WhatsApp Statistics: Users, Revenue, Message Volume and More

If you’re one of those who thought that WhatsApp was only meant for instant messaging your friends and maybe your family, you would be very much mistaken. Thanks to new functionality being rolled out, it’s now also turning into a useful tool that businesses can use to connect with their potential customers and vice versa.

Also, if you didn’t know it, WhatsApp was acquired by Facebook for 19 billion US dollars. This already happened in 2014. So, it’s not new news. However, more interestingly, thanks to the profits that Jan Koum, the founder of WhatsApp, made with this deal, he’s currently one of the richest social media billionaires across the globe. For the really interesting statistics about its revenue, message volume, and demographics, be sure to continue reading.

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WhatsApp统计信息：用户，收入，消息量等：

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1. There Are 5.22 Billion Unique Mobile Phone Users Across the World

为了将我们将在本文中列出的许多统计数据的角度来看，这里有一个数字要保持脑海。截至2021年1月，5.22 billionunique mobile phone users across the world, according to data shared by Hootsuite in its Digital 2021 Global Overview Report. This works out to two thirds of the global population. It’s up by1.8％（9300万用户）从2020年开始。

在52.2亿手机用户中，几乎所有人（96.6%) owned a smartphone.

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2.超过一半的互联网用户将其用于通信

16至64岁的互联网用户使用Internet的主要原因是获取信息。几乎two thirdsof users across the world indicated that this was their primary reason for surfing the web.

该年龄段的互联网用户确定的第二个最受欢迎的原因是与朋友和家人保持联系。实际上，与亲人生活中发生的事情保持速度相比，与事件和新闻保持最新状态更为重要。

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3. WhatsApp Has 2 Billion Monthly Active Users

According to data shared by Statista, at the end of July 2021, WhatsApp boasted20亿monthly active users across the globe, making it the most popular global mobile messenger app. Basically, in a span of five years, itdoubled它的每月活跃用户，比获得首个十亿所花费的速度要快得多。根据Statista共享的图表，whatsapp8.5 years每月活跃用户达到十亿。

In second position, it was Facebook Messenger with 1.3 billion monthly active users and WeChat came in close third with just over 1.2 billion monthly active users.

尽管QQ，Telegram和Snapchat也是一些最受欢迎的移动Messenger应用程序，但这些应用程序还没有超过十亿个活跃用户。

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4. India Has the Most WhatsApp Users

这可能令人惊讶，但大多数WhatsApp用户来自印度。截至2021年6月，据估计超过4.87亿印度的WhatsApp用户。印度的用户比在巴西的三倍不止三倍，而巴西是第二大的追随者。

Indonesia has the third most number of WhatsApp users (84.8 million), while the United States was only in the fourth spot with 79.6 million.

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5. 2020年，最多的应用下载次数来自印度

The most number of WhatsApp mobile app downloads in 2020 across the globe came from India. In 2021, this trend continued and in Q1 2021, India was once again leading the way with over18 million通过Google Play下载。总共，在本季度，WhatsApp应用程序在全球范围内下载了7540万次，这意味着印度几乎占下载量的24％。

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6. France Has the Highest Growth of WhatsApp Downloads

While France might not have the highest number of downloads in the first quarter of 2021, the growth rate deserves special mention. As of Q1 2021, France boasted the fastest-growing WhatsApp market. According to data shared by Statista, WhatsApp downloads from the Apple App Store for this region increased by38.8%与第四季度2020相比。

斯里兰卡在此期间的增长率为第二（31％），而马来西亚的增长22.1％是第三高。

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7.它有更多的男性用户

According to data from GlobalWebIndex (GWI), as of Q3 2020, it was used by more men than women. Just超过50％它的用户是男性。女性用户仅占其总用户群的45.5％。

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8. 2020年每天发送约1000亿条消息

在2020年10月底，WhatsApp负责人威尔·卡斯卡特（Will Cathcart）在一条推文中透露，在过去的一年中，他们的服务或多或少提供了1000亿messages per day.

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9.用户每天花费数十亿分钟

越来越多的人正在使用WhatsApp提供的语音和视频通话功能。根据公司数据，在2020年3月，用户平均支出超过15 billion minutes每天通过whatsapp呼叫说话。

在2020年4月底，该公司还增加了可以每次加入WhatsApp语音或视频通话的参与者数量从四个增加到8个。

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10. The Average Time Spent Per User Is Nearly 20 Hours Per Month

根据App Annie收集的数据，用户在WhatsApp上花费的平均时间是19.4 hoursper month in 2020, while it was 9.3 hours for WhatsApp Business for the same period (if you don’t know what WhatsApp Business is, jump to statistic #18 on our list or our FAQ section at the end). To put this in perspective, only 2.7 hours were spent on Facebook Messenger per month per user.

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11. It’s Expected That There Will Be Over 85 Million US Users in 2023

2019年，超过6800万美国手机用户使用WhatsApp。根据Statista共享的数据，预计该数字将是85.8 millionusers by 2023.

如前所述，这可能令人惊讶，但美国没有大多数WhatsApp用户。虽然有数百万的美国用户，但当涉及到我们的受众范围时，它落后于Facebook Messenger和Snapchat。Facebook Messenger可以触及57％among US mobile users, while Snapchat has a reach of 24.6%.

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12. It’s One of the Most Important Apps for US Users

In the majority of countries, Facebook and Google own more than half of the top 10 most important apps, a report that AudienceProject completed reveals. According to AudienceProject Insights 2020, Facebook is the app that Americans can least do without on their mobile phone. WhatsApp was identified as only the8日最重要的应用截至2020年第3季度和Facebook Messenger是第十个最重要的应用程序。

Though, Snapchat is more popular than WhatsApp among US mobile users younger than 26. It was listed as the third most important app (after Instagram and YouTube). WhatsApp didn’t even make the Top 5 list of most important apps for this age group.

On the other hand, British mobile users younger than 26 prefer WhatsApp and Facebook Messenger over Snapchat.

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13.几乎是美国用户中几乎有1个已经考虑离开WhatsApp

While WhatsApp is one of the most important apps to people in the United States, a study that was completed in the third quarter of 2020 revealed that16％of users in the US have considered leaving WhatsApp. The biggest chunk (45%) considered leaving Facebook, while about a third considered giving up Snapchat.

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14.这是英国用户中最重要的应用程序

On the other hand, according to numbers for Q3 2020, WhatsApp is the most important app among British mobile users. Almost a quarter (24%）表示，这是他们至少可以在手机上执行的应用程序。Facebook Messenger只是第四个最重要的应用程序。

While GlobalWebIndex’s data indicated that more men used the messenger service than women, WhatsApp is slightly more important to British women than men. A quarter of women identified it as their most important app compared to 21% of men.

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15. It’s the Most Important App Among German and Finnish Users of All Age Groups

在查看德国移动用户的Messenger应用程序偏好时，WhatsApp是迄今为止最重要的应用程序60％表明这是他们在移动应用程序上无需执行的应用程序。没有其他Messenger应用程序甚至是最重要的应用程序的前十名列表。

更重要的是，89%在德国WhatsApp用户中，他们每天都使用该平台。几乎所有用户（98％）每周至少使用一次应用程序。

关于芬兰用户，应用程序之间的竞争更加接近。仅有的47%表明这是他们最重要的应用程序。与德国用户不同，Snapchat和Facebook Messenger对芬兰用户也很重要，但不如WhatsApp重要。话虽这么说，WhatsApp的受欢迎程度远远超过15％在芬兰使用者中，五年来，尽管Snapchat的受欢迎程度仅增长了5％。因此，根据自2016年以来的这种增长率，可以肯定地说，WhatsApp与其他Messenger服务之间的差距只会在芬兰增加。

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16.在丹麦，挪威和瑞典不太受欢迎

While WhatsApp is popular in many countries across Europe, it doesn’t really feature in Scandinavian countries. In Denmark, Facebook Messenger and Snapchat were identified as the go-to tools for instant messaging, while WhatsApp didn’t even make it to the top 10 list. To put it in perspective,60％Danes每天使用Snapchat，而每天不到三分之一（26％）使用WhatsApp。

In Norway, the picture looks almost identical. However, here Snapchat is more important than Facebook Messenger. More than 70% (74％) of Norwegians indicated that they use Snapchat daily. On the other hand, only 38% of Norwegians use WhatsApp on a daily basis.

在瑞典，Facebook Messenger和Snapchat也是首选的Messenger应用程序。但是，有4％的人表明WhatsApp是他们2020年的第十个最重要的应用程序。它从前两年中将榜单降到了一个位置。因此，很有可能在未来几年中，它将不再是瑞典人没有运行的应用程序之一。

In 2020, just over40%瑞典人表明他们每天使用WhatsApp。大多数（78％）每周至少使用一次。

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17.这是最下载的Messenger应用程序

All in all, irrespective of the demographics or its users, WhatsApp is the messenger app that received the most downloads in recent months globally. Based on figures shared by Appfigures, WhatsApp was the most-downloaded messenger app across the globe in August 2021. It was downloaded almost40 million时代！下载最多的（2900万）是通过Google Play，只有1000万下载通过iOS App Store即可。

其次是Snapchat（3400万下载），Facebook Messenger（2700万下载）和Telegram Messenger（2700万下载）。

The top three most-downloaded apps were all social media apps: Instagram, TikTok, and Facebook.

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18. WhatsApp Business Has 50 Million Users

Many might not know it, but WhatsApp also has a tool for businesses to communicate with their customers - WhatsApp Business. According to Facebook’s latest available data shared in January 2021, it boasted50 millionusers.

它于2018年1月推出，目的是帮助小型企业与客户建立联系。该应用程序的好处之一是，如果您使用单独的业务电话号码，则可以在同一移动设备上同时安装WhatsApp Messenger（供个人使用）和WhatsApp Business安装，但使用单独的数字进行注册。企业还可以使用它来创建列出其业务网站，地址和其他联系方式的个人资料。此外，企业甚至可以将此应用程序与座机电话号码一起使用，其客户可以在该号码上向其发送信息。除这些额外功能外，WhatsApp业务还提供WhatsApp Messenger所具有的所有其他功能。

With regards to downloads, in September 2021, the app was downloaded1600万根据传感器塔的说法。根据AppFigures，下载次数甚至更高2200万downloads just for that month. In July, it was also the first time that the WhatsApp Business app made the Top Apps by Downloads list, by squeezing in at position number 9, just ahead of CapCut.

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19. 175 Million People WhatsApp a Business Account Daily

Will Cathcart, the Head of WhatsApp, tweeted on January 8, 2021, that more or less175 million人们每天向业务帐户发送消息。这个数字显示了向企业发送WhatsApp消息在几个国家 /地区的普遍实践。

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20.这是访问最多的20个网站之一

如果您不知道，WhatsApp也有一个网站，可以通过Mac或Windows PC访问。实际上是Top 20 most-visited网站。根据Semrush的说法，它是第19个最受欢迎的网站，而SameWeb将其置于第14位。

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21.这是顶级搜索查询之一

在查看人们在2020年通过Google搜索的最常见查询时，WhatsApp被列为第13个最常见的搜索query. As a matter of fact, it was searched more often than Gmail, Twitter, and Hotmail, according to Google Trends.

更重要的是，it enjoyed ayear-on-year increaseof 72%. Of all the top 20 search queries, only the word “corona” had a higher year-on-year increase.

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22. It Has a Shopping Feature

Another feature that many might not know about is Carts. Launched in December 2020, it’s useful for when you need to message a business that usually sells multiple items together, while making it easier for businesses to track inquiries and manage sales. In short, this feature lets people browse a catalog, pick a number of products and then message it as a single order to the business.

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23.三分之一的互联网用户担心滥用个人数据

2021年5月，WhatsApp引入了新的有争议的隐私政策。许多人担心这些更改意味着WhatsApp将与Facebook共享私人消息。但是，根据公司的解释，这些更改实际上只会影响发送给企业的消息。

Nevertheless, according to the findings of a broad global survey of internet users aged 16 to 64, athirdindicated that they have concerns that their personal data online might be misused by companies. It was the highest among Portuguese users (53.9%), followed by Spanish users (53.4%).

关于年龄段，这是老年用户的问题超过40％of global internet users older than 55 indicating that they’re worried about how companies use their personal data.

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包裹东西

While WhatsApp’s changes to its privacy policy earlier this year might have caused some to rethink whether or not they should upgrade their app, it’s clear from looking at these statistics that it remains one of the most powerful and popular apps across the globe. As a matter of fact, many have ranked it as the most important app on their mobile device – right up there with the likes of Gmail, Instagram, and Facebook.

If these statistics still don’t convince you, the fact that it made international headlines when the app was down for a couple of hours earlier in October should. It just shows you how the entire world has grown dependent on WhatsApp to communicate with friends, family, and even co-workers.