的人拥有巨大的“追随者”（从数百万到数百万），并且有机交通高，到其网站或社交媒体帐户。如今，有影响力的人可以在不等待营销人员接触他们的会员计划的情况下获利。

84% of companies计划在2020年与有影响力的人一起工作。不难想象这一百分比高于以前。为了最大化与影响者的合作关系，您需要：

• Define your金博宝188备用网址goals.
• 加强与会员的联系。
• 米ake sure your business, brand, and product data are correct.
• 有一个可行的预算，以查看哪些策略适合您的业务。

The upsurge of the power of influencers also provides them with the freedom to work with various affiliate angles when they share something online. For instance, if your affiliate influencer uses geo-location, the spread of information about your product will become hyper-local.

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更多的品牌将利用纳米和微影响者

It’s becoming common for big brands to spend more on influencers with smaller followings but higher engagement and user relationships. These are the nano and micro-influencers.

• A nano-influencer has 500 to 10,000 social media followers.
• A micro-influencer has 10,000 to 25,000 social media followers.

这些影响者属于“微分利基”泡沫。在他们的利基市场中，他们很受欢迎，但并不过分。由于Nano和Micro-Influencers尚未对广告报价不知所措，因此与雇用宏观影响者（有超过100,000名关注者的影响者）相比，与他们合作通常更具成本效益。

Trust remains a vital component in someone's purchasing decision. Buyers may trust micro-influencers more than macro-influencers because they’re more niche-focused and have greater authority. Moreover, some macro-influencers are susceptible to accepting affiliate programs just for the commission.

纳米和微型影响者无处不在，但主要是TikTokand在stagram Reels。With these two revolutionary platforms, it’s possible for creators to reach a bigger global audience beyond their current friends and followers.

Tiktok和Reels很有趣，创作者甚至可以以自然而引人入胜的方式整合会员产品的位置。Tiktok和Reels的影响者经常分享有关其最喜欢的品牌或最近购买的视频。当这些视频传播开来时，创作者会获得数百万的观点，为他们提供了吸引更多观众的绝佳机会。

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Living in a Post Cookiepocalypse World

Cookies are small text files created when users visit a website. Traditionally, cookies fuel affiliate marketing. These tiny files work with web browsers to save user preferences, login and registration data, and shopping cart contents.

Cookies come in two main varieties. Your web browser creates first-party cookies—information on your servers gathered from actions on your website, blog, or app. On the other hand, third-party cookies are from websites you haven't visited, like advertising and analytics platforms.

Third-party cookies have been on the chopping block for years. Through a ruling by EU courts in 2019, users mustexplicitly consent to all analytics cookies。否则，不允许公司使用网络跟踪cookie来收集用户的个人数据。

Safari and Firefox have already eliminated their use of third-party cookies. Apple has enabled its users of iOS 14.5 and beyond to block the Identifier for Advertisers (IDFA) to limit tracking.

米eanwhile,Google has announceda one-year delay in removing third-party cookies from Chrome, which is by far the most used desktop browser. Consequently, this changeover will have a more significant influence on marketing as a whole.

Advertisement tracking will undoubtedly be affected, although tracking without cookies is still possible. You now have to evaluate what data you have, what information you need, and how to get it in a post-cookiepocalpyse world. In this case, you must:

• Focus on first-party cookies. It would be best if you diverted your efforts to first-party data strategies. With first-party cookies, you can identify a user's actions on your site, the frequency of their visits, and other essential information that will enable you to design and implement sound marketing plans.
• 通过预先了解您的数据收集实践来培养更好的客户联系。不要让您的客户了解您收集的数据以及如何使用所述数据。
• Provide something of value in return for data. Users are more willing to give their data if they get personalized offers and loyalty programs in return. You can provide special offers, discounts, redeemable points, and customized promotions to loyalty members to improve their interaction with your brand.
• Discuss the changes with your affiliate partners. Ask about their plans on surviving the third-party cookiepocalypse. Inquire about their strategies and how these changes can impact their conversion tracking.

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Cross-Device Tracking Will Be Prioritized

Affiliate marketers need to prioritize mobile clients in the coming year. Statistics show that62% of smartphone usershave made at least one purchase using their device. As more people use their phones to shop online, you'll need to think about how you can leverage cross-device tracking.

Cross-device tracking can deliver customized, relevant, targeted ads to a specific customer base. It identifies the best channels for converting potential customers to actual clients.

跨设备跟踪中最具挑战性的部分是在众多设备上正确匹配同一用户。但是使用两种方法是可行的：确定性和概率。

• Deterministic cross-device tracking uses first-party data from the user to link devices. Companies like Google and Facebook use this method to generate cross-device connections.
• Probabilistic cross-device tracking gathers anonymous data, such as phone model and geolocation, and applies statistical methods to find plausible cross-device matches.

By using cross-device tracking, affiliates may see a buyer's experience from start to finish. If you lack this insight, you’ll find it hard to understand the customer's thought process and behavior.

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在-App Monitoring for Improved Consumer Insights

在2021 alone, consumers worldwide spent more than1300亿美元on apps. As such, app monitoring is no longer an optional affiliate marketing strategy. It is a must.

The good thing is most prominent affiliate networks are able to integrate with Mobile Measurement Partners (MMPs). MMPs calculate, organize, and regulate app user events and data. A majority of eCommerce apps already come with an MMP, laying the groundwork for affiliate in-app marketing.

在-app monitoring has provided companies with valuable information that they would not have seen otherwise. For instance,affiliates at YouTube can use data analytics to get better click-through rates and more sales. They can utilize YouTube’s very own analytics tool or get third-party analytics tools to understand the various metrics that matter on the platform. Monitoring essential data points enables affiliates to determine how to create the best titles and thumbnails to engage viewers and possibly convert them.

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Voice Search SEO Will Continue to Rise

Users can utilize voice search to scour the web for information. Popular voice-enabled assistants include Siri, Cortana, Echo, Alexa, and Google Assistant. Other voice-related marketing trends have existed in the past, but voice search is likely to become more mainstream in the years ahead.

Consumers often use smartphones for voice search. The first responses to voice search queries are typically those with the best answer to the question. Furthermore, Google’s algorithm supports marketers’ use of keywords and phrases. By itself, using long-tail keywords can already increase your odds of ranking in the top three results.

Voice search SEO isn't standard SEO, though. Instead of just typing keywords, you must:

• Refine your affiliate website for voice requests. Adding questions in your content prepares your site for voice search queries.
• Optimize your content with precise keywords and search phrases. Voice searches tend to be more specific than text searches. FAQs and guides are good to have since they incorporate keywords for most inquiries.
• 米ake sure your content stands out on mobiles. Users choose voice search because the response is quick. But your content for voice search doesn’t have to be shorter. You only need to make it natural-sounding.

在促进会员业务中，关于语音搜索仍然存在很多不确定性。但是，如果您现在利用它，一旦算法更改，就可以领先。

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Blog Link Building Approaches Will Be Diversified

A steady stream of high-quality visitors generates sales. And one of the best ways to boost your sales is to dominate Google rankings. To do so, you need a lot of high-quality backlinks.

Link building used to be more about quantity than quality. But an effective link building is the sweet spot between the two. Conversions are mandatory to achieve your affiliate marketing goals, but traffic is also necessary to grow a customer base.

This is where blogs come in.Blogging still works, but it comes with a new set of challenges.

Having unique blog content that is actionable, relevant, and delivers value to your audience can earn you organic backlinks. Links to your blog help potential customers find your website, generate more traffic, and establish your brand. Users are more likely to trust you if other sites see you as an expert in your niche. The more credible and authoritative sites that link to your site, the better.

Your affiliate marketing blog can get links using various ways. A good starting point is to create informative and valuable content that’s relevant to your selected keywords. However, you can't solely depend on organic links. Instead, you can try getting backlinks to your site through:

• Guest posts on other blogs

Guest posts boost your domain rating through quality backlinks and present your brand as a niche authority. When writing guest posts for other blogs, make sure to present your expertise in your niche. Follow best practices to ensure that you can drive high traffic back to your page.

Getting your guest posts accepted by websites with a high domain rating might be difficult. Their guest post requests are most likely off the charts. The only way to increase your chances of getting accepted is to create unique, exceptional content.

• Growing your brand

在很多方面，您的品牌代表您。您的品牌从思想开始，然后在外部表现出来。随着品牌的增长，其他营销人员自然会与您联系。

Having a regular blog schedule is one of the easiest ways to build your brand. Constant blogging brings more attention to your product or service.

• 内容协作

Quid Pro Quo心态是内容合作的基础。获得相互信任是该游戏的名称。如果您链接到某人的文章，您可以期待相互的链接。

Determine possible content contributors in your niche. After coming up with a content plan, establish the roles that will be played by each individual. Ensure that you and your partners are aligned in terms of not only your niche but also your goals.

• Roundups

对综述的评论仍然会产生反向链接。好处是，即使您不链接回任何人的网站，也可以获得很大的连接。

人们更喜欢链接到权威地点；因此，具有高域等级是有利的。如果您在讨论的主题上有一些过去的经验，这也有所帮助。

• Editorial links

These links are the most valuable and sought-after since they’re freely given by sites without expecting anything in return. And they don’t just happen. You must provide value to acquire these links. Your content needs to be engaging, relevant, and authoritative before other websites link to it.

Create content that helps users get from one point to another. Anticipate possible questions from your target customers, and answer them right away. Post various instructional images and videos, and ensure that the content is factual.